Ad Copywriter & Editor Search Engine Marketer Search Engine Optimizer & Viral Marketer Social Media Marketer

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1 careerprofile Expert-level Project Manager, Web 2.0 Developer, SEO Pioneer and Internet Marketer: Over 12 years experience creating, developing and directing successful e-business operations; extensive work with public figures, business executives and non-profit organizations; superior written and verbal communication skills; high-level strategic planning and problem solving skill-sets; expert approach to managing projects, meeting deadlines and accomplishing goals; and a passion for all things Web 2.0. professionalskills User Interface Designer User Experience Architect Art & Creative Director Design Thinker & Strategist Project & Team Manager Ad Copywriter & Editor Search Engine Marketer Search Engine Optimizer & Viral Marketer Social Media Marketer Reputation & Brand Manager Media Planner & Buyer Public Relations Strategist Web Analyst & Statistician e-business Strategic Planner computerskills Adobe Dreamweaver Adobe Photoshop Adobe Flash Adobe Illustrator Adobe InDesign Adobe Image Ready Adobe Fireworks Google Webmaster Tools Google Website Optimizer Open Source Software XHTML / CSS /JavaScript Ajax / PHP / MySQL Web 2.0 Technologies Microsoft Operating Systems Mac Operating Systems careerexperience About Atlanta Incorporated Founder & User Interface Developer May 2010 Present Atlanta, Georgia Conceptualized the entrepreneurial vision of the About City project -- to reshape how Americans find local information by operating a network of simplistic and useful localized search engine directories in over 50 metropolitan areas; transform About City local search engine directories into a household brand amongst businesses, residents and tourists; and help improve the U.S. economy and reduce the unemployment rate by creating an online platform that better connects local businesses and consumers.

2 continued from About Atlanta Incorporated - Page 2 Strategically created the pixel dimension sketches, storyboard mock-ups, web site wireframes and information architecture for the About City prototype local search engine directory; Custom designed the User interfaces, web graphics and interactive page tools featured on the company s flagship local search engine directory ( Hand coded the XHTML / CSS / JavaScript front-end interface and directed an outsource team of web and software developers to produce back-end About City project deliverables; Wrote and edited advertising copy and conceptualized the marketing strategies featured on the company s flagship local search engine directory for Atlanta business, residents and tourists; Conducted usability, cross-browser compatibility, and quality assurance testing to develop a Web 2.0 User interface that works seamlessly across all major browsers and mobile devices; Developed industry research, business literature, project documentation, marketing/sales collateral and training system for in-house teams, outside vendors and strategic partners; Recruited, directed and managed Internet law firm to produce the About City Privacy Policy, Terms of Use, Infringement Policy, Advertiser Agreement, and third-party agreements. Springboard Nonprofit Consumer Counseling Web & SEO Service Contractor March 2009 July 2010 Riverside, California Increased the company s online credit counseling business and revenue 427% in first 90-days via the implementation of conversion rate optimization, web design and Internet marketing strategies; Increased the unique visitor traffic to the corporate web site ( over 34% in the first 90-days of employment; Created and designed new web site ( to support President Obama s Making Homes Affordable, loan modifications and foreclosure prevention programs; Created Web department presentations, product design deliverables, product demos, and interactive prototypes for CEO, vice president and management team approvals; Designed company s online advertising creative, implemented Ad campaigns on Google, Yahoo!, Bing.com, and Facebook -- managed $180,000 annual Internet marketing budget; Art directed and strategically managed company-wide photo shoot covering 200 employees, 5 business executives, 11 departments and 2 corporate locations for online & offline publication;

3 continued from Springboard Nonprofit Consumer Counseling - Page 3 Continuously researched, planned and implemented e-business strategies to increase online credit counseling, housing counseling and bankruptcy counseling appointments; Managed and analyzed the company s Web server logs, WebTrends data, Google Analytics data, and SEO research tools to generate e-business reports for executive team members; Achieved and surpassed departmental goals, expectations, and projections as outlined by the executive team members during each quarterly review period. The Summit Agency, Inc. January 2007 January 2008 Web & SEO Director Athens, Georgia Managed project scopes, designed Web site graphics, wrote XHTML / CSS / JavaScript code, configured MySQL databases, integrated Content Management System and wrote over 90% of the web site content published on the company s official web site; Managed project scopes, designed Web site graphics, wrote XHTML / CSS / JavaScript code, and wrote/edited over 90% of web site content for 12 real estate industry client web sites; Researched, developed and authored the company s Web Service and Pricing Guide in compliance with Web 2.0 best practices and W3C recommendations 2007; Developed and presented company-wide Web design and Internet marketing training programs to company executives, sales representatives and creative departments; Conducted continual research and development on search engine optimization strategies and Internet marketing techniques for the northeast Georgia real estate and automotive markets; Represented the company during public speaking engagements, corporate seminars and client presentations on topics pertaining to Web 2.0, Web site development and Internet marketing; Researched, configured and managed company & client Pay-Per-Click advertising campaigns on Google AdWords, Yahoo! Search Marketing (formally Overture) and MSN AdCenter; Wrote, edited and published company communication materials such as press releases, request for proposal (RFP) documents, internal advertising copy and business summaries; Monitored and analyzed the company s and client s web server logs, Google Analytics data, and third party SEO tools to generate web analytics graphs and reports.

