Towards user co-creation of value on the Internet-of-Things 12/6/2011. Towards user co-creation of value on the IoT. Démystifier l'internet des objets

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1 Towards user co-creation of value on the IoT Démystifier l'internet des objets Le Machine to Machine et l IoT : une réalité IoT: Repères et Projets Tweet us #ipforum User/Password: ipforum Ipforum231111! Towards user co-creation of value on the Internet-of-Things Lieven Trappeniers Bell Labs 1

2 Outline What is the Internet-of-Things? Which Things? Why isn t it happening today? Some barriers. Examples that try to overcome these barriers User co-creation of value on the Internet-of-Things 2

3 What is an object? Thonet Chair No. 14 3

4 Objects have 4 dimensions FUNCTION FORM RELATION INTERACTION HUMAN EXPERIENCE: Soma-aesthetics and objects (Shusterman 2007) Objects to extreme Raffaello D'Andrea, robotic chair FORM FUNCTION INTERACTION Nipple chair Anthony Dunne and Fiona Raby RELATION Droog highchair, Maartje Steenkamp 4

5 Some objects do not change a lot Some others change a lot!

6 Daily life changes when everyday objects connect and become part of information systems and end-user applications Traffic Management Connected Cars Retail Healthcare Safety & Security Smart Grid/ Smart Metering Tourism & Hospitality 6

7 The Internet of Things (IoT) Today 16 Billion (10 9 ) devices connected in 2020 M2M Services go Consumer! Computers become minority Ordinary Objects get connected Massive DATA streams! Consumer-IoT-related messaging easily /person/day Source: Analysys Mason, 2010 Source: Analysys Mason,

8 A Possible Future for 2020? when everything gets connected to everything Cloud services act upon virtual shadows of everyone/everything Whuffie Augmented ID (Future 2020 study by Forbes & ) A VISION FOR TOMORROW AN UNLIMITED, UBIQUITOUS AND CONNECTED UNIVERSE IN WHICH MACHINES, HUMANS AND APPLICATIONS INTERACT TO ENRICH DAILY LIFE. 8

9 SOME BARRIERS to such ultra-connected world A few barriers from here to there Assuming (vertical) business cases, attractive to people and businesses, leveraging a horizontal world of everything-connected-to-everything How to overcome then there still are a few challenges? the barriers 9

10 A FEW ACCEPTANCE BARRIERS SMARTNESS & DATA AT YOUR SERVICE How can people understand smart & interconnected services? How can people repurpose sensor & actuator devices? How can people trust services to keep their data private? How can people participate in the Internet-of-Things? 2. 0 To be Viral, it must be Social 10

11 PARTICIPATION IS KEY ALSO FOR THE INTERNET OF THINGS Participatory Sensing in Japan To be Viral it must be Social 2.0 Is human value created when machines talk? How can people create value on the Internet-of-Things? 11

12 People are not in the loop! Where do we get Knowledge about Users? Indirect Evidence about users Evidence from existing services and products Competitors Reports and studies of potential user groups conducted for other reasons Secondary analysis of existing data Representation of the user Constructions of the user Direct involvement of (proxy) users Visions of technology Fictions and myths about users Designer as user Personal experience of engineers and intermediaries User panels Users involved in design activities Living Labs Trials Market research Action Research User invention (innofusion) Stewart, J. & Claeys, L. (2009). Problems and Opportunities of Interdisciplinary Work involving Users in Speculative Research for Innovation of Novel ICT Applications. Conference Proceedings of COST298 The Good, The Bad and The Challenging. The user and the future of information and communication technologies. Volume I. Sapio, B., Haddon, L., et all (Eds). ABS- Center, Koper, Slovenia,

13 Multi-disciplinary research in action Multi-disciplinary research in action What can the Internet-of-Things do for me? (search for Casensa ) 13

14 THE NEXT STEP IN INTERNET EVOLUTION Preinternet Internet of CONTENT Internet of SERVICES Internet of PEOPLE Internet of THINGS HUMAN TO HUMAN WWW WEB 2.0 SOCIAL MEDIA MACHINE TO MACHINE Fixed & mobile telephony SMS Information Entertainment Mash-ups e-commerce Skype Facebook YouTube Identification, tracking, monitoring, metering, Automation, actuation, payment, Networks IT platforms & services. Phones & applications Devices, objects, tags 14

15 PROBLEM: MEANS TO CO-CREATE CONNECTED DEVICES MARKET Participants Manufacturers Enablers for a Things Ecosystem App Developers Network Service Provider 15

16 SOLUTION CONNECTING THE ACTORS BY GUIDING TECHNOLOGY Participants Multi-sided Co-creation Technology Manufacturers App Developers Network Service Provider SOLUTION Rich app store CONNECTING THE ACTORS BY GUIDING TECHNOLOGY Transparency (privacy, control) Launch & manage device services & apps Communities & sharing Participants Multi-sided Co-creation Technology Manufacturers Scalable, real-time cloud service Network Service Provider Devices and data are wellbehaving App Developers OS-like dev. support Broad reach 16

17 Data Sense Tale Participants Share in your social communities Data Sense Tale Create Manufacturers Deploy & execute App Developers Network Service Provider 17

18 De Tijd (financial newspaper): YouTube: SENSETALE IN A FEW WORDS Live Experiment online at Sense Make sense out of your data Tale Tell your story about it & share 18

19 END USERS AS PARTICIPANTS ATTACH YOUR PERSONAL SENSORS Participants DiY sensors Smartphone as a sensor Server w high level sensor app SenseTale NanoNodes WAN uplink Residential Gateway ethernet HTTP protocol Base Station Border Router GHz Low power PAN Sensor Node 1 Sensor node 2 Integrated IEEE a Contiki 2.5 TV as a sensor Sensor node x END USERS AS PARTICIPANTS CREATE YOUR PERSONAL APPS Participants My Tales My Senses 19

20 END USERS AS PARTICPANTS SHARE YOUR PERSONAL APPS Participants TELECOM OPERATORS SERVING AND CONNECTING THE ECOSYSTEM Well-behaving, scalable deployment without SPoF Operator policy enforcement & sandboxing Resource-optimal distributed execution Network Service Provider Multi-sided Co-creation Technology Deployment for distributed execution 20

21 WRAP UP Barriers to break & need for participation for making the Internet of Things happen Co-creating the IoT ecosystem in the live SenseTale experiment Future research & partnering opportunities using SenseTale as a research tool Thank you Lieven Trappeniers Alcatel-Lucent Bell Labs Lieven.trappeniers@alcatel-lucent.com 21

22 Towards user co-creation of value on the IoT Démystifier l'internet des objets Le Machine to Machine et l IoT : une réalité IoT: Repères et Projets Tweet us #ipforum 22