25-27 May 2016 Sydney Australia THOUGHT LEADERSHIP & INNOVATIVE SOLUTIONS FOR B2B MARKETERS Partnership Prospectus www.b2bmarketingleaders.com.au
CONTENT ABOUT 3 WHY THIS EVENT 4 EXPERT ADVISORY BOARD 5 KEY THEMES AND CHALLENGES 6 WHO WILL YOU MEET 8 EVENT AT A GLANCE 9 PARTICIPATE AND ENGAGE 11 PARTNERSHIP OPPORTUNITIES 12 CONTACT US 14 2
ABOUT THE FORUM Australia s senior marketers feel their profession has changed more in the last two years than in the previous 50 and the majority of marketers are not confident they have the skills to keep up with the many changes in marketing technologies, digital disruption, industry and societal change which are changing at a faster rate than they can learn and adapt. CMOs and marketing professionals need to constantly look to differentiate their marketing and need to always look ahead to see what marketing trends are worth exploring, experimenting with and adopting. We need to always harness the latest techniques, ideas and technology. To keep up to date with the latest marketing trends, it has been suggested that marketers need to read up to 20 different blogs per day. An impossible task for a busy marketing professional. In addition, B2B marketers face unique challenges not always shared by their B2C counterparts. This is why we ve designed the B2B Marketing Leaders Forum APAC 2016. This two day forum is not just about providing inspiration and exploring ideas but a unique new format where the focus is on providing practical learning outcomes by indepth, deep-dive sessions where attendees can benchmark their existing strategies with the marketing forerunners, disruptors, thought-leaders and growth hackers. They will learn strategies that they can immediately bring back and present and implement in their organisations. This event is designed to help B2B marketers cut through the technology hype, share and learn from each other about effective strategies, tactics and creative ideas for growing their businesses and advance their careers as individuals. CMOs who fail to quantify the connection between marketing s contribution to revenue will continue to struggle to gain credibility and retain budgets. Forrester Research Empowering B2B Marketers If your company is at the forefront of marketing innovation, we want you to partner with us to make sure Australia s B2B marketing leaders don t get left behind in this ever changing and exciting world of marketing. Emma Roborgh Emma Roborgh Founder and Marketing Director B2B Marketing Leaders Forum APAC 2016 3
WHY THIS EVENT B2B Marketing leaders face separate challenges to those of their B2C counterparts, yet there is no industry forum addressing their specific challenges. During our research we have spoken to over 100 senior level B2B marketers who told us their main challenges are: 46% of Australian B2B marketers say measuring ROI is their biggest marketing challenge 2015 B2B Marketing Outlook Report by Green Hat The need for clear ROI measurements and accountability of revenue generation of marketing activities How to use, implement and measure dedicated B2B social media and content marketing strategies Which emerging technology innovations are worth exploring and how to use these to gain competitive advantage How to increase the quality of leads that are passed on to sales teams How to drive sales through self service e-commerce platforms How to design and implement a frictionfree, multi-channel customer journey How to use marketing analytics to measure marketing initiatives and continuously improve performance 4
EXPERT ADVISORY BOARD Our Expert Advisory Board is handpicked to help cut through the hype and help us identify what today s marketers need to know in order to be innovative, successful and drive revenue for their businesses. They are chosen due to their thoughtleadership, innovation and marketing success and we use their insights to help choose which topics to cover, identify inspirational and thought-leading speakers, and uncover angles we might not have considered before. Gavin Heaton Forum Chair and Founder, Disruptor s Handbook Gavin is a marketing technologist, strategist and advisor. He is the founder of the Disruptor s Handbook a strategy and innovation firm that helps organisations design and create a collaborative future for a digital world. Gavin has worked at the intersection of marketing and technology for over 20 years for companies and clients including SAP, IBM, McDonald s and PwC, has co-authored five books and is a regular speaker on marketing, technology, startups and innovation. He is a mentor at Telstra s Muru-D accelerator and serves as president of youth organisation, Vibewire. We re all personal brands. Raise your profile by speaking at events, write articles, network and build personal relationships Chris Savage Contact us today to apply to be part of the Expert Advisory Board If you are a B2B marketing expert and thought-leader and would like to help us choose topics and identify inspirational speakers, please contact Dylan King today on +61 406 446 316 or email dylan.king@cultivatemedia. com.au to discuss how you can get involved 5
