Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options
Introduction Validus Advisory Group assists with financial growth and corporate advice for Corporate Enterprises, SME s, Entrepreneurs, and HNW Individuals. Comprised of: Validus Capital Solutions Validus Wealth Creation Validus Corporate Advisory Validus Investor Relations Validus Investor Relations provides expert support and advice to companies who are looking to maintain and grow their investor networks at any stage pre IPO and more importantly Post-IPO. Validus Advisory Group Validus Capital Solutions Validus Wealth Creation Validus Corporate Advisory Validus Investor Relations Validus Advisory Group: Investor Relations Communicating and Marketing to investors or shareholders is essential for companies. Companies listed on a public exchange risk losing potential exposure to premium investor markets without professional communication. This can be done through integrated marketing, digital networks, and alternative content. Engaging Investors Company updates and announcements are a requirement of companies under the continuos disclosure rules of the ASX. Keeping the public informed of business activities and future developments promotes a trusting relationship between shareholders and board members through the knowledge of being informed about future growth, upcoming meetings and activities formally reported on a quarterly basis. ASX Announcements provide relevant information to shareholders and investors. Validus Investor Relations assists with attracting new investors to a particular company profile and continues to engage the growing shareholder registry by publishing information such as reports, presentations and company announcements. 2
Integrated Marketing Validus Investor Relations assists in engaging investor networks through an integrated approach to marketing communications. Particular audiences are targeted using multiple marketing channels to deliver the desired information. Integrated Marketing utilizes attractive content and media in formats such as animation, video, audio, and text. Enhancing the power of a corporate message through dynamic animations, interactive presentations, podcasts, press releases, banner advertising, and more. This strategy enhances campaign results across the board by combining the power of all the available marketing channels including Public Advertising Billboards, Press Media, Television, Internet Advertising, and Online Social Engagement. Centralizing company announcements in four primary locations provides an enhanced investor marketing strategy. Primary channels include the company website, ASX listing page, Public Media, and Digital Media outlets. This allows effective communication of company information to potential and existing investors. Radio Billboards Public Media ASX Listing Investor Networks Digital Media Social Networks Television Press Media Company Website Online Advertising Equipped with the latest marketing technology and tools, Validus Investor Relations utilizes company announcements, reports, and presentations to help build targeted marketing lists of traders, stockbrokers, investment managers and the general investment communities that take interest in relevant company information. 3
Marketing Channels These are potential communication channels that can be used to attract investor attention to your company profile and ASX pages. These marketing methods allow a larger pool of investors to take notice of your announcements in a variety of environments. This increases the opportunity to attract investor attention to your stock. Digital Website Development email Online Advertising Google AdWords YouTube Ads Bing Ads Misc. Advertising Networks Social Networks Facebook Twitter Instagram LinkedIn Forums (e.g. Hot Copper / Smart Stocks) Digital Video Channels (e.g. Commsec & Sky Finance) Traditional Billboards Taxi Public Transport, Stations & Stops Television Radio Press Media 4
Investor Relations Service Summary Overview 5
Marketing Activity Options Branding Online Presence Market Research Marketing Content Marketing Activities Stage 1: Branding Brand Definition Brand Scheme Logo Concepts Define Brand Identity, Purpose, and Keywords Compose Brand Identity & Color Scheme Design Logo Concepts Stage 2: Online Presence Landing Page Website Development Mobile Apps Initial Landing Page for expressions of interest and online presence Design and Development of Company Website Software Application Design and Development Stage 3: Market Research Initial Research Market Position Competitor Analysis Target Markets Define Market Capacity Identify Companies Position in the Market Analyse Competitor Offer and Competitive Edge Define Target Markets and Associate Segments for Campaign Stage 4: Marketing Content ASX Announcements Planned ASX Announcement schedule and submissions on behalf of the listed company Animation Present a business pitch, company history, growth projections and more Research Articles & Blogs Expert research analysis that objectively positions ideal features a particular company or stock Press Release Articles Submissions to Mass Media (Australian Financial Review, Sky News, Yahoo Finance, and more) Presentations Dynamic Investor Presentations for Quarterly and Annual Announcements and Forecasts Advertisement Design Text, Graphic, or Animated Ads for Google Advertising Networks, YouTube & Facebook Ads Webinar Plan and Implement Webinar presentation. Fully recorded for post event distribution. Podcast Audio Interviews, Presentations, or Announcement - Recorded podcast for distribution online Custom Graphic Design Tailored Design for Billboards, Banners, Posters, Business Cards, Flyers, Adverts, and more. Stage 5: Marketing Activities Social Media Facebook, Twitter, LinkedIn, Instagram, Google Plus, Advertising Network Google AdWords, YouTube Adverts, Facebook Adverts, Instagram Adverts Online Optimization Expand Online Presence and enhance Search Engine Optimization [SEO] Press Publications Press Release Submissions Mass Media Radio & Television Advertising Public Billboards Public Transport, Stations & Stops, Taxis, Billboards, and more. 6