Introduction to Social Media
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- Bethanie Barton
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1 Introduction to Social Media
2 Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case studies
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4 Web 2.0 Second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and social networking. Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. For a more detailed history on the evolution of the web
5 Web 2.0 Content, Conversation, Communication User-Generated Content Users Want to: Create and Co-Create Content Edit Content Rate Content Comment on Content Discuss Content Tag and Organize Content Mash Content with other Content Personalize Content Share Content
6 Why should you care? There are over 100 million worldwide views per day on YouTube There are more Facebook users (350 million) than there are U.S. residents (309 million) Twitter will process about 10 billion "tweets" this year Fastest-growing Facebook segment: ages Force multiplier through sharing The way business is being done
7 Why should you care? Nearly 3 in 4 people participate in at least one online community or social network. Facebook (58%) Youtube (31%) Myspace (24%) Twitter (15%) Groups (12%) LinkedIn (9%) Forums (9%) Blog (7%) Flicker (6%) Yelp (2%) FourSquare (2%) Source: Red Cross
8 Why should you care? The majority (82 percent) participates in social media at least once a week, with nearly half participating every day or nearly every day. Every day or almost every day (48%) A few times a week (25%) Once a week (9%) A few times a month (10%) Less than once a month (8%) Source: Red Cross
9 One in six (16%) have used social media to get information about an emergency TV news (63%) Local radio (44%) Online news (37%) Facebook (14%) Local gov website (12%) Disaster agency website (10%) Mobile apps (7%) Twitter (6%) Text alerts from local government (6%) Flickr (2%) Source: Red Cross Why should you care?
10 Why should you care? During an emergency, nearly half would use social media to let loved ones know they are safe. Definitely would (28%) Probably would (21%) Might or might not (22%) Probably would not (13%) Definitely would not (16%) Source: Red Cross
11 Some words of advice These are tools, not answers and there is no silver bullet. Crawl, walk, run! Consult with people who ve done it first. Get permission. Don t expect to change the world.
12 Why are governments using social media? It s where people are Expand reach to new and diverse audiences and have those audiences REACH US Facilitate interactive communication & community Put human face on government Reduce duplication Save time and money Leverage unique characteristics of emerging channels
13 What are the tools we re using? Social Networking Sites (i.e. Facebook) Micro-blogging (i.e. Twitter) Video Sharing (i.e. Youtube) Photo Sharing (i.e. Flickr) Blogs Podcasts and Vodcasts Wikis Social Bookmarking Sites Widgets Virtual Worlds Social Media Releases RSS Feeds
14 What does EPA use? Facebook, YouTube, Twitter, Flickr, Dipity, and more Learn more about EPA s social media activities at
15 Social Networking Connecting people globally -- most include personal profiles, find friends, and communities Facebook and Myspace are the most widely used in the U.S. LinkedIn popular for professional networking
16 Started in 2003 by Harvard student A platform to share announcements, requests for feedback, questions, and links with an interested community that also gives people a place to share information with each other Person-based, groups, or page-based accounts Average user spends almost 1 hour per day on Facebook Social Networking
17 EPA Example Use of Facebook National page Administrator Lisa P. Jackson EPA Clean Air Markets EPA Design for the Environment EPA Federal Advisory Committees EPA Water Is Worth It Gowanus Canal, NY group Indoor airplus Pick 5 for the Environment Pompton Lakes, NJ group Region 2: NY, NJ, Puerto Rico, Virgin Islands Region 6: AR, LA, NM, OK, TX Region 9: CA, AZ, NV, HI, Pacific Region 10: AK, ID, OR, WA and 271 tribes Spanish US-Mexico Border Waste Forum WaterSense = More than 40,000 people! (All of whom have taken the time to indicate they want to hear what we have to say.)
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19 For more help 10 Part Video Series Sign-Up-For-A-Facebook-Profile YouTube videos
20 Micro-blogging A form of blogging that allows users to post very brief, simple text updates (text message size) Twitter! Reach new audiences Real time reporting Emergencies
21 Micro-blogging Potential Uses Emergency updates (fires, earthquakes, floods..) News updates/breaking news alerts Security situations Weather information General website updates Local government fires, crime watches, fugitive alerts, utilities interruptions, traffic, road construction Reminders (file your taxes, Medicare application deadlines, other government benefit deadlines) Event invitations
22 What is Twitter? Short text updates, 140 characters Updates often delivered to mobile devices for immediate notification Estimated1 billion users by 2013 A searchable database of what s happening now
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24 EPA s use of Twitter Used to spread the word on agency responses to emergencies, announce rule makings, publication releases etc. Several offices at EPA tweet as well as programs to engage the public and keep them informed of timely news releases, due dates, etc.
25 = More than 100,000 people!
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30 Brainstorm What part of your job could be Tweeted regularly? Who would listen to your tweets? What are the risks? What are the benefits? Practice exercise
31 For more help YouTube videos Twitter Applications Twitter help
32 Founded in February 2005 Google purchased in 2006 for $1.6B World's most popular online video community, People watch and share originallycreated videos. Youtube is the #2 Search Engine in the world YouTube
33 Why is the Government Sharing Video? Multimedia makes compelling content New audiences Public outreach Education and training How To videos & audios to improve service & achieve mission Cost savings
34 EPA s Use of Youtube Primarily used as outreach during emergencies, public contests, and archiving of videos
35 What could you do with Youtube? What are your communication needs? What content is readily available or best shown through video? What does EPA do versus what are community groups encouraged to do? Illustrate clean up technologies to communities? Show state of site conditions, video tours of sites? Record trainings or town hall meetings?
36 For more help with Youtube Beginners-Guide-To-YouTube
37 Photo-sharing and Flickr Online photo and video management and sharing application Founded in 2004, acquired by Yahoo in billion + images uploaded
38 EPA s Use of Flickr EPA has a photostream updated at Primarily used as outreach during emergencies, public contests, and archiving of photos To add to the EPA photostream you must contact your local web coordinator
39 What could you do with Flickr? What work do you do involving digital images? Share photos of site conditions, field work, clean up progress etc with the public Allow the public to share photos historic photos of area
40 For more information FvDEE kr.html _bpw.pdf
41 Blogs Web log Online journal or diary with social collaboration Why the Government Blogs Reach new audiences for government information and service Put a human face on government Start a conversation (likely more informal) Surface issues and solve them
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44 Podcasting Multimedia content (audio, video) syndicated over the Internet via a Web feed For use on portable media players (ipod, Mp3 players) and personal computers Not just an audio or video file, podcasts are syndicated or subscribed to Downloaded automatically when new content is added using an aggregator or reader
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47 Mashups Combine content from multiple sources for an integrated experience Early examples use mapping: Microsoft Virtual Earth, Google Earth, Google maps
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50 General process to use any social media or network Many offer public anonymous searching, browsing and access to files (e.g. Youtube, Flickr, etc) Visit site and create account Account must be verified, usually by clicking on a confirmation link in Update your profile/representation in the site/community Think about professional vs personal and individual vs organization Contribute information to the community Usually through website posting and uploads Many newer mobile options Build networks by associating or establishing connections with other users Usually a 2-part process where a request to connect is made and the request is accepted or rejected
51 Questions to think about What is your plan for using social media? How long will it be active? Will it be used for one site/activity or will you use a general account for all activities? How will you manage account(s)? Allow only one staff member to use or share with other co-workers Access on mobile devices for immediate alerts? How will you handle comments? Filter all comments? Disable comments? Allow anyone to comment? How frequently will you check and/or post content? Notifications on what content? Delivered where/how? Privacy concerns?
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