At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World

Save this PDF as:
Size: px
Start display at page:

Download "At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World"

Transcription

1 At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World

2 Introduction As a small business, you have enough challenges keeping your head above water and focusing on how to grow. Navigating the digital world can be complex if you don t understand the various channels and what you should focus on to get the most bang for your buck. Even if you do understand the technologies, how do you find enough time in the day to do it all? In this paper we will give you a concise list of things you can easily do to boost your business by leveraging the power of digital with web, social, and mobile. According to the Boston Consulting Group, businesses that make use of the web expect to grow 40% faster than those that don t. And according to Google, 97% of consumers go online to look for local products, yet only 37% of US small businesses have an online presence. Increasingly, the web is important, but so is making use of social media and mobile technology to engage with your potential customers. If digital technologies like web, social media and mobile are so important, then why don t all small businesses make use of them? There are several reasons that include perceived cost associated with doing it, not having enough time, or believing that it's just too complicated. Lucky for you, there is plenty of help to address the complexities of digital while also managing your time challenges. There are marketing services companies that cater to small business needs. It s also less expensive than you think, especially if you can pay for it with the increased sales that you can enjoy. So let s get to it - here are our top tips for digital success.

3 1. Have an online presence with a responsive design Since consumers are going online to search for businesses, unless you have a website you will not be found! Consumers will go to your competitors if they are easier to find. A couple of other things to consider are optimizing your site for relevant keywords that consumers may be searching on and making sure you have a responsive design. By having the right information and content on your website, you will help your company be found when consumers are searching. A responsive design simply means that your site is optimized for viewing and interaction across different types of devices (computer, tablet, mobile). The site will be easy to navigate, read, and interact with, taking into account the different screen sizes that your web site can be accessed from. Also consider the user experience. They want to be able to access the information in as few clicks as possible. So, put yourself in the user s shoes when designing your website - easy to navigate equals better engagement for you. Clunky or disorganized websites will result in potentially lost sales opportunities or your user exiting the site.

4 2. Get your business on Google Getting your business listed on Google is another important step to getting found online. Google My Business helps you get listed on Google and also provides key information such as business overview, hours of operation, phone number, and address. For users using their mobile, they can use Maps to get directions and click to call. Consumers can also leave ratings and reviews of your business. 3. Advertise online to drive traffic These days, advertising online has also become important to drive new customers to your business. It's fairly easy to set up an advertising CPC campaign on Google. With Google Adwords, you can specify whether you want your ad to be local and what specifically you want to advertise. Google provides tools to help you decide which keywords to advertise, setting up budgets, and managing the whole campaign. And the good part is that you only pay if someone clicks on your ad. There can be potentially many more people that see your ad and read it, but you don t pay unless they click. It's important to track how much business is resulting from your advertising budget and make regular adjustments as needed to get the most out of it. 4. Use social media to connect with your customers The top social media platforms you should consider are Facebook, Twitter, Google+, Youtube, and Pinterest. You don t have to be on all of the social media channels, but the ones that make the most sense for your audience. It gives you an opportunity to build loyalty with your customers and connect with them outside of your normal business interaction. It also provides an avenue for you to then share what's new with your business, advertise specials, and foster a loyal customer base that will keep coming back.

5 5. Use Mobile We already talked about a responsive design that helps you interact with customers that are on different devices such as tablets. That will also help you for customers using mobile. Increasingly, consumers are using their phones to make purchases, search for local businesses, and using click to contact the businesses directly. People are also spending more and more time on their mobile compared to other devices. Their mobile is always within reach. If it makes sense for your business, you should also consider mobile advertising, such as SMS, MMS, or banner.

