The future of mobile is now jo@dearmedia.be 1
a digital consulting company founded in 2009 by Jo Caudron our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio,... We work for large European clients 2
Our Field of Activities Online Media Social Media Mobile & Tablets Connected TV Impact on traditional communication, media, business,... 3
President IAB Belgium 4
Order one (in Dutch) www.mediamorgen.com 5
Co-founder of 6
A short history of everything (in media) Analogue Digital Connected (internet) Social Everything is getting mobile And the mobile eco-system will go to the living room very soon... 7
Talking about history... 8
Mobile, the future? We have seen this all before... 9
Remember? It must have been 1997 First WAP phones in Belgium Why it failed - WAP was a Protocol. Can you sell someone a Protocol??? - Bad UX - Network, what network? - Something engineers would love - It was better in the movie ;-) - Closed, walled-garden, very 1.0 10
Remember? It must have been 1999? Huge success in Japan I-Mode comes to Europe Why it failed - This is NOT Japan (culture) - Still no network - Better, but still lousy UX - The local operators f*cked up the business model (revenue split) - No added value, scarce content, walled gardens, closed,... 11
Remember? This was my first Palm - It actually did the job (more or less) - But not connected no internet no apps no fun Remember your first ipaq? - it wanted to be a mobile PC - not connected (in the beginning) - you still had to be an engineer to use it or to love it 12
So what s new? 13
The Players 14
The Ecosystem 15
The Network 16
The People 17
SoLoMo 18
Mobile Today 19
The Future is Mobile 20
Mobile will rule the world (actually it already does) 21
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, favoriting Web 3.0 The Internet of Things Location Based Services +Tag Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, favoriting, curation, Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, ): shift of time, place and authority Web 2.0 Evolution of Navigation +Search Youtube, Flickr, +Ask The Life Web (micro-blogging) Social Networks (Facebook, ) Content Curation Blogs Top-down Centrally owned Consumption-oriented Static information Interactive Services Web 1.0 Browse Sites Portals Life Event Structure Monolithic Modular Atomic Closed Open 22
Mobile as Second Screens for the World... 23
Mobile amplifies the power of social... 24
Source: emarketer, Dec, 2011, via Econopolis 25
The future of media is mobile 26
Mobile changes retail 27
Source: Empathica, July 2012 28
Virtual Shelfs 29
Showrooming 30
The product as the ad, and more... 31
Mobile is driving the cloud today... 32
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What about BYOD? Top-Down (CoCe) Bottom-Up (BYOD) 34
Top-Down (CoCe) Bottom-Up (BYOD) What about BYOD? 35
Corporate Owned, Personally Enabled CoCe BYOD CoPe 36
All the traditional (structured) input Tweets Check-ins Mobile Stuff The quantified self (Youtube) videos Spotify Streams Facebook Stuff Sensor data Machine2Machine (IoT) BIG DATA! 37
You can use social media and big data to predict the future of the world 38
But can you predict the next purchase of one individual? - who s able to work out the actual business rules? - what business people are able to use these rules to do business? 39
Relevant individual solutions Mobile BIG feed trends SMALL DATA add live intelligence DATA Apps + Location + Profiles + Social Recommendations 40
So what s next? 41
The future of mobile is now jo@dearmedia.be 42