Grow Your Business With Digital Marketing
The Team
Jeff Gordon Creative Director + Agency Principal
Kim Gordon Account Director + Digital Strategist
Jim Braunschweig Business Development + Social Strategist
Overview
Agency Evolution What Is Digital Marketing? Key Benefits Of Digital Marketing Where To Start Overview Of Main Channels/Tactics Q&A
Agency Evolution
2% 2002-98% Traditional / 2% Digital 98%
2002-98% Traditional / 2% Digital 30% 2012-70% Traditional / 30% Digital 70%
2002-98% Traditional / 2% Digital 2012-70% Traditional / 30% Digital 2014-40% Traditional / 60% Digital 60% 40%
What is Digital Marketing?
Digital Marketing Is Marketing That Makes Use Of Electronic Devices
Electronic Devices Desktop Computers Smart Phones Tablets Gaming Consoles
Key Benefits Of Digital Marketing Easy To Share Adds Value Grows Your Client Base Connects With Customers Builds Your Reputation Online Measurable
What Are Your Objectives? Who & Where Are Your Customers? Which Channels Are Right For Them? How Will You Measure Success?
Channels/Tactics Websites Search Engine Optimization (SEO) Email Marketing Search Engine Marketing (SEM) Social Media Marketing Paid Search
Websites
Website Benefits Open All Day, Every Day Showcase Yourself & Your Message Gain Credibility
In January 2014, For The First Time, People Spent More Time On The Internet On Mobile Devices Than They Did On Personal Computers.
Consider Visitors May Be Viewing Your Site On Various Screen Sizes
Search Engine Optimization
SEO Is Often Called Organic Search. SEO Involves Making Changes To Your Site That Signal Its Relevance & Authority To Search Engines Like Google, Bing & Yahoo, With The Intent To Increase The Number Of Customers That Click Through Search Results To Land On Your Site.
Clicks Go To 60%Of All The Top 3 Organic Search Results
12% Most Used Search Engines Google 67.5% 17% Bing 16.7% Yahoo 11.6% 70%
SEO Benefits Increased Site Traffic Cost Effectiveness Increase Site Usability Brand Awareness
SEO Tips Write Great Content Write Unique Content Add New Content Blog News Websites Link To You Get Involved In Social Media Google+ Business Page
SEO Tips Write Great Content Write Unique Content Add New Content Blog News Websites Link To You Get Involved In Social Media Google+ Business Page
SEO Tips Write Great Content Write Unique Content Add New Content Blog News Websites Link To You Get Involved In Social Media Google+ Business Page Mobile Friendly
SEO Tools Hubspot s Marketing Grader Google Search Engine Optimization Guide kim@jdgcreativelabs.com
Email Marketing
Search Engine Marketing
Search Engine Marketing Social Media Marketing Paid Search Google AdWords Text Image YouTube Pandora Retargeting
SEM Benefits Drive Traffic To Your Site 24/7 Cost Effective Quick To Implement Measurable & Flexible Build Your Brand
Social Media Marketing
The Big 3
Twitter 284 Million Monthly Active Users LinkedIn 187 Million Monthly Active Users Facebook 1.7 Billion Monthly Active Users
Big 3 Overview
Promoted Tweets & Accounts
Promoted Tweets & Accounts Lead-Generation Cards
Promoted Tweets & Accounts Lead-Generation Cards TV Targeting
Company Pages
Company Pages Social Display
Company Pages Social Display Sponsored Updates
Company Pages Social Display Sponsored Updates Content and display ads
Company Pages Social Display Sponsored Updates Content and display ads Sponsored InMail
Company Pages Social Display Sponsored Updates Content and display ads Sponsored InMail Branded communities
Audience Targeting
Audience Targeting Calls To Action
Audience Targeting Calls To Action Streamlined Ad Buying
Other Social Channels
YouTube - 1 Billion Monthly Active Users Google+ - 540 Million Monthly Active Users Instagram - 200 Million Monthly Active Users Pinterest - 70 Million Registered Users Foursquare - 45 Million Registered Users Vine - 40 Million Registered Users Snapchat - 30 Million Users
Paid Search
Google AdWords
AdWords Benefits Reach People At The Precise Moment They re Searching For What You Offer Control Your Budget See Exactly What's Working
Text Ad Targeting Keywords & Keyword Phrases Keywords In Ad Text Negative Keywords Relevant Landing Page Target By Demographic Target By Geography & Language
Google Display Network
A group of more than a million websites, videos, and apps where your image ads can appear. Sites in this network show relevant Google ads. Your ads can be automatically matched to websites and other placements like mobile phone apps, when your keywords are related to the sites' content. You can also choose to target specific sites, pages about specific topics, demographic groups, and more.
Display Ad Targeting Contextual Targeting Keyword Targeting Topic Targeting Placement Targeting Relevant Landing Page Demographic Targeting Target By Geography & Language
YouTube
ComScore Reports That Over 89 Million People In The United States Alone Are Going To Watch 1.2 Billion Online Videos Today A Number That Continues To Grow.
In-Search
In-Stream In-Display
YouTube Targeting Keywords Topics Interests Cost Per View Target By Demographic Target By Geography & Language
Pandora
Internet Radio Pandora Spotify Slacker itunes Radio
Pandora Targeting Target By Demographic Target By Geography Target By Listening Habits/Music Genre Audio, Video, Display Click On Ad & Drive Traffic To Site Cost Per Thousand Impressions
Retargeting
Campaign Examples
Restaurant
Objectives: Build Audience & Increase Engagement Drive Traffic To Website Increase Number Of Customers
Build Your Audience: Facebook Like Campaign Twitter Follower Campaign
Drive Traffic: Facebook Ads Twitter Ads Google Adwords Retargeting
Higher Education
Objectives: Build Audience & Increase Engagement Drive Traffic To Website Increase Enrollment
Build Your Audience: Facebook Like Campaign Twitter Follower Campaign
Drive Traffic: Facebook Ads Twitter Ads YouTube Ads Pandora Ads Google Adwords Retargeting Traditional - Radio, TV
PANDORA IPAD
FACEBOOK RIGHTSIDE
FACEBOOK NEWSFEED
YOUTUBE IN-STREAM
DISPLAY NETWORK
LANDING PAGE
RETARGETING