How To Blog

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1 "Marketing is a contest for people's attention." Online Marketing Courses Professional Development Training has a specialised division of Online Marketing experts that will tailor the delivery of any of the courses to be specific to your situation and learning needs

2 Online Marketing Courses SEO Course Intro to Blogging for Business Advanced Blogging Creating an Online Business Profile Google Adwords Training Course Social Media In The Workplace Training

3 Propel Your Business Using Contemporary Marketing Techniques Professional Development Training has a specialised division of Online Marketing experts that will tailor the delivery of any of the courses to be specific to your situation and learning needs. Our extensive curriculum in Online Marketing, outstanding depth of trainers across the country and diverse range of industry experience means that pd training is the best choice for Online Marketing courses. pd training will exceed your expectations and help you achieve the results you are seeking.

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6 In this online world, it's simply not enough to put up a website and expect customers to come pouring in. Search Engine Optimisation (SEO) is now a key marketing activity for most businesses. This SEO class by pdtraining, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving an online presence. This enlightening SEO training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra and Perth. SEO Course Course Outline Foreword: Search Engine Optimisation is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques. Don t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself and achieve the results on your own websites. Outcomes: Know why SEO is important Understand the key terms & concepts Implement effective back-linking & search engine marketing plans Learn the difference between on-page SEO and off-page SEO Learn how to optimise images and videos Understand how to conduct keyword research & analysis Learn best practice techniques for creating written content Understand common mistakes and how to avoid making them Conduct competitor analysis Understand how to reverse engineer competitor back-linking strategies Learn how to outsource SEO services and how to find the right partner

7 Search Engine Optimisation (SEO) Course - Lesson 1 What is SEO Define SEO Why is SEO important? How do people find your website? How do search engines find your website? What does Google measure? Search Engine Optimisation (SEO) Course - Lesson 3 Implementing SEO on your site Writing for keywords SEO for IMAGES Off-Page ranking Public consumption counts How to get good links Search Engine Optimisation (SEO) Course - Lesson 5 Back Linking and Search Engine Marketing (SEM) Blogging Article marketing Google AdWords Google AdSense Security Latest industry news Free form site analysis Search Engine Optimisation (SEO) Course - Lesson 2 Key terms and concepts PageRank On-Page SEO vs Off-Page SEO On-Page SEO ranking Nested internal links Keywords Search Engine Optimisation (SEO) Course - Lesson 4 Common mistakes to avoid (and some of the voodoo made simple) Things to avoid in linking How to measure your site s popularity Duplicate content Canonical hierarchy Competitive content Search Engine Optimisation (SEO) Course - Lesson 6 Competitive Analysis & Outsourcing Collaboration Discussion And 'what about my site' When to outsource What to outsource Selecting the right SEO provider

8 This course is for a business that does not yet have a business blog. Intro to Blogging for Business Course Outline Foreword: This course is for a business that does not yet have a business blog. Blogging can help and business to both take advantage of the billions of people searching for content on the web as well as promoting themselves as an Authority or specialist in their field. Blogging is also one of the fastest ways to get your site ranked in search engines! Outcomes: Understand the difference between Free & Hosted Blogs Understand the Key Terms and Concepts Learn What MUST be Included on a Blog Get a List of Preferred WordPress Plug-Ins Get a List of Preferred WordPress Settings Implement the Most Important Elements of Content Creation Learn Proper Keyword Density Learn How to Leverage Your Content Understand the common mistakes (and know how to avoid making them) Learn Ways to Leverage Traffic to Your Blog Learn How to Set Up RSS Feeds and Why Learn How to Pre-schedule Blog Posts Understand the Basics of Back-Linking

9 Intro to Blogging for Business Training Course - Lesson 1 What is Blogging? Blogs vs. Website Blogs vs. Social Bookmarking Blogs vs. Social Media Blogs & Web 2.0 Properties Intro to Blogging for Business Training Course - Lesson 3 Blogging Strategy News Features/Benefits Getting PR Social Interaction Intro to Blogging for Business Training Course - Lesson 5 Starting a Blog Writing Style Multiple Authors Posting Schedule Social Media Feeds Intro to Blogging for Business Training Course - Lesson 2 Blogging Platforms & Software Free vs. Hosted Blogs WordPress Blogger Analytics & Reporting Intro to Blogging for Business Training Course - Lesson 4 Setting Up WordPress Settings/Plug-Ins Themes Widgets Required Pages Intro to Blogging for Business Training Course - Lesson 6 Getting New Visitors Guest Blogging Forums Explained Blogging Networks Membership Blogs

