2 ND SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT Competitive Intelligence with a Global Focus October 5-7, 2010 GRAND HOTEL MERCURE, SÃO PAULO- BRAZIL EVENT BY: ORGANIZATION: Platinum Sponsor: Sponsor by:
Welcome to 2 nd Annual SCIP Latin American Summit It is with great excitement that I welcome you to the Latin American Summit for Competitive Intelligence Professionals. In 2009 we held our inaugural event in Latin America in Sao Paulo. The event was a wonderful success it was only natural that we would return to Sao Paulo in 2010 to once again take the opportunity to deliver the best intelligence content to the attendees, continue the process for each of us to develop a network of peers in the community and to provide a forum for service providers and practitioners to interact in a collegial environment. In viewing the economic climate during the last twenty fours months, we are reminded how quickly change can occur. The ability to anticipate change and adapt to an ever changing landscape is one characteristic that makes each of you a great intelligence professional. This conference endeavors to provide you with not only the latest in tools, techniques, and action plans for the future in your respective industry, but a platform to learn from both presenters and peers. The program was developed with the assistance of an insightful committee comprised of Edson Ito of Givaudan SA, Adrian Alvarez of Midas Consulting and Paulo Gustavo Franklin de Abreu of Embraer. The committee s objective was to provide a program that offered a global, regional, and local perspective on the profession and the current climate for Competitive Intelligence Professionals. When you see these individuals please take a moment to thank them for their volunteer efforts. As we developed the program 2009 and again in 2010, all involved parties perceived the need for a local community of peers that could interrelate during the course of the year to develop skills and relationships on an ongoing basis. It is with great pride that the 2010 Latin American Summit will also serve as the kick off meeting for a local SCIP Chapter in Brazil. I would encourage each of you to find a way to become an active participant in the chapter in the coming year. In attending this conference, I am sure you will find the presenters, the service providers, and your peers stimulating your intellect and fueling your passion for learning. Enjoy the experience. Ken Garrison CEO Strategic and Competitive Intelligence Professionals
Who Should Attend: The SCIP Latin America Competitive Intelligence Summit is part of a circuit of events held in Europe, United States and Asia. The target public of this event consists of : Vice Presidents, Directors and Managers of: Competitive Intelligence Market Intelligence Customer Intelligence Technical Intelligence Business Intelligence Business Development Executives Strategy and Corporate Development Strategic, Business and Market Analysis Strategic Marketing Executives Marketing Research Executives Business Research Managers
International Workshop Pre Conference Tuesday, October 5th Running a war game: The Value of Stress Testing Strategy Participants will take part in a mini-war game. They will receive a briefing book with all the data in advance; the theme: The Battle for China s Smart Grid. This half-day event will demonstrate a war gaming model used all over the globe by multinationals to gain insight into themselves as well as their rivals strategic actions. Participants will play the role of various companies who are seeking a portion of China s $100 billion offering to help build out its power grid for 2020. In addition, they will learn how to: Identify weaknesses in company strategy See how a competitor may underestimate its own capabilities Bullet-proof company strategy by being prepared for any number of disruptions or competitive moves Look ahead at the market horizon two or even three years ahead of current market conditions LEONARD FULD PRESIDENT FULD & COMPANY CHAIRMAN THE FULD-GILAD-HERRING ACADEMY OF COMPETITIVE INTELLIGENCE (ACI) 13:30 Registration Opens 14:00 Start 18:00 Closing Remarks
Main Conference Wednesday, October 6th 7:00 Registration Opens 08:00 Chairperson s Opening Remarks KEN GARRISON, CEO SCIP 08:30 Keynote Speaker How Culture Changes Intelligence Multinational or branch offices may all carry the same company banner and logo but within them house people with very different belief systems and cultures. The executive in Brazil may want a competitive insight that appears very different than his counterpart in Germany or in Japan even though they are examining the same competitor. The culture of the executive can color the type of intelligence he or she wants, how they communicate their need, and even how they make their arguments. Companies, too, display cultures of acceptance, of cynicism, even distrust. This talk will include case examples of where culture plays a role in your everyday intelligence lives. The audience will learn: How to identify the culture of your audience in advance How to shape the type of intelligence you deliver based on that audience makeup What obstacles to avoid LEONARD FULD, President FULD & COMPANY 09:30 Maximizing your money to gather information throughout Latin America Gain knowledge on information gathering techniques best suited for Latin America Learn how to find information sources and data throughout and outside Latin American Obtain concrete sources of information and examples for key Latin American markets
