GOALS FOR TODAY S WORKSHOP

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2 GOALS FOR TODAY S WORKSHOP UNDERSTANDING WHAT SOCIAL MEDIA IS RIGHT FOR YOUR BUSINESS ONLINE ADVERTISING (SOCIAL, WEB SEO & SEM) COMPUTER NETWORK BASICS AND HOW TO LEVERAGE CLOUD COMPUTING SETTING UP YOUR OWN PROFESSIONAL ADDRESS IN LESS THAN 10 MINUTES INCREASING PERSONAL AND STAFF PRODUCTIVITY WITH TECHNOLOGY PROTECTING YOURS AND YOUR CUSTOMERS DATA

3 QUICK TECH POLLS: PC APPLE

4 QUICK TECH POLLS: PC TABLET ANDROID TABLET IPAD

5 QUICK TECH POLLS: ANDROID PHONE IPHONE WINDOWS PHONE BLACKBERRY

6 QUICK TECH POLLS: ANDROID, APPLE AND MICROSOFT TRYING TO WORK TOGETHER?

7 QUICK TECH POLLS: CLOUD STORAGE?

8 TECH SPRAWL!

9 WHICH SOCIAL MEDIA SITE(S) ARE RIGHT FOR YOUR BUSINESS

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11 FACEBOOK Over 1B Users! Find influential people! Great targeted advertising platform! Great place to build awareness! Great for consumer connections! Don t spend too much time here without tracking ROI!

12 PAID ADVERTISING ON FACEBOOK TARGETED ADS ON FACEBOOK CAN BE VERY GOOD ADVERTISING! LOOK FOR YOUR EXACT TARGETED PROSPECT AND ONLY ADVERTISE TO THEM! DEMO!!

13 PAID ADVERTISING ON SOCIAL MEDIA

14 TWITTER Great place to create a conversation! Easy to find experts and get answers! Great tools to automate conversations! Become a great listener! Both consumers and business targets on Twitter!

15 LINKEDIN Perfect place to create a business network! Great way to navigate organizations and know who s who! Great place to ask/answer business related questions! Top professionals that keep their profiles up to date! Great way to find people with influence! Great place to find people that know people you know!

16 YELP People want to get references before doing business with you! Yelp is a trusted source for people that don t know your business or someone that has done business with you

17 PINTEREST

18 WHAT TO POST THAT WILL ATTRACT ATTENTION

19 BLOG One of the most important extensions of your website! Helps to make you an expert! Increases your visibility! Creates buzz for your brand! Gives people a place to link back to!

20 HOW TO POST FOR SUCCESS

21 TIME OF DAY TO POST

22 HOW OFTEN TO POST

23 WHAT WORDS WORKS BEST FOR POSTING

24 HOW MUCH TIME TO SPEND ON SOCIAL? ONLY SPEND TIME ON SOCIAL MEDIA IF YOU CAN PROVE A RETURN ON YOUR INVESTMENT OF TIME!! BLOGS HAVE A HUGE RETURN FOR YOUR SEO EFFORTS! PAID ADVERTISING IS EASY TO TRACK A RETURN! IF YOU CAN T TRACK A RETURN STOP DOING IT!

25 ONLINE ADVERTISING (SOCIAL, WEB SEO & SEM)

26 MAKE SURE THAT YOU HAVE A WEBSITE! WORDPRESS BUILDS A GREAT WEBSITE PICK A GOOD WEB DOMAIN! DESCRIBES YOUR PRODUCT/SERVICE DEVELOP YOUR SITE WITH SEO IN MIND! MAKE SURE TO IMPLEMENT A BLOG!

27 BASIC SEO (SEARCH ENGINE OPTIMIZATION) GOOD DOMAIN NAMES! PAGE TITLES ARE MANDATORY! GREAT CONTENT! H1 (HEADER TAG) ON EACH PAGE NO MORE THAN 1 PER PAGE SEARCH ENGINES CAN T SEE PICTURES, SO YOU HAVE TO TELL THEM WHAT THE PICTURE IS (REFERENCE TAGS) NO BROKEN LINKS!

