Vinters Football Club Club Sponsorship Proposal
1. Table of Contents 2. Scope of the Policy... 3 3. Communication with Sponsors... 3 4. The Vinters Brand... 3 5. The Sponsorship Agreement... 4 6. The Vinters Football Club Offer... 4 6.1. Branding Exposure... 4 6.2. Home kit sponsorship... 4 6.3. Training Kit Sponsorship... 4 6.4. Equipment Sponsorship (Footballs, Water bottles, Training cones, etc)... 5 6.5. Website Promotion... 5 7. Sponsorship Packages... 5 7.1. Individual Home Kit Sponsorship... 5 7.2. Training Kit Sponsorship... 6 7.3. Equipment Sponsorship... 6
2. Scope of the Policy Vinters Park Football Club is committed to providing the children and youth in the Maidstone area with the opportunity to play football at every level. As a self financed organisation, our mission is to provide quality coaching and player opportunities, expand player knowledge and skills and encourage all football players to seek the highest level of play. Sponsorship plays a key role in the income of the club, permitting the club to maintain a high standard and to make football affordable to all. 3. Communication with Sponsors First contact with potential Sponsors is usually through a Team Manager. If the Team Manager is happy to discuss sponsorship on behalf of Vinters Football Club, then this is acceptable to the Vinters Football Club Management Committee. If The Team Manager is not happy in this role then it must be handled by one of the Management Committee members. Any commitment from Vinters Football Club must be made in agreement with the Management Committee and the Kit Manager. 4. The Vinters Brand Vinters Football Club has been in existence since 1974 starting out with just 2 teams. Since then the club has grown in size and presently comprises of 35 teams playing competitive and non-competitive football from under 7 through to adults. The club is affiliated to the K.C.F.A. and are members of the Invicta Primary League, Express Cabs Maidstone & District Boys Primary League, Maidstone Minor League, Kent Youth League, Maidstone & Mid Kent Sunday League and the Kent Girls/Ladies Football, League. Vinters Football Club are one of the few youth football clubs within the Maidstone area to hold the FA Chartered Standard qualification which ensures that each manager holds a minimum Level 1 FA Club Coach coaching qualification and ensures all managers and coaches are fully CRB checked. We also hold the FA Community Club status by the Kent FA. This scheme builds upon the foundations of the Chartered Standard scheme in placing clubs at the heart of their community. The main aim of Vinters Football Club is to provide the opportunity for boys and girls in the Maidstone area to enjoy playing football in a safe environment. All our players,
coaches and parent abide by the clubs code of conduct which promotes playing the game in a professional and sportsmanlike manner. 5. The Sponsorship Agreement The purpose of sponsorship is to find a mutually beneficial arrangement between the Club and the Sponsor. Sponsorships are a two year commitment. Where sponsorship is offered to the club, and not necessarily to an individual team, it is at the discretion of the Management Committee as to where the sponsorship will be allocated. All kit, equipment and other goods supplied to or purchased by the Club as part of the sponsorship agreement will remain the property of the Club. 6. The Vinters Football Club Offer The aim of sponsorship is to provide exposure of the Sponsor s name, products and/or service to the local community and beyond. Vinters Football Club offer potential sponsors the ability to achieve this in several ways; 6.1. Branding Exposure As described above the name of the sponsor can appear on football kits, training clothing and equipment, providing exposure to all those attending league and cup matches played throughout the Maidstone and Kent area. Also events held by the football club throughout the year provide opportunities to have company s logos / names visible at the Vinters Park playing fields. 6.2. Home kit sponsorship All Vinters Football Club teams will play in the official colours and unique kit design, of green/white shirts, black shorts and black socks (Appendix A). Sponsors can pay for the provision of this kit and in return have the company logo and/or name on the chest of the shirts. All company names and logos must be approved by the Vinters Football Club Management Committee. Company names and logos will also need to meet the criteria set by English Football Association and the Kent Football Association. 6.3. Training Kit Sponsorship Sponsors can pay for the provision of items of training kit for the squad and in return have the company logo and/or name appear on the garments. All company names and logos must be approved by the Vinters Football Club Management Committee.
6.4. Equipment Sponsorship (Footballs, Water bottles, Training cones, etc) Sponsors can pay for the provision of items of training equipment for the squad and in some cases have their company logo and/or name appear on the equipment. All company names and logos will be approved by the Vinters Football Club Management Committee. 6.5. Website Promotion The Vinters Football Club website is promoted throughout the club as the primary source of information for players and their families. Companies sponsoring the club will be promoted through the website. Space is provided for a short descriptive statement where their company name or logo is displayed. The website can also provide possible links to the Sponsor s specific company website. In addition, the Sponsor s of specific teams will have their logo (and link) also appear on the team page. This site is also used for all the visiting teams to find out information about the club and the location and contacts. 7. Sponsorship Packages The following sponsorship packages are available: 7.1. Individual Home Kit Sponsorship - 500 for a 2 year period Comprises of:- Individual Team Home Kit sponsorship. The sponsored team s Home playing kit will have the company logo and/or name on the chest of the shirts. Club Website. The sponsors company logo and/or name will be displayed on all the individual team pages within the website and under the clubs sponsors pages. Team Portrait. A Team portrait (or other agreed media) with all players in the team kit can be organised involving the Sponsor s representatives if required. This picture (or other agreed media) may be displayed at the Sponsors place of business to promote the Sponsor s involvement with the Club.
Presentation Event. The Sponsor s company is advertised at various points throughout the event and included in the event s programme. Advertising and space for promotional stalls within the ground will be available to all of our main sponsors. 5-a-Side Tournament. Companies sponsoring the club will have their companies logo included in the events programme to help promote their business. Advertising and space for promotional stalls within the ground will be available to all of our main sponsors. 7.2. Training Kit Sponsorship Priced per item Comprises of:- Training Kit. Training kit will have the company logo and/or name displayed as appropriate on these items. Club Website. The sponsors company logo and/or name will be displayed on the club website under the clubs sponsors pages. 7.3. Equipment Sponsorship Priced per item Comprises of:- Equipment. Equipment will have the company logo and/or name displayed as appropriate on these items. Club Website. The sponsors company logo and/or name will be displayed on the club website under the clubs sponsors pages. We sincerely hope that you find the above proposition of interest and will be happy to discuss any level of sponsorship with you at your convenience. Sarah Waite Sponsorship / Kit Manager Vinters Football Club