Level 3 Certificate ITQ Social Media

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1 Level 3 Certificate ITQ Social Media

2 If you wish to develop your use of Social Media to market your product and services to the best advantage, then why not achieve ITQ Social Media? ITQ Social Media is a unique IT qualification and it will be of interest to managers and staff of all sizes of enterprise whether you are a large global or national organisation or a small local enterprise. You can develop your skills and learn how to: Clarify your reasons for using Social Media. Identify which forms of Social Media are right for your context. Develop a company policy for use of Social Media. Allocate appropriate resources to manage your Social Media. Manage your online presence and ensure others see your company as you intend. Manage the flow of data by using Social Media Management tools. Identify appropriate keywords for your offering. Create a website which has good search engine optimization so it can be found. Work with Google Analytics to keep an eye on usage and reports on areas of interest. You can achieve a Certificate at Level 3, which can be yours by tackling only 20 tasks! You might also learn additional new skills as you work through the tasks picking up ideas that you can transfer to things you have to do at work, home, College or University. This pack contains information about the Units and details of the suggested tasks. Any gaps in skills and knowledge will be addressed during your induction meeting with your Assessor. Let s go through this Workbook and see what you d have to do for a Level 3 Certificate 2

3 6 Units and 20 tasks Level 3 Certificate ITQ Social Media - Tasks The ITQ Social Media at level 3 is made up of the following 6 Units: Using Collaborative Technologies this looks at formal and informal social networking tools including LinkedIn, Twitter and Facebook and associated tools. This Unit asks you to consider your company policy when using Social Media and expects you to prepare and use several Social Media tools for a purpose. Using the Internet this looks at searching the web to find the potential audience and competitors use of Social Media. This Unit also includes the use of web-based communication tools. Social Media Management Tools looks at the bringing together of various social networking tools in one manageable place. It includes the scheduling of messages and blocking of inappropriate followers. Open Source Website Software - looks at software such as WordPress to create or maintain a website with Social Media functionality and good search engine optimisation. The training also includes the use of Google Analytics. Using Video looks at capturing, editing and publishing of video material which is suitable for your website. The final Unit, called Improving Productivity Using IT, asks you to reflect on why, when and how you use Social Media and IT to make you and your business more productive and efficient. In this workbook, we have listed 20 tasks, which together cover the criteria for the units. If you work through the tasks and produce the required evidence to cover the criteria you will achieve your ITQ Social Media. 3

4 20 Tasks The ITQ Social Media at level 3 is made up of the following tasks: Task 1 About you Task 2 Review where you are now Task 3 LinkedIn profiles, answers and feeds Task 4 Scenarios LinkedIn Connections Task 5 Twitter Profile Task 6 Profile Images Task 7 Social Media Management Tools Task 8 Pinterest/Social bookmarking Task 9 Facebook Individual Profile Task 10 Facebook Business Page Task 11 - Measurement Task 12 Website Design Task 13 WordPress Task 14 Blogging / Analytics Task 15 Google+ Part 1 Task 16 Google+ Part 2 Task 17 - Video (You Tube) Task 18 Connecting and browsing Task 19 Apps and widgets Task 20 Forward Planning Work through each Task and capture evidence as you go. Each Task shows what you have to do, what evidence you re gathering, and how it links to the criteria. By working through the tasks you create evidence that will cross reference to all the Units. But if you want to see all the criteria have a look at the back of the Pack. Of course you ll need to collect evidence to prove you can do and know about things so you ll need a portfolio. You will be given a login to the DawsonLoane Moodle to upload any documents, audio files, web links or screen prints we ask you to collect. This is a safe place on the Internet where you can store files that are available to your Assessor and Internal verifier. Your Assessor may also record a telephone discussion with you to confirm your understanding of Social Media concepts. 4