28 PAID ADVERTISING ON THE WEB

29 SUCCESSFUL VIDEOS ON YOUTUBE YouTube is the #2 Search tool on the web! Today s consumer love videos! Additional Advertising on available on the videos

30 MAKING MONEY WITH ADS ON YOUR WEBSITE Search Engines allow you to advertise their ads on your website. They will pay you up to 50% of the revenue they receiving for the ads. This could be distracting to your customers, but it could also be nice income!

31 CLOUD COMPUTING AND COMPUTER BASICS

32 COMPUTER NETWORK BASICS & HOW TO LEVERAGE CLOUD COMPUTING

33 COMPUTER BASICS OPERATING SYSTEMS SERVERS (CLOUD VERSUS ON-PREMISES) NETWORKING APPLICATIONS ERP CRM

34 CLOUD COMPUTING WHAT IS THE CLOUD? PUBLIC VERSUS PRIVATE CLOUD? WHY USE THE CLOUD? IS THE CLOUD SAFE? WHO ALREADY USES THE CLOUD?

35 OFFICE 365 Works with PC and MAC Works online and offline Allows easy collaboration and sharing The tools you re used to in a simple package Easy subscription model

36 SETTING UP YOUR OWN PROFESSIONAL ADDRESS IN LESS THAN 10 MINUTES

37 PRICE OF NOT USING YOUR OWN DOMAIN Personal addresses: Professional Addresses: Professional addresses are CHEAP! As low as $9.95 if you don t already have a domain As low as $4/Month for hosting Consumers know you re serious! Consumers can find your website! Much more secure for you and your customers!

38 DOMAIN ADDRESS If you don t already have a domain BUY ONE! Very inexpensive - $9.95/yr and up Consider buying.com,.us,.net

39 CREATING YOUR SERVER YOU CAN DO THIS YOURSELF IF YOU HAVE OFFICE 365 YOU CAN HIRE SOMEONE TO DO THIS FOR YOU NOT VERY EXPENSIVE MIGRATE ALL OF YOUR OLD FROM YOUR OTHER SERVERS (USUALLY AROUND $100) 26 SPAM FILTERS ANTI-VIRUS BUILT IN MAIL TIPS AND SECURITY JUST LIKE THE BIG COMPANIES!

40 PROTECTING YOURS AND YOUR CUSTOMERS DATA

41 SECURITY THAT MATTERS CUSTOMER PERSONAL DATA CREDIT CARD INFORMATION ENCRYPTION SSL ( COMPLIANCE HIPAA, SOX, JSOX, ETC MAKE SURE TO DO YOUR RESEARCH ABOUT SECURITY MOST OF THE TIME IF IT S A FREE SERVICE, IT S NOT VERY SECURE!

42 INCREASING PERSONAL AND STAFF PRODUCTIVITY WITH TECHNOLOGY

43 KPI S, TEAM SITES

44 FILE SHARING, INSTANT MESSAGING, SCREEN SHARING, VOICE/VIDEO CALLS

45 DEMO OFFICE 365

46 WHAT ELSE? LET S CHECK THE BOARD!

47 SCORE IS HERE TO HELP! SET UP 1-1 MENTORING ATTEND OTHER WORKSHOPS DENIS WILSON SMALL BUSINESS MENTOR - TECHNOLOGY AND SOCIAL MEDIA [email protected]

48 APPENDIX

49 INBOUND MARKETING RATHER THAN BUYING LISTS WITH LOW RETURNS, CREATE CAMPAIGNS TO ACQUIRE NAMES/ S THAT WANT YOUR MATERIALS! POST SNIPPETS OF A BLOG, WHITE PAPER, ARTICLE, VIDEO, ETC IF THEY WANT THE REST OF THE INFO, THEY WOULD FILL OUT A FORM INCLUDING THEIR NAME AND ADDRESSES WILL NEED TO BE CORRECT IF THEY WANT TO RECEIVE THE INFORMATION TARGETED PAID CAMPAIGNS TO DRIVE THESE INITIATIVES