Boutique Design Studio for Content Creators + Creative Entrepreneurs

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1 WEB whiteoakcreative.com Boutique Design Studio for Content Creators + Creative Entrepreneurs 2016 MEDIA KIT

2 CONTENTS 1 WELCOME 2 SERVICES LOGO DEVELOPMENT BRANDING BRAND CONSULTING WEB + BLOG DESIGN E-COMMERCE PRINT COLLATERAL PACKAGING EDITORIAL DESIGN DEVELOPMENT 3 DESIGN PROCESS + TIMELINE 4 FAQS 5 CONTACT

3 Welcome! WEB whiteoakcreative.com SOCIAL whiteoakcreativ Thank you for your interest in my branding and web design services! I specialize in crafting unique and comprehensive visual identities for creative entrepreneurs and small businesses. I listen to each client s narrative and learn about their strengths, fears, and goals in order to craft a beautiful brand that captures the essence of their business and also serves as an effective marketing tool for years to come. My business model is focused on personalized service and collaboration to create meaningful brands. I work with one custom client at a time, in order to dedicate my focus and energy to developing thorough and unique brand identity. Each package aims to provide the client with the best deliverables for their fiscal and financial needs. ABOUT THE DESIGNER LINDSAY HUMES I m incredibly grateful that I ve found a career I love doing everyday; each day s adventures and challenges. are exciting. It is something that I know I m very fortunate to have in my life. I currently live in Chicago with my boyfriend and two cats Piper and Archer. We are both avid tech nerds. When we are not talking about coding, tech startups, and high speed Internet, I m an avid reader and love a good television show. Thank you for your interest in my work; I look forward to the opportunity to work with you!

4 Services BRAND IDENTITY $1500 Project Timeline: 3 Weeks BRAND IDENTITY + WEB DESIGN Starts at $2500 Project Timeline: 4 Weeks Logo Identity Project Consultation Call Client Questionnaire Brand Inspirational Moodboard 6 Original Logo Concepts 3 Rounds of Revisions to Finalization Logo Variation and Icon Development Font Recommendations Branding Board + Brand Style Guide with Color Guide (Web, CMYK, and Pantone) Final Logo, Variation, Submark, and Design Elements in popular file formats (including vector) Print + Social Media Business Cards Notecards or Postcard Return Address Stamp Sticker Design Social Media Profile Image for all platforms Facebook Cover and Twitter Banner Design Print setup and suggestions for all printed materials Promo images for brand launch on social media and blog Includes all components of the Brand Identity Package Wireframe PDF of web design layout plus demo site testing before launch Custom design + development built on WordPress.org Curated web design experience to showcase your content and improve user experience with distinctively designed ad-areas, recipe features, slideshow, and other functionality Setup of Newsletter templates + integrating signup forms within the website SEO recommendations and installation of certain functionality + mobile responsive and thorough testing Responsive design and thorough browser and device compatibility testing Custom built backend features using WordPress Content Management system Transfers (Domain, Hosting, or Platform) Wireframe PDF of web design layout Pricing: Blogs: $2500 Websites: $3000 Portfolio Website: $3500 E-Commerce Website: $4000

5 CLIENTS OF NOTE WEB DEVELOPMENT ONLY Starts at $1500 Project Timeline: 3 Weeks Looking for a developer to build out a website? I partner with designers to add life to their designs and create beautiful, responsive, custom WordPress websites. All of the development work is done by me, and I m available for guidance and support. Clients are able to benefit from quality-built website with the visual identity and personality that aligns with their brand. Custom development projects start at $1500. If interested in development only services, please me with specifications about the project. A LA CARTE PRICING Need more branding material? The following additional branding materials are provided to Brand Identity and Web Design Packages only: Business cards, letterhead, and note cards $200 Invoices, resumes, + media kits $200 Digital download functionality $500 newsletter setup + templates $200 Social media profile styling $200 E-book and online magazine design $50/hour Blog post templates $100 for 2 templates STYLE + LIFESTYLE PUBLISHERS 26 & NOT COUNTING A-LISTED IT STARTS WITH COFFEE NICOLE PEARL THE LOOKING GLASS BLOG STYLE CHARADE FOOD BLOGGERS AN UNREFINED VEGAN GREEN VALLEY KITCHEN HEARTBEET KITCHEN HEALTHY NIBBLES & BITS THE VEGAN WORD BRANDS + BUSINESSES AMUSEMENT CREATIVE DREW ELIZABETH FASHION MATTERS CHICAGO JILL ALBERTS JEWELRY LITTLE SISTER LOUYELLA MEGAN JEDLINSKI MURDOCH SHOP SHAHEEN & ASSOCIATES

