INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

Transcription

1 214 INTERACTIVE CONTACT DREW PICKARD DIRECT INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE DIGITAL MARKETING AGENCY HELPING COMPANIES WITH WEB PRESENCE, ONLINE ADVERTISING, SOCIAL MARKETING AND REPUTATION MANAGEMENT. MONITOR 24/7 access to the MONITOR reputation management and social engagement platform. ENGAGE A customized SEO focused blog with original content written exclusively for your business 3 times per month. MONITOR+ Full-service social content creation and distribution, review responses, and visibility distribution. REACH Customized SEM, online display, and paid social advertising across major networks and social channels. WHY YOU NEED US 92% of consumers trust opinions posted online by consumers. Nielsen 85% of consumers use the internet to find local businesses. Yelp 70% of consumers consult reviews or ratings before purchasing. Businessweek

2 TAKE CHARGE OF YOUR VISIBILITY & REPUTATION MONITOR: THE ULTIMATE ONLINE DASHBOARD NEW MEDIA HAS CHANGED THE GAME. Your customers are shaping your brand and affecting your bottom line more than ever. Did you know 2/3 of people are more likely to buy from a store if they find positive comments about it online? Conversely, 1/2 are less likely to buy if comments are negative.. Improving Online Visibility. The Visibility feature gathers all the locations on the web where your business listing can be found. It shows you where you're missing and where the data might be wrong. Online listings are crucial to making sure customers can find your business. Monitoring Reviews. The Reviews section monitors the top consumer sites where your business might be mentioned. If you see a bad review, respond with an apology, explanation, or incentive to win back the customer. If you see a good review, spread it around as much as possible. Monitoring Social Media. Track your Facebook likes, Twitter followers, and Foursquare check-ins. When people like, retweet, or comment, you will see it here. Track employee tweets and Foursquare activity. Know if they re saying anything bad about your business the second that they posted it. Monitor Competition. Share Of Voice graphs reveal how your business stacks up against your competitors in local internet searches. Social tracking keeps an eye on your audience and activity compared to your competitors. Receive Alerts. Every time a new review or mention is found, you'll be notified by . Every week you'll be sent an Executive Report that breaks down how your business is faring in online conversations.

3 YOU DO YOUR JOB, WE LL DO OURS. MONITOR+: FULL SERVICE REPUTATION MANAGEMENT PUT OUR TEAM OF REPUTATION AND MARKETING EXPERTS TO WORK FOR YOUR BRAND. VISIBILITY MONITOR AND ENHANCE YOUR ONLINE VISIBILITY We help improve your visibility and search engine rankings by distributing your business information to all of the top data providers. REVIEWS REPLY TO ANY NEGATIVE REVIEWS TO REGAIN TRUST We constantly monitor for negative reviews across all major review sites like Yelp, Google+, and TripAdvisor, then respond to anything negative on your behalf. SOCIAL ENGAGE WITH YOUR SOCIAL MEDIA FANS We post exclusive, original content every week to keep your fans and followers in touch with your business. Maximize Visibility through accurate listings with all of the primary data providers to correct missing and inconsistent listings. Reviewer Engagement turns disgruntled reviews into an opportunity to show potential customers how you handle unhappy clients. For every negative review your business receives, we will suggest and can post an appropriate response on your behalf. Positive Review Sharing on social media like Facebook and Twitter. Regular Social Media Posts to increase fans and followers on social media including Facebook, Twitter, Google+, and LinkedIn. Comprehensive Reports summarizing all completed activities in an accessible, easy-to-read monthly report. Phone and Support so any questions and concerns can be addressed quickly.

4 BOOST YOUR SEO W H I L E Y O U S L E E P. ENGAGE: SEO CONTENT CREATION & DELIVERY IMPROVE YOUR ORGANIC SEARCH RANKINGS WITH EASE Ongoing web content is a vital component to keeping your visitors engaged, your brand relevant, and the search engines happy. The 214 content team is are expert writers who investigate your brand, research your products & services and deliver monthly blog-style articles for a stronger web presence. A customized blog designed to match your website and hosted on a subdomain of that site to make it easy for search traffic to find your business online. SEO keyword mapping to target the most highly-searched keywords that are relevant to your business and write original content utilizing. 3 articles per month to build the number of high quality articles on your site over time, the way search engines expect content to be added. Monthly content consultation to ensure we write content about the topics you re interested for your business. Outbound social posting linking back to the SEO articles from your social accounts on Facebook, Twitter, Google+, and LinkedIn. Positive reviews are collected & added to a reviews section of the blog to help rank with your best reviews for potential clients who search for your business and the word reviews. Monthly SEO keyword report to show your SEO success over time.

5 LET US HELP YOU REACH YOUR POTENTIAL REACH: DIGITAL ADVERTISING THE RIGHT MESSAGE IN THE RIGHT PLACE AT THE RIGHT TIME. THAT S WHAT WE DO BEST. 214 Interactive has decades of advertising expertise and we do things the right way. We are transparent with our fees and our SEM campaigns are run exclusively on the engines that matter (Google, Bing and Yahoo!). We have access to research data specific to your business so that we can propose a plan specific to your objectives and your local area. You then have the opportunity to make the most informed decision possible. Our campaigns are managed by Google and Bing Certified Professionals with software that allows us spend money where it s working and pull back where it s not. Paid Search The 214 team consults with your brand, constructs a custom PPC campaign and continually optimizes the structure, keyword list, bids and ad copy for a consistent increase in ROI. Online Display We are experts in online display campaigns including Behavioral Targeting to your unique audience & remarketing to your prior website visitors. Social Advertising 214 can put a custom social advertising strategy to build Likes, Followers, and Fans in order to reach the right audience with your message or special offer.

6 REACH YOUR AUDIENCE IN THE REAL WORLD REACH: TRADITIONAL ADVERTISING KEEP YOUR TV, RADIO, PRINT & ONLINE MESSAGES IN-SYNC. The marketing gurus at 214 provide a full-service one-stop shop for traditional advertising with the unique ability to coordinate your offline and online marketing message in a single, cohesive campaign. Using separate agencies to manage your online and offline advertising is counter-productive with both sides trying to convince you to allocate more budget to their medium. With 214, our recommendations and management fees are 100% transparent. Our only objective is the success of your integrated campaign. Media Buying. Trust the experts at 214 to manage your full advertising budget, balancing digital with traditional. Our team of media buying experts optimize digital your campaign and negotiate the most effective traditional ad buy. Coordinated Messaging. With 214, your marketing message is consistent across all channels for both traditional and digital. Video & Audio Production. Our full service production team concepts, scripts, storyboards, directs, and edits award winning spots for television & radio. Branding. From a new logo to a complete identity package, 214 has the expertise to make your brand shine. Print Production. Our design, print & distribution capabilities have been utilized create millions of catalogs, brochures and other materials for our clients. Direct Mail. Direct mail is an affordable and effective tactic to communicate specific promotions and sales.