Partner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix

Size: px
Start display at page:

Download "Partner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix"

Transcription

1 Partner Marketing Playbook A guide to integrating the SharedVue platform into your existing marketing mix

2 SharedVue Marketing Playbook foreword In a busy world of managing relationships with customers and vendors, the last thing you have time for is figuring out how a new platform fits into your marketing plan. This Partner Marketing Playbook is a usable guide that integrates SharedVue s syndicated content, , and social media tools into your marketing mix, freeing up more of your time to take care of the day-to-day maintenance of your business. You ll learn exactly what process a customer goes through when they begin searching for the solutions you offer. From initial research to purchase, you ll be able to see how SharedVue helps nurture your contacts into meaningful, personal relationships for engaged sales opportunities. This decreases your time investment in developing content and enabling your teams. By following this step-by-step guide, you can execute smart marketing campaigns designed to help you generate leads for the brands you sell. Inside you ll discover best practices to bring customers into and through your sales pipeline while still catering to your individual vendor offerings. At its core, the SharedVue platform bridges the gap between Vendors and Solution Providers.

3 The Customer Buying Process Understanding how to guide contacts through your story, qualifying them for sales In this section, you ll learn: What steps customers take to find solutions to their technology problems Ways to align your marketing and sales efforts into a pipeline Which activities work best for generating contacts, nurturing leads and turning existing customers back into new sales

4 The Technical Buyers Journey the face of the buyer Before you begin any marketing efforts, it is important to understand the actions B2B technology buyers take as they explore a solution that s right for them. The customer journey takes place in phases, starting with a need, progressing through research and ending with a purchase. During that journey, different types of media play an important role in guiding the customer down the appropriate path. Make sure that you are leveraging the key components in the right sequence to guide customers through your story. Social media, , and direct website traffic are the pieces of any marketing mix with which customers spend the most time.

5 Telling Your Story to Customers building a pipeline Much like a good book, your company has a very special story to tell customers. You want to make sure you guide them through the chapters in the right order so they fully understand how you differ from competitors and why your offerings are the best fit for them. If you re telling the story in a disjointed, unorganized way, your customers will get lost and open a competitor s book. Not everyone you encounter is ready for a dedicated sales effort. Sometimes contacts need to be nurtured before a sales representative should spend time with them. Thus, to effectively market the brands you sell and integrate them with your custom products and solutions, it is important to establish a well-thought-out qualification process for contacts and leads. * On the next page you will see a popular, almost scientific method, for turning unqualified contacts into well-nurtured, sales-ready conversations.

6 Marketing Lead Qualification building a pipeline Pipeline Building Steps Contacts are gathered from social media interactions, lists, sales prospecting, research and referrals, or are self-qualified through inbound efforts. Contacts become qualified marketing leads if they meet certain criteria and then enter the nurturing loop. Once nurtured, some marketing leads become sales prospects if they meet the sales profile. Sales then gives these prospects a capabilities demo. Sales qualified prospects then enter the proposal phase. If sales determines the prospect is not ready, the prospect is demoted back to a marketing qualified lead and is returned to the nurturing phase. If a sales lead passes the proposal phase, it becomes a customer and enters the customer marketing lifecycle.

7 Social Media Aiding you in cultivating a culture of thought leadership and quality customer relationships In this section, you ll learn: How to choose the right content for your social followers Tools to make managing your accounts time efficient How to use SharedVue Social to amplify you social reach

8 Content Sources efficiently managing your curation time Curating content for your social efforts is as easy as reading new articles and educating yourself on topics that align with your company. Ideally, you will be able to identify your go-to sources for content in each of the below categories. It is best to break your content sources down into four main categories: Original Content, Trusted Feeds, Evergreen Content, and Personal Curation. For example, original content comes from your company s own website, blog, or the SharedVue program. Trusted feeds may be industry news or review sites, vendor sources, or related blogs. Evergreen content may be in the form of instructional videos about your products, whitepapers, or case studies. Lastly, personally curated content adds a nice, personal touch to any social program. You may craft original posts or come across a random, relevant article. Use the space below to brainstorm places you can gather content on a regular basis. Original Content Trusted Feeds Personal Curation Evergreen Content

9 Social Media Content Flow mapping your content sources Once you have a good base of sources for your social program, you should think about ways to automate as much of the posting process as possible. There are tons of great tools on the market that will allow you to directly post or queue-up a series of posts to go out over time. In this case, SharedVue Social acts as both a trusted source and posting tool. You are able to take content from all your sources and load them into one central place. You can easily augment your curated content with a feed coming directly from your vendor. You ll end up with a healthy mix of industry, branded, and vendor content that automatically posts to your Twitter and LinkedIn accounts at a regular, pre-determined cadence.

10 Finding Content that Works shareable content There are tons of great types of content available on the internet that can benefit your audiences. Look at other social networks, like the ones below, to find interesting and educational content that makes you look like a thought leader. In addition, you may find sharable content in the personal conversations, shared files, and pictures you come across in your daily life. If it is inspirational, unique, and relevant, you can probably use it in your social mix. Enlightening infographics, educational videos or compelling PDFs are also valuable.

11 SharedVue Social establishing consumer consideration In all stages of the buying journey, decision makers often use social media to narrow their consideration set by finding qualitative, impartial and educational information about the topics and solutions that meet their needs. By adding SharedVue Social to your marketing mix, you ll have access to a library of this type of content from your Vendor(s). Curating valuable information for your followers at this stage of the purchase journey guarantees you ll be in the buyer s consideration set when it comes time to make a purchase. Need Research Review Purchase How to Use SharedVue Social Developing the original social media content your followers want is a big investment. To offset this burden, you can use SharedVue Social to augment your feeds with vendor-provided content that is both educational and engaging for followers, being part of the entire buying journey from need assessment to purchase. Simply connect your social profiles and select the content that s right for your followers Select content curated from high-value sources that engages your followers. Cultivate meaningful relationships between key members of your organization and followers.

12 SharedVue Social establishing consumer consideration

13 Marketing Nurturing engaged contacts into sales-ready leads with targeted, timely messaging In this section, you ll learn: How to gather contacts for an campaign or newsletter Tools to make managing your accounts time efficient How to use your Vendors SharedVue library to easily nurture contacts

14 How Marketing Works workflow SharedVue s marketing tool helps you narrow a broad spectrum of contacts into a targeted group of sales prospects and leads in four ways: Promotions, Events, