IOF SPONSOR GUIDE FOR ORGANISERS OF WORLD CHAMPIONSHIPS

The IOF Sponsor Guide 1 (22) IOF SPONSOR GUIDE FOR ORGANISERS OF WORLD CHAMPIONSHIPS

The IOF Sponsor Guide 2 (22) CONTENTS 1. TERMS... 3 2. GENERAL... 4 2.1. About this Guide... 4 2.2. Advertising, marketing and sponsorship rights... 4 2.3. Rules for advertising, marketing and sponsorship rights... 4 2.4. Sponsorship rights... 4 2.4.1. General... 4 2.4.2. Exclusivity... 5 2.4.3. Partial Sponsorship Rights... 5 2.4.4. Acquisition by the NOF of full Sponsorship Rights... 6 2.5. TV Rights... 6 2.6. Webcasting rights and Internet website... 7 3. IOF SPONSORSHIP CATEGORIES... 8 3.1. General... 8 3.2. Title Sponsor... 8 3.3. Gold Sponsor... 9 3.4. Official IOF Partner... 9 4. IOF EVENT IMAGE AND DESIGN... 10 4.1. Brand identification... 10 4.1.1. General... 10 4.1.2. Time-keeping equipment and video screen... 10 4.1.3. Internet website and webcasting... 10 4.1.4. TV broadcasting... 10 4.1.5. Printed material... 10 4.1.6. Media conferences... 11 4.1.7. Other meetings and conferences... 11 4.2. Logos... 11 4.2.1. The IOF logo... 11 4.2.2. Title Sponsor s logo... 11 4.2.3. Gold Sponsors logos... 11 4.2.4. Other norms and guidelines... 11 5. ADVERTISING AND MARKETING GUIDELINES AND STYLE GUIDE... 12 5.1. General... 12 5.2. Division of costs... 12 5.3. Sponsor visibility on installations... 12 5.3.1. Start and finish gates... 12 5.3.2. Sponsor banners in the start and finish chute... 13 5.3.3. Competitors' number bibs... 14 5.3.4. Podium... 15 5.3.5. Rostrum (back wall)... 16 5.3.6. Results board... 17 5.3.7. Other banners and boards... 18 5.3.8. Other installations... 18 5.4. Sponsor visibility on Event materials... 19 5.5. Sponsor visibility on ID cards... 20 5.6. Sponsor s right to organise hospitality programme and service... 21 5.7. Accreditation for staff of the Title Sponsor... 21 5.8. Entrance tickets (VIP passes) for sponsors... 22 International Orienteering Federation 2011 Cranberry Sports Marketing 2011

The IOF Sponsor Guide 3 (22) 1. TERMS Several terms are used in this IOF Sponsor Guide for organisers of world championships, hereinafter Guide. The following abbreviations of these terms are used throughout the Guide. International Orienteering Federation, hereinafter IOF. Any of the IOF s member federations (national orienteering federation), hereinafter NOF. World [discipline name] Championship, hereinafter Event. [WOC] Partnership Agreement, hereinafter Partnership Agreement. The IOF Foot Orienteering Commission document Guidelines for organisers of World Orienteering Championships, hereinafter Guidelines. Competition Rules for IOF [discipline name] Events, hereinafter Competition Rules.

