Roland Lacey MediaRight Technologies 221 Plain Street Hanover, MA

Transcription

1 Roland Lacey MediaRight Technologies 221 Plain Street Hanover, MA

2 Why Search Engine Success is Important for Building Your Practice

3 Which form of advertising is going to convert MORE prospects into patients? Interruption Marketing Popups, Banners, Billboards, Facebook Ads, Outblund Sales Calls, Trade Show Booths, and even Social Media Permission Based Marketing (aka Inbound Marketing) Advertising that provides a solution for a prospect at the exact moment they are actually looking for it Search Engine Marketing is a great example of Permission Based Marketing

4 Real-life Statistics for a Dental Practice in Central Florida with full tracking in place Interruption Marketing Facebook Ads: He needed a hook: Free Teeth Whitening Worked quite well. Ton of people clicked on the ad and fair amount signed up for the Whitening THE PROBLEM: No urgency, the show up rate is horrible Permission Based Marketing Google Search: What s the reason they re looking for a dentist? 1 in 4 Visitors Call by Phone 1 in 4 Callers Book Appointment He needs 16 visitors to generate a booked appointment

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7 Google Search Results Paid Search Map Area Organic Results

8 Paid Search Marketing Google Adwords: Instant, Targeted Traffic and Leads Re-targeting Google Remarketing Facebook Audiences AdRoll, etc.

9 Local Advertisers Now Have an Upper Hand

10 Local Advertisers Now Have an Upper Hand Nationwide competition can t use address People Love Local: Use town names in ads Show ads within a tight local radius Build Relevancy: Keywords to Ads to Landing Pages Test and Track Everything to Build ROI Better Click Rates = Lower Costs = More Prospects Retargeting is an opportunity to further improve ROI

11 Google Maps (now GoogleMyBusiness) Google.com/business More complete information Images, videos, details Google Reviews - My Quick Start Guide

12 SEO is an ongoing process. Here is the 80/20 rule at work. Ongoing, consistent addition of UNIQUE content (blog/newsroom) Content about the topic the searcher is seeking prefaced with: Dentist in Hanover Dental implants Plymouth Oral surgeon Marshfield Links from related Authority Websites

13 Website With Blog Authority Website Authority Website Keyword/Town Optimized Post Keyword/Town Optimized Post Facebook Twitter Third Party Blogging Sites Directories

14 SEO = Content Marketing Ongoing, consistent addition of UNIQUE content Pages about the topic the searcher is seeking Dentist in Hanover Dental implants Plymouth Oral surgeon Marshfield Links from related Authority Websites

15 Golden Nugget #1 A Content Strategy Guaranteed to Bring You More Traffic. Google Webmaster Tools Google Analytics Bing Webmaster Tools Tracks every keyword and every page of your site that has ever appeared on the first 100 pages of search results Tracks every action a visitor takes when they have reached your website as well as how they got there Tracks the same information for Bing Search

16 Golden Nugget #2 The marriage of Reputation Marketing, Video Marketing and SEO Reputation Marketing Video Marketing Search Engine Optimization

17 Question? Three Services Are Virtually Identical Service A Service B Service C Four Good Reviews Two Bad Reviews No Reviews Six 5 Star Reviews Which One Would You Choose To Buy?

18 1 Marketing Game Changer 80 Million Google Plus Pages Merged With Each Companies Website And Reveals The Companies Reputation To Their Customers Search For Any Company Name + The City Reveals Their Reputation

19 2 Marketing Game Changer Businesses Must Have Reviews To Compete Online Why? Reviews Are A Major Part Of Online Marketing. Google+ Maps Social Media Local Directories SEO Rankings Pay Per Click

20 Definition Of Reputation Marketing: Wikipedia: The Reputation Marketing field has evolved from the marriage of the fields of Reputation Management and Brand Marketing. Reputation Management Brand Marketing Reputation Marketing: Building A Five Star Reputation, And Then Market Your Reputation To Get More Customers.

21 Why Video Marketing

22 Combine Two Strategies Into One Reputation Marketing 5 Star Review Video Video Marketing

23 5 Star Review Video Beta Program Videos That Market Your 5 Star Reputation 5 Star Review Video - 100% Original And Unique Video - Hosted By Professional Spokes Model - Shot In Hollywood Style Studios - Prime Time Graphics And Animation - Green Screened Office Backgrounds - On Location Ipad View Of 5 Star Review - Call To Action Close - Perfectly SEO Optimized - Video Share Broadcast - Social Media Syndication - Facebook, LinkedIn, Google+ etc.