table of contents About the Kingston Frontenacs 3 About the Rogers K-Rock Centre 4 Corporate Season Tickets 6 Rinkboards 7 On-Ice Property 8 Concourse Signs 9 mid tier Signs 9 Score Clock & Videoboard 10 Players Bench & Penalty Box 11 Entrance and Exit Glass Wrap 12 Vomitory Signs 12 Zamboni Wrap 13 Upper Concourse Columns 14 Stair Ads 14 Entry Tunnel 15 Minor Hockey Program 16 Fronts Live Stage 17 faceoff GAME NIGHT program 18 website ADS 18 Corporate Game night 19 2 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
about the kingston frontenacs With a combined reach of over 500,000 fans who attend our games at the Rogers K-Rock Centre or watch the games on TVCogeco, we are more than just a hockey team. The Kingston Frontenacs are the connection between successful businesses and the customers they want to reach to enhance sales and branding, and establish their position as market leaders. Television and Online Viewership All 34 Kingston Frontenacs home games are broadcast live in stunning HD on TVCogeco in Kingston. All games are also broadcast live on the OHL s website via OHL LiveStream. media coverage The Kingston Frontenacs are covered extensively by a wide variety of media sources, including: The Heritage EMC The Kingston Whig Standard Kingston This Week CKWS-TV Rogers Radio (K-Rock / Kix) Bell Media (Fly-FM / The Drive) Frontenacs in the community The Kingston Frontenacs attended over 40 community appearances during the 2012-2013 season, including: School assemblies Minor hockey practices Autograph sessions Grassroots community events During the 2012-2013 season, the Frontenacs donated over $50,000 to local charitable organizations such as the United Way serving KFL&A, the Canadian Cancer Society, the Canadian Diabetes Association, and local minor hockey associations. www.kingstonfrontenacs.com 3
about the Rogers K-Rock Centre ingston and the surrounding area represent tremendous market potential and branding opportunities. The population for Greater Kingston as of 2013 is approximately 145,000. In March, the Rogers K-Rock Centre was awarded `Major Facility of the Year` for venues under 8,000 by the Canadian Music and Broadcasting Industry, four out of five years. This accomplishment comes as a result of the quality of performers, and the abundance of Canadian talent we have seen over the past years. The Rogers K-Rock Centre hosts concerts, hockey games, conferences, tradeshows, along with weekly ice rentals to recreational hockey leagues and figure skating clubs. The Frontenacs enjoyed a 35% increase in attendance during the 2012-13 season, marked with a record setting crowd of 5,302 on January 11, 2013 against the Belleville Bulls. As Kingston s premier entertainment venue, we have enjoyed many wonderful acts and performance by: Leonard Cohen Great Big Sea The Tragically Hip Blue Rodeo Elton John Neil Young Jerry Seinfield Carrie Underwood 4 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
The Rogers K-Rock Centre includes: Comfortable Seating for 5,300 Patrons 420 Premium Centre Ice Seats 548 Total Club Seats 4 Private Party Suites Full Service Restaurant 4 Sided Video Scoreboard Wide, Spacious Concourse Enhanced Food Services 29 Private Luxury Suites The Kingston Frontenacs Hockey Club has developed and nurtured relationships with some of the finest companies in the Kingston area, and across North America. National brands, as well as local companies, continue to enjoy the benefits of close support with the world s top developement league, the Ontario Hockey League. www.kingstonfrontenacs.com 5
Corporate season tickets Entertain clients, reward employees, and celebrate achievements with Kingston Frontenacs corporate season tickets. Enjoy the prime seats of your choice for all 34 Kingston Frontenacs regular season home games, priority purchase for playoff tickets, and enjoy numerous benefits such as: Bring-A-Friend Buddy Passes Never Waste a Ticket Program Discount at The Fronts Shop Exclusive Skate with The Frontenacs Season Ticket Holder BBQ Exclusive Skate with the Frontenacs 15% off any game night suite rental and suite tickets 6 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
corporate sponsorship and advertising opportunities rinkboards Big, bright and colourful, rinkboards are up to 30 square feet of high-profile exposure at an economic price. Rinkboards are mounted on the boards enclosing the ice surface, providing a bold presence which stand-out on television and in newspaper coverage. 12,000 viewers on TVCogeco Rinkboards: $5,000* TV facing $4,500* non-tv facing www.kingstonfrontenacs.com 7
on-ice property On-ice logos are one of our most popular advertising tools. It s your logo, right in the middle of the action. An on-ice Logo is the ideal way to guarantee high visibility and media exposure through television, newspaper and magazine coverage throughout the entire season. On-ice Logo: $6,000* 8 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
Concourse signs These brilliant backlit signs are located throughout the concourse. These signs are visible for more than just hockey games, which maximizes your exposure for exciting new concerts, trade shows, and other events where rinkboards may not be visible. Concourse Sign: $1,500* mid tier signs These brilliant backlit signs are inside the bowl of the Rogers K-Rock Centre, in front of the luxury suites. These signs are visible for more than just hockey games, which maximizes your exposure. Mid Tier Sign: $4,000* www.kingstonfrontenacs.com 9
