MEDIA KIT
About homestyle The magazine for readers who want to transform their house into a home. homestyle is New Zealand s freshest home and lifestyle magazine. Aimed at a design-savvy reader, every issue is full of the latest design and shopping news, decorating trends, ideas for entertaining and easy projects for anyone looking to create a modern home. The magazine shares modern homes and the stories of the people who create them. From new houses, to renovations, and even rentals, homestyle provides useful information and practical advice to help readers bring their own projects to life. With a focus on clever ideas and intelligent spending, homestyle offers a mix of accessible luxury and practical inspiration, giving readers the confidence to create their own living environment with a personal touch. QUICK FACTS Frequency Bi-monthly RRP $9.90 Distribution 24,000 per issue Circulation 17,691 (ABC Audited) Publisher The Pluto Group Ltd. Readership 102,000 Distributor Gordon & Gotch Printer PMP Limited * ABC audited to 31/06/2015 ** Nielsen NRS to Q2, 2015 PRINT DISTRIBUTION 24,000 print run per issue 16,500 retail distribution to 1,500+ outlets 5,000 subscriber copies 350 ADNZ members 240 NKBA members 365 Air New Zealand Koru Lounges 900 bulk copies to clients 645 promotional copies, for retail etc Online reach All social media is managed and curated by homestyle s editor and designers 12,000 UBs on homestyle.co.nz 30,000 Instagram followers and growing 20,000 Facebook followers, organically grown 61,000 homestyle edm See our digital ratecard for more details Digital version of magazine available at zinio.com on web/tablet/mobile homestyle.co.nz homestylenz @homestylemag
Our readers homestyle has a fresh group of home category readers the urban, rising, creative generation. homestyle has the highest proportion of home category readers who are under 40 and are more likely to live in urban areas. They are active shoppers, decision makers and home advice-givers to friends and family. KEY TARGETS Female 70% (all readers) Age 30-49 49% Average Age 40 Average HHI $100,961 HHI $120k+ 30% ATTITUDES Prefer a house to stylish (130) Like new ideas to improve their home (144) Like to stand out from the crowd (154) Have to have finest furnishings and fittings (157) Progresive in their views (171) Prepared to pay more for better quality products (144) WEEKLY HOUSEHOLD EXPENDITURE homestyle readers spend $9.829m each week on their households $2.172m Household energy $3.723m Property alterations and improvements $661k Furniture & furnishings $353k Household appliances $373 k Cleaning and household services $193 Household textiles *Nielsen CMI Q3 2014 - Q2 2015 homestyle 3
Rates & specifications MAGAZINE Full page $5,900 Double page spread $10,490 Half page $3,430 Third page $2,350 COVERS & PREMIERE POSITIONS Inside front cover $11,790 Outside back cover $6,550 Requested positions available with 10% loading fee CATALOG Contact us for options INSERTS Single leaf or one-fold $150/1,000 Subscription copies only $200/1,000 Bound inserts* Single leaf $175/1,000 Subscription copies only $250/1,000 Manual insertion Quoted on request * Subject to production requirements All rates are agency commission bearing. All rates are GST exclusive and based on digital finished art work being supplied. Full design, layout and photography services are available just ask how we can assist. Any cancellations made less than four weeks prior to booking deadline dates will incur a 50% cancellation fee. TECHNICAL REQUIREMENTS Please centre advertisements on the page with crop and bleed marks Please add a 5mm bleed on all sides of finished file Type is to be set 10mm within the trim Please be mindful of type, image and logo placement (anything too close to the gutter may lose visibility; keep type at least 10mm from the trim line; remember ad pages may be placed on either the left or the right) Finished advertisements should be supplied as print-ready PDF Images and finished ads to be supplied in CMKY, 300DPI or higher at reproduction size. All fonts/ links embedded or supplied Supply files by email if total size does not exceed 20MB to design@homestyle.co.nz or on a CD or flash drive via courier to: homestyle, 326 New North Road, Kingsland, Auckland 1021 Double page spread Trim 420mm x 275mm NOTE: A 5mm bleed must be added to all sides Full page Trim 210mm x 275mm Half page vertical Trim 100mm x 275mm Half page horizontal Trim 210mm x 135mm Third page vertical Trim 70mm x 275mm Third page horizontal Trim 210mm x 90mm
