Growth through partnerships and licensing technologies

Transcription

1 Growth through partnerships and licensing technologies Standards support Innovation Jens N. Albers, CEO AIM-D board member International Conference on Standardization and CERN, Geneva

2 Overview nanotron Technologies Invention of embedded location platform IoT applications Ecosystem with system integrators to offer whole products Patents and standards to implement and utilize IP Conclusions and discussion 2

3 nanotron Technologies Invention of embedded location platform 3

4 Executive Summary Background Technology nanotron founded in 1991 HQ in Berlin, Germany Patented embedded location platform enables robust, energy efficient ranging and localization Standardized in IEC/ISO RTLS air-interface (global tracking). Solutions Platforms protect and find realize virtual safety zones for people, animals and assets. Products Complete portfolio of IC s, wireless modules, tags, anchors and location engine software for system integrators to offer whole product solution. Markets Focus on mass market applications for various IoT verticals such as mine safety, livestock health, perimeter protection and other security (Auto-ID) applications. 4

5 Nanotron s Core Competence: Communication + Location-Awareness detect and prevent dangerous situations locate and navigate independent of GPS productivity gain through visibility protect and find: nanotron has developed the market-proven embedded location platform based on the unique IC. Vision: Ability to locate any smart device anywhere 5

6 nanotron s embedded location platform fixed location collaborative location anchors and swarm bee LE swarm bee LE Fixed location with infrastructure provides absolute positions. Backbone required Track thousands of objects Bidirectional data from and to tags Ideal for underground tracking Collaborative ranging-based location yields relative positions within the swarm. No Infrastructure Relative distances Bidirectional data Ideal for Collision Avoidance 6

7 Communication + Location Awareness + Sensors swarm bee LE 7

8 smart objects are linked to the virtual and the physical world locate and navigate in any environment detect and prevent dangerous situations swarm Bee LE location-aware. 8

9 Nanotron Company Vision swarm Bee LE Be location-aware at no extra cost: smarter objects for the Internet of Things (IoT). Location-aware IoT (Internet of things) 9

10 Vision: Locating any smart device anywhere Bike Car smart IoT nodes TV Camera Mobile Phone Tablet MP3 Player Dish Washer Toaster Refrigerator Microwave Scooter Bicycle Temperature Pressure CO Flow 2 Consumption O 2 Van Bus Simply utilize the IoT as virtual location infrastructure! 10

11 IoT applications 11

12 Key features of IoT Real-Time Location Systems (RTLS) Real time locating systems (RTLS) remotely locate tags on things, animals or people. Market demands information to be available usually in 3D and in near-to-real-time. Readers do not have to be close to tag or to portals where tag is read when passed. RTLS/active RFID systems are supporting a new dimension of RFID applications: - Communication and Condition Monitoring! - Not only information on location of things, animals or people, but due to sensor data: how is asset, what is happening to asset! Energy-efficient active devices allow operation without battery change during cycle. 12

13 The industrial revolution ( Advanced manufacturing ) Step 3: Electronics and Software Step 2: Electricity and Mass Produktion Step 1: Steam machine Step 4: ( Industrie 4.0 ): Targets: Network of production and logistics Autonomously controlled processes Methods: Internet of things Smart Objects Cyber Physical Systems (CPS) M2M: Machine-to-machine-communication AI: Artificial intelligence Requirements for Advanced Manufacturing ( Industrie 4.0 ): Automatic and unambiguous identification (AutoID) 13 Company Confidential 13

14 Source: 14

15 Global push for Internet of Things Applications short extract 15

16 IoT Requirements Cisco view Kaivan A. Karimi Executive Director Global Strategy and Business Development, MCUs at freescale Cisco IoT World Forum Barcelona, October 2013 Location Awareness still missing, but critical to connect the physical world to the IoT data model. 16

17 Ecosystem with system integrators to offer whole products 17

18 nanotron s IP enables IoT-RTLS Business Opportunities Inherent ability to determine the distance (range) between two stations Location aware Energy efficient High system gain Noise, interference and fading resistant Exceptional range for a given transmit power and conditions Carrier frequency and data clock synchronizations are instantaneous Low connection latency Robust Resistant against narrowband disturbances Resistant against broadband disturbances Robust against multipath fading Low-complexity Low-cost Low power consumption Feasible Superior performance Long range Size and form factor meets or exceeds requirements Excellent throughput Signal acquisition excellent 18

