PANAGORA PHARMA CUSTOMER EXPERIENCE SUMMIT 14

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1 PANAGORA PHARMA CUSTOMER EXPERIENCE SUMMIT 14 March 5-6, 2014 Princeton, NJ The Nassau Inn Identify, Prioritize and Solve Key Operational Challenges that Shape the Customer Experience in Pharma GOLD SPONSORS SILVER SPONSOR EVENT & MEDIA PARTNERS

2 Construct an Integrated Customer Experience that Meets the Needs and Expectations of Patients & HCPs The PanAgora Pharma Customer Experience Summit 2014 is a senior-level business conference designed to help pharma identify, prioritize and solve key operational challenges that impact the customer experience. Our goal is for pharma to deliver a more personalized, targeted and productive multi-channel experience that will build relationships between pharma and its customers. We ve gathered 25+ expert speakers, from both inside and outside pharma, to share the latest case studies, insights and analytics that will improve the way pharma interacts with patients and HCPs. Key Topics Discussed Include: Customer Experience Identify a Holistic Multichannel Approach to Build Customer Loyatly and Trust Patient-Centricity Create an Dynamic Patient Experience Across All Touchpoints to Builds Relationships Physician/HCP Engagement Discover the Latest in Physician Engagement via Emerging Channels Content Marketing Engage Customers on Their Terms by Providing Dynamic, Personalized Content Context Marketing Leverage Analytics to Target Customers and Drive Strategy Based on Their Preferences Plus - Outside Industry Analysis Sophisticated Strategic Insight from Travel, Banking and Media Industry Experts Some of our 25+ Expert Speakers Include: Jason Wolf President, The Beryl Institute Matt Hall Chief Executive Officer, Human Care Systems John Fish Global Director Digital Customer Experience, AstraZeneca Frank Dolan Commercial Business Director, Bristol Myers-Squibb Ingrid Lindberg Chief Customer Experience Officer, Prime Therapuetics Robert Halper Former Director of Video Communication, Johnson & Johnson Thomas Sellers Senior Director Patient Advocacy, Millennium/ Takeda Stephen Klaschka Global Innovation Management Director, Boehringer Ingelheim Jonathan Stephens Head of Mobile Strategy, JetBlue Meg Columbia-Walsh Head of Healthcare, Facebook, Founder, Inverse Mobile Nathan McBride Vice President of IT, AMAG Pharma Victor Morrison Vice President Healthcare, Next IT Bob Harrell Vice President, Marketing, Appature Monique Levy Vice President of Research, Manhattan Research Frank Eliason Global Social Media Director, Citibank Steve Pinchuk Advanced Analytics & Consumer Intelligence, IBM Brad Carlson Associate Director emarketing, Bayer Michelle Clausen Director Medical Communication, Pfizer Turn to the Next Page to See the Complete Conference Agenda!

3 Identify, Prioritize and Solve Key Operational Challenges That Shape the Customer Experience for Pharma Session Overview Session 1 Understanding the Customer Experience in Pharma Technologies Strategy Customers Decision-Making Session 2 Customer-Centricity: The Empowered Patient Demands, at the Center of Your Strategy Expectations and Information Health Outcomes Needs and Expectations Session 3 HCP Engagement: Adapt and Thrive Online Experiences Point-of-Care Anytime Touchpoints (search, mobile, video, etc.) Collaboration Session Speakers John Fish Global Director Digital Customer Experience, AstraZeneca Ingrid Lindberg Chief Customer Experience Officer, Prime Therapuetics Meg Columbia-Walsh Head of Healthcare, Facebook, Founder, Inverse Mobile Matt Hall Chief Executive Officer, Human Care Systems Thomas Sellers Senior Director Patient Advocacy, Millennium/ Takeda Jason Wolf President, The Beryl Institute Brad Carlson Associate Director of emarketing, Bayer Frank Dolan Commercial Business Director, Bristol-Myers Squibb Monique Levy Vice President of Research, Manhattan Research

4 Identify, Prioritize and Solve Key Operational Challenges That Shape the Customer Experience for Pharma Session Overview Session 4 Content Marketing: Valuable Content in the Right Context and HCPs and Customer Expectations Proven to be Popular Conversation Session Speakers Robert Halper Former Director of Video Communication, Johnson & Johnson Frank Eliason Global Social Director, Citibank Bob Harrell Vice President, Marketing, Appature Session 5 Mobile Strategy: Engage Stakeholders on Their Terms Mobile Habits Strategy Mobile Context with Customers Michelle Clausen Director Medical Communication, Pfizer Victor Morrison Vice President Healthcare, Next IT Jonathan Stephens Head of Mobile Stategy, JetBlue Session 6 Analytics: Discover What Drives Decision-Making of Consumer Behavior Retweets, Impression, etc. Outcomes Stephen Klaschka Global Innovation Director, Boehringer Ingelheim Nathan McBride Vice President, IT, AMAG Pharma Steven Pinchuk Customer Advanced Analytics Lead, IBM Turn to the Next Page to Learn Who Will Attend!

5 Conference Objectives The PanAgora Pharma Customer Experience Summit 2014 is a business forum designed to connect senior level pharma executives. This event was created to help pharma identify, prioritize and solve key operational challenges that impact and shape the customer experience. Our goal is for pharma to deliver a more personalized, targeted and productive multi-channel experience that will build relationships between pharma and its customers. We ve gathered 25+ expert speakers, from both inside and outside pharma, to share the latest case studies, insights and analytics that will improve the way pharma interacts with patients and HCPs. Why Should You Attend The Pharma Customer Experience Summit 14? Join 150+ Pharma Marketing & Sales Professionals For Two Days of High Level Discussion and Networking Hear from 25+ Expert Pharma Speakers Who Will Share Their Latest Insights and Recommendations on Pharma Customer Experience Strategy Meet the Key Players in Pharma Digital Marketing During Our 6+ Hours of Built- In Conference Networking Activities Explore the Latest Solutions for Pharma Marketers from our 10+ Sponsors & Exhibitors in the Conference Exhibition Hall Conference Attendee Profile Key Stakeholder Groups to Attend Include: Digital Pharma Executives Multi-Channel Marketing Teams Mobile and Social Media Strategy Brand and Product Managers Marketing Managers, Directors and VPs Strategic Communications Teams Business Development Executives

6 A Sample of Some of the Participating Organizations in our Forums this Year have Included: For More Information: For more information on PanAgora Pharma exhibition and sponsorship opportunities, please contact us at We look forward to welcoming you to PanAgora Pharma Customer Experience Summit 14. Register Now to Learn From the Pharmaceutical Experts at our Best Available Prices 4 Easy Ways to Register Online: Phone: [email protected] Mail: PanAgora Conference Group, 407 East 12th Street, Suite Conference Registration Pricing: At PanAgora Pharma, we want to ensure that you can send multiple members of your team at a price that won t break the in attending as a group. advantage of other group discounts, please contact us at [email protected] via . Turn to the Next Page to See All Conference Pricing!

7 PHARMA/MANUFACTURER PRICING SOLUTION PROVIDER PRICING Terms & Conditions: displayed are exclusive of tax unless otherwise stated. Tax will be charged on the invoice date and the relevant details will appear on the invoice. Cancellation com. Any cancellation of an event registration for any reason, including any reason beyond the attendee s control, are subject to a 25% reservation charge if the cancellation is made before February 1, If the registration is cancelled after February 1, 2014, we will obligated to charge the full fee. However, you conference slides, audio and video are released at the speaker s discretion. Media content will be made available approximately two weeks after the conclusion