LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing
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1 LGBT Social Media & Web 2.0 Marketing
2 Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r púrss?n'l ] 1.of relationships between people: concerning or involving relationships between people
3 Blogs Social Media & Web 2.0 A person s Touch Points Where is your Audience? Photos Your Website Other Websites Videos Other Networks Search
4 Interpersonal Marketing Merging PR, Advertising & Social Media
5 Interpersonal Marketing Merging PR, Advertising & Social Media
6 Interpersonal Marketing Merging PR, Advertising & Social Media
7 Interpersonal Marketing Merging PR, Advertising & Social Media
8 Evolution of Online Activity
9 Content: Blog with Photos, or.
10 Content: or your website content
11 Content: Posted as Link on Facebook Tip Goal is to get folks to Comment, Like or Share
12 Content: Photos on Flickr or Picasa
13 Facebook.com Photos Connected with Business + Tagging
14 Instagram Photos Connected with Business + Hashtags
15 Content: Video on YouTube
16 Content: Video on Facebook
17 Facebook.com The Social Media Amplifying Effect Friends of Friends Goal is to get folks to Comment, Like or Share
18 Social Media and the Amplifying Effect Reach Friends of Friends
19 Facebook.com Photos Shared, Liked and with Comments
20 Facebook.com Photos Shared, Liked and with Comments
21 Facebook.com Unique Idea for promotion on social media
22 GayTravelocity.com Tag Yourself! We took their photos and handed them a business cardsized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo
23 How Do I Reach Them? Facebook is inherently more manual, yet worth it as its reach is so powerful
24 Strategy Point #1: It s Facebook and then everything else
25 Social Media numbers in 2013
26 Social Media numbers in 2013
27 Social Media numbers in 2013
28 Social Media numbers in 2013
29 Social Media numbers in 2013
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31
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33 Advanced Facebook Strategies: Postings by Others
34 Advanced Facebook Strategies: Postings by Others Tip link
35 Facebook.com Posting symbol featured on TimeLine
36 @ Symbol on Twitter, Facebook and Google+
37 Tagging fan pages and events in photos
38 Tagging brands in photos
39 Post Once Spread the Word
40 Post Once Spread the Word
41 Share on Facebook Pages with strong following and good match
42 Sponsor a post to increase it s reach
43 Advanced Facebook Strategies: Return on Engagement
44 Advanced Facebook Strategies: Quality vs Quantity
45 How Do I Reach Them? Automate this process as much as possible
46 Twitter The power of the ReTweet is similar to the Facebook Like/Share/Comment feature Twitter affects Google Search and Facebook affects Bing Search both part of your Search Engine Optimization (SEO) strategy
47 Twitter s Strength and Reach
48 Twitter s Strength and Reach
49 Integrate blogs, photos and video with Twitter TwitterFeed.com and HootSuite.com do this quite well
50 Integrate blog with Twitter
51 - integrate Facebook posts to Twitter
52 HootSuite.com manages multiple Twitter accounts
53 HootSuite.com manages search term monitoring
54 Google Search Personal Results
55 Google Search Integrates with Twitter and Google Plus
56 Bing s Integration with Facebook
57 The Business Goal Very Similar to Traditional Marketing Flow Chart
58 How Do I Reach Them? The Power of Social Media Influencers
59 Klout.com 1 st real site able to quantify social media influencers
60 Klout.com 1 st real site able to quantify social media influencers
61 Klout.com 1 st real site able to quantify social media influencers
62 Klout.com Quickly identify thought leaders and influencers across a wide range of categories and topics
63 Klout.com maps out your friends and their Klout
64 LinkedIn.com Endorsements feature
65 Powerful new tools on LinkedIn
66 Power of Influencers: Engaging and Interacting with Conversations
67 Measuring the Power of Twitter and Individual Reach
68 Power of Twitter and Individual Reach
69 How Do I Reach Them? Smartphones and Mobile Devices
70 Smartphone usage in social media
71 Smartphone usage in social media
72 Photo Uploads to Social Media
73 Mobile version of website
74 Mobile version of website
75 LinkedIn Very strong in the business-to-business community
76 LinkedIn Strength
77 LinkedIn Groups
78 LinkedIn Groups
79 LinkedIn Groups
80 LinkedIn Groups
81 Manually promote blog with LinkedIn Group
82 How Do I Reach Them? Measuring the Results
83 Facebook Insights built into wall now
84 Facebook Insights and Reporting
85 Facebook Insights and Reporting
86 Facebook Insights and Reporting
87 Facebook Insights and Reporting
88 Facebook Insights and Reporting
89 Facebook Insights and Reporting
90 Measuring Reach and Impressions with TweetReach.com
91 Basic Monitoring with BottleNose.com
92 How Do I Reach Them? Facebook Advertising
93 Facebook Advertising
94 Facebook Advertising
95 Facebook Advertising
96 Facebook Advertising
97 How Do I Reach Them? Other Tips & Tricks
98 Facebook Questions/Poll
99 Glyder marketing from your smart phone
100 Tips: Welcome New Member Program Tip Can also link to profile
101 Tips: Welcome New Member Program
102 Tips: Welcome New Member Program
103 Tips: Announce Speakers To Your Upcoming Event
104 Integration with other websites Social News Feed, highlighting photo uploads, blog postings, shout outs, videos from YouTube and so much more.
105 Integration with other websites
106 Integration with other websites
107 Jupiter Hotel Photo Promotion
108 Jupiter Hotel Photo Promotion
109 Jupiter Hotel Photo Promotion
110 Jupiter Hotel Photo Promotion
111 Jupiter Hotel Photo Promotion
112 Gay Site Integrations: GayCities.com w/facebook Events
113 Gay Site Integrations: GayCities.com w/facebook Places & FourSquare
114 Gay Site Integrations: GayCities.com CMI Conference Check-Ins
115 Gay Site Integrations: GayCities.com Travel Gay Canada Check-Ins
116 How Do I Reach Them? Some Final Statistics
117 Social Media Stats
118 Questions? Matthew Skallerud (323)
Social Media Creating an Approach That Will Bring You More Business
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