6 6. Use analytics to understand and improve Now that you are online, advertising, and getting found by your customers, you need to understand if the money you are spending is giving you a return on your investment. Analytics will help you track and review data that is relevant to your business. Best of all, Google Analytics is free! You can track every click, measure every dollar, and get insights on the type of device that your customers are connecting with (mobile vs. desktop). And by looking at how many conversions you have, the dollars of business that translated into, and how much you spent on advertising, you can tie it all together to ensure it is paying back. You can also tell if your activities on social media are driving traffic to your website. Summary Now you have the 6 top tips for succeeding in the digital world. Perhaps you were already doing some but not all, now is a chance to dive into the rest of the digital initiatives. Some of these tips are free to implement (Google My Business for example), so it won t cost you a cent. It will take an investment in time, but increasingly digital is the way to reach your target customers. And if you can t do it all yourself, there is plenty of help out there without breaking the bank. Read more on our website About Xcelacore Xcelacore delivers digital marketing solutions to help companies exceed their business goals by providing actionable insights, leveraging digital analytics across web, mobile, , and social channels. We are a full service marketing technology agency with expertise in digital marketing, analytics, marketing automation, social, and mobile. Xcelacore helps small businesses with website design and hosting, Google Adwords campaigns and analytics, and social media marketing. Contact us at or

7 222 Merchandise Mart Plaza, Suite 1212, Chicago, IL 60654

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

10 Essential Google Analytics Reports And How They Matter to B2B Executives

10 Essential Google Analytics Reports And How They Matter to B2B Executives 10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Fully Qualified Marketing Company

Fully Qualified Marketing Company Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

AdWords Google AdWords Setup and Management

AdWords Google AdWords Setup and Management levelmarketing.co.uk 2 AdWords Google AdWords Setup and Management Level Marketing is a full service marketing agency that offers a full range of traditional and digital services. If you re reading this,

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen

Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen I. Introduction Competitive Edge College Advisors (CECA) would like to maximize revenue per click by developing

More information

SEO and Google Analytics. Tips for getting the most out of your website

SEO and Google Analytics. Tips for getting the most out of your website SEO and Google Analytics Tips for getting the most out of your website Katherine Grace Director, Industry Specialist Over 17 years owning & running businesses Author for the HIA magazine & Business Franchise

More information

By: Jason Livingston

By: Jason Livingston This booklet reveals... (and how to fix it) By: Jason Livingston Jason@Local-Search-Pros.com http://local-search-pros.com The 7 REASONS Why Internet Lead Generation For Small Businesses FAIL Brought to

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

WordStream Drives PPC Efficiency For Automotive Industry

WordStream Drives PPC Efficiency For Automotive Industry WordStream Drives PPC Efficiency For Automotive Industry How automated keyword discovery and workflow tools transformed the Pay-Per-Click (PPC) advertising campaign of a group of family owned automobile

More information

Special Reports. Finding Actionable Insights through AdWords Reporting

Special Reports. Finding Actionable Insights through AdWords Reporting Special Reports Finding Actionable Insights through AdWords Reporting Introduction We re closer than we ve ever been to understanding which aspects of our marketing work. Impressions, clicks, conversions

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Build Your Business with Mobile

Build Your Business with Mobile Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely

More information

Driving more business from your website

Driving more business from your website For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give

More information

CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS

CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS WITH MARKETING AUTOMATION THE CASE FOR MARKETING AUTOMATION A Publication of Catapult your Sales and Marketing Efforts to New Heights with Marketing

More information

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager 11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

Ten top tips for social media success

Ten top tips for social media success Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for

More information

OUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk

OUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk Passionate About Helping Small Businesses Excel Through Paid Search OUR ADWORDS PROPOSAL 1 Church Street Epsom KT17 4PF 01372 210691 info@clickrepublic.co.uk What We Offer Google AdWords and PPC advertising

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

ppliconic About us Content Writing

ppliconic About us Content Writing About us Mobile App Advertising We have access to hundred of web and mobile advertising channels where we can get your marketing messages directly to the audience your app best serves. We offer a blended

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Social Media, Website Marketing & Sales Training. Clever internet marketing that grows

Social Media, Website Marketing & Sales Training. Clever internet marketing that grows Social Media, Website Marketing & Sales Training Clever internet marketing that grows Social Media, Website Marketing & Sales Training First published 2013 Edited by Rebecca Harrison Designed by Nikki

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

5 Reasons to Use Paid Search Advertising

5 Reasons to Use Paid Search Advertising e B O O K 5 Reasons to Use Paid Search Advertising According to a May 2011 Pew Internet survey, 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical

More information

Christopher Seder Affiliate Marketer

Christopher Seder Affiliate Marketer This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO

More information

7 Tips for Google AdWords Optimisation. By Ferdie Bester

7 Tips for Google AdWords Optimisation. By Ferdie Bester 7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds

More information

Virtual Spirits control panel V5

Virtual Spirits control panel V5 Virtual Spirits control panel V5 Tutorial let s get started Document version 5.4 VSpirits Technologies Ltd. 2013 All Rights Reserved. In this guide, you'll learn how to: 1. Design my chat agent How can

More information

ABOUT US. we ll help you make a real splash in the world of the internet!

