RS:X Class Marketing and Media. 25th February 2014

Transcription

1 RS:X Class Marketing and Media 25th February 2014

2 media and marketing strategy: Increase the RS:X Class major events value across all channels - TV, print, venue, online Increase its global media exposure of the sport to attract viewers and sponsors Market the RS:X Class major events to existing and new stakeholders in the knowledge it can deliver significant and continuously growing media return to sponsors, athletes, event partners and host venues Initiate a proactive sponsor approach to increase cash revenue securing prize money, world class venues and hospitality Allocate the right budget to the right media knowing that TV generate 49% of the global exposure value, while the print media represents 36%, the host venue 9% and the online 7% (source Havas Sponsorship Insights, 2012 Extreme Sailing Series global media exposure analysis) create a corporate event identity with Gold standards for Worlds and Europeans, Silver standards for Continentals and Bronze standards for Nationals championships

3 Sunset Vine APP

4 Introduction Sunset+Vine APP is the biggest sailing sports production company in the world. We are in contact with broadcasters in more than 180 countries on a weekly basis. Sunset+Vine TV News is in daily contact with the news desks of the world distributing sporting content to broadcasters, Internet TV channels and global news agencies. They have offices in the UK, Singapore, Dubai and USA They own the production & distribution rights for the world s most watched water sports program SEA MASTER SAILING (the official TV Series of the International Sailing Federation) which is broadcast in 140 countries They are the exclusive Producers of CNN International s monthly water sports program MAINSAIL They were the only independent production company engaged by the BBC for the London 2012 Olympic Games providing all sailing coverage across their broadcast and multiplatform channels. They are the Host Broadcaster for the 2014/15 Volvo Ocean Race and Santander 2014 the ISAF Olympic Classes World Championships

5 Option A

6 Production Services!! 3 person production team editor+ producer + cameraman for 5 days. Producer editor would use 2nd camera. Filming of races and event activities + agreed editorial angles. On site production of 2 30 daily web news report of 1 class per day for online distribution. Daily 2 min VNR agency packages available for full media distribution. Final day 3 00 event highlights of all classes. Post events production of a editorial feature for inclusion in SEA MASTER SAILING - distributed to 140 countries and 21 broadcasters.!

7 Production Equipment Full broadcast edit facilities. 1 x full HD broadcast camera + lenses + stabilizers. 1 x HD second camera unit. Full sound kit + wireless kit. 3 x Go Pro 3 + windsurf mounts. PR Services Full events VNR highlight package for worldwide distribution using SUNSET+VINE APP media distribution network - broadcast + on line media + sailing specific outlets. Daily international press releases. Post event TV/News report. Post event Press report. WHAT S THE BUDGET: per Event based on 5 days - excluding expenses

8 Option B

9 Production Services!! 2 person production team producer/editor + cameraman for 5 days. Filming of races and event activities + agreed editorial angles. On site production of 2 30 daily web news report of 1 class per day for online distribution. Daily 1 min VNR agency packages available for full media distribution. Final day 3 00 event highlights of all classes. Post events production of a 5 00 editorial feature for inclusion in SEA MASTER SAILING - distributed to 140 countries and 21 broadcasters.!

10 Production Equipment Full broadcast edit facilities. 1 x full HD broadcast camera + lenses + stabilizers. 1 x HD second camera unit. Full sound kit + wireless kit. 3 x Go Pro 3 + windsurf mounts. PR Services Full events VNR highlight package for worldwide distribution using SUNSET+VINE APP media distribution network - broadcast + on line media + sailing specific outlets. Daily international press releases. Post event TV/News report. Post event Press report. WHAT S THE BUDGET: per Event based on 5 days - excluding expenses

11 Icarus

12 Introduction Icarus Sailing Media is a media company specialized in the media coverage, distribution and sponsorship management of sailing events. Established in 2009, Icarus designed and developed its own innovative technologies in order to provide media coverage services to sailing projects all over the world, with an exciting output and cost effective way. As a result, Icarus won the "Rising Star Award" from the Enterprise Europe Network in Being the media partner for various Olympic classes (RS:X, Kite, Star, 470, 49er etc.), as well as of various yachting events, Icarus has developed quickly to a global leader in sailing media production, post-production and distribution. Nowadays, Icarus is running around 30 projects on yearly basis in every corner of the world. At the same time, Icarus is among the very few sailing content providers to Sports TV Channels and International networks worldwide. Through its own HD TV Shows, the media content of Icarus events is broadcasted to more than 120 countries, while during the Event the daily video reports are being distributed to online media and local TV Channels. Icarus Sailing Media is also an expert in sailing sponsorships connecting brands with a high-end sailing audience through international or regional events all around the world. TV media value per minute: 37 K euros (source Icarus)

13 Option A

14 Services!! 3 persons production team editor+ producer + cameraman for 6 days. Filming of races On site production of 2 30 daily web news report of 1 class per day for online distribution. Daily 1 min VNR agency packages available for full media distribution. Final day 2.30 event highlights of all classes wrap up with the highlights of the event. Post events production of a editorial feature for inclusion in FLEET RACING TOURTV show and 7 00 in the INSIDE SAILING TV show PR services : coordination with tv channnels WHAT S THE BUDGET: per Event based on 6 days - excluding expenses

15 Option B

16 Services!! 2 persons production team editor/ producer + cameraman for 6 days. Filming of races Daily 1 min VNR agency packages available for full media distribution wrap up with the highlights of the event. Post events production of a editorial feature for inclusion in FLEET RACING TOURTV show and 7 00 in the INSIDE SAILING TV show PR services : coordination with tv channnels WHAT S THE BUDGET: 8900 per Event based on 6 days - excluding expenses

17 TracTrac

18 Introduction The TracTrac live tracking system is a complete system for live tracking of sports consisting of services, software and tracking equipment developed for live tracking of sporting events. With more than 6 years experience and 3000 hours of tracking action already in its archive TracTrac has earned a position as the preferred provider of advanced, accessible and reliable live tracking. Use live tracking to make better events and improve the value of the event to spectators, participants, event organizers, media and sponsors.

19 Proposal Silver Logos of advertisers or event sponsors are allowed in the web viewer, in the mobile viewer or on the TracTrac Event page according to the specifications indicated by TracTrac. Online tutorials and help facilities Mail support with day-to-day response Free setup check 24 hours before race start 2 hours free setup assistance Free hotline during the event Social Media integration Live chat 8375 (possible discount), Transport, accommodation and/or shipping is not included and must be paid separately

20 Suggestions for the RS:X Class executive committee The perfect package would combine TV, PR, Photographers and live tracking services. It must be our goal for future events aside world class venues selection, hospitalities and prize money for our athletes. For this to happen, we need to generate cash with sponsors and select the right tools such TV, photographer, PR and tracking services. We also have to ensure that our media services will feature all RS:X events and can t let organizers to select their own services. Worlds (including youth) and European championships shall be covered by APP Sunset vine option B with track track and continental championships by Icarus option B till the Games. Media services providers will charge the Class and the Class will charge event organizers for such services adding 10% margin allowing the Class to support events with financial difficulties in the future. Once the partner will be selected a further final negotiation shall be conducted prior the agreement to be signed for the 2014 till the Games period. A discussion needs to be conducted with IWA to propose a media cost share for continentals events with multiple classes (ie Bic Techno, RS:X, RS:One). In that case with Icarus only.