10 This course is for a business that already has at least one existing blog. Advanced Blogging Course Outline Foreword: Blogging can help a business to both take advantage of the billions of people searching for content on the web as well as promoting themselves as an Authority or specialist in their field. Blogging is also one of the fastest ways to get your site ranked in search engines! Outcomes: Learn What MUST be Included on a Blog Get a List of preferred WordPress Plug-Ins Get a List of Preferred WordPress Settings Implement the Most Important Elements of Content Creation Learn Proper Keyword Density Learn How to Leverage Your Content Understand the common mistakes (and know how to avoid making them) Learn Ways to Leverage Traffic to Your Blog Learn How to Set Up RSS Feeds and Why Learn How to Pre-schedule Blog Posts Understand the Basics of Back-Linking Learn How to Get New Visitors Implement Client/Lead Capture Techniques Implement Auto-Responders Understand the Adsense Network

11 Accelerated Blogging for Business Training Course - Lesson 1 Blogging Strategy News Features/Benefits Getting PR Social Interaction Accelerated Blogging for Business Training Course - Lesson 3 Starting a Blog Writing Style Multiple Authors Posting Schedule Social Media Feeds Accelerated Blogging for Business Training Course - Lesson 5 Lead Generation Client Capture Techniques Implement Auto-Responders Download Monitors Adsense Explained Accelerated Blogging for Business Training Course - Lesson 2 Setting up WordPress Settings and Plug-Ins Themes Widgets Required Pages Accelerated Blogging for Business Training Course - Lesson 4 Content Creation Content Length Types of Content Duplicate Content Spinning Content Accelerated Blogging for Business Training Course - Lesson 6 Monitoring Traffic Google Analytics/Webmaster Tools Conducting Competitive Analysis Google PR and Alexa Rankings Directory Listing

12 Creating an online profile is a must for any business interested in creating a competitive advantage in today s tough market. By becoming an Authority on a specific topic, you will be seen as a trusted subject-matter expert, and this creates a level of trust for new and existing clients. Creating an Online Business Profile Course Outline Foreword: Creating an online profile is a must for any business interested in creating a competitive advantage in today s tough market. By becoming an Authority on a specific topic, you will be seen as a trusted subject-matter expert, and this creates a level of trust for new and existing clients. Get started building your online profile today with this fast-paced 1 day course designed to get you on the path of becoming an Authority immediately! Outcomes: Understand the Term "Online Profile" Learn How Search Engines Index Content Learn How to Leverage a Blog Learn How to Create Quality Content Understand and Implement Article Marketing How to Implement a Forum Strategy Creating and Optimising Video Content Determine Which Social Strategy is Best for You Learn How to Leverage Your Content Learn How to Implement E-Publishing Implement a Brand Reputation Management Strategy

13 Creating An Online Business Profile Training Course - Lesson 1 Define Online Profile Show Examples Define Your Strategy Create List of Actions Plan Content Creation Strategy Creating An Online Business Profile Training Course - Lesson 3 Leveraging Content Article Marketing Forum Marketing Video Marketing Podcast Marketing Creating An Online Business Profile Training Course - Lesson 5 Becoming an "Authority" E-Publishing Interviews Membership Sites Webinars Creating An Online Business Profile Training Course - Lesson 2 Blogging For Business Blog Platforms Preferred Posting Schedule Content Creation Settings/Plug-ins Creating An Online Business Profile Training Course - Lesson 4 Social Media Planning FaceBook Twitter LinkedIn Google+ Creating An Online Business Profile Training Course - Lesson 6 Brand Reputation Management Monitoring Your Brand Online Proactive Techniques Managing Negative Feedback/Comments Keeping Momentum

14 Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising with Google Adwords is a great way to guarantee that your company s advertising message appears on page one in Google s search results. PPC allows you to use online advertising to grow your business and get new customers who are searching for your products or services, but there are many pitfalls to avoid which can cost you dearly. In this Google Adwords course we review some of the best practices and reveal some tested strategies that will help you improve your Quality Score and reduce your cost-per-click (CPC). Google Adwords Training Course Course Outline Foreword: Learn what to do and what not to do with your Google Adwords campaigns so that you get the most out of your advertising dollars. This course will show you some of the best practices related to running ad campaigns using the Adwords interface. Delivered by a professional internet marketing consultant with over 8 years of experience using Adwords, this course teaches you how to create new leads and generate traffic to your website. Don t start an Adwords campaign without first attending this insightful course aimed at teaching you how to improve your Click-Through-Rate (CTR) while reducing your Cost-per-Click (CPC). Outcomes: Learn How to Conduct Relevant Keyword Research Know How to Use the Basic Adwords Interface Learn the Importance of Quality Score Understand the Structure of an Ad Campaign Be Able to Set Up a Campaign Be Able to Set Up an Adgroup Know How to Write an Ad Understand the Basics of Ad Copy Writing Experience the Bidding Process Create a Basic Report

