2016 Media Kit CMSWire is the leading community for professionals focused on optimal customer experiences, progressive digital workplaces and intelligent information management. Simpler Media Group CMSWire.com 2016 Media Kit 1
About Simpler Media Group OUR VISION We are building the most influential network of business and technology communities. Our flagship publication is CMSWire.com. Our flagship conference is the DX Summit. CMSWIRE.COM CMSWire delivers news, events and analysis for professionals driving customer, digital, collaboration and information strategies at innovative organizations. More than 400 topic experts produce our authoritative content for a community of 2.5 million+ influencers. SAMPLE CLIENTS Simpler Media Group CMSWire.com 2016 Media Kit 2
Company Overview COVERAGE AREAS Digital Customer Experience Marketing Technologies Practices Web CMS DAM Digital Workplace Intranets Collaboration SharePoint Office 365 Information Management Document Management GRC AUDIENCE SOCIAL 55,000+ Twitter Followers 20,000+ Facebook Fans 35,000+ RSS Subscribers WEB 275,000+ Monthly uniques 750,000+ Quarterly uniques 2.6 Million+ Annual uniques Simpler Media Group CMSWire.com 2016 Media Kit 3
Audience Profile 63% NORTH AMERICA 10% APAC 22% EUROPE WORK EXPERIENCE IN FIELD 75 % 5 60 % 10 years years PURCHASING INFLUENCE 85 % 45 % Play key influencer role Make final purchase decisions Simpler Media Group CMSWire.com 2016 Media Kit 4
Audience Profile COMPANY SIZE # of people 23% 10% 22% 14% 31% 1-25 26-100 101-1000 1,001-10,000 INTERESTS Social Business, Intranets and Collaboration >10,000 74% INDUSTRIES 31 % Technology / Software 15 % Media / Advertising / Services 8 % Financial Services 7 % Professional Services 6 % Education 6 % Healthcare 6 % Government 6 % Education 3 % Telecom Customer Experience, Digital Experience Big Data, Data Science Analytics Digital Marketing, Marketing Automation Document Mgt Enterprise CMS 54% 65% 64% 62% 11% Team Leader / Principal JOB TITLES 9% Other 20% Executive 24% Directors Digital Asset Management 48% 19% Manager SharePoint 40% 17% Individual Contributor Simpler Media Group CMSWire.com 2016 Media Kit 5
CX / DX Audience Profile WHAT STAGE OF DIGITAL TRANSFORMATION IS YOUR COMPANY CURRENTLY AT? 20.3% I DON'T KNOW 20.3% NOT A PRIORITY 20.3% A PRIORITY BUT NOT YET STARTED 60.9% AT AN EARLY PHASE 20.3% AT A MATURE PHASE WHAT IS YOUR ROLE IN PURCHASING DX TECHNOLOGY 8.0 % Not Involved 22.1 % Decision Maker WHY IS DX A PRIORITY? CHOOSE ALL THAT APPLY To manage customer satisfaction To boost sales To stay ahead in Industry To keep up with competitors To cut costs To provide product support Part of a Digital Transformation Strategy It is not a priority for our organization Other 6.0% 3.8% 60.2% 51.1% 50.4% 48.9% 45.9% 74.4% 73.7% 37.2 % Recommender 32.7 % Provide Input Simpler Media Group CMSWire.com 2016 Media Kit 6
CX / DX Audience Profile WHICH STATEMENT DESCRIBES YOUR ORGANIZATION'S PLACE IN THE DX PURCHASE CYCLE? We are evaluating our requirements We have made a purchase We are researching vendor options We are building a business case We are conducting an RFI or RFP We haven't started 34.4% 26.7% 16.7% 11.1% 6.7% 4.4% WOULD YOUR ORGANIZATION PREFER AN ALL-IN-ONE PLATFORM OR MULTI-VENDOR APPROACH TO IMPLEMENTING A DX ECOSYSTEM? We are considering both options Multiple vendors (best-of-breed) Single vendor (all-in-one) I don't know 31.5% 27.7% 23.1% 17.7% Simpler Media Group CMSWire.com 2016 Media Kit 7
Sponsorship Programs CMSWire delivers sponsorship programs to help achieve one or more of these marketing objectives INBOUND TRAFFIC Utilize web banners, text links, email blasts, newsletters and social promotion to drive traffic to your website or dedicated landing pages. LEAD GENERATION Promote your content assets to our influential community, generate highly qualified leads. Our proprietary marketing strategy delivers maximum value and our real time data integration provides a timely influx of leads for your sales team. THOUGHT LEADERSHIP Educate and position your company as a market leader. Work with our team to produce a custom webinar or other strategic content that educates, informs and connects with our influential audience. BRAND AWARENESS Build market awareness or launch a product release with high impact ad units, take-over campaigns and/or featured products aligned with relevant content for maximum effectiveness. Simpler Media Group CMSWire.com 2016 Media Kit 8
Our Products Align with Key Stages of the Business Buying Process Discovery Brand Educate Consideration Target Prospects Evaluation Target Buyers Relationship Influence Customers Advertising Featured Product Content Channel Brand Advertising Takeover Webinars Content Syndication Lead Generation Premium Listing Content Channel Webinars Lead Generation Content Marketing Services Content Marketing Services Webinars Premium Leads Featured Product DX Summit Conference Content Channel Content Marketing Research Surveys DX Summit Conference Simpler Media Group CMSWire.com 2016 Media Kit 9