Integrated content If you are looking for an alternative to pure branded advertising, talk to us about an integrated solution. Our editorial and design team can produce and execute unique content-marketing, advertorial and sponsorship options to suit your needs. We can generate all the components for a single-issue campaign, or assist with your long-term strategy. 'Beautiful Bathrooms' Oct/Nov 2015 Monochrome Moodboard for Fisher & Paykel Feb/Mar 2016 'Tropical patterned planters' for Resene Dec/Jan 2016 'Iced coconut coffee' for Nespresso Dec/Jan 2016
Deadlines COVER DATE ON SALE DATE BOOKING DEADLINE MATERIAL DEADLINE Issue 70 Feb/Mar 2016 25 January 2 December 5 December Issue 71 Apr/May 2016 21 March 17 February 24 February Issue 72 Jun/Jul 2016 23 May 20 April 27 April Issue 73 Aug/Sep 2016 25 July 22 June 29 June Issue 74 Oct/Nov 2016 19 September 17 August 24 August Issue 75 Dec/Jan 2017 21 November 19 October 26 October Terms & conditions These conditions are deemed part of the advertising contract issued by The Pluto Group Ltd. POSTPONEMENT OR CANCELLATION OF SPACE This cannot be affected after six weeks prior to the next publication date. The Pluto Group Ltd. reserves the right to back-charge any client for schedules that are cancelled before the agreed number of insertions have run. The amount of the back-charge would be calculated as the total difference between the agreed rate per insertion for the original ad schedule and the ratecard rate for the actual number of insertions run. TERM ADVERTISER RATE PROTECTION Should rates change, Advertisers engaged in a term contract with The Pluto Group Ltd will be given rate protection for the duration of their term agreement. MATERIAL a) All advertising material shall be delivered to the Publisher without expense to the Publisher. b) Any expenses incurred following copy deadline date in trying to secure material (e.g. toll calls, freight, couriers etc) shall be recoverable from the Advertiser or Advertising Agency and shall be charged out as a disbursement (non-commission bearing). c) Where new copy or instructions to repeat have not been received from a contract Advertiser by copy deadline date the Publisher reserves the right to repeat any previously run copy, or to compose or enter substitute copy at the Publisher s absolute discretion and charge full rates plus production. d) Advertisement material is held at the advertiser s risk and is not insured by the Publisher. Material will only be returned on request, and any material unused for 24 months will be destroyed. TERMS Accounts for advertising space and production are due for payment on the 20th of the month following invoice and following on-sale date. Advertisers and their Advertising Agencies are jointly and severally liable for payments due under any contract. Any costs, fees, legal expenses or commissions incurred in obtaining payment are to be charged to the client s account. GENERAL a) The Publisher reserves the right to decline the insertion of any advertisement. b) The placement of an advertisement is at the publisher s discretion except where a preferred position loading has been paid. c) Casual displacement, rejection or omission of an advertisement does not invalidate a space order. d) While every care is exercised, the Publisher will not accept liability for any loss whatsoever incurred through error either in the content of an advertisement, or the incorrect appearance of an advertisement. TERMS OF ACCEPTANCE OF ADVERTISING COPY The Advertiser warrants and undertakes to the Publisher that no statement, representation or information contained in the supplied advertisement: a) is or is likely to be misleading or deceptive or to otherwise infringe the Fair Trading Act, 1987 or b) is at all defamatory, in breach or copyright, trademark or other intellectual or industrial property right; or c) is otherwise in breach of any provision of any Statute Regulation or rule of law.the Advertiser acknowledges that The Pluto Group Ltd relies on the provisions of this Clause in accepting the advertisement for production. The Advertiser hereby agrees to indemnify the Publisher against all losses or costs, legal or otherwise, arising as a result of the publication of the advertisement. CONTACT General Manager Nicholas Burrowes p 021 505 992 e nick@homestyle.co.nz