AERIN LANGWORTHY. Melbourne, Victoria
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1 AERIN LANGWORTHY Melbourne, Victoria DIGITAL STRATEGIST TO HELP YOUR ORGANISATION GROW CAREER SUMMARY As a strategic thinker with creative flair I have helped several companies grow through online and print marketing. I am currently the marketing manager for Sidekicker.com.au and previous to this role I helped grow Bang the Table from a Software-As-Service start up to a thirty plus strong team with a brand recognised the international leader in their field. I ve also been involved in growing the entrepreneurial ecosystem in Melbourne through Start Up Victoria events, as well as Melbourne s creative industry through the Loreal Melbourne Fashion Festival. KEY STRENGTHS Marketing Strategy Marketing Digital Marketing Strategy Brand strategy Graphic Design Event Management Social Media Marketing CRM Administration Content Writing Sidekicker Melbourne, VIC EXPERIENCE 2014 Present Sidekicker is an online platform that allows businesses to connect with, hire and manage a local freelance workforce. Marketing Manager At Sidekicker I am in charge of the coordination of all marketing activities, online marketing and social media management, graphic design of online and offline promotions and brand strategy design.
2 Marketing Strategy Developed the company s marketing strategy Marketing research including the identification of buyer personas and mapping of the customer journey Set up the company s digital content marketing strategy for online lead generation Tactical Implementation Design and distribution of e-newsletters and targeted campaigns via Mailchimp The graphic design of digital brochures and white papers Design and implementation of the online lead generation strategy Setup of SEO optimised wordpress blog, an integral part of the company s inbound marketing Implementation of social media management system and bulk scheduling of content Copy writing for the corporate website and blog and ghost writing of articles on the founder s behalf Bang the Table Melbourne, VIC Bang the Table is Australia s leading provider of software and services to organisations wanting to engage their communities online. They have managed over 1500 online consultation projects and engaged over one million participants. Bang the Table is also a company of the times, comprised of team members distributed over Australia, New Zealand, Canada and India, with online communication being central to everyday business. Marketing, Events and Creative Manager My responsibilities at Bang the Table are the coordination of all marketing activities including events, online marketing and social media management, graphic design of online and offline promotions and brand strategy design. Marketing Strategy Developed a framework for an outside-in marketing strategy (strategic analysis, strategic choices, strategic changes) Marketing research including competitor analysis, market analysis and developing and
3 conducting phone client brand perception surveys Leadership of our brand strategic planning process, resulting in a clear understanding of our value leadership position, brand promise, key messages and visual tool kit, as well as a calendar for roll out. Tactical Implementation Design and distribution of e-newsletters and targeted campaigns (Mailchimp and Salesforce) Design and development of the company s Brand Style Guide The design and distribution (both print and electronic) of publications and informational freebies responsible for 80% of leads and database growth The design of brochures for our range of software products and services Design of responsive Wordpress theme for corporate and product websites Event Management Planning and management of annual client conference Planning and management of monthly product demonstrations and Pop Up events in Sydney, Brisbane, Melbourne, Canberra, Perth, Adelaide and Hobart Office Management Implementation of CRM software, Salesforce (Advanced administration and customisation) Bookkeeping and invoicing of clients Writing of the company s Operations Manual (implemented as a wiki for upkeep) Start Up Victoria Melbourne, VIC Start Up Victoria is a group to help Victorian based entrepreneurs and startups in their journey. Our aim is to help build a world class ecosystem for founders to live, work and play in through monthly events which regularly attract over 350 people, as well as Startup Week. Through these events we hope to create connections, educate, inspire and empower founders to build amazing companies. Founding committee member As part of the volunteer committee I meet regularly with the team to plan, coordinate and run all
4 aspects of our events calendar. Project managed the inaugural Start Up Melbourne conference for Start Up Week 2013 Contribute to the content of monthly Lean Start Up Melbourne events Developed sponsorship relationship with Xero Loreal Melbourne Fashion Festival Melbourne, VIC The L Oréal Melbourne Fashion Festival Business Series assembles global and local industry leaders, researchers and innovators to address the fashion and retail industries' critical issues, trends and innovations. Over 16 years the series has evolved into the most highly regarded Australian fashion, beauty and retail event, consistently attracting respected, high-profile speakers, sponsors and delegates. Assistant Project Manager - Business Event Series Responsible for the high profile speakers of the business series of events, including coordination of rehearsals, coordinating volunteers and assistant to the Project Manager. Sold out events five years running Consistently attracts business and creative leaders from around the world Polish Creative Melbourne, VIC Freelancing as a Graphic Designer, I had a portfolio of business clients for whom I specialised in designing websites, print and online promotions. Graphic Designer / Business owner Responsible for all aspects of the business operations. Powercorp Darwin, NT A world leading renewable energy engineering firm responsible for the design and construction of wind and solar farms worldwide. Among other firsts, they were the first company to construct a wind farm in Antarctica.
5 Marketing and Graphic Design Design of marketing materials, website design, market research and marketing campaigns, cold calling, print distribution and customer service. Website redesign (Joomla) Design and content creation for marketing materials. Website content creation EDUCATION AND COURSES Digital Marketing Graduate General Assembly - Melbourne, VIC Bachelor Fine Arts Victorian College of the Arts - Melbourne, VIC Bachelor Creative Arts, Arts and Media Management Macquarie University - Sydney, NSW (completing) Certificate in Small Business Management CAE Melbourne E-Myth Business Management Program E-Myth Worldwide
AERIN LANGWORTHY. aerinlangworthy@gmail.com www.aerinlangworthy.com DIGITAL STRATEGIST TO HELP YOUR ORGANISATION GROW
AERIN LANGWORTHY Melbourne, Victoria 0403 879 709 https://www.linkedin.com/in/aerinlangworthy aerinlangworthy@gmail.com www.aerinlangworthy.com DIGITAL STRATEGIST TO HELP YOUR ORGANISATION GROW As a digital
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