social media - mobile media MediaPro Burgdorf / Olli Alm Olli.Alm@metropolia.fi
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1 social media - mobile media MediaPro Burgdorf / Olli Alm Olli.Alm@metropolia.fi
2 social
3 What is social media? New platforms of communication providing user generated content and ways for reflecting any kind of information. Social media is the media we use to be social. That s it. Social media is only a new set of tools, new technology that allows us to more Efficiently connect and build relationships with out customers and prospects. It s doing What the telephone, direct mail, print advertising, radio, television, and billboards did for us up until now. But social media is exponentially more effective -Lon Safko / Social Media bible
4 What is social media? Producing content: share your expertise and personals and provide them on your own stream / channel Consuming content: tune in to your channels and start receiving content Mediated communication : communicate through existing media: rate, like, share, comment, review, rank, reproduce Amazon.com, Facebook: integrated like, embedded social functionalities in portals
5 What is social media? CATEGORIES [Safko: Social Media Bible] 1. Social networking: MySpace, LinkedIn, Facebook 2. Publish: Wikis, Forums, Blogs, Web pages, Drupal, Joomla, Wikipedia 3. Photo sharing 4. Audio 5. Video: Flickr, Podcasts, YouTube 6. Microblogging: Twitter, Status.net, Yammer 7. Livecasting: Live radio, video 8. Virtual worlds: Second Life 9. Gaming: MMORPH: Massively Multiplayer Online Role-Playing Game 10. Productivity: Google Docs, Gmail 11. Aggregators 12. RSS: Reddit, Google Reader [PRODUCING CONSUMING FEEDS] 13. Search: Search engines 14. Mobile: Mobile apps
6 What is social media? CATEGORIES from Social Media Bible 1. Social networking: MySpace, LinkedIn, Facebook 2. Publish: Wikis, Forums, Blogs, Web pages, Drupal, Joomla, Wikipedia 3. Photo sharing 4. Audio 5. Video: Flickr, Podcasts, YouTube 6. Microblogging: Twitter, Status.net, Yammer 7. Livecasting: Live radio, video 8. Virtual worlds: Second Life 9. Gaming: MMORPH: Massively Multiplayer Online Role-Playing Game 10. Productivity: Google Docs, Gmail 11. Aggregators 12. RSS: Reddit, Google Reader [PRODUCING CONSUMING FEEDS] 12. Search: Search engines 13. Mobile: Mobile apps BROAD CLASSIFICATION [saying: everthing is social] MOBILE NOT YET HERE [Iphone, Ipad, Android tabs, Android phones with thousands of social & mobile apps] (SOCIAL MEDIA not identical with the WEB)
![Gaming: MMORPH: Massively Multiplayer Online Role-Playing Game 10. Productivity: Google Docs, Gmail 11. Aggregators 12. RSS: Reddit, Google Reader [PRODUCING CONSUMING FEEDS] 12.](/docs-images/51/13540646/images/page_6.jpg "Search: Search engines 13.")
7 What is social media? [Traditional] media VS Social media +editorial content +user-generated content +commercial +public + ads +predefined publishing cycle +instant, what is going on (what has happened) now? + quality content +any kind of content (to be sold) (how to polish?) +concentrate +glance & tag,like,share
8 What is social media? Private communication VS Social media [private channel: , phone] +one-to-one +one-to-many / anybody +recipient explictly known +recipient predefined / unknown +private +content: anything +public, no undo +positive, non-offending Facebook, Twitter, Google+, Flickr, 4square, LinkedIn, Pinterest
9 Social media is onymous! (something) having a name author revealing her own name / identity onymous: [as opposite for an onymous] Why onymous? check? community, fame,reputation
10 Social media: case Facebook
11 Facebook: being personal with friends (governmental issues / 1)
12 Facebook: Finnish police (governmental issues / 2)
13 Facebook statistics 955 million users [2012/July] (2011: 750, 2010: 500, 2009: 350, 2008: 100) More:
14 Facebook: how to process data (2010)? How to process the data? Storage: 21 Petabytes [1 Petabyte = 1000 Terabytes = Gigabytes] 2000 machines 32GB RAM in each GB RAM in total 1200*8+800*16= cores in total
15 Facebook: why data processing? Near real time communication (publish-subscribe) of 0,9 billion users Huge amount of data Advertisement: statistics, clickrate, association of ads to user accounts revenue model
16 Facebook: critisism Not easy to manage privacy Embedded facebook (like, share), authentication, why not? No way out, history remains [ Web identity, the positive shade of ourselves (changes our behavior) It affects too much in our daily life?
17 Other privacy concerns: Google * Google Chrome (browser) Android Google+ Web search Google books Google checkout (purhases) Google docs Google calendar Google maps + latitude Youtube Google knows you business based on advertisement (Google ads)
18 mobile
19 Mobile devices Handheld / carryable devices Smartphones Tablets (+ some other) Touch screen + buttons Full of sensors
20 Mobile devices (phones / scale) Shipments / 2011 Nokia: 417 millions (smartphones: 77,3) Apple: 93,2 millions Android phones: 237,7 According to estimates by The ITU (2011), there are 1.2 billion active mobilebroadband subscriptions in the world. That is 17 percent of the global population.
21 Mobile devices (tablets / scale) 2011 (estimated): Apple Ipad 37,9 millions (61%) Android 19,2+ millions (31% +)
22 Mobile media Personal device always with us Online 24/7: receiving data Extending our (physical) capabilities Interaction with physical and social environment Receiving social messages Sending social messages Receiving information surrouding us Sending information surrounding us?
23 Mobile media Presence in WWW In real life Social media in surrounding physical environment?
24 Mobile media / sensors Devices are full of sensors Helping us in daily social activities New ways of interaction
25 Sensors (1): GPS for positioning
26 Sensors (2): gyroscope, accelerometer for movements ios: i3d ios: nightsky
27 Sensors (3): camera / 1 qr-codes augmented reality EasyMeasure
28 Sensors (3): camera / 2: facial puppetry (face recognition)
29 Sensors (4): physical presence / distance Bluetooth 4.0 / BT-LE -fast data transmission between devices -indoor navigation? - social networks in physical environment -ios6 / iphone5, Motorola Razr NFC Near-field communication Mobile wallet / payments, touching with device
30 Mobile future 4G: fast mobile connections Indoor navigation, Google, Nokia Bluetooth 4! New user interfaces (Google Glass) Augmented physical experience Embedded, wearable devices
31 Social + Mobile =?
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