The IOF Sponsor Guide 4 (22) 2. GENERAL 2.1. About this Guide The main principles of the advertising, marketing and sponsorship rights pertaining to the Event are regulated by the Partnership Agreement signed between the IOF and the relevant NOF. Subject to IOF approval, NOF may transfer its rights to a local organiser. This Guide is an integral part of the Partnership Agreement, and by signing the Partnership Agreement, NOF shall follow and implement its regulations, instructions and guidelines when organising the Event. The IOF also strongly recommends that the principles for dealing with advertising, marketing and sponsorship issues as described in this Guide be applied also when organising other major IOF events such as World Cup races. 2.2. Advertising, marketing and sponsorship rights The designations "World [discipline name] Championship", [discipline name] World Cup, Junior World [discipline name] Championships and World Masters [discipline name] Championships in all disciplines, i.e. foot orienteering, MTB orienteering, ski orienteering and trail orienteering, and all the rights related to the events are owned by the IOF. The main objective in relation to advertising, marketing and sponsorship rights is to achieve the optimal possible result for the IOF and the NOF. 2.3. Rules for advertising, marketing and sponsorship rights The competition rules for IOF events in all disciplines state: 33. Advertising and sponsorship 33.1 Advertising of tobacco and hard liquor is not permitted. 33.2 Advertising on track suits or other clothing which are worn by team members during the official ceremonies shall not exceed 200 cm². There is no restriction to the amount of advertising on the athletes competition clothing or equipment except for the start number bibs. The IOF Council may issue specific rules for advertising, marketing and sponsoring. 2.4. Sponsorship rights 2.4.1. General The IOF has three sponsorship categories: Title Sponsor, Gold Sponsor and Official IOF Partner. The IOF has the right to receive visibility at the Event for its sponsors in all categories. The IOF retains the rights to contract with a main, international level event sponsor ( Title Sponsor, please refer to chapter 3.2.) and a pool of other event sponsors ( Gold Sponsors, please refer to chapter 3.3.) for the Event. If the IOF has a Title Sponsor for the Event, the maximum number of Gold Sponsors is two (2). When no Title Sponsor is contracted, the IOF can have up to three (3) Gold Sponsors for the Event. When the IOF has a Title Sponsor for the Event, the IOF and the NOF are jointly responsible (with support from the Title Sponsor) for creating an Event logo integrating the Title

The IOF Sponsor Guide 5 (22) Sponsor s brand in the logo design, as described later in chapters 3.2. and 4.1.1. The NOF shall not use any other form of the Event logo. The advertising space reserved for the Title Sponsor, Gold Sponsors and Official IOF Partners is defined in chapters 3.2.-3.4. The rights and responsibilities of the IOF and the NOF and their respective sponsors and partners shall be described, if needed, in a separate Sponsorship Agreement to be signed by the end of (31 December) the year prior to the Event at the latest. The Sponsorship Agreement shall form an integral part of, and be attached as an appendix to, the Partnership Agreement. However when organising the Event, NOF is fully responsible for taking care of the IOF s obligations towards the Title Sponsor, Gold Sponsors and Official IOF Partners. This includes, but is not limited to, ensuring that the IOF s sponsors visibility and advertising are as agreed with the sponsors. NOF needs to decide whether it wishes to acquire full sponsorship rights from the IOF; a deadline for this is stated in the Partnership Agreement. Otherwise, the NOF has to abide by the terms and conditions applying to the partial sponsorship rights described in the Partnership Agreement and this Guide. Please also refer to chapters 3 and 4 in the Guidelines. 2.4.2. Exclusivity The IOF Title and Gold Sponsors shall receive major visibility and guaranteed business field exclusivity in the Event. The IOF and the NOF will take any necessary steps in order to guarantee that the Title Sponsor and Gold Sponsors receive exclusivity (e.g. if the Title Sponsor is Coca Cola, Pepsi Cola is not acceptable) in relation to their products/services/business area, and good opportunities to advertise them. The detailed implementation of this guarantee is to be determined separately for each type of advertising. In general, to avoid clashes of interest between the Title Sponsor, Gold Sponsors and NOF s sponsors, the parties concerned shall continuously inform each other about the business fields of their intended commercial partners, and when it is likely an agreement will be reached, also the names. 2.4.3. Partial Sponsorship Rights In return for payment of the sanction fee for the Event s organising rights, the NOF is entitled to Partial Sponsorship Rights and may contract with local sponsors. The NOF s major sponsors and partners shall receive advertising space and guaranteed business field exclusivity after the IOF Title and Gold Sponsors in the Event. To avoid clashes of interest between the IOF s Title and Gold Sponsors and the NOF s sponsors, the IOF and the NOF should agree to continuously, prior to entering into negotiations, inform each other of the business fields of their respective intended sponsors and, once an agreement has been reached, of the name of the contracted sponsor. The NOF is fully responsible for producing and constructing all the advertising, marketing and sponsorship material and installations defined in the Guidelines and in this Guide. With the exception of the IOF s sponsors banners, the costs for producing the number bibs, the rostrum, the banners, and any other advertising, marketing and sponsorship material shall be borne by the NOF.