19 embedded location platform by nanotron embedded location platform swarm bee LE module swarm API swarm kit nanoloc chip embedded location platform swarm bee LE module nanoanq RTLS anchors nanoles location engine nanoloc chip collaborative location fixed location Collaborative ranging-based location yields relative positions within the swarm. Fixed location with infrastructure provides absolute positions. Essential IP swarm API Design of small but smart RF modules. Geofencing Essential IP Proven location engine. Proven solution for managing scalable location infrastructure. Wireless synchronization of location anchors (patent pending) 19

20 Addressing the IoT challenges with nanotron IP Precise location: Embedded TOA engine in any WiFi TRX. Location infrastructure: Virtualization by utilizing any smart IoT nodes. Scalability: Wireless synchronization of anchors. embedded TOA engine IP smart IoT nodes form virtual location infrastructure patented wireless anchor synchronization nanotron provided essential IP 20

21 nanotron s value chain offering RTLS-components and IP with partners SI/VAR Need for vertical segment partners RTLS system elements Verticalspecific application RTLS Infrastructure Verticalspecific solution 21

22 nanotron s business model The embedded location platform delivers location and context information for industrial IoT applications. The unique embedded location platform consists of chips, modules, and software. Proprietary business focus TAM > 10 M Growth by serving new vertical industries utilizing economies of scale of the standardized platform approach with partners. New vertical industries TAM > 100 M Migrate embedded location platform to the broader Internet of things (IoT) by driving down cost through integration with WiFi and strategic partnership. Sell chips, modules, software and license IP. Location-aware IoT TAM > 1 B 22

23 Patents and standards to implement and utilize IP 23

24 Need for standardized platforms and interfaces protect (ranging) Measuring the distance between two objects. Systems are made up of mobile nodes that determine the distance between them RANGING find (localization) Determining the exact location of one or multiple objects. Systems are made up of fixed and mobile RF nodes. Fixed nodes are called anchors ; mobile are called tags LOCALIZATION Physical Layer is defined in IEC/ISO Reader (mobile) Tag (mobile) Radio link Is the person/animal/object within range? Tag (mobile) Anchor (fixed) Radio link Area to be monitored Where is the person/animal/object now and how is he/she/it doing? 24

25 IP strategy 1 - Invent for strength in competition 2 - File patents to protect our inventions License for fairness and to foster a climate of innovation 3 - Standardize for safety, usability and interoperability Patents are established for value estimation of Intellectual Property Standards influence product introduction and market generation by generating Ecosystem with system integration partners. 25

26 Technology Lifecycle Where Patents and Standards meet M. Reigl, Siemens,

27 Standards Business Case Mkt Size / # Apps Risk Investment Adoption Rate Margins Standards Larger Lower Lower Faster Lower Proprietary Smaller Higher Higher Slower Higher Standards open new high volume markets and applications! - Standards create a brand that gives the customer confidence Standards validate IP for current and future innovative technologies - Insurance for development investment Standards create a vibrant ecosystem of partners to provide multiple sources for different specialized/customized pieces Lead the market - Marketing advantage of driving the standard and being first - Standards meetings useful forums to promote solutions/connect with partners and customers - If we don t drive the standard, someone else will drive it another way 27

28 Conclusions and discussion 28

29 Summary Emerging innovative IoT market segments require standardized technology platforms IoT applications require partnerships in order to explore the entire market potential nanotron has market-proven IP for IoT RTLS applications and is successfully licensing these technologies with its products Standards enable an ecosystem for partnerships and the licensing of technologies Standards support to capitalize patented technology => Standards drive Innovation! 29

30 Nanotron Company Presentation ISO Movie Clip Video available here: #nanotron ISO 30

31 protect and find Today nanotron s embedded location platform delivers locationawareness Growth for safetythrough and productivity partnerships solutions across and industrial and consumer markets. The platform consists of chips, modules and software that enable licensing precise real-time technologies positioning and concurrent wireless communication. The ubiquitous proliferation of such platforms is creating the location-aware Internet of Things. Thank you for your interest! Further informations? j.albers@nanotron.com! 31