NEXT MARKETING RETAINER PACKAGE LEVEL ONE 2014
RETAINER PACKAGE RETAINER PACKAGE LEVEL ONE OVERVIEW Next Marketing retainer packages are designed to give you flexibility, yet structure in the marketing activity for your business. The packages provided here are examples of what are available, to give you an idea of how we can help. In most instances we tailor a package to suit. BUDGET & SIZE OF BUSINESS The level one retainer package is ideal for clients who have a marketing budget starting from $40K per year. Next Marketing clients spend, on average, between 7-10% of turnover on marketing each year. STRUCTURE & FLEXIBILITY If during the initial six-month period (or thereafter) there is a larger marketing project to complete, which is outside the agreed retainer package, then there is no need to change the package, we will simply quote that additional work as an ad hoc project. COST The cost for the level one package is $2,200 plus GST per month. TIME TAILOR MADE PACKAGES If you would like Next Marketing to tailor a package to suit your needs, just ask. MINIMUM COMMITMENT The minimum commitment for a Next Marketing retainer package is six months. t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 2
RETAINER PACKAGE DETAILS DETAILS OF LEVEL ONE PACKAGE OVERVIEW To ensure that communication is maintained and work is completed in as short of time as possible, we schedule in regular meetings and touch points, these include! One client meeting per month meeting is held at client s office or Next Marketing's office.! One phone meeting to be held in between faceto-face meetings, if necessary. MARKETING EXECUTIONS Here are some of the examples of what we can do each month, we are always adding new things to this list and can tailor to suit your specific requirements, current activity include! Development of marketing campaigns and coordinating all elements! Managing social media.! Organising events! PR exploring media opportunities! Researching speaking opportunities! Copywriting (blogs, ebooks, press releases etc.)! Proof reading! Advertising campaigns! Technical assistance such as video editing! Email coding! Website CMS management (Wordpress or Joomla)! Graphic design! Desk top publishing! SEO support! Ad words management! Phone marketing! Data entry! Database building! Management of third parties such as printers. TIME ALLOCATION FOR LEVEL ONE 16 hours per month. t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 3
OUR MARKETING PHILOSPHY t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 4
ABOUT NEXT MARKETING TEAM OF MARKETING EXPERTS Next Marketing is a small Marketing Agency based in Melbourne. The Next Marketing team consists of ten highly skilled marketers emcompossing a broad range of skill sets from strategic planning, to graphic design and social media management. The Account Management team (pictured here) is responsible for delivering client projects on time and in full. Our highly skilled team allows us to deliver first class marketing programs across a broad range of industries and covering both Business to Business (B2B) and Business to Consumer (B2C) campaigns. In 2012 and 2013 we won two prestigous awards through the Australian Marketing Institute. Details are provided below. We are pratical, highly commercial and hands on. Looking forward to working with you! t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 5
OUR TEAM OF MARKETING EXPERTS THE ACCOUNT MANAGEMENT TEAM JO MACDERMOTT, MARKETING DIRECTOR Jo has a broad background in marketing stemming from a successful career as an inhouse marketer. Along with her experience in small business marketing, Jo has the unique ability to work effectively within a range of different businesses and industries. EROL SEVIM, MARKETING CONSULTANT Erol combines a unique mix of sales and marketing techniques to help businesses unleash the power of marketing. Having worked with, and consulted clients in both B2B and B2C environments, Erol delivers marketing tactics that really work. MELANIE GRAY MARKETING ASSISTANT Melanie combines consumer insights, practical thinking and creativity to deliver exceptional marketing campaigns for clients of Next Marketing. Melanie is also a Google certified Adwords and Analytics specialist. t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 6
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM AWARD WINNER 2012 FENIX RESTAURANT & EVENTS Next Marketing wrote a Marketing Plan for Fenix Restaurant & Events covering four different and unique business units. They were:! Restaurant! Events! Weddings! Corporate. Fenix had been in business for over ten years however, had been through major shifts in direction, which had weakened the brand. Also, the business was not capitalising on the exposure that its owner, Gary Mehigan, achieved through Channel Ten s MasterChef. Furthermore, one of the marketing programs developed by Next Marketing for Fenix known as Fenix goes to the bridal expo won a Victorian finalist award in the 2012 Australian Marketing Institute s Awards Excellence program. The campaign delivered by Next Marketing led to a:! 266% increase in sales and a! 1759% return on marketing investment Further details are available here: http://www.nextmarketing.com.au/blog/2012/04/ marketing-awards-2012/ Next Marketing delivered a clear strategy to move forward. t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 7
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM The actions included: 1. 2. AWARD WINNER 2013 NEXT MARKETING PROJECT In April 2012, the Next Marketing website was nowhere to be seen on Google, and it wasn t generating any leads for the business. Jo Macdermott from Next Marketing recognised that if the business was going to expand, the website needed to start working more effectively, but there were a number of problems that needed to be addressed. These included 1. 2. 3. 4. Structural issues with the site Skill set of the current team No previous SEO work Design issues. With this in mind, Next Marketing took a course of action that led to a complete overhaul of the site, the Next Marketing team, and a creative rebranding of the entire business. 3. 4. 5. 6. 7. Finding a new designer and a visual overhaul of the Next Marketing branding Finding the right keywords and testing via Google AdWords Changing the Next Marketing logo On and off-page website optimisation Social media updates Media releases Ongoing website fixes. The results. By April 2013, average monthly visits had increased by: 1. 2. 3. Total visits +35% Google organic traffic +47% Traffic from other sources +28%. Furthermore, this marketing program won a Victorian finalist award in the 2013 Australian Marketing Institute s Awards Excellence program. Further details are available here: http://www.nextmarketing.com.au/2013/09/marketi ng-agency-next-marketing-victorian-finalist-in-2013awards-program/ t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 8
NEXT MARKETING CLIENTS SOME OF OUR CLIENTS INCLUDE t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 9
TESTIMONIALS I commend Jo for adding significant value to our business, giving us direction and definitely keeping us on track. And for helping us to be much more diligent with our marketing. Paul Romanella General Manager FENIX Jo was very communicative at all steps of the process, and expertly answered all of my questions. I had my reservations about the value of a marketing expert, but Jo s knowledge and experience are high-value. Ashley Anderson Principal LITTLE RED WRITING CO I cannot recommend Jo highly enough. She is the MOST PROFESSIONAL consultant I have ever hired. She does what she says she will do and more on time and beyond expectation doubled with constant follow up. Best value for money I have ever spent on a consultant. ARGYRO GAVALAS I worked with Jo Macdermott and the Next Marketing team for various marketing projects. The work that was delivered was to a high standard and always completed on time. Jo is easy to work with and has a strong commercial focus. I am happy to highly recommend the services of Next Marketing. Zed Morrey Partner TREW RESULTS Jo is a great marketer, contributor, blogger and colleague. She is regularly published in the Australian online marketing sphere. I consider her someone I m delighted to recommend. Cheers Jo Jennifer Bishop Director CONTENT& COPY AUSTRALIA We worked with Next Marketing on an Industry event for 12.12.12. The Next Marketing team delivered the project with great professionalism, promptness and detail and we were thrilled with the result. The concepts and final designs were unique and stood out and helped us to achieve our business goals." Simone Reaper t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 10
RETAINER PACKAGES OVERVIEW t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 11
THANK YOU FOR YOUR CONSIDERATION NEXT MARKETING JO MACDERMOTT AFAMI CPM