The IOF Sponsor Guide 6 (22) 2.5. TV Rights 2.4.4. Acquisition by the NOF of full Sponsorship Rights In certain circumstances, the IOF may agree to sell the full sponsorship rights, including the advertisement space reserved for the Title Sponsor and Gold Sponsors, to the NOF. The NOF shall, by 30 September two years prior to the Event at the latest, inform the IOF about its desire to acquire the full sponsorship rights pertaining to the Event. The IOF shall, by 30 November, likewise two years prior to the Event at the latest, inform the NOF about the availability of these rights. The IOF, however, retains the right not to release the full sponsorship rights. Should the IOF be willing to release, and the NOF willing to acquire, the full sponsorship rights pertaining to the Event, the contracting parties shall, by 31 January about one-and-ahalf-years prior to the Event at the latest, agree on the fee to be paid for these additional rights, and a separate contract to this effect shall be signed and attached to the Partnership Agreement. When the full sponsorship rights are acquired by the NOF as described above, the IOF reserves the right for any Official IOF Partner (however, the maximum number being three (3)) with whom the IOF has a running contract at the time of the Event, to site, free of charge, four banners each the size of 1m x 3m, in the finish chute (inside of chute, towards TV cameras) of the Event arenas, within 72 m of the finishing line. When there are less than three Official IOF Partners, the said rights can be shared between fewer sponsors (one (1) or two (2)). When there are more than three Official IOF Partners, the said rights will be subject to separate negotiations between the IOF and the NOF. The IOF shall inform the NOF about such sponsors, if any, six (6) months before the Event. It is understood that, in order to avoid clashes of interest between the sponsors of the contracting parties, the NOF shall give its approval, which may not be unreasonably withheld, for the exposure of any IOF sponsor banners. When the IOF agrees to transfer to NOF the full sponsorship rights, including the advertisement space and other rights reserved for the Title Sponsor and Gold Sponsors, the NOF agrees to take full responsibility for producing and constructing all the advertising, marketing and sponsoring material and installations defined in the Guidelines and in this Guide. With the exception of the IOF s sponsors banners, the costs for producing the number bibs, the rostrum, the banners and any other advertising, marketing and sponsorship material shall be borne by the NOF. Should NOF be successful in obtaining a title sponsor and want to combine its name with the official Event name, IOF Council approval is needed (a deviation from competition rule 1.9). The IOF retains the TV rights pertaining to the Event. The IOF and NOF shall work together in order to secure a host broadcaster giving free access to at least a three-minute news clip signal (e.g. through the European Broadcasting Union EBU, an ftp-site, or similar) and access to a live and / or post-edited signal from all finals at a reasonable price. In general, the parties shall strive to achieve a maximum of high-quality TV coverage of the Event. The IOF may delegate to the NOF the task of negotiating with a television company an agreement on TV coverage (production, broadcast and distribution) of the Event. The IOF shall have the right of final approval of the TV coverage arrangements. In order to achieve the best possible outcome, the television production company shall be involved in the planning of the Event at an early stage. In particular, the camera positions, the sites for advertisements, the programme, the race schedule and the race start times must be agreed on.

The IOF Sponsor Guide 7 (22) The television company and the TV rights holder (either the IOF or the NOF) shall offer the signal to all other interested countries. The NOF is responsible for undertaking the preparatory work, and for making available the facilities required in order for a television company (and/or a host broadcaster) to produce a high-quality, international level TV coverage of the Event. Please also refer to chapters 30, 33 and 34 in the Guidelines. 2.6. Webcasting rights and Internet website The IOF retains the webcasting rights pertaining to the Event. The IOF may transfer to the NOF the webcasting rights including the right to webcast the Event live and / or edited through the Event s Internet website. The IOF shall have the right of final approval of the webcasting arrangements. Whether or not the webcasting rights have been transferred to the NOF, the IOF has the right to provide Internet viewers with an on-line results service, and to display the entire results lists, maps with courses, and all other material related to the Event on its Internet website. The IOF and the NOF should agree to work together in order to provide on-line results service. However, NOF is entitled to post the said material on its own Internet website of the Event. Please also refer to chapter 9 in the Guidelines.

