Emily N. Grier COPYWRITER Elevate Your Brand OBJECTIVE: To promote the sustained success of conscious, creative organizations, and their clients, via inspired copy that commands results. emily.grier@gmail.com (603) 499-6303 mobile Experience Freelance Copywriter & Brand Consultant Self South Burlington, VT Jan 2013 - Present Clients: Garnet Hill, Ibex, Cricket Radio, Dealer.com, Simon Pearce, Lake Champlain Chocolates, IOFM, Northern Physical Therapy, Vine to Wine Concierge, Brandthropology, Vermont Teddy Bear Company, Calyx Flowers, PajamaGram, PajamaJeans, Kennedy Information... Projects: Headlining, product decscriptions, branding, product naming, Web page copy, writing and co-producing national radio campaigns, PR, SEO, meta writing, UX consulting, creative direction, blog posts
SEO Copywriter Team Lead Dealer.com Burlington, VT Jan 2012 - Jan 2013 Manage team of Jr. and Level I SEO Copywriters (related responsibilities include: holding reviews, determining merit increases, interviewing and hiring, identifying and presenting the need for additional help, forecasting, organizing training sessions for writers, goal setting, auditing/editing writers' work, troubleshooting technical issues, advocating for team, leading team meetings and approving time off) Manage team growth 4 to 9 members (280+ to 600+ clients) in less than 12 months Help boost Content Management (CM) clients' KPIs to roughly 15-39 percent higher than non-seo clients Evolve service to promote greater writer-analyst interaction and strategic direction Research and write custom, optimized Web copy for VIP clients Research and write unique, optimized blog posts for Content Management clients (i.e., BMW franchises) Create optimized template Web copy for ManagedSEO clients Shepherd compliance issues
Contribute to the development and improvement of processes and efficiencies that support the alignment of quality scalability and capacity of the team Serve as a thought leader via contributions to the Dealer.com Dealer Dispatch Newsletter and blog Provide timely automotive industry news reports to the SEO team, which might affect optimization and programmatic decisions of managed SEO campaigns Develop and deliver training on writing and content management service/system for analysts and writers Share SEO and copywriting best practices with SEO team SEO Copywriter Dealer.com Burlington, VT Dec 2011 - Jan 2012 All responsibilities above, minus the management
Freelance Copywriter & Brand Consultant Self South Burlington, VT Jul 2010 - Nov 2011 Clients: Garnet Hill, Cricket Radio, onrec, HMC2, Kennedy Information (BNA Subsidiaries, LLC), Clark Roofing, and Willette Woodworkers Projects: Write and edit product, headline, brand-story and feature-story copy; enhance SEO via content; develop/write email campaigns; speck out and write content for all-new websites; consult on branding Senior Copywriter Kennedy Information (BNA Subsidiaries, LLC) Peterborough, NH Oct 2008 - Jul 2010 Write and edit copy for six business units of Kennedy Information (BNA Subsidiaries, LLC): Kennedy Consulting Research & Advisory, Kennedy Information Advisors, Kennedy Career Services, Green Markets, Pike and Fisher, and Washington G-2 Reports Present new and revised concepts to Kennedy s upper management and business unit leaders Offer creative direction to, and collaborate with the Email, Web, and Design teams Projects: Email campaigns, PR, direct marketing (postcards and brochures), research summaries, ads (magazine and online), media kits, writing for the KWire e-newsletter, branding for events and new product lines
Copywriter/Art Assistant (October 2007 - October 2008); Copy Intern (June 2007 - October 2007) Garnet Hill Franconia, NH Jun 2007 - Oct 2008 Develop copy for the catalog and Web, owning the Fashion division Assist other writers with writing and editing copy for the Kids and Home divisions Study SEO and share knowledge with the Copy team Work with the Web team to design emails Assist with color correction Schedule meetings; track, synchronize and QC changes in three different Production Schedules Process invoices Projects: Web and catalog copy, email campaigns, lifestyle feature stories, headlines, PR pieces
Travel Specialist/Sales Associate Lyon Travel Agency, Inc. (now Exploritas Travel Services) Brattleboro, VT Oct 2006 - Mar 2007 Actively coordinate and sell travel arrangements to educational tour clients in a fast-paced environment Maintain constant telephone and written contact with travelers Independently complete up-to-date travel industry and computer-based training Editorial Intern Cobblestone Publishing Peterborough, NH Mar 2006 - Aug 2006 Work with in-house editors to complete monthly publications Responsibilities: Researching, editing manuscripts, writing, deciding the layout of issues, maintaining contact with authors, assisting with writing and copy editing for Odyssey s online database Publications: Odyssey, Faces, Cobblestone, Appleseeds, Dig
Shift Manager (January 2005 - October 2006); Co- Manager (March 2001 - August 2004) Brewbakers Café Keene, NH Mar 2001 - Oct 2006 Oversee opening and closing procedures, financial transactions and inventory Shared responsibilities of café management: Interviewing; hiring; scheduling; brainstorming to increase sales of organic, fair-trade, whole-bean coffee and improve quality of products and customer relations Education Bachelor of Arts in Communications - Magna Cum Laude Keene State College Keene, NH Aug 2001 - May 2006 International Exchange: Kokrobite Institute Ghana, Africa Spring 2003 Honors: Outstanding Student in Philosophy (2006) Broadcast Rookie of the Year (2005)
Other Professional Honors & Awards Referenced in Savannah School of Art and Design (SCAD) writing course (2013) Dealer.com mentor (2011) Kennedy Information mentor (2010) Technical Experience Basic HTML, Office, Outlook, Visio, InDesign, Quark, Dreamweaver, Macs and PCs
Publications Sidebar Measuring in Metric, Cobblestone, Cobblestone Publishing. April 2007. Sidebar You Can t Judge an Archipelago by Its Name: The Canary Islands, Faces, Cobblestone Publishing, January 2007. Article Reflecting Cultures Throughout the Ages, Odyssey, Cobblestone Publishing, November 2006. Article Feminist Standpoint Theory: A Dualistic Epistemology, Putting Feminism at a Standstill, The Dialectic, University Of New Hampshire- Durham Copy, May 2006. Community Service Spectrum Youth and Family Services: Home-cooked meal donations King Street Center: Tutoring Burlington Yoga Conference: Admission & Advertising/Street Team
LinkedIn Profile New section Certifications Emily Grier emily.grier@gmail.com (603) 499-6303 mobile