Search Tempo Pty Ltd ACN Street Address: Level 1, 22 Qualtrough Street Woolloongabba Phone: (07) Fax: (07) Skype:

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1 Search Tempo Pty Ltd ACN Street Address: Level 1, 22 Qualtrough Street Woolloongabba Phone: (07) Fax: (07) Skype: seobrisbane Twitter: twitter.com/searchtempo

2 WHAT IS SEO? SEO stands for Search Engine Optimisation, and refers to the techniques and strategies used to increase website traffic in organic searches. By organic searches we mean natural or non-paid searches, as opposed to pay-per-click (PPC) such as Google s Adwords. So in summary, SEO is about getting free and long-term online exposure for your business. SEO EXPLAINED FOR BUSINESS OWNERS It is now obvious that SEO is no longer something businesses can ignore, especially small businesses, new businesses or businesses entering new markets. Over the last 12 months Search Tempo has tracked a 180% increase in monthly enquiries about SEO. At first these enquiries came from very competitive online markets like travel, hotels, mortgage brokers and car rental companies. More recently we have noticed a widening of the sorts of businesses wanting SEO. Businesses like hairdressers, mining consultants, sales trainers, awning manufacturers, online retailers and educational institutions are now getting more ongoing business from the internet by investing in SEO. WHY YOU SHOULD CARE ABOUT SEO? With people spending more and more time online, the internet is the main avenue by which to advertise your business. In fact, the rise of internet usage by consumers has led to the decline in paper-based directories like Yellow Pages. In a recent survey conducted by the Commonwealth Bank, in 2008 less than 20% of Australians used Yellow Pages to find suppliers of goods and services. At the very centre of this trend are search engines like Google they are the primary way of finding or being found on the internet. SEO is about getting you ranked well and helping you profit from these search engines.

3 SEO brings ongoing traffic from qualified prospects looking for businesses like yours. SEO increases visibility, so your business can be found online. If you set yourself up correctly you can benefit for years. Unlike pay-per-click, organic SEO lasts for years. SEO helps manage your business reputation online. SEO is a necessary step to marketing your business online. SEO turns a website that costs you time and money into a business asset that generates ongoing revenue. As your search engine rankings rise, so does the value of your website. Not having good SEO rankings is like having a brochure that is left in the cupboard, or a direct mail letter that is never posted, or a radio commercial that is never aired. If you are not on the first page of Google, you are nowhere. COMPANY HISTORY Search Tempo commenced trading under that brand in April Before this time, the Principal of Search Tempo, John Hacking, was trading under his own name, running a website design and hosting business (search in Google for brisbane seo consultant or brisbane seo company). As a result of increasing demand for SEO services, and success in developing proprietary SEO methodology to promote his clients websites in search engines, John Hacking created a new business entity to focus on SEO services. Search Tempo became a registered private company in November 2007 with an ACN of and an ABN of John Hacking still runs the business with financial, business and marketing partners, but outsources some of the routine tasks to tested subcontractors both in Australia, and overseas.

4 SERVICES AND CAPABILITY Search Tempo s core capability is obtaining top 10 rankings in Google for target keyword phrases and converting visitors to prospects. The following is a list of the SEO services Search Tempo Pty Ltd provides: SERVICE PURPOSE Key word & key phrase research Web page editing Website structural analysis Website submission Link building To optimise web pages for words and phrases that the target market uses to find specific products or services. e.g. home designer brisbane To ensure the page metatags, headings and content are congruent with the selected keyword phrases, have the correct keyword ratios and can be easily indexed by the major search engines especially Google. To save costs, Search Tempo suggests that clients create their own landing pages in accordance with Search Tempo guidelines and Search Tempo reviews the draft content before optimisation. To ensure the website can be crawled in its entirety by search engines. Aspects like sitemaps, on-site navigation, redirects and robots.txt files are checked for validity and responsiveness. New sites, and new pages on existing sites, often have to be submitted to the major search engines before they are crawled and indexed. One of the primary variables that Google and the other search engines use to rank sites in their indexes is the number and quality of incoming links. Search Tempo has developed a systematic approach to link building. Approaches include article marketing, link exchanges, directory submissions, blog marketing, online

