ICSC John T. Riordan School for Retail Real Estate Professionals

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2 ICSC John T. Riordan School for Retail Real Estate Professionals WHAT IS THE RIORDAN SCHOOL FOR RETAIL REAL ESTATE PROFESSIONALS? The Riordan School for Retail Real Estate Professionals, through its cutting-edge Institutes and world class faculty, offers a week of rigorous study. Attendees will deepen their knowledge of retail property and shopping centers, learn from experts, share ideas and identify successful strategies alongside colleagues from around the world. THE RIORDAN LEGACY The John T. Riordan School for Retail Real Estate Professionals honors John T. Riordan s legacy and his commitment to the cause of education and professional development in the shopping center industry. It was under the stewardship of John Riordan that the School for Retail Real Estate Professionals grew in both size and stature. Today the role of faculty by industry practitioners at ICSC s Institutes has become a highly coveted honor and the Institutes graduates are widely recognized as the best of the best in the retail real estate industry.

3 WHY ATTEND THE RIORDAN SCHOOL FOR RETAIL REAL ESTATE PROFESSIONALS? Ask Anyone. The Riordan School for Retail Real Estate Professionals is an unforgettable experience. You will learn from some of the best industry professionals how to sharpen your skills and advance your career for the future. Through class instructions and exercises combined with networking, you will equip yourself to succeed. WHAT ARE THE BENEFITS OF ATTENDING? Tailor your learning by choosing a level of training based on your experience (Level I or II) Gain a solid foundation as you master and reinforce concepts Implement best practices immediately in your day-to-day work Become an expert at increasing value Build a strong network with other attendees within your same field of learning as well as across the retail real estate industry Receive a course binder and book that will become invaluable reference tools for years to come CERTIFICATE OF PARTICIPATION A Certificate of Participation is awarded to attendees who attend and successfully complete the level. Those who have completed the full week-long Institute will receive their certificate on Thursday, June 12.

4 Anything that differentiates you from the crowd and emphasizes your commitment to your profession is career critical. ICSC has certified more than 6,000 retail real estate professionals in 50 countries to date. Expand your skill set. Boost your salary. Make yourself more marketable. Leverage a global peer-to-peer network. WHAT S YOUR SPECIALTY? ICSC is also the only organization providing professional certification specific to the role you perform. Earn Your CSM g ICSC Certified Shopping Center Manager Earn Your CMD g ICSC Certified Marketing Director Earn Your CLS g ICSC Certified Leasing Specialist Earn Your CDP g ICSC Certified Development, Design and Construction Professional Earn Your CRX g ICSC Certified Real Estate Executive Eligibility Candidates become eligible for certification through an application process that demonstrates 4 to 5 years of qualifying work experience. If necessary, candidates may expedite their eligibility by substituting up to one year of required experience with successful completion of the Level I and II Institutes at the John T. Riordan School for Retail Real Estate Professionals. Affordable Fees ICSC Professional Certification is accessible to all qualified professionals regardless of ICSC membership status. However, ICSC member benefits include a significant discount off the standard fee. The non-refundable processing fee for a candidate s eligibility application is $95 for ICSC members ($195 for non-members.) In addition, the fee for each exam appointment is $395 for ICSC members ($795 for nonmembers.) Exam appointment fees are refundable, conditions apply. Convenient Exam Locations In addition to over 280 Authorized Prometric Testing Centers throughout the U.S. and Canada, ICSC offers 10 testing centers in Africa, 19 in Latin America, 50 in Europe and 51 in Asia. Flexible Exam Dates 2014 Application Deadline window Appointment Window Application Deadline March 8 16, 2014 February 8, 2014 June 21 29, 2014 May 23, 2014 October 11 19, 2014 September 12, 2014 Preparation & Study Aids Successful application of knowledge, theory, and best practices to everyday challenges clearly define the ICSC Certified professional. Therefore, preparation is a combination of both experience acquired on the job and knowledge acquired independently. While there are no required educational courses for certification eligibility and this knowledge may be obtained in any manner, participation in organized, structured study programs is highly recommended. ICSC offers a variety of study aids to candidates who must develop a personal plan to prepare for an examination based on their own level of experience and areas of expertise. For more suggested study aids candidates may contact ICSC at certification@icsc.org. FREE CERTIFICATION EXAM Be sure to add ICSC Certification into your plans when you attend a John T. Riordan School. Passing a certification exam is the best way to get the most out of your investment. It demonstrates to yourself and your employer that you ve mastered the concepts taught in your Institute. Interested in earning a free exam registration? Each 2014 participant earns a $200 credit, good towards an ICSC Professional Certification Exam. Complete two Institutes in your discipline within a two year period and you ll earn $400! That s more than enough to pay the ICSC member rate for an exam registration. Conditions apply and application fee required. Offer is good through the December 31, Examination Once eligible, certification is then achieved through completion of a rigorous half-day written examination, developed according to strict psychometric standards. They are not exams that simply test your ability to recall what can be read in a book. The exams measure your ability to perform the job in practical scenarios. They measure judgment, application of knowledge and problem solving ability.