ABOUT US. we ll help you make a real splash in the world of the internet! Company Profile ABOUT US REACH 2.0 is the total solution provider for internet marketing services that leverages a wide range of Social Media platforms, custom applications and internet solutions to drive

More information

RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX

RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX 1 Recommendations how to attract clients to RoboForex s partners www.roboforex.com RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX Your success as a partner directly depends on the number of attracted

More information

Last Updated: 08/27/2013. Measuring Social Media for Social Change A Guide for Search for Common Ground

Last Updated: 08/27/2013. Measuring Social Media for Social Change A Guide for Search for Common Ground Last Updated: 08/27/2013 Measuring Social Media for Social Change A Guide for Search for Common Ground Table of Contents What is Social Media?... 3 Structure of Paper... 4 Social Media Data... 4 Social

More information

10$ HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS

10$ HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS YOUR CUSTOMERS ARE MOBILE. WE MAKE IT EASY TO CONNECT WITH YOUR CUSTOMERS ON ANY DEVICE, GATHER CUSTOMER PROFILES AND DRIVE SALES. Likely, you re finding it

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

Search Engines are #1 Way to be Found

Search Engines are #1 Way to be Found Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top

More information

Setting up a website: key considerations.

Setting up a website: key considerations. Setting up a website: key considerations. Supporting you on your business journey. If your business is going to trade online, then you ll already be thinking about your website. But even if you re not

More information

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right!

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! How the Internet Has Changed Marketing Old Marketing = Outbound

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

The Starkey Hearing Alliance Do what. you do best. better

The Starkey Hearing Alliance Do what. you do best. better The Starkey Hearing Alliance Do what you do best better One call gets you everything you need to grow your practice Starkey hearing alliance Your success is our goal Starkey Hearing Alliance members have

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Our Email Marketing Models: What Suits You Best. Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC]

Our Email Marketing Models: What Suits You Best. Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC] Our Email Marketing Models: What Suits You Best Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC] Focus Area To get the best value out of any email marketing campaign, you should be aware

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

ONLINE. e-series. Does Google AdWords. really work?

ONLINE. e-series. Does Google AdWords. really work? ONLINE e-series Does Google AdWords really work? ON THIS ISSUE... 1. Introduction 2. What is Google AdWords? 3. Let s get a few common misconceptions out of the way first 3.1 "AdWords is about the quest

More information

Multi-dimensional Bid Management

Multi-dimensional Bid Management Conversion Optimizer: Conversion Optimizer: Multi-dimensional Bid Management Conversion Optimizer Interesting Facts Multi-dimensional Bid Management tool which can improve your campaign s performance Works

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

Affiliate Program Features & Benefits

Affiliate Program Features & Benefits Affiliate Program Features & Benefits Recurring Commission 20% recurring commission for the life of the customer FREE Setup! No Cost! Get started right away! Affiliate Control Panel Easy access to banners,

More information

Getting Your Keywords Right

Getting Your Keywords Right Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive

More information

20 Ways to Maximize Digital Marketing Effectiveness. How to Market Efficiently through the Five Digital Marketing Topics

20 Ways to Maximize Digital Marketing Effectiveness. How to Market Efficiently through the Five Digital Marketing Topics 20 Ways to Maximize Digital Marketing Effectiveness How to Market Efficiently through the Five Digital Marketing Topics Introduction Trying to wrap your head around what you need to focus on when it comes

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

Permission-Based Marketing for Lawyers

Permission-Based Marketing for Lawyers Permission-Based Marketing for Lawyers Jim Hart is a divorce attorney in Cary, North Carolina. Previously, his law practice was based in Florida. He owns several websites. Jameshartlaw.com redirects to