The IOF Sponsor Guide 8 (22) 3. IOF SPONSORSHIP CATEGORIES 3.1. General 3.2. Title Sponsor The IOF has three sponsorship categories: Title Sponsor (one per each major event), Gold Sponsor (two or three available per each major event) and Official IOF Partner (limited visibility in major events, maximum number three per each major event). The sponsor s rights in each sponsorship category are described in chapters 3.2.-3.4. The IOF is responsible for the relations with its sponsors, and coordinates with them all marketing and visibility matters. The IOF will assign a person to be responsible for the Event advertising, marketing and sponsorship issues, and for the contacts between the IOF sponsors, the NOF, and the IOF. Currently, this task has been assigned to the IOF Secretary General. The IOF and the NOF shall co-ordinate their marketing efforts and the dissemination of information in relation to the Event. The NOF is fully responsible for producing and constructing all the advertising, marketing and sponsorship material defined in the Guidelines and in this Guide. With the exception of the IOF s sponsors banners, the costs for producing the number bibs, the rostrum, the banners and any other advertising, marketing and sponsorship material shall be borne by the NOF. The Title Sponsor has the following rights at the Event: The Title Sponsor receives guaranteed branch exclusivity in its business area. The IOF and the NOF shall not enter into any kind of sponsorship co-operation with the Title Sponsor s competitors. The Title Sponsor s brand (logo, name and/or other visual elements) may be combined with the Event logo. This official event logo, as well as the Title Sponsor s logo, shall be published in all official competition materials (Internet website, Bulletins, Badges, ID Cards, etc.). The Event may be named as [Company Name] World Orienteering Championships. The Title Sponsor has marketing visibility (logo) on all number bibs, on start and finish gates, in start and finish chutes, on the podium, the rostrum (back wall) and the results board. The Title Sponsor can accredit its staff, working with sponsor activities, to the Event in the category Organiser (sub-category Arena VIP). The Title Sponsor is entitled to entrance tickets (VIP passes equal to accreditation in the category Sponsor (sub-category Category 1)) for the Event. The Title Sponsor also has the following marketing opportunities during the Event: The Title Sponsor may bring its own hospitality / promotion / marketing / sales stand (tent, lounge or similar) to all arenas of the Event. The Title Sponsor may organise Press Conferences during the Event. The Title Sponsor has the right to present awards together with the IOF representatives. Chapter 5 in this Guide describes how the NOF shall deal with these rights and how the marketing visibility shall be created.

The IOF Sponsor Guide 9 (22) 3.3. Gold Sponsor The Gold Sponsor has the following rights at the Event: The Gold Sponsor receives guaranteed branch exclusivity in its business area. The IOF and the NOF shall not enter into any kind of sponsorship co-operation with the Gold Sponsor s competitors. The Gold Sponsor s logo shall be published in all official competition materials (Internet website, Bulletins, Badges, ID Cards, etc.). The Gold Sponsor has the right to marketing visibility (logo) in the finish chute and on the podium and the rostrum (back wall). The Gold Sponsor is entitled to entrance tickets (VIP passes equal to accreditation in the category Sponsor (sub-category Category 1)) for the Event. The Gold Sponsor also has the following marketing opportunity during the Event: The Gold Sponsor may bring its own hospitality / promotion / marketing / sales stand (tent, lounge or similar) to all arenas of the Event. Chapter 5 in this Guide describes how the NOF shall deal with these rights and how the marketing visibility shall be created. 3.4. Official IOF Partner As stated in chapter 2.4.4. the IOF has the right for any sponsor in the category Official IOF Partner (however, the maximum number being three) to site, free of charge, four banners each the size of 1m x 3m, in the finish chute (inside of chute, towards TV cameras) of the Event arenas, within 72 m of the finishing line. When there are less than three Official IOF Partners, the said rights can be shared between fewer sponsors (one (1) or two (2)).

