Best Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions
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1 + Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions
2 +You Need More Than Just a Website Caylor-Solutions.com
3 Caylor-Solutions.com
4 4
5 + Your Audience: Who 5 Caylor-Solutions.com
6 + Channel Options 6 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com
7 Caylor-Solutions.com
8 + Channel Options 8 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com
9 Caylor-Solutions.com
10 +You have 10 seconds to leave an impression and tell them what they ll get out of your website and company. After this time (and oftentimes before), they ll leave. NN Group Caylor-Solutions.com
11 +Once your page loads, users form an opinion in.05 seconds. Kinesis Inc. Caylor-Solutions.com
12 + Mobile vs. Desktop Caylor-Solutions.com
13 + Responsive 13 Caylor-Solutions.com
14 + Best Practice: Websites 14 Mobile and Mobile First Logical Organization Call to Action Emotion and Photography Rich Content Management Separate from Design Caylor-Solutions.com
15 + Next Practice: Websites 15 Immediacy Rich Media and Video Immersive Inbound Marketing Caylor-Solutions.com
16 Caylor-Solutions.com
17 +Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. Hubspot, January 2015 Hubspot, The Ultimate List of Marketing Statistics, Caylor-Solutions.com
18 + 86% Percentage of B2B marketers using content marketing Caylor-Solutions.com
19 + Know the Questions 19 Provide the Answers Caylor-Solutions.com
20 + Best Practice: Content 20 Content Strategy Blog Tool for Frequent Updates Lateral Marketing SEO Every Page is the Home Page Ethical Bribe Writing for the Web Caylor-Solutions.com
21 + Next Practice: Content 21 Native Advertising Syndication Shadow Prospects Rich Media Content Creation on Shoestring Budget Caylor-Solutions.com
22 Caylor-Solutions.com
23 + 2 X B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View) Caylor-Solutions.com
24 HubSpot's 2012 survey The State of Inbound Marketing, Caylor-Solutions.com
25 +The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) Caylor-Solutions.com
26 + Content 26 Caylor-Solutions.com
27 + Original Vs. Curated Content 27 Caylor-Solutions.com
28 + Best Practice: Social Media 28 All Networks! Courtesy! Conversation! Respond to Comments! Headlines! Images & Videos! Automation! Tweets with images result in a 55% increase in leads! Photos generate 53% more likes and 104% more comments than text posts on Facebook! More people access Facebook from a mobile device than a desktop 751 million monthly active users! 55% of Pinterest users have engaged with retailers and brands via Pinterest! Google+: Fastest growing demographic is years old Caylor-Solutions.com
29 + Social Posting Times 29
30 + Social Network Ideas 30
31 + Social Network Frequency 31
32 + Automate the Mundane 32 Cultivate Relationships Caylor-Solutions.com
33 + Next Practice: Social Media 33 Anonymous Networks YikYak SnapChat Vine Automation Pay Per Click Caylor-Solutions.com
34 + Channel Options 34 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com
35 + Channel Options 35 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com
36 + Dealing with Constant Change 36 Caylor-Solutions.com
37 +Resources Blogs: Seth Godin Caylor Solutions Duct Tape Marketing Caylor-Solutions.com
38 +Resources Online: Jay Baer Guy Kawasawki Caylor-Solutions.com
39 + Bart Caylor Caylor-Solutions.com
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