Using Social Media for Your Life Coaching business: 101 Module Two: A 4-Pronged Approach to a Solid Online Presence
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1 Using Social Media for Your Life Coaching business: 101 Module Two: A 4-Pronged Approach to a Solid Online Presence By Tracy Ray 1
2 The 4 Pronged Approach 1. WEBSITE 2. SOCIAL PLATFORM 3. BLOG 4. MAILING LIST 2
3 Where does my target market hangout online? Facebook? Twitter? Pinterest? LinkedIn? Some other network? 3
4 1. PINTEREST IS DOMINATED BY WOMEN 2. FACEBOOK IS AGING 3. MOST PEOPLE AREN T USING MULTIPLE SOCIAL NETWORKS 4. FACEBOOK (AND INSTAGRAM) USERS ARE THE MOST ENGAGED 5. ALMOST ALL SOCIAL NETWORKERS USE FACEBOOK 6. PINTEREST AND LINKEDIN ARE STAND- ALONE NETWORKS 7. PINTEREST AND LINKEDIN USERS ARE WEALTHIER 4
5 Platform Who should use it Especially appealing to Twitter Facebook Most businesses & Individuals, esp authors, speakers, real estate agents Most businesses & Individuals, esp for a target of 50+ Urban residents, African Americans, adults age 18-29, (average age of user 30) Women, 50+ What to share Links, quotes, questions, re-tweets, replies, hashtags (#), memes Links, quotes, questions, memes, Ads, images Post frequency High volume of posts (anywhere from 10 to 100) 2-3 per day LinkedIn Google+ esp men reach out to men in business Businesses (especially B2B service providers), Recruiters and Job-Seekers, Brands already on the other major social networks, B2B networkers, esp bloggers White collar professionals, Men Brands, individuals Job-postings, company descriptions, employer/employee research Hashtags, links, memes, quotes, images 2-4 per week 1-2 per day YouTube Pinterest Brands with video content, anyone giving explanations or sharing expertise or posting How to videos Anyone in Fashion, food, design, travel or DIY Wide demographic, esp teens Women, young moms, older women 50+ Short content videos (less than 2 minutes), How-To Instructional videos Visual content, memes 1-2 per week 2-3 per day 5
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7 If you don t have a website, you need one. If you don t use a social platform yet, pick one. If you don t have a blog on your website, get one. If you don t have a mailing list, start one. 7
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10 UberSuggest.org Original Search term: Blended Family 10
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12 Blogging gives you the opportunity to Provide spiders with more keywords Provide human readers with quality information Provide more chances to be found online 12
13 Ask your family and friends to SHARE your content. Ask them to: Tweet links to your blog posts and website Click the social share buttons (Digg, Reddit, StumbleUpon, Tumblr, Pinterest, etc.) Post links on their Facebook page or click the Share button Suggest your Facebook page to their Friends Post comments on your blog post Post comments on your Facebook posts 13
14 To Do List (and a couple tips) Build a website (DIY or hire a website builder)! Research DIY site builders like Wix! Do I need a payment portal?! Will I upload an ebook or other downloadable material?! What s my budget?! Hire it done (I build WordPress sites only) Pick a social platform! Sign up for Facebook If you re brand new to Facebook, I advise using it personally for several weeks before you take the next step to build a business page.! Build a business page Visit and follow the prompts. If you need help, click on my consulting link at the end of this pdf. Start a Blog! Add (or have your web builder add) a blog tab on your website! Make a running list of topics! Do keyword research on your topic choices 14
15 ! Create an Editorial Calendar (pick the same day each week to post and map out a plan several weeks in advance.)! Begin writing Begin creating a mailing list! Research providers like GetResponse or MailChimp You can tackle this after you ve set up your Facebook page or other social page and your blog. Extra Tips you can do TODAY Join online forums When I adopted my Dachshund 3 years ago, I immediately joined several online forums to learn what I could about the breed. There are tons of them and I learned SO MUCH. You can do the same relative to your specific coaching niche. On forums, you ll learn the things your niche market loves and hates, what they do, what they buy, what they worry about. This is a treasure trove of information that can help you blog about topics you know people in your market are looking for. Join Facebook groups Do a search in the Facebook search bar on your niche market and see what you turn up. Ask to join the group and begin engaging. Ask questions, join the conversation. Don t miss the online resources on the following page. 15
16 Online Sources: Resources to get you started using social media: Keyword Tools SEOBook.com and UberSuggest.org Need more in-depth help? Get 1-on-1 Consulting with me! Overwhelmed? Don t let that stop you from moving forward! I can help you get to the next step! We can dig deeper into keywords, blogging, setting up a blog, using Facebook, Twitter or other Social Media topic. Find out more here: 16
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