6 Design Process + Timeline Since I work with one client at a time, I adhere to a rigorous timeline project schedule. This schedule is crafted to optimize opportunities for you to provide feedback and avoids projects being dragged on for weeks or even months. Within 4 weeks, you will have a beautifully crafted brand that best reflects your values and personality and is optimized for your business to grow long-term. I am booking out projects 8-12 weeks in advance PROJECT DATES JANUARY 4TH FEBRUARY 1 MARCH 7 APRIL 4 MAY 2 MAY 31 JULY 5 AUGUST 1 AUGUST 29 SEPTEMBER 26 OCTOBER 24 NOVEMBER 28

7 SAMPLE TIMELINE MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY CLIENT SUBMITS ALL PROJECT HOMEWORK R1 LOGOS FEEDBACK ON LOGOS R2 LOGOS FEEDBACK ON LOGOS R3 LOGOS CLIENT SELECTS FINAL LOGO CONCEPT BRANDING ASSETS + WIREFRAME FEEDBACK ON WIREFRAME + BRANDING ASSETS SCRATCH SITE FEEDBACK ON SCRATCH SITE WHITE OAK EDITS SCRATCH SITE FINAL APPROVAL ON BRANDING + WEBSITE WEBSITE INSTALLED CLIENT HOMEWORK Client homework includes the following: Inspirational Pinterest board, with color, imagery, examples of logos, branding assets, and website layouts used to guide the project direction Outline of website pages + blog post categories Project questionnaire Images used for the website supporting pages, sidebar, and branding collateral Finalized website + branding collateral copy Launch post + text for social media promotion. Product information + images for e-commerce sites Portfolio listing information + images for portfolio sites

8 WHAT WEBSITE PLATFORMS DO YOU DESIGN FOR? For any web or blog development projects, I design only for self-hosted WordPress. Its Client Management System (CMS) is easily adaptable and usable for clients. Whether you need a blog, website, or e-commerce site, I can make that happen using WordPress. Looking for a different platform like Squarespace or Shopify? Let s discuss how the Brand Identity Package can meet your needs. HOW FAR IN ADVANCE DO I NEED TO BOOK MY PROJECT? I m currently booking projects approximately 2-3 months in advance. The sooner you let me know the details of the project, the better. As I mentioned, I m only taking on 12 custom work projects this year. This timeframe is to ensure that communication and turn around time happens in a timely fashion. DO I NEED TO HAVE MY TEXT AND IMAGES READY BEFORE THE PROJECT STARTS? Yes. This is my personal preference, but I ve found the best brands are well thought out and prepared before the brand identity is conceptualized. When the brand goals are finalized before the project, you and I are working with a clear direction, purpose, and mission. The Brand Identity Questionnaire and Client Homework, help you gather all those assets to create your best possible website. When you launch your website, you want to focus your energy on growing your brand, not making tweaks and edits to components that have already launched. DO YOU WORK WITH CLIENTS AROUND THE WORLD? Yes! Even though I m based in Chicago, I have the incredible honor of working with clients all across the United States, Europe, and Asia. With technology, it is extremely easy to work remotely while meeting the needs of my clients. Everyone is just a phone call, , or video call away! DO YOU USE A CONTRACT? All custom work projects required a signed contract and deposit. DO YOU HOST THE WEBSITES YOU DESIGN? No. Clients are responsible for purchasing the domain and hosting via providers. Custom work clients are responsible for purchasing reliable and secure hosting. I strongly recommend Bluehost for most bloggers and small business owners. If looking to purchase a domain name, I recommend Namecheap. In my contracts, I specify that I m not responsible for clients who choose to go with sub-par hosting. Hosting providers like Go Daddy, impact the functionality and performance of your site. I am not responsible for server downtime, software issues, and any other compatibility and security issues that arise after the launch of the website. IS MY INITIAL DEPOSIT REFUNDABLE? All deposits are nonrefundable as it is my way of securing your spot in the queue. I book projects several months ahead of time, and scheduling ensures that I give all of my clients the proper amount of time that a project deserves. As a result, I turn away clients for your reserved time slot. If you back out of the project, you may leave an empty spot that could have been given to another project. The deposits ensure that clients are serious about moving forward with the project.

9 Thank you! I m excited to start this process with you! If you are ready to start your branding journey, please contact me at hello@whiteoakcreative.com for availability and consultation requests. WHITEOAKCREATIVE.COM