Ad Banners and Text Links Ad banners are the perfect medium to build brand awareness while driving website traffic.* We utilize a combination of high-impact ad units for all campaigns. 728 X 90 WEB AD Site-wide. Top of page. WEB TEXT LINK Drives traffic to your landing page Sits under the article title in detail view. 300 X 600 WEB AD Visible in articles, events and directory pages. Right column. Above fold + fixed position. 300 X 250 WEB AD Site-wide. First position, in line with main content. * Typical CTRs on banners range from 0.2 to 0.6%. If you are driving traffic to a dedicated landing page, typical post-conversion rates are in the 20 to 40% range depending on the offer. Simpler Media Group CMSWire.com 2016 Media Kit 10
Targeted Email Promotions Drive traffic to your landing pages via a featured text link within our newsletter mailings or via dedicated HMTL e-mail blasts. CMSWire newsletter sponsorships consist of a featured resource promoting your offering with a live URL link to your hosted landing page. MID-WEEK CMSWIRE NEWSLETTERS CMSWire Daily / M-F / News Highlights of the Day CMSWire Mid-Week / W / Featured Article Coverage CMSWire Summary / Sun / Overview of Weekly News DAILY (Select from key content interest areas to target the CMSWire database.) KEY AUDIENCE SEGMENTS Customer / Digital Experience / MarTech Digital Workplace / Collaboration / Sharepoint Information Management / Doc Mgt / GRC WEEKLY DEDICATED EMAIL BLAST $450 CPM / 10,000 MINIMUM Simpler Media Group CMSWire.com 2016 Media Kit 11
Multi-Channel Campaigns Ideal for product launches, content marketing and event promotions Drive traffic and conversions via our integrated multi-channel programs. Onsite promotion leverages our proprietary targeting approach to drive an engaged, influential audience to your site. We'll promote your content via ad banners, text links, dedicated e-blasts, newsletter ads and online featured resources (e.g., white papers, industry event calendars). Campaigns typically run for 4-6 weeks. Customized programs can be developed to meet your requirements. MULTI-CHANNEL PROGRAMS STANDARD MEDIUM INTENSIVE Suggested Time-frame 4 Weeks 4-6 Weeks 6-8 Weeks Ad Banner Impressions (728x90, 300x250, 300x600) 75,000 100,000 150,000 Newsletters: Featured Resource Promotion (Exclusive) 2x 3x 6x Dedicated email Blast (Sent) 10,000 15,000 25,000 Net Cost $9,950 $12,995 $19,500 Simpler Media Group CMSWire.com 2016 Media Kit 12
Takeover Campaigns Make a splash with your next product release, campaign launch or re-branding effort with a high-impact takeover campaign. A custom background renders for site visitors, driving awareness as well as strong CTRs for the related ad banners. 125,000 IMPRESSIONS* DURATION: ONE WEEK PRICE: $10,000 BACKGROUND 728x90 BACKGROUND 728x90 BACKGROUND 300x250 BACKGROUND 300x250 * Approximately 75,000 Ad Banner Impressions +50,000 Background Impressions will deliver Simpler Media Group CMSWire.com 2016 Media Kit 13
Custom Webinars Demonstrate your thought leadership while generating premium leads. Our team will produce, promote and moderate a custom webinar for your company. EXCLUSIVE SPONSORSHIP Your company will be the exclusive sponsor of the event. SMG/CMSWire handles all of the event management, delivery, moderation and promotion to our extensive audience via the website and dedicated email to our database. Sponsors typically provide the main presentation and speaker(s). Our editorial team will work with you to enhance the content as necessary. PRICING $15,500 PER WEBINAR (150 Guaranteed Reg*) * An average webinar will deliver over 250 actual registrants. Sponsor receives full contact info (name, company, title, email). Simpler Media Group CMSWire.com 2016 Media Kit 14
Featured Products Directory Listings Feature your product via a custom microsite and premium directory listing. This sponsorship offers high visibility across CMSWire.com and a prioritized listing within the software directory. FEATURED PRODUCT PAGE Introduce your latest product features via a customized product page accessible from our product showcase promotion (logo and text links) and via the navigation bar on the site. PREMIUM DIRECTORY LISTING Stand out in the directory via top page placement, along with your personalized RSS feeds, social tools and product overview. PRICING $2,500 PER MONTH (3 MONTH MINIMUM) Simpler Media Group CMSWire.com 2016 Media Kit 15
Sponsored Content Channels Position your company as a leader in a key market segments. Be the exclusive sponsor of a topic and showcase your brand message and sponsored content. CHANNEL PROMOTION SYNDICATION CHANNEL PROMOTION Ad units, text links and social marketing are used to promote the channel and your content. Sponsored content also appears within tagged article coverage related to your topic. Promotions drive channel visits and content downloads and conversions. CHANNEL NEWSLETTER A monthly custom newsletter will be curated and sent to our targeted audience most engaged with related content. REPORTING Monthly reports track channel visitors and content downloads. Leads can be scored and integrated into your own system based on level of interest and overall engagement with content. PRICE: $8,500 PER MONTH / 6-MONTH MINIMUM Simpler Media Group CMSWire.com 2016 Media Kit 16
