SCHOOL OF SOCIAL SCIENCES DOUBLE DEGREE: INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT + MARKETING AND COMMERCIAL MANAGEMENT

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1 SCHOOL OF SOCIAL SCIENCES DOUBLE DEGREE: INTERNATIONAL

2 WELCOME TO UNIVERSIDAD EUROPEA DE MADRID Welcome to Universidad Europea de Madrid, a young, dynamic institution, fully prepared to meet the challenges of today and the future, contributing to society s progress by: Training leaders and professionals well prepared to respond to the needs of a global market, who contribute to social progress with an entrepreneurial spirit and an attitude of ethical integrity. Creating and transferring knowledge through applied research of social relevance, therefore contributing to progress and positioning us at the forefront of intellectual and scientific development. As a member of Laureate International Universities, Universidad Europea de Madrid is linked to professors and students of more than 60 nationalities. The option to study and do internships abroad, obtain dual degrees at numerous universities worldwide, benefit from an Erasmus grant or course studies wholly or partially in English are all clear advantages that make our institution stand out among the rest. At our University, curricula are designed and reviewed in collaboration with professionals from different career fields ensuring that our students receive the education that both the job market and society demand. In addition, in order to guarantee that the student receives an optimum level of training, Universidad Europea de Madrid offers them the best faculty and tailored learning, as well as support at all times throughout their learning process. Our students learn not only how to be the best professionals, but also how to be capable citizens committed to the challenges of the 21st Century. Among such challenges, Universidad Europea de Madrid is known for its commitment to international cooperation and environmental awareness through the active participation of students and professors in awareness campaigns, training, and volunteer work. Universidad Europea de Madrid is also a leader in the construction of the European Higher Education Area, placing itself at the forefront by implementing new Bachelor s Degree Programs and pioneering the use of student-centered teaching methods, including offering academic excellence programs for students with outstanding capabilities. It is our belief that knowledge only takes on real value when it is successfully put into practice, and therefore Universidad Europea de Madrid offers specialized facilities and the latest in resources to each of our many degree programs. Hands-on training is also a fundamental part of our Bachelor s Degree programs, with internships carried out in more than 3,000 leading businesses and workplaces. Universidad Europea de Madrid, focused on the needs of our society, is aware of the growing demand for specialization in the job market, responding to this demand with a wide range of graduate studies including Master s and PhD programs. In addition, we recognize the need for lifelong learning, thus enabling professionals to access undergraduate and graduate studies. With this in mind, our institution offers the possibility of studying various degree programs with schedules that are compatible with working hours, using the innovative study methodology provided by Personal UEM, which allows students to combine campus-based and online training depending on their individual professional needs. Current times require us to make the greatest effort we can to help our graduates find jobs. In this respect, in addition to providing an education of excellence, our Career and Entrepreneurship Initiative Center advises, supports and assists in finding employment and attaining a successful professional career. All of this combines with research, the creation of new knowledge and the innovation of our faculty, through which our professors lead in new findings and applied research in fields of knowledge of great relevance such as health, sports, energy, etc. Academic excellence in the new European Higher Education Area, a holistic university education, employability, social responsibility, and the creation of knowledge: the perfect combination. Dra. Águeda Benito Rector, Universidad Europea de Madrid

3 DOUBLE DEGREE: INTERNATIONAL STUDY OPTIONS AVAILABLE AT UEM FOR THIS DEGREE PROGRAM CAMPUS STUDY IN ENGLISH STUDY OPTION SCHEDULE Villaviciosa de Odón + Les Roches Progressively bilingual 100% campus-based Traditional (Monday-Friday) This double degree program combines the teaching and competen. ces of both Bachelor s Degrees, so that students are fully equipped to practice as top level executives in the Hospitality and Tourism industry, as well as in marketing companies or departments. The Hospitality and Tourism industry, the most important sector in our economy, needs managers with the competences and skills that you will acquire at Universidad Europea de Madrid, thereby allowing you to succeed professionally through our philosophy of Customer Service. In addition, you will gain knowledge and skills in marketing and commercial management, which are of essential importance in these fields. As a double degree graduate: You will be an executive capable of heading up the strategic management of any type of business in the tourism and leisure sector or in marketing and commercial management as well as in other sectors. Your professional skills will be based on a sound training in the management of the tourism and leisure business and specifically in the marketing and sales departments. You will be able to assume executive positions in theme parks and leisure parks, hotels, travel agencies, tourism wholesalers, catering complexes and businesses dedicated to all aspects of leisure and well-being: adventure, health, beauty, eco-tourism, work as a business consultant and/or advisor in the Tourism and Leisure sector or as a business projects entrepreneur.

