2016/17 UCI Cyclo-cross World Cup BID GUIDE

Transcription

1 2016/17 UCI Cyclo-cross World Cup BID GUIDE

2 CYCLO-CROSS A UNIQUE DISCIPLINE UNION CYCLISTE INTERNATIONALE CYCLO-CROSS THE TERRAIN CYCLO-CROSS A TYPICAL COURSE Cyclo-cross is a discipline ridden over a 2.5 to 3.5 km long circuit including clearings, roads, country lanes and paths through forest. This fantastic discipline is a remarkable school of cycling requiring great riding technique, determination and incredible stamina. Technical assistance is allowed, which is one of the main differences with the mountain bike disciplines. The Union Cycliste Internationale is the international cycling federation recognized by the International Olympic Committee. The UCI was founded in 1900 and promotes the development of cycling at all levels. It is one of the world s main sports federations with 185 affiliated national federations and more than 600,000 licensed cyclists. The riders cycle several laps of the circuit over a period of around one hour for the Men Elite. To clear some of the thoughest difficulties such as steep paths, muddy tracks and artificial obstacles, riders sometimes carry their bike.

3 UCI CYCLO-CROSS WORLD CUP Since its inception, the UCI Cyclo-cross World Cup has established itself as the most prestigious Cyclo-cross series in the world. These events are relayed through TV coverage in several countries with more than 40 millions viewers throughout the series. They attract on average 12,000 spectators on site. Riders from more than 20 countries participate, vying for the honour of wearing the UCI World Cup leader s jersey. UCI CYCLO-CROSS WORLD CUP FACTS & FIGURES 8 events over 5 months Up to 4 races (Men Juniors, Men Under 23, Women and Men Elite) in 1 day 200 riders from 21 nations 12,000 on-site specators on average TV cameras round the course App. 200 hours of broadcast across 10 different countries 40 Million of TV viewers Global coverage through the UCI YouTube channel (250,000 views) Source: Repucom reports UCI CYCLO-CROSS WORLD CUP THE RIDERS The Belgians and the Dutch have a strong tradition of cyclo-cross. However, a new breed of talent coming from the USA, Czech Republic, France, Switzerland and Italy to name a few have started to upset their dominance! Kevin Pauwels (BEL) 2014/15 winner of the UCI World Cup. He is the man to beat on the circuit! Katherine Compton (USA) She has specialised in cyclocross and has won two editions of the UCI Cyclo-cross World Cup. Katherina Nash (CZE) The Czech will be a serious contender this season. She won the World Cup leg in Namur last season and at Las Vegas this season Mathieu Van der Poel (NED) The World Champion!

4 UCI Cyclo-cross World Cup calendar The UCI Cyclo-cross World Cup consists of 8 rounds (or more*). The dates below are possible dates that need to be firmed up by the UCI following the release of its International Calendar. Date Event UCI World Cup UCI World Cup UCI World Cup UCI World Cup Continental Championships UCI World Cup UCI World Cup UCI World Cup UCI World Cup National Championships UCI World Cup UCI World Cup UCI World Championships - Bieles (Lux) * September dates are possible for potential rounds on the American continent. By way of advice, some of the key criteria the UCI will consider when granting the rights to run a UCI Cyclo-cross World Cup event are listed below: The ability to deliver a course based on the UCI recommandations The geographical distribution of all the events as a series The location with minimising the travel expenses for riders in mind Financial back-up and guarantees

5 Marketing rights and reserved product categories The UCI is the sole and exclusive owner of all sponsorship and marketing rights of the UCI Cyclo-cross World Cup. General principles The UCI retains 50% of the sponsorship and marketing rights whilst the UCI grants 50% of the sponsorship and marketing rights to the Organiser. Sponsorship structure Sponsorship is a key source of revenues for the UCI and the OC. The sponsorship structure of UCI Cyclo-cross World Cup is described below. For the cohesion and harmonisation of the event, all sponsors and suppliers will need to fit within the categories listed below: Title Sponsor : Reserved to the UCI Presenting Partner : Reserved to the UCI UCI & OC Main Event Sponsor: 1 each UCI & OC Official Sponsors UCI & OC Official Suppliers Current UCI Sponsors TELENET - Title Sponsor Exclusive categories: Telecommunications (mobile and fixe telephony, VoIP, Internet Provider, Internet, Webhosting, telecom equipement, television, IP TV, OTT content provider, direct or online Telecom points of sales, providers, instant messaging, video conferencing); SHIMANO - Official Sponsor Exclusive categories: All bicycle components, bicycle-shoes, wheels, rims, handlebars, pedals, stems (expect forks, saddles, feeding bottles and tyres) and neutral assistance. BEKO - Official Sponsor Exclusive categories: Home appliances Santini - Official Supplier Exclusive categories: Cycling clothing, UCI World Cup Champion jerseys APB - Official Supplier Exclusive categories: Asbestos removal Other UCI sponsors categories exclusivity Additionally, the UCI reserves all the sponsorship rights for the following categories: Cars Time-keeping, watches, jewellery and data Champaign and wines Credit cards The UCI are actively seeking partnerships with potential sponsors within these categories. The UCI will release the category 6 months before the event if no partner has been found. Organiser s Sponsors The UCI reserved categories aside and provided that the exclusive rights of all the UCI sponsors are respected (see Conditions and Restrictions), the Organiser and the UCI are free to commercialise and sell its respective rights to commercial sponsors within all the other product categories. The Organiser s Sponsors must be subjected to the UCI s approval before the Organiser and its sponsors enter into an agreement.