4 Continued - Page 4 AdBits Advertising and Public Relations, Inc. July 2006 January 2007 Web, SEO & SEM Manager Utilized internal and external SEO tools to develop online target market research, search query keyword spreadsheets, project optimization plans and analytical data reports; Managed SEO campaigns for company and client web sites that resulted in an increase in search engine placements, rankings and traffic within 3 months; Implemented and managed company and client off-site SEO link building programs; Fort Lauderdale, Florida Researched, configured and managed company and client online advertising campaigns on Google, Yahoo!, Super Pages, and MSN search engines; Wrote copy and distributed search engine optimized press releases to local, regional and national online newswires to promote company and client business information; Researched, developed and authored the Web Services and Pricing Guide for management and sales department 2006; Developed client training manuals, web service agreements and client presentation materials. Big League Store, inc. Founder & General Manager December 2005 Present San Bernardino, California Conceptualized the entrepreneurial vision of Big League Store, inc. (BigLeagueStore.com); Researched and solicited baseball equipment wholesale vendors; signed vendors to wholesale agreements and became an authorized distributor of over 400 baseball equipment products; Exclusively coordinated, developed and managed BigLeagueStore.com; designed Web site graphics, developed Web site code, configured customer/product databases, wrote unique product marketing messages and administered e-commerce applications; Systematically grew BigLeagueStore.com from zero unique visitors per month -- to over 12,000 unique visitors per month with best practice SEO strategies and $0 advertising budget; Provided comprehensive and telephone customer service to thousands of customers by use of CRM software, supply-chain management and order tracking systems; Fostered and maintained excellent business relations, partnership and alliance with wholesale vendors for over 5 years of operations.

5 Continued - Page 5 Big Picture Media, LLC. Founder & Web Service Practitioner February 2004 Present Riverside, California Designed front-end web graphics, developed User interface code, and wrote page content for company s web sites, newsletters and online advertisements (bpmwebservices.com); Provided high-level Internet marketing consulting and Web development services to small and mid-sized business owners -- worked with over 60 clients to date; Researched and developed internal search engine optimization best practices, methodologies, approaches, guidelines, and policies; Researched, configured and managed company & client Pay-Per-Click advertising campaigns on Google AdWords, Yahoo! Search Marketing (formally Overture) and MSN AdCenter; Managed all internal and external web projects and independent contractor teams; Developed and wrote internal print collateral pieces, online advertisements, project definitions, project reports, story boards, sales sheets and data sheets; Planned and coordinated strategy meetings, client presentations and focus group meetings. Evander Holyfield Management, Inc. July 1999 January 2004 Marketing Director & WebMaster Fairburn, Georgia Developed the online strategic plans and managed the online brand identity of Evander Holyfield, Team Holyfield Boxing, and the Holyfield Foundation; Developed, marketed and managed numerous e-commerce web sites, e-business web sites, and promotional web sites pertaining to Evander Holyfield s boxing career ( ); Researched, implemented and managed the company s Internet marketing and public relations campaigns during nationally televised boxing events; Planned, coordinated and purchased online and offline media for company and special events; Managed Web development and Internet marketing budgets, customer/vendor accounts and product inventory databases; Developed industry research, project documentation and business presentations for in-house teams and third-party meetings;

6 continued from Evander Holyfield Management - Page 6 Coordinated co-op marketing, sales and distribution strategies for Team Holyfield merchandise; Designed and wrote press kits, press releases and biographies for Internet news distribution; Scheduled and managed radio, television and conference call interviews with national media; Represented company views during TV specials, radio interviews, and print articles; Hired, trained and managed in-house personnel, independent contractors and seasonal interns. educationtraining Bachelor of Arts, Computer Science, LaGrange College, 1999; Google Advertising Professional, passed cumulative exam and met Google s criteria; Yahoo! Search Marketing Ambassador, passed cumulative exam and met Yahoo! s criteria; Microsoft adcenter Professional, passed cumulative exam and met Microsoft s criteria; HTML / XHTML / CSS Certificate, passed cumulative exam and met W3Schools criteria; Search Engine Marketing Professionals Organization, Individual Member; Webmaster Certificate, New Horizons Learning Center; Adobe Photoshop Certificate, AIS Computer Solutions; Search Engine Strategies Conference and Google Success Seminars, Attendee; Over a decade of Independent Research and Resources; extensive business, marketing, sales and public relations self-education and training.