County/Club Resource Pack

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2 Introduction The GAA s Respect Initiative aims to promote positive behaviour and to ensure that an enriching environment is provided for the promotion and development of Gaelic games. Our aim is for the Respect Initiative to be adopted both on and off field by coaches, parents, spectators, players, referees, match officials and anyone else who is involved in the GAA at every level, of every age and nationality. To assist in educating the GAA family and to raise the profile of the Respect Initiative we have developed the Give Respect, Get Respect. Our Games. Our Choice campaign. This toolkit has been developed to provide Clubs and Counties access to artwork and templates for the various materials being used to promote this important initiative. For further information please contact: Rebecca Hocking Brand Manager Commercial & Marketing Department Croke Park Dublin 3 Phone Fax rebecca.hocking@gaa.ie You will be given a login and password that can be used to download any of artwork shown. Also any of our approved suppliers will have the artwork on file. CONTENTS Signage, Indoor and Outdoor Flags Posters and Program ads Apparel Promotional items Online

3 Signage The Give Respect Get Respect branding is purpose designed to be highly visual and noticeable across a series of signage systems and other external media. These examples illustrate potential usage in such outdoor media. Pitchside Hoarding Pitchside Hoarding This layout shows where to place Club badge/crest on pitchside hoarding incorporating the Give Respect Get Respect branding and the GAA marque. Pop Up Hoarding Pitch Pop Ups Signage incorporates the Give Respect Get Respect branding and the GAA marque.

4 Flags We encourage clubs to display the Give Respect Get Respect campaign branding prominently at club events, blitzes, tournaments and other occasions. Club Flags Club Flags This example shows the positioning of individual club, school or college crests in a flag alongside the campaign branding. Game Flags Game Flags This illustration demonstrates the application of the Give Respect Get Respect branding in large flags to be displayed at high profile club and county matches.

5 Pop Up Stands The examples below use images of sportsmanship among players and referees to promote the spirit of Give Respect Get Respect. The Give Respect Get Respect is overprinted on the images as set out below. The wording should not obscure the key element of each image. Below the image there is a designated area for text for further information. Note also the fixed position of the GAA brand.

6 Posters & Advertising Posters Advertising Posters & Advertising These visuals show the examples of the campaign being promoted on posters and advertisements. A series of different advertisements are available. The advertisements can be used in match day programmes or other publications.

7 Apparel Coaching Bibs Coaching Bibs On coaching bibs the Give Respect Get Respect branding can be displayed prominently, reinforcing the Respect message at every training session and in every small-sided game. Youth Jerseys Youth Jerseys This photo shows how the Give Respect Get Respect campaign message can be used on youth jerseys. The message is placed in the position where a sponsor brand would normally appear. Referee Jerseys To promote the GAA s Respect Initiative, the referee jersey may use the Give Respect Get Respect message on the right sleeve as shown in the picture

8 Promotional Items Wristbands Wristbands The branding here is used on campaign wristbands using the distinct Give Respect Get Respect colour palette. Shopping Keyfobs Key Fobs Sample of the Give Respect Get Respect branding on key fobs. Ideal for distribution to club coaches, team mentors and officials. Shopping Keyfobs Car Flags Give Respect Get Respect branding on car flags: highly prominent branding, distinctive and very visible.

9 On-Line Presence Web Icons The web icon is available for use on Club, County and Provincial websites to give the Respect Initiative greater visibility. It can also provide a link to further information on the GAA Respect Initiative. The example below shows the icon in situ on a Provincial Council website.