Score clock signage Highly visible, front and center, and always in sight. Backlit signs appear on all four sides of the score clock. Score Clock Signage: $2,000* videoboard promotions Captivate the crowd with fun and interactive videoboard promotions that run the gameand as part of the intermission. Videoboard ponsorship opportunities include: Zamboni Races Henry s Cannonball Races (Dot Racing) Power Play Penalty Kill Noise Meter Crowd Blitz Starting Line-Up Videoboard Promotions: $2,000 to $3,500* 10 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
players bench Advertisements in the players benches are in a highly visible and a high focus area for fan and media attention, for both Kingston Frontenacs games and other events in the Rogers K-Rock Centre penalty box Each Penalty Bench: $2,000* Each Bench: $3,500* www.kingstonfrontenacs.com 11
ENTRANCE and EXIT GLASS WRAP These bold and vivid signs present a great opportunity to showcase your company s branding during Frontenacs games and other events at the Rogers K-Rock Centre. This type of signage allows for mazimum visibility from the front, and does not distract fan s views from the backside. Glass Wrap: $1,500* vomitory signs Similar to the concourse signage, these smaller dimensioned backlit signs are visible above each entrance/exit from the inner bowl. They are visible for all events in the Rogers K-Rock Centre, which maximizes your exposure for concerts, trade shows and all events held within the inner bowl. Vomitory Sign: $1,500* 12 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
zamboni wrap The Zamboni can be your own moving billboard, grooming the ice before, during, and after Kingston Frontenacs games. The Zamboni is a great opportunity for highly creative attention grabbing graphics, putting your company top-ofmind with consumers. Zamboni: $6,500* www.kingstonfrontenacs.com 13
upper concourse columns Your logo will be wrapped on all four sides of one of the columns on the upper concourse of the Rogers K-Rock Centre. These full colour wraps will be visible to both the main bowl and upper concourse during all Frontenacs home games, plus many other Rogers K-Rock Centre concerts and events. Concourse Column: $1,500* Stair Ads Here s a great way to watch your logo take flight! Arena visitors will stair at your company logo all night. Stair Ad: $1,500* per flight 14 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
entry tunnel Lights out, music blasting, spotlights on, fog rolls out of the tunnel... This is the adrenaline pumping atmosphere of the player introductions, where your business can be featured with a full colour banner on the outside of the brand new Kingston Frontenacs inflatable entry tunnel. Pair this sponsorship with the Videoboard for a full sponsor integration with starting line-up introductions. Entry Tunnel: $2,500* www.kingstonfrontenacs.com 15
minor hockey program Get involved in a grass roots minor hockey program that encourages kids to reach for their goals, all while being able to interact with their Kingston Frontenacs hockey heroes. Minor Hockey Referee Line-Up Flag Team Bench Warmers Rink of Dreams Silver Skate Awards Minor Hockey Player and Team of the Month Penalty Free Hockey Fronts in Your Rink Minor Hockey Program: $1,500 to $3,500 16 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
fronts live stage Get interactive with Kingston Frontenacs fans at each home game as the sponsor of the Fronts Live Stage. Sponsorship includes stage banner displayed at the top of Section 116, along with signage on the adjoining concourse posts to give a full branding experience to the stage area. Each game, the stage is used for multiple promotions and performances including Minute to Win It Games, trivia contests, fan giveaways, and band/choir/ dance performances. Fronts Live Stage: $3,500* *Does NOT include production costs of the banner or post wrap. www.kingstonfrontenacs.com 17
Faceoff Game Night Program FaceOff, the official program of the Kingston Frontenacs, is highly popular and well-read by hardcore and casual fans alike at each home game. Each home game features a complete new edition, with new editorial and photos of the team. This also allows the opportunity for seasonal or game-specific print advertising in the publication, to keep your brand and message fresh with our audience. Full Page Ad: $2,000 1/2 Page Ad: $1,500 1/4 Page Ad: $750 Business Card: $500 Banner Ad: $900 Website Ads A fantastic way to reach a large audience, all within a tight budget. The Kingston Frontenacs website has roughly 300,000 visits per season. Homepage Click-Through Ad (One Year): $1,000 each 18 kingston frontenacs HOCKEY CLUB - 613 542 4042-1 the Tragically Hip Way, Kingston, On. K7K 0B4
Corporate Game Night A corporate game night sponsorship is a unique way to brand your business and interact with fans on a grass roots level. Game night sponsorship includes: Concourse Info Booth In-Stands and On-Ice Promotional Opportunities Two Custom Multimedia PA Announcements Logo Placement on Website Promotional Calendar 25 Game Tickets for your Corporate Game Night One Rink Board Advertisement for the Game Unique opportunities exist to crosspromote your corporate game night during popular theme nights for additional exposure: Minor Hockey Night Girls Rock Night (Celebrating women s hockey for all ages) Pucks 4 Paws Faith and Family Night Teddy Bear Toss Scouts Day Pink in the rink Military Appreciation Toronto Maple Leafs Night Corporate Game Night: $2,000 www.kingstonfrontenacs.com 19