RIGHT DATA MAKES GREAT MARKETING

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1 RIGHT DATA MAKES GREAT MARKETING

2 #1 IN EUROPE FOR WEB DATA MARKETING

3 The One ID Marketing Concept?

4 What is it you need to know? You are your clients and prospective clients? What do they do? What do they like? What are their interests and hobbies? Where are they? Etc.

5 In 2014, clients are UBIQUITARY Whether physical persons or legal entities (companies), clients: Have personal or commercial premises Have several active accounts Engage in social networking Use several devices Leave an online fingerprint

6 Your (future) clients are Expression: what I say Publication: what I share Profession: what I do HERE Opinion: what I like Details: How and where to contact me HERE HERE HERE Reputation: what is said about me Hobbies: what interests me HERE Certificates: which confirm my identity HERE Consumption: what I buy Knowledge: what I know HERE Avatars: which represents me Audience: who I know

7 One ID is a single identity concept Confronted with so many accounts, profiles, pages, etc. is there no single method of identification?

8 WEB BUSINESS ANALITYCS has applied this concept to marketing Whether B2C or B2B, we are able to provide a single identifier to all client facets and activities online.

9 One id marketing is a variation of ubiquitary marketing It is about marketing ANYWHERE, ANYTIME, ANY DEVICE

10 In other words, You can know Who is who, Where they are, What they do, What they like, How to get in touch, Anywhere!

11 And, more concretely, we offer you the chance to contact your client On one of its various channels, Which it prefers, When it wants, Where it wants.

12 AND, WHAT S MORE, WE ARE THE ONLY ONES ABLE TO DO SO!

13 In continental Europe

14 How do our ONE ID MARKETING databases work?

15 Web Business Analitycs, expert in data marketing IN THOUSAND OF UNITS FRANCE addresses Company number Business name Postal addresses ZIP codes Phone number Fax number Business code Year of foundation Legal form Workforce Internet provider 561 URL Contact addresses Managers personal 547 CEO personal 405 Web Business Analitycs has: official addresses for almost all companies (95% are SMEs whose s are held by the manager or secretary). addresses of executives and directors, primarily in general, commercial, IT, HR, logistics, and finance positions, etc.

16 This data is characterized We strive to populate our database so as to allow you to segment companies and activities in line with three types of criteria: CHARACTERISTICS OF THE COMPANY: for each company in our records, we seek to obtain the most accurate information: Official Website Name Postal address Telephone and fax Incorporation number Turnover Workforce Commercial sector FUNCTION OF MANAGERS: similarly we strive to obtain the most accurate level of information about executives and key decision-makers: post, responsibilities, etc. SECTOR OF ACTIVITIES: In this regard, we rely on international or national classifications of economic activities.

17 Examples of commercial functions

18 Up to now, it is all routine! But we also offer The URL address(es) of companies An indication of whether it is an e-commerce website The trusted third party or partner bank Derivative online data: Number of pages Technologies used Servers External links: Google analytics, Back links Etc.

19 And also, in more detail A legal compliance check for each website! 70% of professional websites in Europe do not comply with legal requirements in the EU and Member States. Legal notice, Privacy, Terms of Use, Intellectual property, Consumer protection, etc. There are around fifteen obligations incumbent upon website owners, not to mention additional national regulations.

20 And even better Company presence on social media Facebook pages LinkedIn Groups or Profiles Twitter accounts YouTube Channels Etc.

21 We are able to provide you with EVERYTHING concerning a company s online fingerprint! In brief

22 IN THOUSAND OF UNITS FRANCE addresses Postal addresses #2 B2CDatabases Zipcodes Firstnames Surnames Gender Birth date Land phones These addresses and data are collected on a daily basis by ourselves or our partners, portals or specialist websites in leisure activities, nature, remote sales, etc., through competitions, games, etc. They include all data pertaining to a socio-demographic sector: gender, age, date of birth, address, telephone number, etc. And above all and this is our asset -, they include interests, as expressed in these community environments! They are not vague or sweeping statements, but clear and proven interests. Due to the high characterization of data, you will have almost unlimited segmentation combinations! We harbour high standards for quality. All addresses are collected on an opt-in basis and an address is never used more than twice monthly, out of a concern for responsiveness. The high degree of characterization and standardization allow for multiple uses; Interactive marketing campaigns by , telephone, post Data appending Enrichment of CRM Retargeting campaigns

23 Qualification of B2C databases: unlimited segmentation possibilities Segmentation by interest areas Over 57 actual interest areas so as to best match your requirements: food, animals, art and culture, household articles, insurance, automobile, beauty, stock market, stock market, DIY, trading, business, gifts, charm, cinema, decoration, economy, children, esoteric, family, finance, gastronomy, clothing, history, hygiene, property, IT, gardening, games, books, leisure, nature, fashion, music, betting, photo-audio-video, press, press, journals, health, shopping, events, sport, telephony and telecoms, television, clothing, video, wine, travel. Socio-demographic segmentation The 7 fundamental criteria: civil status, age range, marital status, profession, socio-professional category, revenue Socio-professional Category. Behavioural segmentation With our experts, you will be able to further refine your selection, on the basis of the actual behaviour of target web users: responsiveness to certain types of campaigns (open, click, buy); commercial behaviour (offer to buy, buy, subscription); etc.