5 ABOUT THE PROGRAM The ICSC/MECSC Schools for Professional Development (Levels 1 & 2) are 5-day programs leading to an ICSC Certificate. The programs cover a comprehensive, concentrated, rigorous course taught by prominent shopping centre industry experts from the USA, Europe and the Middle East who serve as faculty. It is designed to ensure that participants will learn how to develop, lease, market and operate a shopping centre successfully. The two-level courses, scheduled over five days, provide powerful tools and information that can be applied immediately when participants return to their work. To encourage dynamic interaction amongst participants and between the faculty and participants, participants will complete small assignments in small group meetings, review materials, discuss business problems and solutions and exchange ideas. Disciplines include Management, Marketing and Leasing in Levels I & II. Level I & Level II are held con-currently and attendees can only attend one level for the entire duration of the course. Participants will be taught the fundamentals of operating a shopping centre more effectively as well as learn how the essential components fit, the basic principles of the art and science of merchandising, the economics and the leasing strategies to effectively impact the income and retail productivity of their centre. The ICSC/MECSC John T. Riordan School for Retail Real Estate Professionals offer participants the finest learning experience and an unmatched exchange of industry experts and executives from around the region. Register early to secure your place. LEVEL 1 Level 1 is designed for individuals with less than three years of industry experience. Who Should Attend Shopping centre & retail managers, assistant managers and operations managers with three or less years of industry experience. Individuals whose responsibilities are primarily in community centres or regional malls and who want to learn about other types of shopping centres and mixed-use developments. Leasing & Marketing directors considering expanding their responsibilities. Development officers, human resources directors, asset managers, investors, accountants and others in related disciplines, who are seeking general basic knowledge of shopping centre management. Every shopping centre professional who needs practical techniques for developing strategies that work. Retail real estate brokers and tenant representatives. Asset managers or chief financial officers, who are seeking practical techniques for developing strategies that not only enhance income but also have long-term benefits. Retail Property Instititue - Level I Sunday, June 8 Monday, June 9 Tuesday, June 10 Wednesday, June 11 Thursday, June 12 8:30-9:00 (8:00-8:30 on Sunday only) Registration & Welcome Tea/Coffee (7:30 to 8:20) Tea/Coffee Tea/Coffee Tea/Coffee Tea/Coffee 9:00-12:45 (Coffee & Tea Break 11:00 to 11:15) Shopping Centres: A Worldwide Overview Accounting, Budgets & Lease Administration Retailing Basics and Principles Center Merchandising & Tenant Mix Consumer Marketing: Advertising, Sales Promotion, Community and Public Relations 12:45-13:45 LUNCH / BREAK (Tuesday Roundtable Discussion Lunch) 13:45 17:30 (Coffee & Tea Break 16:00 to 16:15) Basics of Leasing & the Lease Language Market Research The Marketing Plan Operations: Maintenance, Security & Risk Management Shopping Center Analysis (13:45 16:00) Evening Activities Shopping Centre Tour (Students to go on their own with their group) Graduation Ceremony - Awarding of Certificates (16:00 16:30)