KEY THEMES AND CHALLENGES The B2B Marketing Leaders Forum APAC 2016 will be a marketplace for solution providers to meet with marketing technology buyers and demonstrate how their solutions can help turn their marketing departments into hot leads and revenue generating machines. MARKETING ANALYTICS In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge.* Marketers are looking for the right marketing analytics tools to measure the success of their initiatives, refine their strategies and prove their contribution to the bottom line of the business. MARKETING AUTOMATION B2B Marketing leader see marketing automation as a huge opportunity. However, with so many vendors and reports of low satisfaction rates, they need confidence that they re choosing the right technology platform and that it will be successfully deployed. CONTENT MARKETING Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like.** B2B marketers are looking for content strategy, effective distribution channels and the ability to recruit and train teams that will enable success. SOCIAL MEDIA B2B marketers have increasingly recognised social media as an essential platform for initiating relationships with new business accounts. Sophisticated B2B social media marketers are using social media to build brand awareness, humanise their company, promote themselves and their executives as thought leaders, open direct lines of communication with buyers and build positive long-term customer relationships. Social media strategy and social selling will be of keen interest to CMOs in 2016. 6
MARKETING CLOUD Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies. Marketers are looking to marketing cloud providers to simplify their lives by combining all of their marketing technology needs under one umbrella. SELF SERVICE E-COMMERCE Almost 75% of B2B buyers now say that buying from a website is more convenient than buying from a sales representative. B2B companies that wait too long to create self-serve e-commerce websites risk losing market share to pure plays and omni-channel competitors.*** Marketers are looking for strategy, digital design and e-commerce solutions that enable self-service transactions. CUSTOMER EXPERIENCE A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. B2B Marketers need to know what customer experience transformation tools are available and how to apply them to create a frictionless experience along the customer journey. CUSTOMER ADVOCACY Customer-centricity is becoming the norm in B2B marketing as organisations understand the importance of building trusted personalised relationships with buyers. However, the more agile market leaders are taking it one step further and taking market share from incumbents by embedding customer advocacy programs into their marketing and growth strategies. A hot topic in 2016 will be how to drive revenue through advocacy and referrals. A core function of CMOs in modern businesses is to be the change makers and drive change in people, culture and the entire organisation *2015 B2B Marketing Outlook Report by Green Hat **Institute and MarketingProfs ***Death of a (B2B) Salesman, April 2015 by Forrester Research 7
WHO WILL YOU MEET YOU WILL MEET: CMOs, Marketing Directors, VPs, GMs and Heads of: Marketing Business Marketing Digital Content and Social Media Innovation and Thought-Leadership Sales From industries such as: Agriculture Banking, Finance and Insurance Building and Construction Education Healthcare Infrastructure and Transport IT and Telecom Marketing Agencies and Consultants Manufacturing Media and Publishing Professional Services Retail Utilities 451% 85% 80% 75% increase in qualified leads are achieved by businesses that use marketing automation to nurture prospects of marketers worldwide say they need to re-structure marketing of companies will classify marketing as a revenue driver in 3-5 years of marketers say they will be responsible for the customer experience in 3-5 years Marketing Eye 8
EVENT AT A GLANCE DAY ONE - WEDNESDAY 25 MAY 2016 Plenary Session Exclusive CMO breakfast B2B Marketing Outlook 2016 Keynote presentation Sponsor presentation CMO Panel MORNING TEA IN THE MARKETPLACE Mastering Marketing Automation Case study Sponsor presentation Speed networking LUNCH IN THE MARKETPLACE Best Practice Content Marketing Strategy Presentation Sponsor presentation Case study AFTERNOON TEA IN THE MARKETPLACE The Future of B2B Social Media Keynote presentation Sponsor presentation Presentation END FORUM DAY ONE COCKTAIL FUNCTION OFFICIAL DINNER 9
