Publicity / Marketing Packages & More

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1 Publicity / Marketing Packages & More Note: We do have retainer plan options and blocks of time plans available as well. Let me know if you d like information on those programs. PR/Marketing Bronze Package $ Review of your PR needs/review of your products, services, books, etc. Recommendations and brainstorming on best ways to market Identifying your ideal clients (and making sure we market to them) Recommendations on how you can build a killer list. Review of your autoresponders Writing of one press release or article Distribution of one press release or article Writing a pitch to go out with the press release or article Developing Cision Databases targeted to your audience Sending out pitches Review of Your Social Media & Offering Recommendations Bonus I will send you Profnet & Haro leads. This often leads to major media mentions. Monthly options $ /month - 3 months minimum These packages can be modified. Tell us what you are looking to do with your PR and we can fit them into the appropriate package. PR/Marketing - Silver Package $ All of the above in the Bronze Package Plus, write Media Kit (cover letter, press release, bio, Q&A, testimonials) Monthly options $ /month - 3 months minimum These packages can be modified. Tell us what you are looking to do with your PR and we can fit them into the appropriate package.

2 PR and Marketing - Gold Package $ All of the above in the Silver Package Plus, book speaking events or help you prepare a teleseminar and promote it Or tell us what your main goal is and we will work to ensure that happens. Monthly options $ /month - 3 months minimum These packages can be modified. Tell us what you are looking to do with your PR and we can fit them into the appropriate package. Note: Remember in PR, the more you are out there and continue to be out there, the more success you will find. That is why we recommend our monthly options, and hope that you continue with us for years to come. Press Release Writing $ Write a killer press release that captures your message perfectly Identify your ideal clients (and make sure we market to them in the release) Special attention paid to SEO, creating an effective call to action, making it newsworthy, etc. Press Release Writing and Distribution $ Write a highly-effective press release. Distribute your press release out to PR submission sites (paid and free ones). We will provide a listing of the ones we recommend. Press Release Writing & Distribution Pitching the Media $ All of the above in the Press Release Writing and Distribution Package Plus, create targeted Cision databases to reporters/websites who would have interest in your release. These include newspaper editors, radio shows, TV, websites, blogs, local media outlets, etc. Write pitch to go out with this release Distribute pitch out Follow-up to replies Monthly options You get best results when you do this monthly /month - 3 months minimum Bonus: Profnet and Haro Leads Get national media by allowing me to send you leads.

3 Article Writing Online Marketing Campaigns $ Article Written & Distributed Write an excellent article that promotes your expertise Distribute articles to established article databases and continue to check stats to ensure these are the best places to submit to Write social media updates to go along with your article Provide recommendations on how you can get the most out of each article. For example, let s add this article to your blog, newsletter, pitch, etc. I will discuss how to do that. Article Writing & Pitching the Media $ Articles Written & Distributed Plus Pitch Created All of the above in the Article Writing Online Marketing Campaigns Package Plus, develop a pitch to go along with your article to find more targeted sources for your article Create Cision-targeted databases Send out the pitch to the targeted databases Monthly options You get best results when you do this monthly /month - 3 months minimum Media Kit Writing $ Write a very effective media kit for your book, business, speaking, etc. Sales page Cover letter (will be used for pitches) Press Release (written so you can send it out) Bio Q&A Testimonials Website copy $ Website review Copywriting emphasis on branding, SEO, marketing to your target audience, etc. Design recommendations Up to 3 pages of writing Pitching Securing Speaking Gigs $ Determine goal for your speaking Write pitch Research who to pitch to Send out pitches Follow-up to requests Bonus: Profnet and Haro Leads Get national media attention

4 Radio Show Pitching $ Develop Pitch to secure radio shows Research radio shows that would fit Submit the pitch out to secure your position as guest Create databases to pitch to Follow-up on leads Schedule shows Create blog postings, Facebook postings, etc., to announce shows Bonus: Profnet and Haro Leads Get national media attention Social Media Marketing $ Review your social media campaigns Develop a social media weekly plan Brainstorm ideas Offer recommendations to utilize social media to increase your list Take excerpts from your books / blogs / website and provide a social media strategy Provide actionable ways to get more engagement that can result immediate benefits Bonus: Profnet and Haro Leads Get national media attention Social Media Marketing - Writing $ Write weekly tweets and updates (3 per week) Write postings for your media mentions Write blog posting (1) Write newsletter copy (the blog posting will be main article)(1) Monthly options $427.00/monthly - 3 months minimum Product Launches $ Review your goals and become familiar with your products/services Brainstorm most effective ways to launch product Offer guidance on sales page Write press release for launch Prepare Cision Databases Prepare pitch Send out pitches Follow-up to media requests Review Profnet and Haro leads to get more exposure for you Build ezine list Offer teleseminar ideas to promote your product launch Bonus: Profnet and Haro Leads Get national media attention