5 press release distribution, and video marketing. Web 2.0 marketing For some products and services search engine rankings can be improved through a process called social bookmarking. Social bookmarking also generates natural traffic. SEO Consulting Search Tempo can help businesses create a template and checklist for them to perform their own SEO campaigns. Search Tempo works with content authors and IT specialists to develop SEO best practices. Search Tempo can also perform forensic analysis to evaluate campaigns. SEO Training Performance monitoring Search Tempo conducts one-day SEO training courses for organisations, which wish to understand search engine optimisation methodology so that they can create and manage their own SEO campaigns. To measure the performance of organic SEO and pay-per-click campaigns Search Tempo uses online tools including Google Analytics and Statcounter. These tools allow validation of keyword selection and provide valuable information about visitors including number, page views, source, location and referral sources. Google Adwords (pay-perclick) In some cases where it is difficult to determine target keyword phrases due to low search volume and geographic factors, a Google Adwords campaign will be recommended to better determine target search terms before an organic SEO campaign is implemented. Search Tempo can assist in setting up Google Adword campaigns working within daily budgets and geographic criteria.

6 PROJECT APPROACH SEO is about optimising web pages not websites. The primary goal is to get top 10 listings in Google for target keyword phrases. Search Tempo uses a methodical, proven and ethical methodology to improve search engine rankings for target pages and target keyword phrases. Each page and keyword combination represents an SEO project. A web page can have up to three keyword phrases allocated to it. PROJECT DURATION Most projects take about 2 3 weeks to complete from the finalisation of the target keyword phrases. Progress in the search engine rankings should start to become evident in 6 8 weeks depending on search engine update cycles. Position in Yahoo and Live.com is a good indication of likely future rankings in Google, as Yahoo and Live.com tends to update its rankings more frequently. Don t be surprised initially if your rankings fluctuate from day to day or even hour to hour. Google often tests new ranking algorithms and these new algorithms will affect your search engine results. Over time your search engine result positions will tend to stabilise. TESTIMONIALS The following organisations may be contacted to provide a reference and testimonials for Search Tempo: ORGANISATION REFEREE Affinity Wedding Celebrants Shelley Farlow (07) All Areas Rubbish Removal Rosemary Law (07) Databank Technologies Zita Korsinczky (07) Deswik Mining Consultants Steve Massey Escape Travel Chanel Melani (07)

7 Gatelounge Resumes Greg Mullane (02) Hair and Makeup by Maryanne Mary-Anne Clarke Image by Laser Len Elford Just Roller Blinds Travis Davidson Media Sphere Port Curtis Carpet Cleaning Kathryn Rodney - Executive Producer (07) Steve Warwick Sabac Autoclaves Kerry McKinnon (07) Proof Positive Tracey Norris The Launch Group Fleur Brown (02) HOW MUCH DOES IT COST? Your investment in getting found on the Internet depends on the number of phrases you want to optimise for, the current structure of your website and the level of competition in your chosen search phrases. Global campaigns for very competitive keywords and products are obviously more expensive than local campaigns because of the linkbuilding effort involved. If you want to rank well for very competitive keywords, as well as restructuring your existing website, in some cases it may take thousands of quality incoming links to your we site to improve you search engine results. Getting those thousands of links takes time, expertise and money. The cost per search phrase is usually between $850 and $1950 each, with a minimum of two phrases in the SEO package. On average, our clients pay $2950 for the standard SEO package. This is a one-off fee and requires no monthly maintenance. After 3 months we re-examine your results and make any final adjustments.

8 The cost for very competitive keyword phrases for a global market can only be accurately quoted after a thorough assessment and competitor analysis. In some cases we may recommend a pay-per- click campaign rather than organic SEO, or a combination of both. When you consider the cost of website development and other marketing mediums, search engine optimisation is great value. A newspaper ad, radio ad, television ad or other mass advertising medium usually only gives you one shot. A website optimised well is an investment that keeps on producing results for years. We have had clients who have optimised their website and recouped the cost in less than 4 weeks. What is the lifetime value of your typical client? How many new clients would it take to pay back an investment in SEO? TERMS For SEO, 50% deposit paid on commencement, balance within 14 days of final invoice. For Pay-per-click, 50% paid on commencement with balance within 14 days of completion. Final invoice will be sent on completion of link building campaign. Payment of the deposit means that the client agrees to attached terms and conditions as detailed in the attached SEARCH ENGINE OPTIMISATION (SEO) SERVICES AGREEMENT. Unlike many SEO companies, this is a one-off investment with no ongoing subscription or service fees.