EVENT AT A GLANCE DAY TWO - THURSDAY 26 MAY 2016 Plenary: Growth Hacking and Customer Advocacy Keynote presentation Sponsor presentation Presentation MORNING TEA IN THE MARKETPLACE Mastering Data & Analytics Keynote presentation Case study Sponsor presentation Enabling Self-Service E-Commerce Presentation Sponsor presentation Case study LUNCH IN THE MARKETPLACE AFTERNOON TEA IN THE MARKETPLACE Invest in Yourself - Career Advice for the Modern Marketing Professional Keynote presentation: How to keep your job in 10 years time In Conversation: How to position Marketing as a revenue driver for your organisation END OF FORUM DAY TWO DAY THREE - FRIDAY 27 MAY 2016 IN-DEPTH LEARNING WORKSHOPS Social Selling Marketing Automation Social Media Content Marketing Strategy Analytics B2B Digital Marketing Fast-starter course 10
PARTICIPATE & ENGAGE We want to help you stand out from the crowd, create authentic relationships with customers and generate new sales leads. In a highly competitive market it is essential for your company to become a thought leader and trusted advisor whilst positioning your brand top-of-mind for existing customers and potential clients. The B2B Marketing Leaders FORUM APAC 2016 is the ideal platform to showcase your expertise and technology in front of marketing decision makers who are actively seeking advice and solutions. SPEAK Taking advantage of a keynote, case study or panel speaking role will allow you to demonstrate thought leadership by communicating new and compelling strategies and stories that prove the value of your solutions to the market. Present your company and key people as industry leaders in front of a room of B2B marketing decision makers. BRANDING Position your brand top-of-mind. Partnering as a sponsor gives you extensive branding opportunities before, during and after the event. Enjoy brand exposure via the event website, email marketing campaign, social media channels, extensive event-day brand space, media coverage and the official post event report. MARKETPLACE Claim your territory and enter the hustle and bustle of the summit marketplace with an exhibition stand. During breaks, make sure your account managers and business development managers are ready to engage new prospects, answer questions and create personal relationships through face-to-face meetings with marketing decision makers. NETWORKING Associate your brand with the social side of the event. There are limited opportunities to become host for one of our official networking sessions including; speed networking, cocktail function, breakfast and dinner. Run your networking session closely following a speaking engagement and watch your presentation become a key talking point amongst delegates. HOSPITALITY Impress your loyal customers and schmooze qualified prospects by inviting them as your guests to the event. As an event partner you will enjoy access to a limited number of discounted delegate tickets to help you educate, entertain and delight your customers and prospects.. TECH DEMOS One of the most effective forms of customer education is to get hands on using your dashboards and apps. Small group breakouts and technology demonstration sessions will run throughout the summit. Either hand pick delegates to invite or put out a call for interest and attract new untapped prospects. WORKSHOP LEADER The third day of the forum will be dedicated to full and half-day workshops where an expert session leader will dive even further into key topics and provide a hands-on practical learning experience and strategies for an intimate audience. Hosting a workshop allows you to demonstrate in detail what your company can bring to clients. 11
PARTNERSHIP OPPORTUNITIES HEADLINE PARTNER $60,000 +GST This exclusive package is suitable for the premier solution provider in the B2B marketing space who is looking to position their brand as an unparalleled, best in-class thought leader. 50 minute keynote presentation in plenary session 30 minute customer case study 8 x delegate tickets for staff to attend the two day forum Recognition as headline partner and largest logo on all marketing collateral and digital properties Exclusive lanyard branding Exclusive delegate bag branding 2 x 1 hour technology demonstration or breakout session Branded networking function of your choice; speed networking, cocktail function or dinner 6m x 2m exhibition space in prime exhibition location 2 x white paper download emails to the entire event marketing database Delegate bag insert of promotional item, brochure, or white paper PLATINUM PARTNER $40,000 +GST This package is suitable for a premium solution provider who is looking for extensive thought leadership, brand exposure and face-to-face engagement opportunities. 