On-Page SEO (changes to the subject website and its pages) and; Off-Page SEO (getting links from external websites).

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2 CUSTOMER-CENTRIC SEO Search Laboratory is hugely successful in helping businesses move up the natural search engine results pages using ethical, customer-centric techniques that produce sustainable results. Working with companies of all shapes and sizes and from a variety of sectors, Search Laboratory can help improve the visibility of your website in the search engines. Our SEO clients span 18 countries and we manage search campaigns in more than 35 languages from our Leeds HQ. As multilingual SEO specialists, our team of search experts and linguists can help you make more revenue from your website by improving your organic search rankings in global markets. SEO SERVICES Search engine optimisation can be split into 2 main areas; On-Page SEO (changes to the subject website and its pages) and; Off-Page SEO (getting links from external websites). There are considerable differences between the functions of these two areas and we offer a complete SEO packge. The major search engines, such as Google, all have their own algorithms which they use to rank web pages in relation to the variety of search phrase that someone might type and the sites relevance to that query. Search engine optimisation is about understanding (and keeping up to date with) how the search engines are ranking websites and applying this knowledge to get the most from your site.

3 ALGORITHM UPDATES & SEO BEST PRACTICE If you are an avid reader of industry press or are already optimising your website you will know how important it is to keep up to date with the latest algorithm updates from Google. The world of SEO is evolving rapidly and ensuring you are adhering to industry best practice is essential if you want to get ahead online. We like Google s aim of making the web a better place and work hard to ensure our clients are always up to speed on the changes Google makes that might affect them. Rest assured - with an experienced partner like Search Laboratory you can keep ahead of SEO best practice. ON-PAGE SEO The structure of your website plays a significant role in how well you rank in the natural search engine results. On-page SEO looks to optimise the coding and structure of your website for the search engines that rank it. As a one off service or as part of your longer on-going link building campaigns, we can provide a bespoke technical report that looks at how your site is configured in granular detail. It will include practical recommendations as to how you can improve your site and its structure. Your technical team can then implement these changes prior to the start of any link building campaigns to ensure you get optimum results from your on-going SEO. On-Page SEO involves changing various factors and aspects of your site to optimise it for the search engines. These factors include (but are not limited to): Keyword research and selection to determine most suitable target keywords based on criteria including strength of product offering, current website conversion rate (if applicable) search volumes and level of competition Competitor analysis to understand how competitors are achieving page 1 rankings for the agreed keywords (on-site analysis, analysis of competitor backlink profiles, analysis of content used to generate links) Off-Page strategy creation Technical recommendations for site structure and coding changes (including internal linking structure, navigation, content, titles and tagging) Recommendations for local search optimisation (if relevant) Recommendations for multilingual site structure (if relevant)

4 OFF-PAGE SEO AND CUSTOMER-CENTRIC LINK BUILDING Off-Page SEO looks to increase your position in the search engine results by increasing the authority of your website in the eyes of the search engines. This is done by building highly relevant links back to your website from high quality and authoritative third party sites. Often the most valuable links are the most difficult to obtain such as links from University, major news or governmental sites. Recently we have helped clients generate content and PR that has enabled us to obtain links from: By creating valuable content that people will want to share, we can create natural, ethical and sustainable links to your website from a diverse set of relevant external sites. Our creative content creation experts ensure people link to your site because they want to, not because you ask them to. Search Laboratory s SEO service is both ethical and transparent. We don t believe SEO is a dark art and our processes are completely auditable. Building links with a customer-centric viewpoint is more labour intensive and time consuming but it is proven to deliver long term results and won t damage your brand. At any time during the campaign you can determine exactly what has been done, what is in progress, where we are in the overall plan, and see the results of our link building efforts. We focus on creating relevant, unique and interesting content that will assert your business as experts in their field in the eyes of your target customers this can include any form of content including: articles, blogs, press releases, infographics, viral videos, bespoke research, whitepapers, competitions, surveys or guides. The more creative the better! Our team pick up the phone to bloggers, journalists and key influencers in your industry to discuss the content we think might interest them. We don t send out cold s to link prospects without reason we research, engage with and build relationships with them for the long term. Activity is structured, targeted and coordinated. We see ourselves as an extension of your in house marketing team and as such hope to be able work with your marketing and PR departments for best results.

5 ONLINE PR Many companies issue press releases but do not syndicate them correctly online. Search Laboratory can create or modify existing press releases in order to optimise them for SEO purposes. When news sites pick up the press release it will contain links back to your site. Truly newsworthy PR, correctly distributed online is hugely powerful. SEO campaigns closely aligned with a business s wider PR strategy are the most impactful because major news sites are highly authoritative in the eyes of a search engine. SOCIAL MEDIA AND SMO Social media plays a big part in a successful SEO campaign. We can help you define your social media strategy and build it into your SEO campaigns for optimum link building results. As experts in search engine marketing, social media plays a big role in our work. We use social networking, social bookmarking, blogging, content and viral marketing to help promote clients websites and our social media experts are best placed to help you refine your use of social sites to help you increase revenue. Our SMO consultancy service can help you: Identify your goals Select which platforms best suit your aims and target audience Identify the key influencers in your industry Develop your social strategy Set up your online communities and optimise them for search (Social Media Optimisation or SMO) Create diverse, creative content plans to help get your brand maximum exposure on social networks.

6 SEO FOR GLOBAL MARKETS We have many years of web site localisation and search engine marketing experience which means that no one is better placed to market your global website. When launching a web site in English, the creation of the site is only part of the job. On-Page SEO and link building activities must follow to ensure the creation of the website was not a wasted effort. The localisation process cannot stop when the site is translated. To reach its potential your multilingual site needs on-going optimisation and link building. Search Laboratory can help you take that essential last step. We can promote your site by building links incountry and in all of your target languages. Our multilingual service includes: A search engine health check on your localised site In-country competitor analysis Keyword generation Search engine selection On-Page SEO for foreign search engines Multilingual link building and SMO Unified feedback and reporting across all your global campaigns If you are considering translation of your site, please contact us before you start the process. We can ensure that your translation vendor follows the simple steps that will retain as much search engine optimisation as possible.

7 THE TEAM We employ bright, talented people from a broad range of backgrounds including: Journalism, PR, New Media and English / Creative Writing for off-page SEO as well as technical experts for our onpage roles. Our SEO team is our biggest team employing more than 65 full time staff. WANT TO KNOW MORE? Every business s SEO requirements are different so contact us today to see how we can help you increase revenue from your organic search engine ranking with customer-centric SEO. Call us on +44 (0) or us at: info@searchlaboratory.com for more information.