Inbound marketing partner program

Transcription

1 Inbound marketing partner program A 12 MONTH PROGRAM FOR BUILDING BRAND AWARENESS AND CUSTOMER ACQUISITION ONLINE.

2 Your online presence is no longer just your website. It is wherever your target audience is reading, sharing, watching, searching and engaging online. THE OPPORTUNITY Around 17 million Australians go online every month to research, be educated, entertained and connect with others. Many of these individuals are using online channels such as social media, forums and search engines to find the same types of products and services that are the focus of your business. The opportunity is to ensure that your brand is front and centre for these online activities so that it is your brand, not your competitors, that these prospective customers are exposed to. The interactive nature of the internet also provides the unique opportunity for your target audience to engage with your brand and to share with their own friends and family. No other offline medium offers such a targeted and interactive meeting place between brand and consumer. Now is the time to take your brand to the next level, build a community of fans and drive new business enquires. INBOUND MARKETING Inbound Marketing is a methodology for using creativity and technology to connect and engage with a target audience online. Inbound marketing incorporates: Content marketing Social media Search Engine Optimisation Digital PR Pay-per-Click advertising Display advertising Conversion optimisation Marketing and more At the centre of this strategy is a consistent schedule of high-value, engaging content pieces such as: Videos Articles Interviews Infographics Quizzes Forum Podcasts Slidedecks and more Our method has been developed and tested over a number of years as a highly-cost effective and measurable method for reaching a target audience and affecting change in behavior.

3 INBOUND MARKETING SUSPECT PROSPECT LEAD CUSTOMER IDENTIFY AWARENESS ENGAGE ACTION PLAN CREATE PROMOTE NURTURE ANALYSE Website audit Content audit Role definition Audience profile SMART Goals Competitor research Keyword research Content calendar Interviews e-books Podcasts Blog articles e-reports Video Guides Personal stories Video presentations Case studies Webinars Curated lists Group discussions Status updates Infographics Surveys Audio Trend reports Reviews Tweets Quizzes Groups Articles Blogs comments Press releases Facebook Twitter YouTube LinkedIn Pinterest Blogs Forums Passbook AudioBoo Screenflow Google AdWords HootSuite Flickr PowerPoint Keynote Scribd SlideShare Marketing SMS Mobile App Geo-targeting Remarketing RSS Google Analytics Facebook Insights Raven Tools Hootsuite Ubervu Sendible Radian6

4 The Partner Program Our Inbound Marketing Partner Program is delivered on an ongoing basis aimed at providing creative strategy and technical support to our clients. STRATEGY AND SUPPORT Research Strategy development Technical set-up Ongoing management of Content calendar Social media networks Search Engine Optimisation Digital PR PPC and display advertising campaigns Marketing Analytics and reports OTHER EXPENSES Content production Article writing Video production Illustrations Photography PPC Advertising costs Google Adwords, Adsense, Remarketing Facebook advertising Twitter promoted tweets Banner display advertising Includes a monthly Face-to-Face Creative Strategy session each month. Costs: Call 03) to discuss Who we are? We are an Inbound Marketing agency who provide creative and technical support for marketing teams in a genuine partnership for achieving business goals. Our unique strategy was responsible for making Jessica Watson the biggest social media event in 2010 and helped Febfast raise over $1 million dollars the following year. Other clients include Surf Life Saving Australia, Coffex, Cobram Estate Olive Oil, Yarra Ranges Council, Momo s Meals, Mt Baw Baw Ski Resort, Vocation Limited and The Melbourne Fashion Institute.

5 Healesville, Victoria