4 DOUBLE DEGREE: INTERNATIONAL CURRICULUM 1 st Year ECTS Economics for the Tourism Business 6 Financial Accounting I 6 Communication Skills 6 Analysis of Economic Environments 6 Business Mathematics 6 Administration of Tourism Businesses 6 Foundations of Tourism Marketing 6 Financial Accounting II 6 Structure of the Tourism Market 6 Statistics Applied to Tourism 6 Economic and Social Thought 6 2 nd Year ECTS Tourism Business Law 6 Personnel Management 6 Language I 6 Technology and Innovation in the Tourism Business 6 Analysis of Financial Operations 6 Cost Accounting 6 Service Techniques and Procedures 6 Service Concepts, Bar Techniques and Enology 6 Cooking Techniques and Procedures 6 Culinary, Nutrition and Food Safety Concepts 6 Accommodation Administration 6 3 rd Year ECTS Managerial Skills 6 Local Resources for Tourism 6 Cultural Heritage 6 4 th Year ECTS Tourism Planning 6 Hotel Management Techniques and Administration 6 Tourism Mediation and Commercialization 6 Econometrics 6 Required Electives: International Hospitality and Tourism Management 12 Internship: International Hospitality and Tourism Management 12 Graduation Project: Economic and Financial Feasibility Plan for the Tourism Sector Required Elective: Marketing and Commercial Management 6 Sales Techniques 6 5 th Year ECTS Sales Distribution 6 Brand Marketing 6 Sales Communication 6 Market Research and Techniques I 6 Sales Management 6 Strategic Marketing: Marketing Factory 6 Tax Systems 6 Industrial Organization 6 Commercial Simulation 6 Market Research and Techniques II 6 International Marketing 6 Price Marketing 6 6 th Year ECTS Internship I: Marketing and Sales Management 6 Internship II: Marketing and Sales Management 6 University Activities 6 12 Language II 6 Financial Management 6 Marketing Instruments 6 Language III 6 Strategic Management 6 Foundations of Business Ethics 6 Corporate Taxation 6 ECTS European Credit Transfer System Consumer Behavior 6 Corporate Operations 6 Curricular courses may be subject to modification All courses in the Bachelor s Degree in International Hospitality and Tourism Management are taught exclusively in English

5 OUR HALLMARKS AN INTERNATIONAL PERSPECTIVE AND ENTREPRENEURIAL SPIRIT The School of Social Sciences is a young, dynamic and innovative school that aims to be the reference in higher education in the field of Business, Law and Education. The School of Social Sciences seeks to train ethical and socially committed professionals becoming a reference for quality in their fields of knowledge thanks to their high level of qualification, their international projection, their leadership, their ability to innovate and their entrepreneurial spirit. An international perspective is one of the hallmarks of each one of the degree programs that comprise our School s academic offer. Such internationality is present in the classroom, where our students share their experiences and knowledge with colleagues and professors from all continents, thereby allowing them to gain a multicultural perspective of the education they receive, in addition to developing the skills required to achieve professional success. All of this is designed so that your education and ability to succeed do not depend on your age. You may achieve a university education with an officially-recognized Bachelor s Degree programs by studying weekend hours, with class schedules adapted to your current professional demands. Now nothing can stop you from receiving a university education. The campus, faculty and teaching methodologies are designed to permit the lifelong learning of professionals who combine their career with attaining an officially-recognized degree. Upon finishing your Bachelor s Degree, the School will help you complement your studies through IEDE Business and Law School, our graduate school that offers campuses on three continents, in Madrid, Shanghai and Santiago de Chile, where you can continue to train in a multicultural and innovative environment. Our international perspective is a feature of our Bachelor s Degrees. The School offers all its degree programs in a bilingual format, where Spanish and English coexist side by side, as well as programs taught exclusively in English. The objective is none other than to adapt the profile of our graduates to the needs of a global and multicultural society. Of course, this international perspective goes beyond the classroom, with short- and long-term studies abroad in more than forty countries where our students also have the opportunity to carry out internships, or have the chance to study for a dual degree in some of the most prestigious universities in the world. So is it quite usual to find our students studying or doing internships in Los Angeles, Liverpool, New York, London, Sydney, Berlin, Chicago, Shanghai or Rio de Janeiro, to name but a few. Erasmus agreements, along with our membership to the Laureate Network, mean that our students have the best international academic offer available in Spain. Our focus on developing an entrepreneurial spirit is yet another element that is making our young School become a reference in the field of social sciences. In a complex working environment, the value of entrepreneurship in all fields of knowledge has become a sound basis for professional success. Our students will receive the training and tools to develop their innovative skills: encouraging their entrepreneurial ability from the beginning of their studies to completion of their graduation project. We aim to train leaders that are able to create and implement their own business ideas, whether in the fields of business, law or education: professionals that see the road to success through their own ideas and abilities. The School accompanies these students in the search for new ideas, in their development as well as implementation: we train the entrepreneurs the market is looking for.

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