RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128 Social Media: Trends, Tools and Tips
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Course Description How do you determine which social media site you will use for your content marketing strategy? There are a myriad of articles out there reporting on the latest and greatest social media sites. So, it s not that there is a lack of information; it s that there is too much information. The social media world is ever-changing with new platforms emerging each year. During this informative webinar we ll summarize some of the latest trends in social media and provide some tools and tips to help you narrow down which social media sites are right for your business.
Learning Objectives Participants will learn more about: Social Media Trends Top Social Media Platforms Popular Tools Used on Social Media Tips for Using Social Media
SOCIAL MEDIA TRENDS
Social Media Trends Search Engine Optimization (SEO) Google remains relevant in search engine marketing Consumers influenced by reviews and comments News Friends and family events Current events Publishing Facebook s Instant Articles In-app publishing for businesses and organizations In-the-moment updates Live video broadcasts
Social Media Trends Buy Buttons One-click purchase features reduce steps for visitors when buying from your site Allows for better sales tracking In-app Functionality Prevents users from leaving a particular application Mobile Facebook leads in offering new mobile features Complete orders without too much thumbing activity
Social Media Trends Cost Move towards paid advertising Cost will rise over the next year Privacy Concerns More private, secure methods of communication Platforms will need to offer privacy and security features
SOCIAL MEDIA PLATFORMS
Popular Social Media Platforms Network Share Instagram
Facebook Facebook continues to dominate social media
Facebook Opportunities to capitalize on Millennials as they buy houses, have children, and move into their spending years One-click purchase options for sponsored products New forms of publishing include: Instant Articles In-post search engine Videos that play while scrolling Move towards paid advertising
Twitter Generate awareness Connect with customers Drive sales Follow companies Follow people
LinkedIn For Businesses Receive feedback from target audience Attract business clients and generate leads Maintain "top of mind" awareness Improve reputation Drive traffic to website Celebrate company milestones
Pinterest and Instagram Instagram Creates a visual feast Promotes visual components to services Small group sharing Ability to update to other social media platforms Visual storytelling High engagement Consumer driven Content is easily sharable Can make your business more personal
Blogging Tumblr Drupal Blogger WordPress A blog is a social media platform intended to promote
SOCIAL MEDIA TOOLS
Social Media Tools Podcast You Tube Infographic Social Media Tools Pictures
Infographic SEO value Appeals to visual learners Can be made Pinnable with Pinterest Ability to share on most social network platforms
Podcasts Have you ever considered a Podcast? Enables listeners to download audio and/or media files for playback on mobile devices Allows you to share content with customers who prefer to listen to webinars and other media while at work or in the car 78% of audience are social media users 50% of users are age 34 and under Effectively used with Blogs, LinkedIn and your website
You Tube Allows you to share content via video with clients and potential customers 74% of audience are social media users Appeals to ages 18-34 Easily used with Facebook, Twitter, Infographics LinkedIn, Blogs and on your website
Tips SOCIAL MEDIA TIPS
Analytics
Sync and Manage Your Social Networks Facebook Twitter Google+
Multiply Your Presence Infographics Podcasts You Tube Blogs
The End Game PPC Social Media Website Website Podcast Social Media Videos Blog Blog Video Infographic
Final Thoughts
This concludes the Professional Services Group Learning Event Laurel Tenuto, Client Risk Management Coordinator Laurel.Tenuto@lrlicorp.com Marie Bernier, Senior Risk Management Consultant Marie.Bernier@rlicorp.com