15 Google Adwords Training Course - Lesson 1 Overview of Adwords Basics Introduction to Adwords Keyword Tool Setting Search Options Understanding Keyword Results Basic Adwords Overview Google Adwords Training Course - Lesson 3 The Impact of Your Quality Score What is Quality Score (QS) Impact of QS on Bids QS and Writing Ads QS and Destination Pages Google Adwords Training Course - Lesson 5 Introduction to Bidding for Keywords Introduction to the Bidding Process How to Use QS to Reduce CPC Bidding for Keywords Monitoring Non-Performing Ads Google Adwords Training Course - Lesson 2 Using Adwords Interface Introduction to Adwords Interface Introduction to Campaign Hierarchy Introduction to Campaign Settings Create a Campaign Create an Adgroup Google Adwords Training Course - Lesson 4 Creating and Testing Ads How to Create an Ad Introduction to Split Testing Creating Multiple Ads Monitoring Ads Google Adwords Training Course - Lesson 6 Enhancing Your Ads Effectiveness Introduction to Extensions How to Use URL Extensions Tips on Mobile Marketing Things to Avoid in Adwords

16 The power of social media cannot be underestimated. Web-based communication using Twitter, Facebook, YouTube, and LinkedIn is dominating the way we interact. These real-time interactive platforms are used by organisations to reach people worldwide. This training course in Social Media in the Workplace provides an understanding of social media and helps develop tools to use it to fulfil various company goals. This highly valuable and dynamic training course is now available Australia-wide including Brisbane, Sydney, Melbourne, Perth, Adelaide, Canberra and Parramatta. Social Media In The Workplace Training Course Outline Foreword: Social Media is about communicating easily anytime, from anywhere. During this course, participants will learn the meaning of social media, understand how it is used in various ways, build and maintain a social media policy, avoid pitfalls, and more. Outcomes: This extensive training course helps participants develop an understanding of social media, how it is used, effective ways to use it for fulfilling specific goals, and discovering its benefits and pitfalls. After completing this course, participants will have learned to: Understand online communities Share information on various social media platforms Define their social media policy Not offend sensibilities Create a living document Manage change Monitor a social media presence Keep social media accounts secure Review posts before posting Never discredit or disparage the competition Be transparent Use accurate spelling and proper grammar Understand the benefits of social media Avoid pitfalls

17 Social Media in the Workplace Training Course - Lesson 1 Getting Started Housekeeping Items Pre-Assignment Review Workshop Objectives The Parking Lot Action Plan Social Media in the Workplace Training Course - Lesson 2 What is Social Media? Online Communities User Created Content Information Sharing Communication Tools Social Media in the Workplace Training Course - Lesson 3 Defining Your Social Media Policy (I) It Should be a Living Document Choosing an Information Officer What Can and Cannot Be Shared Legal and Ethic Specifications Social Media in the Workplace Training Course - Lesson 4 Defining Your Social Media Policy (II) New Hire Orientation Let Common Sense Guide You Nothing Offensive Rules on Soliciting and Personal Posts Social Media in the Workplace Training Course - Lesson 5 Creating a Living Document What is a Living Document? How Often is it Revised? Who Will Be in Charge? Change Management Social Media in the Workplace Training Course - Lesson 6 Keeping an Eye on Security Password Rules Needs Constant Monitoring Keeping Information Confidential Protecting Intellectual Property Social Media in the Workplace Training Course - Lesson 7 Rules to Follow When Posting (I) Always Show Respect Stop and Think Before You Post Always Be Honest Never Discredit or Talk Ill of Competitors Social Media in the Workplace Training Course - Lesson 8 Rules to Follow When Posting (II) Be Transparent Act Like You Would in Real Life Grammar and Spelling Still Counts Never Post When You are Angry Social Media in the Workplace Training Course - Lesson 9 Benefits of Social Media From Audience to Author Builds Customer Loyalty Speed and Flexibility in Communication Two Way Communications Social Media in the Workplace Training Course - Lesson 10 The Pitfalls of Social Media Bullying Group Think Trolling Remember, It is Out There Forever Social Media in the Workplace Training Course - Lesson 11 Listen to Your Customers They Provide Great Feedback It Makes Them Happy Improves Your Brand Improves Product Development Social Media in the Workplace Training Course - Lesson 12 Wrapping Up Words from the Wise Parking Lot Lessons Learned Completion of Action Plans and Evaluations

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