Business Growth Plan

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3 Executive Summary to be inserted by the Committee South Australia's Riverland West Enter a brief description of the Riverland west area, towns, population major industries and businesses - can be gained form the URBIS report - well worth a look

4 Key Strategies and Goals 1. INCREASE MEMBERSHIP AND RESOURCES We aim to provide opportunity to all existing and new businesses to gain through membership of the Chamber We plan to work together to make the best use of our resources 2. EFFECTIVE COMMUNICATION AND ADVOCACY We will strive to communicate clearly and often We promise to represent and stay true to the needs and issues of our members 3. SUCCESSFUL EVENTS AND PROMOTIONS We pledge to conduct and facilitate events that support our members and encourage visitation to our district We will promote our successes and those of our members 4. EMBRACE THE DIGITAL ENVIRONMENT We will provide avenues for our members to understand the opportunities of the expanding digital age 5. MUTUALLY BENEFICIAL PARTNERSHIPS We believe we can achieve more together than we can separately We will foster and build connections within our membership and with organisations that can help us achieve our goals 6. INTERACTIVE AND SUPPORTIVE BUSINESS ENVIRONMENT We will propose improvements to our physical business environment to support better business We will foster improvement strategies to support our member businesses through increased exposure and a reputation for excellent customer service - well worth a look

5 1 Increase Membership and Resources 1.1 Establish a database of current business in the Riverland West 1.2 Develop membership packages 1.3 Develop a membership recruitment process 1.4 Investigate opportunities to conduct chamber business in an efficient manner to recognise the time pressures on members 1.5 Develop a plan to recruit members to the Committee 1.6 Review and update the constitution against the objectives of this Plan 1.7 Create a sponsorship salesperson to focus on recruiting sponsors 1.8 Survey existing and potential members to better understand barriers and opportunities for membership 1.9 Investigate opportunities for breakfast / special interest topic meetings throughout the year 1.10 Develop a proposal to seek financial In council support from for an administrative budget position 1.11 Review other Chambers membership packages for opportunities 1.12 Seek sponsorship for attendance by a Chamber member(s) at the Main Street Conference or similar on a regular basis 1.13 Develop a plan to identify the resources needed by the Chamber and how to gain these resources 1.14 Develop a strategy for the regular usage of the Coffee Van including a financial return for the Chamber - well worth a look

6 2 Effective Communication and Advocacy 2.1 Develop a process to have regular information concerning the Chamber in the print and social media 2.2 Develop a Chamber Newsletter to inform members of activities 2.3 Re-establish the business communities confidence in the Chamber as the peak representative voice for Business in the Riverland West region through publication of the chambers projects and achievements in an annual report 2.4 Identify the issues facing businesses and advocate on their behalf as opportunities arise or are engineered 2.5 Develop and maintain a calendar of Chamber and township events 2.6 Develop an advertising campaign support exposure for member business and raise the Chambers profile 2.7 Ensure the Chambers opinion is provided in relation to the proposal to establish a short term caravan / RV parking area close to the shopping district RDA,, VIC - well worth a look

7 3 Successful Events and Promotions 3.1 Develop a Riverland West Business brand and redesign the Chamber logo 3.2 Investigate opportunities to promote Member businesses on local transport that travels out of the region 3.3 Develop Business Sponsorship packages for key local events that draw non local people in order to add value to the event but also extract benefit for the sponsor businesses 3.4 Identify high profile ambassadors for and its businesses 3.5 Identify opportunities for new events that showcase / involve members businesses 3.6 Identify bulk purchase opportunities for marketing of member businesses 3.7 Develop opportunities to cross promote and package member businesses to provide an value for money experience for the customer and increased trade for participating members 3.8 Establish a trail brochure of things to do / see in the Riverland West region 3.9 Consider opportunities to integrate Chamber needs into existing town publications 3.10 Identify methods to provide new residents with information of products and services available from member businesses 3.11 Identify a media spokesperson who is the authorised person to speak on behalf of the Chamber 3.12 Conduct an event to encourage and support young business people 3.13 Continue to foster the Markets and investigate opportunities for their growth and positive impact VIC VIC Land Agents, - well worth a look

8 4 Embrace The Digital Environment 4.1 Develop a digital strategy for the to identify opportunities, partnerships and actions RDA, 4.2 Establish a vibrant web presence for the Chamber to support members, promote members businesses and the Riverland West Region 4.3 Promote and facilitate opportunities to use social media for business promotion and online selling 4.4 Ensure Google Maps / Places is updated to identify all member businesses 4.5 Investigate the cost / benefit and interest in a Smart Phone Application to promote members businesses, activities and events 4.6 Consider the benefit of QR code use in promotion of member businesses and the Chamber 4.7 Develop options for bulk deals for website development for businesses 4.8 Consider the opportunity and benefit from offering free Wi-Fi within the shopping district 4.9 Investigate opportunities for exposure of via social media such as twitter and blogs 4.10 Investigate opportunities to promote via Harvest Hoppers backpackers and social media RDA, Harvest Hoppers - well worth a look

9 5 Mutually Beneficial Partnerships 5.1 Establish partnerships with businesses that have a "people pull" effect for Riverland West to promote and identify opportunities for mutual benefit 5.2 Investigate opportunities for student / youth involvement in the promotion of and its businesses via YouTube and other such outlets 5.3 Develop a business charter with the to establish defined working relationships and funding opportunities for agreed projects to support the growth and viability of existing business members 5.4 In conjunction with and the RDA, develop an Business Growth Proposal for businesses 5.5 Establish a working relationship with RDA Murraylands and Riverland 5.6 Establish a working relationship with Cadell, Morgan and Blanchetown and consider how members businesses could export their services to those towns where gaps are identified 5.7 Explore the opportunity to work more closely with the Visitor Information Centre 5.8 Investigate opportunities to benefit our members through partnerships with other Chambers of Commerce In council budget In council budget High School, ICAN Chamber RDA, Chamber VIC - well worth a look

10 6 Interactive And Supportive Business Environment 6.1 Identify gaps in the image being promoted of and the experiences being delivered to customers and visitors 6.2 Facilitate training packages and other means to support businesses to meet and exceed the image being promoted of 6.3 Identify the potential markets where businesses have a competitive advantage and how to interact / (re)introduce to those markets 6.4 Consider the changing needs of businesses and customers in terms of the community / civic infrastructure such as street scapes / parking etc to support better business 6.5 Review the presentation and appeal of the business district of and identify any needs for improvements that would support better business 6.6 Identify where people come from that shop in / visit to better target advertising 6.7 Gather exit polling data from key events in to determine where people come from to better target marketing 6.8 Consider offering a prize / incentive to get peoples / visitors data to send them more info about attractions / other events in 6.9 Seek opportunities to provide information about town businesses / tourism opportunity at the driver reviver station 6.10 Seek opportunities to promote member businesses at major town events 6.11 Investigate opportunities for corporate sponsorship to support Young Business Person of the Year 6.12 Identify opportunities for improved amenity and connections to township on the major entrances, District Community Committee, District Community Committee - well worth a look