Content Syndication - Lead Generation Our flexible content syndication / lead generation programs feature customized landing pages combined with an online and email promotional campaign to drive downloads and registrations. Leads are pre-qualified based upon content interest. You bring the content assets, we do the rest. DIFFERENTIATORS We take a white glove approach to these programs and create a feedback loop with your team so that we can A/B test content assets and refine your program over time to deliver maximum value into your lead funnel and sales pipeline. All standard lead gen programs include geographical and competitor filtering, work email verification and A/B testing of content assets. Data delivery is done weekly via CSV following a human review. Optionally, you can receive real time, direct push to your CRM or MAP and/or real-time email alerts. AVAILABLE FILTERS Geographic (Country or Region) Company Size Job Function Custom Fields TARGETING SEGMENTS Customer / Digital Experience / MarTech Digital Workplace/Collaboration Information Management/GRC CAMPAIGN MINIMUM 250 LEADS PRICING $50+ PER LEAD (Depending on targeting and filters) Simpler Media Group CMSWire.com 2016 Media Kit 17
Premium Lead Generation Our premium lead generation programs strive to create marketing qualified leads that are fed directly into your CRM or Marketing Automation Platform. A custom program is developed on your behalf, including a unique set of signals and nurture pathways. DIFFERENTIATORS We work with you to create a custom, multi-signal customer pathway that we nurture internally to the point of qualification. Once a leads scores to qualified, we deliver the data in real-time to your sales team. Programs cross-market content assets and boost branding on landing pages and emails. Consider this marketing as a service done by those who know their audiences best. PRICE: CASE BY CASE (Contact your account representative) Simpler Media Group CMSWire.com 2016 Media Kit 18
Thought Leadership We will develop and market original content related to our editorial calendar and available for sponsorship. Call for details on the following products: CUSTOM SURVEYS ANALYSIS CMSWire will develop a survey with your input surrounding a topic of interest. The survey will be fielded via email and online promotion. Our team will analyze the results and create a report based on the findings. Sponsor is co-branded on the report and receives full distribution rights. This is a great way to drive thought leadership and is used as a lead generation tactic via an added promotional campaign. E-BOOKS CMSWire will package original content from the site for use in promotion and lead-generation campaigns. E-Books allow users to download information that is categorized and summarized for ongoing use in PDF format. The ebook will be co-branded with the sponsor, along with a one page company overview. E-Books are an economical and effective way to drive thought leadership and generate solid leads! CUSTOM WHITE PAPERS AND CASE STUDIES CMSWire will write and produce market analysis based on your product or technology offering or a customer who has put it to use successfully. Sponsor receives co-branding and distribution rights to the final document. CMSWIRE CUSTOM WEBINARS Our team will produce and moderate a custom webinar focused on an editorial theme. We choose the panelists and create the content. The sponsor receives branding around the event, along with all registrant information for the live event. PRICE: CALL FOR DETAILS Simpler Media Group CMSWire.com 2016 Media Kit 19
2016 Editorial Calendar JAN The Big Flip: What Happens to DX When the Web is Push, Not Pull? Security Questions with the IoT JUL Customer Experience Maturity State of the Digital Workplace: Culture, Tools, Processes FEB Collaborating Without Borders The State of Mobile Engagement / Marketing AUG Building your MarTech / DX Toolkit Procurement Strategies for Success The Power of Customer Advocates MAR Big Data to Smart Data: Strategies that Work SEP To Be Announced Evolution of Work APR The Reach of Marketing Automation into DX Where Your Company Should Be with Digital Transformation OCT To Be Announced MAY Where are we with Predictive Analytics? Bringing AI Into the Workplace NOV To Be Announced JUN Bridging the Online and Offline Experience What's Next for Information Management DEC To Be Announced Simpler Media Group CMSWire.com 2016 Media Kit 20
Next Step Contact Us John Keough +1-800-939-1913 X707 jkeough@simplermedia.com Brice Dunwoodie +1-800-939-1913 X711 bdunwood@simplermedia.com Simpler Media Group CMSWire.com 2016 Media Kit 21