BACHELOR S PROGRAMME BUSINESS ADMINISTRATION, B.A.

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1 This QR code connects your mobile phone directly to our website. Updated 4/2013, Design: Photos: SRH Hochschule Berlin SRH Hochschule Berlin The International Management University Ernst-Reuter-Platz Berlin, Germany Tel.: +49 (0) Fax: +49 (0) BACHELOR S PROGRAMME BUSINESS ADMINISTRATION, B.A. STATE- APPROVED UNIVERSITY

2 BUSINESS ADMINISTRATION: SEE THE BIG PICTURE OVERVIEW In times of global competition and complex international business relations it is essential for managers to keep an eye on developments happening all over the world. They need to analyse trends critically, evaluate their impact on the company, decide on new strategies and implement them efficiently. The Bachelor s programme Business Administration offers a complete business education that enables you to understand how markets and companies work. The course provides theoretical and practical knowledge in the core business areas such as marketing, human resource management, finance and accounting. Your personal qualification profile will be completed through real business projects and internship in conjunction with organisational and communicational abilities. Analysing, Managing and Leading The world is changing constantly. Ever increasing interdependencies, globalisation, technological and demographic changes are among the challenges a manager has to deal with. An understanding of all aspects of an organisation and its value chain is essential. Executives need to be able to see the big picture and answer questions such as: How can a company become more efficient and at the same time increase quality? What steps should a company follow to establish itself successfully in foreign markets? What is the best strategy for developing innovative products and services? When making decisions, managers must also take into account the expectations society has of business today and understand the central roles of sustainability and corporate responsibility. They need to think across a range of disciplines and and be able to provide innovative solutions for complex issues. The Bachelor s programme Business Administration at SRH Hochschule Berlin offers you an excellent foundation to meet these demands. Practical relevance In addition to learning theory, you will apply your knowledge in study projects and real business cases. Together with your lecturers and representatives from the private sector you will work on practiceoriented topics. A subsequent 15 week internship will allow you to put your knowledge into practice. During the internship you will also get in contact with our partners from various companies and industry sectors. International for success The multicultural focus of the SRH Hochschule Berlin is highlighted by students and lecturers coming from more than 60 nations. We encourage you to participate in international exchange programmes at partner universities in Europe and worldwide. Furthermore, you ll have the opportunity to learn an additional foreign language at our university. 2 3

3 CURRICULUM Students gain specific end methodic competencies within three academic modules: COURSE CONTENT Module Courses Fundamentals of Business Administration Fundamentals of Economics Corporate Governance Module Practical Experience Courses Business game Business plan Internship Business Administration and Economics Human Resource Management Marketing Finance & Accounting Academic Writing Quantitative Methods Qualitative Methods Logistics Innovation & Technology Management Soft Skills and Scientific Methods Project Management Fundamentals of IT Communication & Information Management Moderation and Conflict Management Law Personal Profile Building Philosophy, Social Sciences & History Spanish Language Courses Economic, Public & Social Policy Bachelor Colloquium and Bachelor Thesis 4 5

4 FUTURE PERSPECTIVES BUSINESS ADMINISTRATION (B.A.) PERSPECTIVES With the Bachelor s degree in Business Administration, you will be ready for the business and management challenges of the 21st century. You will understand the full breadth and depth of economic and business activities and relations in an international context. The programme provides you with a solid foundation in the core business disciplines and opens up a wide range of opportunities in the various departments of a company: General Management Human resource management Marketing and sales Consulting Controlling and accounting Managers work around the world, in large companies, SMEs, start-ups as well as in governmental and non-profit organisations. One step ahead Master degree This Bachelor s degree qualifies students for a Master s programme both in Germany and abroad. The Master s degree opens the door to executive positions within the private and public sector as well as to an academic career and a doctoral degree. Why don t you continue studying by enrolling on our Entrepreneurship Master s programme and start your own business? Perhaps you decide to do a Master s in International Management or an MBA at the SRH Hochschule Berlin. AT A GLANCE Duration: 6 semesters fulltime or 7 semesters with our Model of Foreign Expertise * Start: Either winter semester or summer semester Admission Requirements: German Abitur (A-level) or Fachabitur or an equivalent International Baccalaureate Diploma Proof of sufficient linguistic proficiency in English Special Features: 15-week internship, an optional semester abroad Degree: Bachelor of Arts 6 Tuition Fee: 700 per Month *For more information, please contact us. 7

5 APPLICATION YOUR PATH TO OUR UNIVERSITY Admission Requirements: Applicants need to provide either a German Abitur (A-level) or Fachabitur or an equivalent international baccalaureate diploma The entire course programme is taught in English. All applicants must provide proof of sufficient English proficiency, e.g. TOEFL (ibt 80, pbt 550, cbt 213), IELTS (6,5) or TOEIC (730) Apply online now! For further information about the programme and the application form, visit our website: Admission to the programme is based on national admission regulations and the university s selection process. INVEST IN YOUR FUTURE! We guarantee a high quality programme with an up-to-date focus on the business world. Make a lasting investment! Tuition fee The tuition fee is 700 per month. This amount is fixed for the entire programme duration. It also includes administrative costs as well as regular examination fees. Funding and scholarships There are numerous ways to finance your studies. We will support you in finding the necessary options to cover your financial needs (i.e. student educational funds, scholarship programmes or student loan). Any further questions? We ll be glad to advise you via telephone, , at one of our information days or in person (by appointment only). You can reach us at: + 49 (0) or send an to: [email protected] 8 9

6 ADVANTAGES A curriculum design that is constantly adapted to the needs of current job markets Intensive and individual coaching Small study groups Work on real business cases in company projects Learn in an international group with students and lecturers from all over the world 10 OUR EXCELLENCE VANCOUVER CEDAR CITY FORT COLLINS MONTERREY QUERÉTARO Network of partner universities NEW YORK SRH Hochschule Berlin offers you excellent study programmes that provide you with an optimal mix of theory and applied business practice by means of: SÃO PAULO FLORIANOPOLIS DUBLIN LISBOA BORDEAUX HERNING LONDON PARIS MADRID GRANADA BERLIN BUCIMAS WROCLAW PRAGUE SOFIA ATHENS VILNIUS KIEV ISTANBUL ANKARA MOSKOW Collect credits within our global network of partner universities A four month internship for gathering practical experience Language courses based on the Common European Framework of Reference A wide range of informational and advisory services that support you as you study IRKUTSK ULAN BATOR BANGKOK MANILA STATE-APPROVED AND ACCREDITED SRH Hochschule Berlin is a private, state-approved university. The Bachelor s Programme Business Administration is accredited by the Foundation for International Business Administration Accreditation (FIBAA), according to German and international standards. About us International and extraordinarily successful: situated in the heart of Germany s capital city, SRH Hochschule Berlin offers students the opportunity to pursue Bachelor, Master and MBA Programmes in international business administration. The institution cooperates closely with partner universities worldwide and well-known German and multinational companies within various industries. The university is renowned for its individual coaching, practically oriented teaching and research as well as its intercultural perspective. Its 650 students come from more than 60 nations. The SRH Group A Strong Network The SRH Group is a non-profit organisation with its headquarters in Heidelberg. Being a leading provider of educational and health services, SRH operates universities, education and training centres, schools and hospitals across Germany. SRH Hochschule Berlin is one of six SRH universities in Germany with a current enrolment of about 7,000 students.