24 And here too, we can tell you where they are, what they do and what they like

25 In brief, we know everything about our clients Identity, residence, personal status Socio-professional category Socio-demographic information Interests Online purchasing behaviour Purchasing criteria Entertainment Devices used Connection methods Social media practices Cultural practices Etc.

26 So that s all about BIG DATA and ONE ID marketing, but what is the purpose?

27 Quality-rich data to Define the profiles of your most profitable clients Segment and target with detail Anticipate future behaviour and trends Identify the most promising prospective clients Standardise and structure your databases Validate and harmonise data Enrich your data bank Collect new data Update information Make better use of data!

28 Fraud detection Customer service -marketing Social Marketing Cross marketing Remarketing Retargeting Trigger marketing Automation marketing Predictive marketing Forecasting Every marketing channel is open to you!

29 Notably in terms of market analysis Data analysis Profiling Scoring Competitors Benchmarks Facts & Figures Metrics Market research Reports Etc.

30 With data and information which can be used at each stage of the client LIFECYCLE.

31 How is this possible? A highly-effective production infrastructure and methodologies!

32 #1 SCANTHEWEB Application For 8 years, we have developed a bespoke application, an exclusive robot capable of scanning precise search data from the most remote parts of the internet. Its particularly thorough algorithm can be configured in line with the various variables and criteria. With the certainty of finding what you are looking for and no needless volumes of unusable data.

33 Example of data collection and inspection For Belgium in April ,172 identifications in.be +.com/.net/.org 321,955 without postcode ,002 with a Belgian postcode ,964 with a postal address ,556 with NAL ,401 with a company incorporation number ,748 with a BE telephone number ,059 with a BE fax number @ , @ FAI have the same URL as the start

34 #2 CHECK&QUALIFY Application Data collected using the ScanTheWeb application via partners before then being processed in the Check&Qualify application. Objectives: To contextualize data (e.g. using BCE) Correcting data Enriching data Validating data Following this process, data is then given a quality coefficient. If this is sufficient, the data then enters production. Otherwise, it undergoes an additional stage.

35 #2 CHECK&QUALIFY Application Any data which fails to achieve the defined quality coefficient is subject to an additional certification step. It is then submitted for manual human inspection. This is performed in combination with partner companies.

36 An example of inspection and qualification of data by telemarketing (1 week during April 2014)

37 #4 Tests and inspections Prior to production, all addresses are tested by ourselves. Regular rotation of data enables permanent update of addresses.

38 How much does it cost? For 8 years, Web Business Analitycs has invested in the following areas each year: 6 to 8 % of its turnover in R&D so as to develop its production tools: Company specific, Unique in Belgium, and Europe, Effective, Reliable. And the same proportion to validate data collected

39 All in absolute respect of the law!

40 Our databases comply with privacy and confidentiality legislation and are 100% legal Generic B2B addresses can support all type of B2B campaigns, according to the opt-out principle. Personal B2B addresses are covered by the opt-in Web Business Analitycs regime They can be leased in the framework of appending contracts. In the event of transfer, the client should have their consent approved by the holder. The 1,000,0000 B2C addresses benefit from partner opt-in clauses They can be leased, transferred, etc.

41 With strong media coverage!

42 WEB BUSINESS ANALITYCS, an expert in data marketing 11 million companies in Europe 35 million consumers 2.4 billion items of information 5 Terabytes (Tb) of data

43 One-to-One marketing? One ID marketing?

44 A unique address for a private individual (B2C) And a domain for a company (B2B) DO YOU HAVE ONE? You can collate a large mass of information! You can contact people via many channels!

45 Services offered

46 Bespoke services 1. Appending services (one shot /on term) 2. Bespoke acquisition programmes 3. Bespoke characterization programmes 4. Web Business analysis 5. Digital Consumer Insights 6. Partnerships and development

47 In conclusion WEB BUSINESS ANALITYCS represents

48 Advanced technological expertise! High-quality databases! The largest B2B operator in Belgium! Strong profitability! A legally and fiscally solvent and compliant company! A sector undergoing vast growth: digital marketing! Strong national and/or international potential! IN SHORT, A FUNDAMENTAL PARTNER FOR YOUR DEVELOPMENT!

49 W7 Limited Suite 2611, Langham Place Office Tower 8 Argyle Street Mongkok Hong Kong info@web-business-analytics.com

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