The IOF Sponsor Guide 10 (22) 4. IOF EVENT IMAGE AND DESIGN 4.1. Brand identification 4.1.1. General The IOF events shall be organised under the official name as stated in the Competition Rules. The IOF logo and the IOF s Title and Gold Sponsors logos must appear along with the Event logo and the NOF s main sponsors logos on all material produced for the Event. Where the IOF has retained the full sponsorship rights, the IOF may decide that the Event shall be marketed and organised under a special Event name (i.e. Company Name World Orienteering Championships ) and Event logo, where the sponsor s brand (logo, name and/or other visual elements) is integrated in the Event s official logo design. No other form of the Event logo shall be used. If a Title Sponsor is obtained late in the preparation process for the Event, the IOF and the NOF shall jointly agree how best to combine the sponsor s logo and name with the already existing Event logo and competition name. In general, the NOF shall strive to make the Event as attractive as possible by giving special attention to the design and the quality of installations. 4.1.2. Time-keeping equipment and video screen The IOF logo and the Event logo must be shown on the time-keeping equipment and the video screen together with the results service. The logos shall also appear on any TV broadcast as well as on all printed material (start and results lists etc.) circulated to the media. On the video screen the NOF is requested to display the IOF s Title and Gold Sponsors logos together with its main sponsors logos. 4.1.3. Internet website and webcasting The IOF logo, the Event logo and the IOF s Title and Gold Sponsors logos must appear together with the NOF s main sponsors logos on the Event s Internet website and on any webcast from the Event. 4.1.4. TV broadcasting The IOF logo and the Event logo must appear on the TV data inserts (e.g. start and result lists, maps, etc.). Should sponsor logos be allowed on the TV data inserts or any other part of the TV broadcast, the IOF s Title and Gold Sponsors logos must appear equally to the NOF s main sponsors logos. 4.1.5. Printed material The IOF logo, the Event logo and the IOF s Title and Gold Sponsors logos must appear equally to the NOF s main sponsors logos on any printed material produced for the event, such as, but not limited to, invitations, bulletins, programme booklets, advertisements, signposts, ID cards, press releases, posters, etc.

The IOF Sponsor Guide 11 (22) 4.2. Logos 4.1.6. Media conferences Regardless of venue (e.g. a tent in the event centre, or the main media centre), the IOF logo, the Event logo and the IOF s Title and Gold Sponsors logos must appear equally to the NOF s main sponsors logos at all media conferences organised in conjunction with the event. A banner (or similar) shall be displayed in an appropriate manner behind the persons speaking at the conference and, where applicable, IOF signs, pads, or similar, shall be placed on the tables. 4.1.7. Other meetings and conferences The IOF logo shall be displayed at any meetings and conferences held in conjunction with the Event. A banner (or similar) shall be displayed in an appropriate manner and, where applicable, IOF signs, pads, or similar, shall be placed on the tables. 4.2.1. The IOF logo The IOF logo shall be presented according to the existing visual standards and it may not be changed in any way. It is not acceptable to remove parts of the logo (e.g. by removing text). The logo and the spacing around it may not be covered by other elements, even partially. The IOF logo is available in electronic form from the IOF Secretariat. As a general rule, the IOF logo shall cover a minimum of 5% of the total space of the respective advertising material. The IOF logo must not be too close to any text or images. The minimum spacing is shown in the visual standards. 4.2.2. Title Sponsor s logo The logo of the Title Sponsor shall be presented according to the visual standards of the sponsoring company. The IOF will provide the NOF with appropriate originals for any material. 4.2.3. Gold Sponsors logos The logos of the Gold Sponsors shall be presented according to the visual standards of the sponsoring companies. The IOF will provide the NOF with appropriate originals for any material. 4.2.4. Other norms and guidelines In addition to the IOF logo, the NOF may use an official event logo in accordance with the regulations described above in chapters 2.4.1. and 4.4.1.

The IOF Sponsor Guide 12 (22) 5. ADVERTISING AND MARKETING GUIDELINES AND STYLE GUIDE 5.1. General This chapter describes the IOF advertising and marketing guidelines which must be followed when organising the Event. It also serves as a style guide for different installations and arena dressing. The nature and extent of advertising must not affect the quality of the television coverage of the Event. Advertising at the competitions must not infringe the national rules of the country where the Event takes place. Advertising boards, posters and banners must not be installed between the camera and the action (i.e. the athletes). Special function installations (e.g. bridge, arch) are allowed in special cases and must be approved by the IOF and the television company and be arranged in such a way that they take into account security and advertising aspects. Adverts must not move, rotate or change in any way visible on the TV or video screen. No advertising may be made in sound during the TV broadcasting. The details of any kind of advertising and marketing shall be agreed on between the NOF and the IOF. Please also refer to chapter 37 in the Guidelines. 5.2. Division of costs In general, the IOF and the NOF are responsible for the costs of their respective advertising material. The IOF s Title Sponsor, Gold Sponsors and Official Partners will carry the production costs of, and provide the NOF with, their own advertising material such as banners. The IOF is responsible for the production and the costs of any IOF banners and other IOFonly branded material to be displayed at press conferences and other meetings and conferences. The NOF is fully responsible for producing and constructing all the advertising, marketing and sponsorship material and installations defined in the Guidelines and in this Guide. The costs for producing the number bibs, the rostrum, the banners, and any other advertising, marketing and sponsorship material shall be borne by the NOF, with the exception of the IOF s sponsors banners. To achieve a uniform design and the most cost-effective solution, the production of any material including adverts of the Title Sponsor, Gold Sponsors and the NOF s sponsors shall be coordinated between the IOF and the NOF. 5.3. Sponsor visibility on installations 5.3.1. Start and finish gates The start and finish gates must be placed in such a way that they appear in the range of any TV cameras following the starting and finishing athletes. The design of the start and finish installations must include the IOF logo and the Event logo.