VICTOR AGUILLAR, Managing Director MARKETING ONE, S.C 10:30 Morning Networking Break 2nd SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT 11:00 Strategic Intelligence: How the Pro's Do It Effectively and Efficiently How to recognize different types of competitive research and analysis challenges How to focus on the most important and relevant portions of the situation Learn to use the recommended tools and approaches DAVID GIBSON, Senior Vice President KAISER ASSOCIATES ANTONIO NAPOLE, Senior Vice President KAISER ASSOCIATES 12:00 Lunch 13:30 Conversational Intelligence: Ethical Elicitation for Business Intelligence and Sales Learn when, where, and how to use the core tools of elicitation, turning "business contacts" into valuable sources Identify who your best sources will be - and what you need to do to build win-win source relationships Learn 8 key tools for elicitation that you can use every day KENT POTTER, Managing Director BENNION-ROBERTSON, INC Nancy Potter, Partner BENNION-ROBERTSON, INC 14:30 Risks in analytical bias: cognitive & sub-conscious thinking challenges Understanding the principles for guiding realistic & accurate information in numerical, textual & visuals formats Encourage thinking about thinking processes from an analytical perspective Comparison between forensic and future-oriented analysis
PETER JAHNE, Senior Partner SAGE BUSINESS SERVICES SDN BHD 15:30 Coffee Break & Networking 16:00 Social media for CI Like? 2nd SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT What are the trends in use of social media for doing CI? How can social media be leveraged for doing CI? What are the limitations of social media as a source of reliable intelligence? ARUN JETHMALANI, Founder VALUENOTES DATABASE PVT. 17:00 Keynote Speaker Strategic Competitive Intelligence To provide the participant with a deep understanding of the issues of, knowledgeable approach to, processes involved in and rewards of conducting Strategic Competitive Intelligence (CI). Eduardo Flores Bermudez, MD, MBA Specialist for Competitive Intelligence BAYER SCHERING PHARMA AG Chair of the Board of Directors SCIP 18:00 Closing Remarks Thursday, October 7th 08:00 Registration Opens Keynote Speaker Brazil 8:20 Challenges of CI Activity in the Next Decade PAULO GUSTAVO FRANKLIN DE ABREU, Head of Business Collaboration and Strategy Corporate Planning EMBRAER
Member of Board SCIP 09:20 Blindspots, how to detect and to avoid them Experience what are the main causes of blindspots Know what situations are more prone to blindspots Learn how to detect them and take them out ADRIAN ALVAREZ, Founding Partner MIDAS CONSULTING Member of Board SCIP 10:10 Coffee Break & Networking 10:40 Decision-oriented Intelligence Cores: A Practical Case and the Top Management Point of View Mapping corporation performance drivers; Understanding concrete decisions to be supported; Creating a portfolio of products to be set in motion; The role of technology to support the process; Presentation of a practical case and the top management point of view Leonardo Costa Rangel, Director CORTEX INTELLIGENCE 11:30 Which model of Competitive Intelligence for my Company? Understand the aspects and factors that should guide the choice of a CI process model in a company Learn to identify which variables directs the needs for one or another model of CI Understand that there are different ways of scanning the environment depending on variables like level of environmental uncertainty, organizations strategy, size or managerial style.
FERNANDO DE ALMEIDA, Partner ADVS Brasil/Academy of CI 12h20 Lunch 2nd SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT 13h50 Enriching the Strategic Risk Management Through the Analysis of the Value Chain System Establish a Strategic Risk Management Process Elaborate a Value Chain System Analysis Identify, Assess and Control the Strategic Risks found in the Value Chain ALEX LEITE, CEO LAFIS 14:40 Promoting Internal Collaboration: Enhance Intelligence Production Learn to create the appropriate collaboration channels Select the right people and prepare them for the network Use technology to control and promote the initiative. RICARDO DA ROS, Regional Director CIPHER BRASIL CLAUDIA VILLA DINIZ, General Manager - Technology and IP Management Division VALE 15:30 Coffee Break & Networking 16:00 Network Intelligence, Better Decisions Understand the influence of organizational structures on the success of competitive intelligence initiatives Realize that networking is the cornerstone of a world class intelligence practice Know why is time to make a transition from hierarchical structures to decentralize network ones and how to do it. FERNANDO DOMINGUES JR, Partner MENTOR CONSULTING
16:50 Building a World Class Market Intelligence Function (From Firefighters to Futurists) Knowledge of the fundamental pillars to world class CI and how to build a function around said pillars Self reflection of where their (audience s) organizations are vs. global average, and what important steps are needed to improve internally How to leverage on best practices presented by World Class functions exemplified in the presentation (both throughout and in the concluding phase, where we present the routine of a CI manager in 2015). NATAN RODEGUERO, Project Director GLOBAL INTELLIGENCE ALLIANCE 17:40 The Best Practices of Scenarios Analysis in a Competitive Intelligence Process in Brazil Understand the Scenario Analysis high potential use in a Competitive Intelligence (CI) process Learn how to link scenarios development in a CI process Learn how a leading multinational company in Brazil used one of its most powerful strategic tool in a CI environment FERNANDO CORTEZI, Consultant ADVS 18:40 Closing Remarks