Online Marketing & Promotion. Angele Giuliano angele@acrosslimits.com
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1 Online Marketing & Promotion Angele Giuliano
2 Tools for Promotion and Advertising (1) - Easy to be lost in the information sea - Range of tools prepared to be used in battle - Materials for: - Face to face meetings - Online presence - Printed media coverage - Audio visual media coverage
3 - Characteristics to go for - AIDA (Attention Interest Desire Action) - Simplicity - Clarity
4 Face to Face meetings - Business card - Information pack - Company Profile - Brochure - Presentation - Price List - Giveaway T-shirt, pen, stressball, USB stick
5 Online Presence - Website - Blog - Knowledge Wiki - newsletter - Facebook Page - LinkedIn Profile - Banner advert - Google Adword - Mobile app
6 Printed Media - Adverts for newspapers / magazine - Advertorials - Yellow Page listing - Posters - Billboards - Company Newsletter
7 AudioVisual Media - TV and Radio commercials - YouTube Infomercial - Podcast
8 Marketing Strategies Pull marketing: Websites and blogs are pull strategies Build websites & Blogs Company s social media profiles long-term success the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media Online banner ads, and radio and TV ads are other forms of pull marketing.
9 Marketing Strategies Push Marketing: Campaign Certain offers through your social media profiles Companies may push information and promotional material directly to end users through or fliers to generate demand Create an database of potential customers and send them product announcements and promotions directly
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13 Advantages Of online marketing One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability
14 Disadvantages Illegal or unethical practices Physical demonstration and needs to be tangible Transparency Cost of Hardware / Software High costs for advertising space online
15 Marketing marketing is promoting products through the use of There are 2 main ingredients to an effective marketing campaign build a large list of people you can write great s The s should be packed with free value and they should move people to buy what you re trying to sell
16 Blogging Yet another but important and crucial marketing trend that has brought a huge aberration in our society Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years Businesses, companies and even superstar now use blogging system for huge promotion
17 Pay per Click Marketing You have to pay for PPC ads. You target certain words and then when those words are searched for on a search engine such as Google your ad will appear. But you do have to pay every time your ad is clicked on. You need to make sure you do your homework and find out how to effectively use PPC. Otherwise you can easily lose a lot of money in a short amount of time. But if you do learn how to use PPC effectively then you can make a lot of money just as fast
18 Social Media Marketing Social media is very popular right now and it s only getting more popular You can tap into that popularity by using social media to sell your products Just make sure you don t SPAM people. In fact, you shouldn t use any social media to directly sell anything Just use social media to direct people to other sites where you can then hit them with a sales pitch
19 Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.
20 AIDA Model Applying the AIDA Model to Online Marketing A Awareness Initial point where your brand and/or business is recognised and acknowledged. I Interest Generating thoughts and discussion about your brand. D Desire Communicate your messages through the use of social media and marketing. A Action The stage where the conversion is complete and back to the 'interest' stage to retain them. Your website is responsible for this stage.
21 Social Media Tips (open PDF 30 Social Media Tactics)
22 Contact Us Address: Gateway Centre, 72 Kappillan Mifsud Street, Ħamrun ĦMR 1856 MALTA Tel: (+356) / (+356) Fax: (+356) Website: info@acrosslimits.com
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