Best Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions

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1 + Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions

2 +You Need More Than Just a Website Caylor-Solutions.com

3 Caylor-Solutions.com

4 4

5 + Your Audience: Who 5 Caylor-Solutions.com

6 + Channel Options 6 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com

7 Caylor-Solutions.com

8 + Channel Options 8 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com

9 Caylor-Solutions.com

10 +You have 10 seconds to leave an impression and tell them what they ll get out of your website and company. After this time (and oftentimes before), they ll leave. NN Group Caylor-Solutions.com

11 +Once your page loads, users form an opinion in.05 seconds. Kinesis Inc. Caylor-Solutions.com

12 + Mobile vs. Desktop Caylor-Solutions.com

13 + Responsive 13 Caylor-Solutions.com

14 + Best Practice: Websites 14 Mobile and Mobile First Logical Organization Call to Action Emotion and Photography Rich Content Management Separate from Design Caylor-Solutions.com

15 + Next Practice: Websites 15 Immediacy Rich Media and Video Immersive Inbound Marketing Caylor-Solutions.com

16 Caylor-Solutions.com

17 +Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. Hubspot, January 2015 Hubspot, The Ultimate List of Marketing Statistics, Caylor-Solutions.com

18 + 86% Percentage of B2B marketers using content marketing Caylor-Solutions.com

19 + Know the Questions 19 Provide the Answers Caylor-Solutions.com

20 + Best Practice: Content 20 Content Strategy Blog Tool for Frequent Updates Lateral Marketing SEO Every Page is the Home Page Ethical Bribe Writing for the Web Caylor-Solutions.com

21 + Next Practice: Content 21 Native Advertising Syndication Shadow Prospects Rich Media Content Creation on Shoestring Budget Caylor-Solutions.com

22 Caylor-Solutions.com

23 + 2 X B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View) Caylor-Solutions.com

24 HubSpot's 2012 survey The State of Inbound Marketing, Caylor-Solutions.com

25 +The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) Caylor-Solutions.com

26 + Content 26 Caylor-Solutions.com

27 + Original Vs. Curated Content 27 Caylor-Solutions.com

28 + Best Practice: Social Media 28 All Networks! Courtesy! Conversation! Respond to Comments! Headlines! Images & Videos! Automation! Tweets with images result in a 55% increase in leads! Photos generate 53% more likes and 104% more comments than text posts on Facebook! More people access Facebook from a mobile device than a desktop 751 million monthly active users! 55% of Pinterest users have engaged with retailers and brands via Pinterest! Google+: Fastest growing demographic is years old Caylor-Solutions.com

29 + Social Posting Times 29

30 + Social Network Ideas 30

31 + Social Network Frequency 31

32 + Automate the Mundane 32 Cultivate Relationships Caylor-Solutions.com

33 + Next Practice: Social Media 33 Anonymous Networks YikYak SnapChat Vine Automation Pay Per Click Caylor-Solutions.com

34 + Channel Options 34 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com

35 + Channel Options 35 Advertising Broadcasting Content Direct Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com

36 + Dealing with Constant Change 36 Caylor-Solutions.com

37 +Resources Blogs: Seth Godin Caylor Solutions Duct Tape Marketing Caylor-Solutions.com

38 +Resources Online: Jay Baer Guy Kawasawki Caylor-Solutions.com

39 + Bart Caylor Caylor-Solutions.com

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