5 Throughout the training you will need to be actively involved in your Social Media on a weekly basis. We will expect the following volumes (at a minimum): You will be creating Twitter, Facebook and LinkedIn accounts during the course. You will also create a website with blog using Open Source software. The course will last a minimum of 16 weeks. We will need evidence that you are interacting with others using Social Media. This will be provided through your Social Media updates. Don t worry about the terminology at this stage it will become clearer as you work through the E-Learning modules and do the tasks. Twitter: Follow at least 100 people appropriate for your business. Create at least 4 lists to group people. Write at least 8 tweets per week and schedule at least 2-5 of these tweets to be posted automatically. ReTweet at least 4 tweets per week and converse with at least 3 different people per week. Use a hashtag at least once a week. DM at least 1 message per week. Facebook Personal Profile: Connect to at least 10 contacts. Update Personal profile status at least 4 times a week (at least 2 of these updates should be directed to different contact groups). Write on the wall one or more of your contacts at least 6 times. During the course, join 3 groups and like 3 pages. Make at least 1 comment per week on a post. Facebook Business Page: Update Business Page status at least 4 times a week (these can be scheduled updates). During the course, search for and like at least one business page. LinkedIn: Update your LinkedIn status at least once a week. Comment on updates from at least 4 of your contacts. Join at least 1 group and contribute to at least one discussion relevant to your business. Google+ Profile: Create at least 2 circles Include at least 20 contacts in your circles Include at least 4 pages in your circles Update at least 1 time each week on your personal profile and your business page Organise at last 1 hangout WordPress Blog: Write at least 3 blog posts on your WordPress site. Google Analytics: Review the Google Analytics of your WordPress site at least once during the course 5

6 Documents Used During the Course We have created a number of documents that you will need to complete during the course. The documents will form part of your evidence. Here is a list of 3 documents you will use and complete as you work through all the Tasks. You can see when you will download, when you will use them, when you will submit the document to your assessor and then finally upload to your Portfolio. Download in Task Use in Tasks to assessor in Tasks Submit in Task Exploring SM Tools.doc To document the features, functions, advantages and disadvantages of using the tools 3 3, 5, 8, 10, , 17 5, Content Schedule.xls To assist in planning the content that is going to be published on each of the Social Media tools. We suggest you create the content in this document first and then publish on the appropriate tool. During the course we regularly prompt you to update your content schedule. Depending how long you take to complete the course, you may need to update the content schedule more frequently. 3 3, 7, 9, 10, 11, 14, 15, 17 7, Social Media Strategy.doc Used to document how you intend to make use of the tools after you have completed this course 4 4, 7, 10, 14, 15, 17, 20 4, 10,

7 Assessment During the course you will collect evidence in your Moodle portfolio and online in the form of profiles, status updates, etc. You will receive feedback on how this evidence meets the criteria for the qualification from your Assessor on a regular basis. When your Assessor is happy with the evidence for the qualification, this will be quality checked by an Internal Verifier before your certificate is issued by City & Guilds. In this way, we ensure the quality of the qualification. The following pages will take you through the details of the Tasks. 7

8 Task 1 About you During the course we will ask you to capture your thoughts about using Social Media especially when you re carrying out the tasks in the qualification. You ll be asked to describe what you re doing, why, what software you re using, what you re aiming to achieve etc. Your reflections will form part of your evidence for this qualification. 1. Throughout this course we will be using the Moodle Blog for each task that is part of your portfolio. Please ensure that you update the Moodle Blog corresponding to the task that you are carrying out. 2. Describe the following in the Moodle Blog entry for Task 1: What is your business background? How do you use IT computer based or on the move? This qualification looks at the use of social networking sites, blogs, podcasts, video, social bookmarking and Internet forums. How confident are you of your skills and knowledge in these areas? Who are you representing on Social Media? Will it be yourself, your business or another business? Describe the business that you are representing on Social Media during this course. What products or services does the business offer? Do you consider the business to be Business to Business (B2B), Business to Consumer (B2C), Charity or Other? How many employees are in the business and what is the approximate turnover of the business? What is your level of responsibility within the business? For your Moodle portfolio: Moodle Blog entry Criteria: IPU: 1.1 8

9 Task 2 Review where you are now Work through the Social Media Strategy E-Learning module to learn what needs to be considered before starting with Social Media. Part A 1. Download the document called Marketing Review Workbook from your Portfolio. Having worked through the Social Media Strategy module add your comments into the document using the prompts. 2. Upload the Marketing Review Workbook into your portfolio using the link provided in Task 2 section. 3. In your Moodle Blog for Task 2 add the following comments: How do you feel your competitors are already using Social Media? Do you consider it effective or are they not using Social Media to any great extent? What does that mean to how you are planning to use Social Media? What are your predictions for which form(s) of Social Media you think will meet your main aims? Which do you think will be the most successful form of Social Media for your use and why? Part B What are your main aims for using Social Media? Having an idea from the onset is important. 1. Download the file Task 2 Diamond ranking.xls from your Portfolio. 1. 9