Is the Future of Public Service Delivery Mobile-Only?

Transcription

1 Is the Future of Public Service Delivery Mobile-Only? 10 th Public Sector IT Conference, Dublin, 31 Oct Norbert Sagnard Managing Consultant Sagnard Associates

2 IRELAND 2014 A MOBILE SOCIETY

3 Ireland: Mobile Tech Adoption Surge in tablets: 1.15m Irish people owned a tablet in Aug-2013; now

4 Ireland: Mobile Behaviour

5 Ireland: Mobile Behaviour

6 Ireland: Mobile Behaviour How often do people watch online video on their smartphone?

7 Ireland: Mobile Behaviour

8 It s all about bandwidth Mobile Generation Launch Date in IRL Speed / cell stationery Video streaming volume / hour 3G Q MB 250 MB 4G Q MB 350 MB 5G GB >500 MB Real speed realised in the US on 4G (LTE) while moving 8

9 4G or WiFi? 9

10 How much data for content? text only = 10 KB Digital photo download/upload (Hi-Res) = 3 MB Navigation turn-by-turn directions = 5 MB/hr Audio track download (3 x kbps) = 7MB Audio streaming = 60 MB/hr 3G video streaming = 250 MB/hr 4G video streaming = 350 MB/hr 10

11 SOCIAL NETWORKS ON MOBILE

12 Fundamental Shift in Society People are driven towards mobile: freedom + control it provides them over their experience Image by Banksy,

13 Fundamental Shift in Society Rapid growth of social media usage on mobile; 725k new mobile social users every day worldwide

14 Ireland: Social on Mobile

15 Ireland: Social on Smartphones

16 Ireland: Social on Tablets

17

18 Facebook Photo Gallery Facebook Wall Integration Like Wall Posts View/Add Comments to the Wall Posts Tell a Cultural Story / Submit Ideas Twitter Feed integration Watch videos on the Youtube channel RSS feed integration to promote events

19 G2C over Social-Mobile Comms channel must be: Easy to use Safe Visible Low cost Options: Web site App Twitter/ fb

20 G2C over Social-Mobile case study

21 G2C over Social-Mobile

22 G2C over Social-Mobile

23 G2C over Social-Mobile

24 G2C over Social-Mobile

25 G2C over Social-Mobile

26 G2C over Social-Mobile

27 G2C over Social-Mobile

28 G2C over Social-Mobile

29 G2C over Social-Mobile

30 MOBILE APPS FOR PUBLIC SERVICE DELIVERY

31 Key Trends World of Apps 56 bn. smartphone apps + 14 bn. tablet apps downloaded in 2013 worldwide >80% of mobile time is spent using apps

32 App vs. Mobile Website? Apps Platform specific Do not always require internet access Can leverage phone functions (Camera, GPS, Accelerometer, ) Built for a specific purpose or use Mobile Website Platform agnostic Renders on any handset/os Uses standard recognisable interface and navigation Built for a wide range of uses Rule of thumb: Mobile Site for all <=> Apps for customers

33 Attributes of an Effective Mobile App Built around a specific need Clear utility value Easy to use Interactive Integrates with the device s functionalities Live status / information updates

34 Apps by Local Councils Paris City Council has a portal of apps made by people for citizen & visitors OS supported: ios, Android, Windows Phone, BlackBerry, Symbian

35 Apps by Gov. Agencies

36 Good Citizen app* (developed by Total Mobile, Belfast) Game-based augmented reality applications for Big Society Get communities actively involved Let people see they can make a difference Communicate and motivate using social networking Preserve public services (e.g. playgrounds) * app discontinued in 2012

37 Good Citizen: Augmented Reality

38 Good Citizen : Gaming + Social Networks

39 Dublin Citizen App: Fix Your Street

40 OPEN DATA + MOBILE ACCESS = PEOPLE FOR PEOPLE

41 Good Citizen Open Data from the People Any new data was sent to a cloud service The council accessed the data and made it public. Citizen Data Service Data was available to other users

42 Open Data from the City Council

43 Open Data from Paris City Council 96 data sets 45 uses so far: apps, dataviz, maps, web sites ) Moov in the City project: Launched Jan participants 103 projects, 55 reached semi-finals, 12 into finals, 7 winners, 1 grand winner 29 projects completed 25 apps + 12 web services

44 Mobile Apps using Open Data from City Council

45 Open Data from the City Council

46 Using Open Data from City Council

47 Open Data at EU level Objective: To promote the use of public data to create mobile applications that will be used across Europe

48 Scraping Data from Transport Authority

49 MOBILE TECHNOLOGIES FOR PUBLIC SERVICE DELIVERY

50 Use of SMS: Opt-in & Opt-out Opt-in: SMS communication is opt-in or permissionbased. Citizen must pre-qualify themselves + opt-in before they are sent SMS. Opt-out: Citizen must be allowed to opt-out the same way they opted in. Ideally by SMS with keyword (STOP, UNSUB).

51 Risks with Mobile Tech - SMS Test to avoid: Intrusiveness Breach of privacy Annoyance Irritation Saturation Reputation damage Data protection issues Aug-2013 Jan-2014

52 Mobile Devices Next Evolution Determining factors: screen size + processor power

53 QR Codes Fit everywhere Easy to use, must have scanning app Free to create & use Fixed (need permalink)

54 QR Codes by Bordeaux City Council (FR)

55 NFC Uses in Public Spaces An NFC-enabled phone can read an NFC tag (RFID) on a poster, or NFC reader, execute payment, give health info

56 WEARABLES FOR THE QUANTIFIED SELF

57 Wearables Trends

58 Mobile Game, Quantified Self First mobile game funded by Dept. of Health (NHS UK); Built by developers of Zombies, Run! game Launched for campaign to get people fit; Encourages players to walk in order to progress through a story and unlock audio clips; Game constantly on, tracks how far players walk in their everyday life -> the further they walk, the more secrets of the story are unlocked; Available on Android and ios Takes 3 months avg to complete all 65 episodes 10k-50k installs since Feb. 2014

59 SMART EVERYTHING & SENSORS

60 The Biggest Mobile Device The connected car is already the third-fastest growing technological device sector after phones and tablets; By end 2014, every new, big brand vehicle on sale will offer some sort of connectivity (Internet, M2M, Peer-to-peer) 60

61 Connected homes, appliances, helmets,

62 Smart Diapers Disposable diapers with in-built sensors that parents and paediatricians can use to track a child s health. Find out more...