6 LEVEL 2 Level 2 builds upon the material taught in the first level, geared for individuals with three or more years of industry experience seeking to achieve a higher level of excellence Who Should Attend Seasoned shopping centre & retail managers, marketing directors or leasing agents considering the redevelopment or re-merchandising of a centre. Corporate and regional management and marketing executives. Representatives of advertising agencies, promotion companies, consultants and other purveyors of shopping centre marketing campaigns and services. John T. Riordan School for Retail Real Estate Professionals Middle East Council of Shopping Centers (MECSC) Brokers with three or more years of experience negotiating space as agents in shopping centres for owners International Council of Shopping Centers (ICSC) or tenants June, 2014 Experienced retailers with substantial responsibility for overseeing the real estate function of the Dubai, company UAE or active in negotiating leases with landlord representatives. Retail Property Institute - Level II Retail Property Instititue - Level II Sunday, June 8 Monday, June 9 Tuesday, June 10 Wednesday, June 11 Thursday, June 12 8:30-9:00 Registration & Sunday, WelcomeJune 8 Monday, June 9 Tuesday, June 10 Wednesday, June 11 Thursday, June 12 (8:00-8:30 on Tea/Coffee Tea/Coffee Tea/Coffee Tea/Coffee Tea/Coffee Registration & 8:30-9:00 Sunday only) (8:30 Overview Class Welcome w. Level Tea/Coffee I) (8:00-8:30 on Tea/Coffee Tea/Coffee Tea/Coffee Tea/Coffee 9:00-12:45 (8:30 Advanced Overview Redevelopment & The Team Sponsorship & Design: The Centre Sunday only) Marketing & Refurbishment Approach to Asset Alternative Revenue & Retailer Other Class Strategic w. Level I) Priorities and Management (Coffee & Tea Planning for Techniques 9:00-12:45 Break 11:00 Advanced Optimum Marketing Redevelopment & The Team (Coffee to 11:15) & Tea Productivity & Other Strategic Refurbishment Sponsorship & Design: The Centre Approach to Asset Break 11:00 Planning for Optimum Priorities and Alternative Revenue & Retailer Management to 11:15) Productivity Techniques 12:45-13:45 LUNCH / BREAK (Tuesday Roundtable Discussion Lunch) 12:45-13:45 13:45 17:30 Shopping Centre The Business LUNCH Plan: / BREAK Using (Tuesday Marketing Roundtable Advanced Discussion Leasing Lunch) Shopping Center Finance Creating and Research Using Marketing Strategies Analysis 13:45 (Coffee 17:30 & Tea Maximum The Business Value Plan: the Leasing (13:45 Shopping 16:00) Center Break 16:00 Shopping Centre Process and Research in Advanced Leasing (Coffee to 16:15) & Tea Break Creating Analysis Finance 16:00 to 16:15) the Leasing Strategies Maximum Value (13:45 16:00) Process Evening Shopping Centre Tour Graduation Graduation Evening Activities Tour Ceremony Ceremony - - Awarding (Students on their Activities (Students on their Awarding of Certificates of own with their their group) Certificates (16:00 16:30) group) (16:00 16:30) Language of Instruction The course will be conducted in English Certificate of Completion Participants will receive a Certificate of Attendance on successful completion of the five day program. ICSC FOUNDATION Some of the secrets to success in this industry are to connect with as many individuals as possible and never stop educating yourself. John T. Riordan School for Retail Real Estate Professionals has become the industry standard for exceptional retail real estate training and networking. Whether you or someone you know is just getting started in the industry this is a must to take your career to the next step. The ICSC Foundation is proud to offer 16 John T. Riordan School for Retail Real Estate Professionals Scholarships to members from all over the world to attend The Riordan School for free. The scholarship covers airfare and hotel accommodations, enrollment fees, textbooks, and workbooks. Plus, recipients receive an all-expenses paid trip to RECon to attend an award ceremony in front of the entire industry. Apply now! The scholarship deadline will be January 20, 2014 ( BENEFITS OF WINNING A RIORDAN SCHOOL SCHOLARSHIP: n Industry wide recognition you are an up and coming star n Become an expert at increasing value n Build a network of valuable international contacts n Prepare for taking a certification exam n Attend the Riordan School and RECon free, all expenses paid

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