More information

EASY $65 PAYDAY FREE REPORT

EASY $65 PAYDAY FREE REPORT Your EASY $65 PAYDAY FREE REPORT By John Smart 2014 Done For You Home Business. All Rights Reserved www.doneforyouhomebusiness.co.uk. Congratulations and get ready to be impressed. First off, this is one

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

Advertising online. Where to advertise online

Advertising online. Where to advertise online Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

The Beginner s Guide to Local Internet Marketing

The Beginner s Guide to Local Internet Marketing The Beginner s Guide to Local Internet Marketing Presented By: Ponte Marketing Local Marketing in 2013 Not too long ago it used to be really simple to market your business.but pretty expensive. You had

More information

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors

More information

New Strategic Internet Marketing Plan for Dental Office Achieves Record-Breaking Results

New Strategic Internet Marketing Plan for Dental Office Achieves Record-Breaking Results New Strategic Internet Marketing Plan for Dental Office Achieves Record-Breaking Results Presented by Dashboard Internet Marketing 800-807-1852 Duane Coleman, President Dashboard Internet Marketing www.dashboardinternetmarketing.com

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Pick and Mix Services

Pick and Mix Services Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

Global ecommerce Site Search Survey

Global ecommerce Site Search Survey GLOBAL SURVEY Global ecommerce Site Search Survey Top Missed Marketing Opportunities for Retailers Revealed sli-systems.com Key Findings: Site Search is Among Retailers Top Three Priorities for 2014, yet

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

State of the Web Address: Navigating the Ever-Changing Web

State of the Web Address: Navigating the Ever-Changing Web State of the Web Address: Navigating the Ever-Changing Web Presented by Mike Mazzuca, Web Presence Advisor www.officite.com 1 Who is Officite? Headquarters: Downers Grove, IL Founded: 2002 30,000+ Practice

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

EARN MORE, SPEND LESS. Outsource your website s SEM. Know AWdesignsolutions.

EARN MORE, SPEND LESS. Outsource your website s SEM. Know AWdesignsolutions. EARN MORE, SPEND LESS. Outsource your website s SEM. Know AWdesignsolutions. INTRODUCTION. Positioning a website on the top ranks of a specific search has become in one of the main targets for any company

More information

BEGINNERS GUIDE TO USING. AdWords GOOGLE ADWORDS. www.cabbagetree.co.nz

BEGINNERS GUIDE TO USING. AdWords GOOGLE ADWORDS. www.cabbagetree.co.nz BEGINNERS GUIDE TO USING AdWords GOOGLE ADWORDS www.cabbagetree.co.nz GOOGLE ADWORDS OVERVIEW Google AdWords is a great tool for driving traic to your site. It can be a cost eective solution for online

More information

We are a Performance and Innovation Digital Company.

We are a Performance and Innovation Digital Company. WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares

More information

LEAD GENERATION IN 2013

LEAD GENERATION IN 2013 LEAD GENERATION IN 2013 BEST PRACTICES ACROSS THE DIGITAL MARKETING LANDSCAPE Philippe Taza DIGITAL ANALYST Higher Education Marketing ptaza@higher-education-marketing.com Slide 1 TODAY S PRESENTATION

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

Content Management Guide

Content Management Guide Content Management Guide Content marketing has a reputation for being difficult to measure, which can make it hard to obtain buy-in and support. But that s no excuse for playing it by ear there are plenty

More information

PROMOTE YOUR BUSINESS FPFREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS. EUROPAGES +33 1 41 16 49 00 www.europages.com

PROMOTE YOUR BUSINESS FPFREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS. EUROPAGES +33 1 41 16 49 00 www.europages.com PROMOTE YOUR BUSINESS FREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS EUROPAGES +33 1 41 16 49 00 www.europages.com Why register with EUROPAGES? Most international buyers these days start their search

More information

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE 6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile

More information

How To Grow Your Revenue from Online Marketing By 300% Webwings Internet Marketing

How To Grow Your Revenue from Online Marketing By 300% Webwings Internet Marketing How To Grow Your Revenue from Online Marketing By 300% June 2013 Keith Burgess Webwings Internet Marketing Version 1.0 Page 1 The Time is Right To Invest Online The internet is now a critical channel to

More information