6 Conditions and Restrictions In order to safeguard the sport against adverse publicity, the Organiser must not enter into a sponsorship deal with organisations from the following categories: Tobacco manufacturer Pornographic industry Sports bet industry Marketing opportunities and advertising tools The UCI Cyclo-cross World Cup offers its sponsors to be clearly visible through the following branding opportunities: Start/Finish structure Boards Banners Big banners Obstacles Inflatable structure off course Crossings Road painting Backdrops Official documents (programme, result lists, communiqués, etc..) Public announcement by speaker 30 clip played on giant screen Website visibility Merchandising Expo area (if possible) Metric boards No other form of advertising is allowed on/off the course. VIP/Hospitality Hospitality is another significant source of revenues for the OC. The UCI will take an active part in advising the OC around the delivery of the hospitality and VIP areas. The UCI and its Sponsors will be provided with the top level VIP package available at the event. This will include food and drinks (as a minimum). Ambush Marketing The Organiser needs to ensure that both UCI s and the Organiser s sponsor rights are protected against unauthorised use of the UCI Cyclo-cross World Cup mark and potential ambush marketing. The Organiser is responsible for removal of all ambush marketing items prior and during the event. Proceeds The Organiser can retain all income derived from: 50% of available sponsorship and marketing rights Ticket sales VIP package sales with the exception of the UCI VIP tickets quota (40) Official programmes sales Merchandising

7 Organisers and UCI s commitment - TV rights and production The UCI is the exclusive owner of worldwide broadcasting rights (which include radio, television, the internet and any other multimedia rights) in and to the UCI Cyclo-cross World Cup. The UCI will be responsible for all the aspects of TV Production and guarantees high quality by using an experienced production team. The UCI selects the production company and will cover the television production costs. A lunch catering service for the production team should be provided by the OC. The scaffoldings are on the OC expenses. The travel and accomodation costs for the TV crew are not on OC expenses. The UCI will guarantee the largest possible distribution for the promotion of cyclo-cross. A full media analysis is then carried out and shared with the organiser and the event partners. TV distribution /15 UCI Cyclo-cross season (Source: Repucom) Event Number of TV Channels Number of Programs Broadcasting Time Cumulated Audience (million) Valkenburg :39: Koksijde :34: Milton Keynes :06: Namur :26: Heusden-Zolder :07: Hoogerheide :33: Total :30: Each UCI Cyclo-cross World Cup brings about 6 million tv viewers. Additionally, the event is broadcast live on the UCI YouTube channel worldwide (in countries where there is no TV coverage).

8 Services provided by the UCI UCI Cyclo-cross World Cup label 2. General coordination of the UCI Cyclo-cross World Cup (rules, race programme, general organisation) 3. Appointment of UCI Technical Delegate 4. Appointment of President of Commissaires Panel 5. Appointment of the UCI Secretary (race administration tasks - from online rider registration to results, team managers meeting) 6. Live TV Production (Women and Men Elite race as a minimum) 7. Timekeeping (including scoreboard) 8. TV graphics 9. Practical Organisation Guide of the UCI Cyclo-cross World Cup 10. Staff ahead and during the event 11. Necessary infrastructure for the start & finish areas (Commissaire s and TV commentators truck, finish arch, start poles and start lights) 12. Backdrops (podium, flash interview and press conference) 13. Implementation of the UCI sponsors 14. Visual guidelines 15. General press service of the UCI Cyclo-cross World Cup, including Internet service (photos, results and link to UCI website) and worldwide promotion of the UCI Cyclo-cross World Cup 16. TV Distribution 17. Post event report and TV Analysis 18. Annual Seminar for all world cup organisers run by the UCI Services to be provided by the OC Organisation of the UCI Cyclo-cross World Cup round in line with the terms and conditions specified in the contract Payment of up to 30 nights (single rooms) and half board (breakfast and dinner) at the official hotel for the UCI representatives and staff 40 VIP tickets