The IOF Sponsor Guide 13 (22) The available advertising space (both legs of the gate) is split evenly between the Title Sponsor and the main sponsor(s) of the NOF. The start and finish gates shall also provide advertising space for the Event identification (i.e. the IOF logo, the Event logo, competition name and competition dates, organising NOF, local organising clubs, host city, or similar). PICTURE 1: A design template of the start and finish installations. 5.3.2. Sponsor banners in the start and finish chute The start and finish chutes must be placed in such a way that sponsor banners appear in the range of any TV cameras following the starting and finishing athletes. Planning of directions and angles of the chutes to maximise TV visibility and good spectator views is demanding and should be done in close co-operation with the TV producer.

The IOF Sponsor Guide 14 (22) Inside of chute, towards TV cameras: Up to a length of 90 metres from the start and finish line two banners of the Title Sponsor alternate with two banners of the NOF s sponsors. The size of each banner is 3 metres (length) x 1 metre (height). It is essential that two banners from the same sponsor are always mounted successively. Beyond these 90 metres, the NOF is entitled to sell all the advertisement space on the inside of the chute. Outside of chute and inside of chute (out of TV cameras): The NOF is entitled to sell all the advertisement space on the outside (towards the spectators, but out of TV cameras). PICTURE 2: A design template showing how sponsor banners must be placed along start and finish chutes. 5.3.3. Competitors' number bibs The IOF logo (on the left side) and the Event logo (on the right side) shall be printed in the upper corners of all number bibs. The logo of the Title Sponsor shall be printed above the number between the IOF logo and the Event logo. The space below the number is reserved for main sponsor(s) (maximum number of presented sponsors being two) procured by the NOF. The total size of the number bib shall be 25 cm x 25 cm. The minimum size of competition number letters is 10 cm.

The IOF Sponsor Guide 15 (22) PICTURE 3: A design template for number bibs. 5.3.4. Podium The podium is used for prize-giving and flower ceremonies. The available advertising space (i.e. 75% of the total space) on the podium consists of nine elements, each the size of 2 metres x 1 metre. Five out of nine elements shall be reserved for the Title Sponsor and the Gold Sponsors, and four elements are available for banners of the main sponsor(s) procured by the NOF. 25% of the podium shall be used for the Event identification (i.e. the IOF logo, the Event logo, competition name and competition dates, organising NOF, local organising clubs, host city, or similar). The podium shall be placed in the immediate vicinity of the finish area. A fenced-off corridor leading from the finish to the podium shall ensure that the flower ceremony is carried out immediately and smoothly with live TV transmission as soon as the Event has finished. A separate fenced-off area shall also be provided to give good working conditions for photog-

The IOF Sponsor Guide 16 (22) raphers, and should include a stage from which it is possible to take photos of the winners and medallists. Should the organiser use a separate podium for the prize-giving ceremony, the same principles apply and must be followed. Please also refer to Appendix 4 in the Guidelines. PICTURE 4: A design template for a podium. 5.3.5. Rostrum (back wall) The rostrum is used as a back wall for interviews, press conferences, TV interviews with the winners/medallists, etc. The size of one block of the back wall is 1 metre x 2 metres. There must always be at least two blocks of the back wall together at a press conference, at an interview location, etc. The available advertising space is 75% of the total space, and it is split evenly between the IOF s sponsors (Title Sponsor and Gold Sponsors) and the main sponsor(s) of the NOF. 25% of the back wall shall be used for the Event identification (i.e. the IOF logo, the Event logo, competition name and competition dates, organising NOF, local organising clubs, host city, or similar).