5 Pitching Securing Speaking Gigs $ Write pitch Research who to pitch to Create databases to pitch to Send out media to secure speaking opportunities Follow-up Event Coordination $ Fine-tune event details Set up systems to ensure everything is taken care of Work with speakers, hotels, etc. Review marketing Can be a combination of many things. Let s talk about your needs and see what we can do. Book Blog Tour $ Write pitch Research to find targeted bloggers who would be interested in your book/product/service and offer the best results Write up sample blog postings to be used Submit pitch to potential bloggers Follow up, answer questions, etc. Set up Tweets, Facebook postings, etc., for bloggers and you Maintain campaign Book Blog Tour Extreme!! $ All of the above And Set up free teleseminar to promote blog tour and get interest (set it up, record the teleseminar, post recording to , website, etc.,) Market the book blog tour and free teleseminar Cision Database Creations $ Create targeted listings of databases from Cision that you can use in your pitching Lists include major media including national magazines, TV stations, radio shows, blogs, etc. Up to 4 databases

6 Book Editing $ Professional editing/proofreading of your book Special attention paid to typos, grammatical issues, focus, etc. Marketing ideas provided In addition to editing your book we will provide you with ideas to market your book. We can provide a quote for your book. Get Media Ready $ Once the media calls, you need to be prepared. Let s explore what you need to do to be READY for that interview and get the most out of it. Assistance with creating your soundbytes Assistance with social media postings Quick review of your media page and recommendations Media kit recommendations showing you how to prepare a media kit PR Success Class Research $ Extensive research in the areas your business needs the most. Including: Ideas for new pitching, review the latest industry magazines, websites, etc., and decide on best topics to write on Business competition SEO And solid advice to get the most out of your keywords Research topics for articles, blogs, etc. Google Adword Campaign $ Set up and maintain your Google Adword Campaign Create ads that bring the best results Secure the most effective keywords at the right price range Review results to ensure front page Google status Also, provide recommendations on the top (most expensive keywords) so you can add to your own organic marketing / websites 2 months of monitoring Project Management $ Work with your team or company to make sure goals are met Be the go to person to solve challenges or problems Extensive client care Meet with clients to go over results and challenges Secure new team members if necessary Personalized one-on-one attention to make sure everything runs smoothly Help with systems to ensure positive results Can be a combination of many things. Let s talk about your needs and see what we can do. Monthly Options $625.00/month 3 months minimum

7 Entrepreneur Special $ BUILD YOUR BUSINESS PACKAGE Offer how-to-advice to help you rock your business Identify your ideal clients (and making sure we market to them) Discuss business basics (taxes, licenses required, etc.) Offer recommendations to utilize social media to increase your list Discuss daily operational procedures Work on marketing plan (unique to your business) Entrepreneurs New & Established $ Review your business / Review your marketing / Offer recommendations Review your blogs / marketing and see what you can do additionally to get better results Identify your ideal clients (and making sure we market to them) Offer recommendations to utilize social media to increase your list Create articles or pitches from established materials Create Cision databases to pitch to Send out pitches Review social media & offer recommendations Virtual Assistants - Success Is Yours Package $ Review your goals Review your rates and offer recommendations Review your marketing, offer recommendations Review your social media and offer tips Review your website Review your daily operational procedures Review how to get clients Get your business up and running Meet with you and go over this solid plan of action you need to take Detailed plan of action is discussed Bonus: Profnet and Haro Leads Corporate Training or PR / Business Assistance $ We provide the following training in these areas. Let s discuss your corporate needs. Social Media Training or Review PR and Marketing Training or Review Business Essentials Training or Review Software Training or Review PR Success Series Audios (We can do the PR training live) What does your business need? Let s talk!

8 Virtual Assistant Teams - PR or Training $ Invite me to your VA team. Team training that gets everyone on the same page and rocking. (Work via Skype or conference calls) Review what PR you are doing for your clients. Whether it s newsletters, press releases, social media, getting speaking engagements, blog postings, article marketing, etc. (Can be a combination of many.) Review goals and marketing to date Provide recommendations on how to get better results Work with your team to make sure the results continue to work Call with company or team leader to discuss results, strategies, etc. Virtual Assistant Connections 10% Need a virtual assistant? We can help. Through the years we have worked with some amazing VAs and throughout this time we have been a solid referral network. Now it s your chance to allow us to help you find the right VA for you. Tell us your VA needs. We will connect you with several virtual assistants we feel are qualified. Follow up as necessary to make sure it s going well We take care of all the challenges of finding the right VA. Once you hire them, each month we just request 10% of the total billable paid. Home Office Disaster Recovery Planning $ Home Office Recovery Book 1 hour call to go over what you need to prepare Filling out your Home Office Recovery Plan PR Success Series Audios $99.00 Creating a marketing plan Writing press releases and articles Social media Pitching the media PR Secrets Private Facebook Group me at diana@virtualwordpublishing.com to get started! Or call (954) Let s do this!