9 Financial responsibilities of the UCI Payment of the overall prize money of the final general classification of the UCI Cyclo-cross World Cup (enclosure 1) Costs of the President of the UCI Commissaire s panel, UCI Technical Delegate and UCI secretary Trophies for Top 3 of the final general classifications per category Financial responsibilities of the OC The organizer is required to pay a fee (calendar fee and contribution to the overallprize money). In addition to other mentioned responsibilities for the Organiser, the model of the financial responsibilities in appendix 4 shall act as an outline for the provisional organisation budget.

10 A) SELECTION OF THE UCI CYCLO-CROSS WORLD CUP VENUE BIDDING & AWARDING PROCEDURE One year or multiple-year contracts available Any new venue will be visited before awarding B) NATIONAL FEDERATIONS OR CANDIDATE/ORGANISER MUST SUBMIT FOR EACH BID A FILE INCLUDING THE FOLLOWING: In the case of an organisation, a letter of support from the National Federation Letter of introduction mentioning their motivation or reason(s) for the bidding Full contact details of the organiser References and events already organised on that circuit Date requested (two choices in order of preference according to the grid on page 3) Categories requested (Men Elite and Women are mandatory categories and Under 23 and Men Juniors categories are strongly recommended Installations available (race headquarters, press room, team managers meeting room, commissaires room, VIP, official hotel; etc.) Provisional budget (income and expenses) Geographical location/situation (distance from the airport, motorway, big city) A course map and course profile indicating the Start and Finish areas (podium, tent for the riders, etc.), of the double pit area and other obstacles. Please describe your course in about 200 words Two files need to be prepared either in French or in English and returned before January 5th, 2016 to : Peter Van den Abeele Head of Off-Road Union Cyliste Internationale 1860 Aigle Switzerland Should you need further information, please do not hesitate to contact us: [email protected] Bids will only be confirmed once: The contract sent to candidates has been signed The UCI has evaluated the bids received and announced the selected venues by letter and via a press realease

11 ENCLOSURE Prize Money (in euros) * Overall UCI Cyclo-cross World cup standings (UCI Costs) World Cups Overall MEN WOMEN 1st 30'000 20'000 2nd 20'000 16'000 3rd 16'000 12'000 4th 14'000 10'000 5th 12'000 8'000 6th 10'000 6'000 7th 9'000 4'000 8th 8'000 3'000 9th 7'000 2'500 10th 6'000 2'000 11th 5'000 1'500 12th 4'000 1'500 13th 3'000 1'500 14th 3'000 1'000 15th 2'000 1'000 16th 2'000 17th 1'000 18th 1'000 19th 1'000 20th 1'000 21st - 22nd - 23rd - 24th - 25th - Total 155'000 90'000

12 ENCLOSURE Prize Money (in euros) * (OC Costs) World Cups Per event All continents MEN ELITE MEN U23 MEN JUNIORS WOMEN 1st 5' '000 2nd 3' '500 3rd 3' '000 4th 2' th 2' th 2' th 1' th 1' th 1' th 1' th 1' th th th th th th th th th st nd rd th th th th th th th st nd rd th th th th th th th st - 42nd - 43rd - 44th - 45th - 46th - 47th - 48th - 49th - 50th - Total 39'500 1' '400

13 ENCLOSURE 3 Participation Allowances National Teams UCI Cyclo-cross World Cup Men Under 23 - Men Juniors * (OC Costs) A national team is composed of min. 4 and max. 6 Men Juniors riders and max. 6 Men U23 riders, any other composition will not be allowed. For each rider below the min. of 4 riders, the amount will be reduced to150 Euros per rider. The host nation will not be paid any allowance for Men Juniors and Men U23.

14 ENCLOSURE 4 Organisational budget Draft Elite Men and Women U23 Juniors Expenses * * Prize Money - Elite Men Prize Money - Women PR Program/Sponsors Promotion material (flyers, posters) NF Tax (commissaires included) Depending on the NF Course (barriers, toilets etc.) Volunteers (meals, clothes etc.) General organisational costs UCI Fee TOTAL Incomes Exposition Sponsoring/partnership Ticketing City Contribution Catering/Merchandising/OC reserve TOTAL

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