The IOF Sponsor Guide 17 (22) PICTURE 5: A design template for a rostrum (back wall). 5.3.6. Results board Except for the Event logo and the Title Sponsor logo, and the logo of the results service provider, no other logos shall appear on the dynamic results board (video screen or any other type of dynamic results board). The design of the traditional results display board must include the IOF logo and the Event logo. The available advertising space is split evenly between the Title Sponsor and the main sponsor(s) of the NOF. The results display board shall also provide advertising space for the Event identification (i.e. in addition to the IOF logo and the Event logo, competition name and competition dates, organising NOF, local organising clubs, host city, or similar).

The IOF Sponsor Guide 18 (22) Please also refer to chapter 25 in the Guidelines. PICTURE 6: A design template for a results board. 5.3.7. Other banners and boards In addition to the banners along the start and finish chute, banners and sandwich-boards may be placed in the Event arena providing that appropriate space is available. The recommended size of the banners and sandwich-boards is 3 metres x 1 metre. 5.3.8. Other installations The precise construction and siting of spectator controls and sight passages, and the associated coaching zones and refreshments, must be agreed with the SEA. They provide additional sites for sponsors banners. Control stands at TV controls can be used for advertising, but this needs to be agreed with the SEA and the television company. Banners in the forest (close to TV controls) are not acceptable. Please also refer to chapter 20 in the Guidelines.

The IOF Sponsor Guide 19 (22) PICTURE 7: An example of an advertisement on a control stand. 5.4. Sponsor visibility on Event materials The NOF is required to publish the IOF logo, the Event logo and the IOF s Title and Gold Sponsors logos equally to the NOF s main sponsors logos on any printed material produced for the Event such as, but not limited to, invitations, bulletins, programme booklets, advertisements, signposts, ID cards, press releases, posters, etc.

The IOF Sponsor Guide 20 (22) PICTURE 8: An example design of sponsor visibility on Event-related material. The NOF shall provide the Title Sponsor and Gold Sponsors with the Event invitations and bulletins as soon as they are published, and offer to them the opportunity of acquiring, at their own expense, additional advertising space through the IOF. 5.5. Sponsor visibility on ID cards The NOF is required to publish the IOF logo and the Event logo in the upper right corner of the ID card. The NOF is required to publish the IOF s Title and Gold Sponsors logos in the lower left corner (50% of the space) of the ID card. The lower right corner is reserved for the NOF s main sponsors logos.

The IOF Sponsor Guide 21 (22) PICTURE 9: An ID card template. Please also refer to the examples of ID cards in the Guidelines (Appendix 9C). 5.6. Sponsor s right to organise hospitality programme and service The Title Sponsor and Gold Sponsors have, at their own expense, the right to organise a hospitality programme and service. This could include, for example, but is not limited to, bringing a sponsor s own hospitality / promotion / marketing / sales stand (tent, lounge or similar) to all arenas of the Event. The details of any such activities (e.g. catering needs, reserving a spot for the stand, etc.) must be negotiated and agreed on between the IOF and the NOF well before the Event. Please also refer to chapter 39 in the Guidelines. 5.7. Accreditation for staff of the Title Sponsor The Title Sponsor shall have the right to receive accreditation (ID card and parking tickets) for their staff (max. 5 persons) responsible for their activities (hospitality programme, exhibition stand, etc.) at the Event in the category Organiser (sub-category VIP Arena).

The IOF Sponsor Guide 22 (22) 5.8. Entrance tickets (VIP passes) for sponsors The NOF shall, free of charge, provide a minimum of 30 entrance tickets (VIP passes equal to accreditation in the category Sponsor (sub-category Category 1)) for use at the Event by the Title Sponsor and Gold Sponsors, providing that requests for these have been received in advance. At a minimum, the VIP passes shall secure that the representatives of the Title Sponsor and Gold Sponsors are granted smooth access to the event, a parking space close to the arena, and access to any VIP facilities and services. The standard of the services attached to the VIP passes may vary from one event to another, depending on the local conditions.