metrox digital media kit 2016
multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and digital channels. reaches over 3.5 million people every month in new york, boston, philadelphia and beyond. Source: Nielsen Scarborough 2014-15 R1
metromedia overview Total US Boston New York Philadelphia circulation 446,835 100,196 258,526 88,113 daily readership 1,093,797 206,479 681,541 205,777 weekly readership 2,259,683 395,683 1,433,613 430,387 monthly readership 3,666,837 564,683 2,137,730 643,078 distribution points 1,100 1,000 1,000 hand promoters 125 geography suffolk, middlesex, norfolk, essex, plymouth, bristol manhattan, brooklyn, queens, bronx, westchester, north nj philadelphia, montgomery, delaware, chester, bucks, south nj readers profile adults 21-54 70% 70% 73% 61% employed 76% 80% 77% 71% average hhi* $90,000 $104,500 $89,000 $76,700 websites metro.us clubmetro ziptrials.us metromedia reaches over 3.5 million people every month! Source: CAC AR (Sep-14) total circulation (Mon-Fri); Nielsen Scarborough 2014-15 R1 - net combined print / online. * employed; GA (Oct-15) US online traffic outside 3 DMAs.
about metrox what s metrox? metrox in metromedia s reach extension program delivering engaging experiences at scale, across every screen. brand safety first cutting-edge technology wide range of digital tactics exclusive, premium inventory programmatic optimization why metrox? we build and optimize your campaigns, tailored to your specific needs on metro.us and across our extended network. we execute our campaigns across handpicked, quality, brand safe networks/sites/content and protect your brand from false clicks and impressions. our premium news network has a 93% TrustMetrics rating!
why does programmatic work? define objectives set KPIs select tactics your campaigns are optimized to the highest-performing tactics and eliminate any waste in your digital buy. programmatic simply means automated media buying through technology. Programmatic groups use technology to buy media across thousands of sites to optimize performance multi-tactic approach: choose a variety of tactics to reach your audience. flexible budget shifting: pro-active budget shifting between tactics allows for performance optimizations. goals & optimization: CTR, ecpc, ecpm, Conversions
metrox reach extension program metrox delivers engaging experiences at scale, across every screen. metro.us campaign retargeting premium news network monster ad extended reach network mobile / tablet run of network advanced demographic targeting contextual targeting hyper-local mobile youtube true view metromedia is a one-stop-shop for all your print and digital advertising needs.
premium news network with 1,400+ sites, premium news network is the largest premium local source for carefully vetted publishers with quality, journalistic content.
contextual targeting messaging is delivered next to relevant content (at the site and page level) being actively consumed the user. available topics Arts & Entertainment Autos & Vehicles Beauty & Fitness Books & Literature Business & Industrial Computers & Electronics Education & Careers Finance Food & Drink Games Health Hobbies & Leisure Home & Garden Internet & Telecom Law & Government News People & Society Pets & Animals Real Estate Science Shopping Sports Travel > YOUR AD HERE YOUR AD HERE
audience targeting BT Fitness Info Seeker BT Shopping Enthusiast demographic demographic targeting uses data to reach users that match the targeted demo (age, gender, hhi). ads are served using 3rd party data targeting who the user is online behavioral behavior targeting segments are identified by using 3rd party data based off a user user s recent search history and online content consumption. ads are targeted to what the user is doing online.
smartphone targeting dynamic mobile opportunities: geo targeting: DMA, cities, zips Reach a broad audience across various apps and mobile sites. geo targeting: hyperlocal (lat/long) The GPS functionality in smartphones is coupled with thousands of mobile apps to reach audiences based on their precise location. Mobile Ad Unit (ask me about tablet targeting!) Inventory: 80% runs in mobile apps, 20% runs in mobile browser
preroll video targeting options: ron, channel, demographic or behavioral viewing structure: pre-roll message must be watched before user can view selected video content. there is not a skip button. without companion banner pre-roll length accepted: :15 or :30 seconds companion banner: not guaranteed, 300x250 with companion banner
facebook promoted post promoted post uses a post made by the advertiser and repurposes it as an ad in the newsfeed. YOUR AD HERE domain ad facebook ads can be targeted using 1st party retargeting or 3rd party audience data
metro.us brand new website & mobile app latest stats users 884,100 sessions 1,143,016 pageviews 3,146,468 average duration 7:38 pages / session 2.75 age 18-34 46% age 35-54 33% mobile 58% desktop 34% tablet 8% Traffic up +68% year-on-year source: Google Analytics (past 30 days as of 1/28/2016)
native advertising incorporate your content seamlessly into metro.us and capture the metro audience with greater effectiveness. Build your credibility by incorporating your marketing message into editorial content. Continuously increase impressions over time with a permanent and shareable link. Gauge response with URL analytics. customizable options including digital and print native articles, native sponsorship and native collaboration. Read more
fomo featured listings & clubmetro FOMO Get a Featured Listings Account on Metro s new web destination for city events and promote an unlimited number of events at a fixed rate on www.metro.us/events. Make your events and venue stand out with our Featured Listings Account FOMO Your Daily Planner will be promoted through print, social media and editorial content to drive traffic to the site to maximize exposure of the featured events. CLUB METRO 36,000 members Opportunities for dedicated e-blasts, sweepstakes and coupons
advertising@metro.us media.metro.us