50 minute keynote presentation or customer case study in plenary session 6 x delegate tickets for staff to attend the two day forum Recognition as Platinum Partner on all marketing collateral and digital properties 1 hour technology demonstration or breakout session Branded networking function of your choice; speed networking, cocktail function or dinner 6m x 2m exhibition space in prime exhibition location 1 x white paper download emails to the entire event marketing database Delegate bag insert of promotional item, brochure or white paper GOLD PARTNER $30,000 +GST This package is suitable for a premium solution provider or strategy agency who is looking for extensive thought leadership, brand exposure and face-to-face engagement opportunities 30 minute presentation or customer case study 5 x delegate tickets for staff to attend the two day forum Recognition as Gold Partner on all marketing collateral and digital properties 1 hour technology demonstration or breakout session 3m x 2m exhibition space Delegate bag insert of promotional item, brochure, or white paper 12
SILVER PARTNER $20,000 +GST This package is suitable for an emerging B2B marketing technology company or agency that is looking to establish their brand alongside industry leaders and gain access to decision makers in large B2B organisations. Panel speaking role 4 x delegate tickets for staff to attend the two day forum Recognition as Silver Partner on all marketing collateral and digital properties 3m x 2m exhibition space Delegate bag insert of promotional item, brochure, or white paper MARKETPLACE PARTNER $7,000 +GST This package is suitable for an emerging marketing technology company or agency that is looking to establish their brand alongside industry leaders and generate new sales leads. Recognition as Showcase Partner on all marketing collateral and digital properties 3 x delegate tickets for staff to attend the two day summit 3m x 2m exhibition space Delegate bag insert of promotional item, brochure, or white paper ASSOCIATE PARTNER $4,000 +GST This package is suitable for a company that wants to position their brand alongside industry leaders and take advantage of extensive exposure amongst the B2B marketing community Recognition as Associate Partner and on all marketing collateral and digital properties 2 x delegate tickets for staff to attend the two day summit Delegate bag insert of promotional item, brochure, or white paper EXCLUSIVE CMO BREAKFAST $30,000 +GST This is an invite only VIP event where the leading B2B CMOs APAC will come together to hear an international keynote presentation from one of the world s most progressive CMOs. They will use it as an opportunity to network with their peers and discuss key challenges to their organisations. MASTERCLASS WORKSHOP LEADER $15,000 +GST Hosting a masterclass workshop is the ideal way for you to demonstrate your expertise in front of a targeted group of marketers who are seeking deep-dive, practical learning. Workshop sponsorship includes five complimentary guest-passes for you to invite key clients and prospects to the workshop. 13
TAILORED PACKAGES Our standard partnership packages are tried and tested designs for providing your business with a platform for extensive thought leadership, brand exposure and customer engagement opportunities before, during and after the event. However, we understand that every business is different and we are more than happy to discuss your strategic goals and tailor a package that best serves you in achieving your objectives at the event. PARTNERSHIP PACKAGE ADDITIONS BRANDED BARISTA STATION $3,000 +GST BRANDED JUICE STATION $3,000 +GST 40 MINUTE TECH DEMO OR BREAKOUT SESSION $3,000 +GST HOSPITALITY TICKET PACKAGES Invite your key customers and qualified prospects to Australia s leading event for the B2B marketing community. Your guests will have the opportunity to learn the latest strategies from the most innovative industry leaders and at the same time build personal relationship with your staff. Available for Title, Platinum, Gold and Silver Partners. PARTNERSHIP PACKAGE ADDITIONS 1-4 TICKETS (2-DAY FORUM ONLY) AT $1,200 +GST PER TICKET 5-9 TICKETS (2-DAY FORUM ONLY) AT $1,000 +GST PER TICKET 10-15 TICKETS (2-DAY FORUM ONLY) AT $900 +GST PER TICKET Please contact Dylan King today to discuss a package that best suit your sales and marketing objectives. +61 406 446 316 dylan.king@cultivatemedia.com.au 14
Contact us today to discuss a partnership solution that meet your sales and marketing objectives Dylan King Conference Director B2B Marketing Leaders Forum APAC 2016 Phone: +61 406 446 316 Email: dylan.king@cultivatemedia.com.au www.b2bmarketingleaders.com.au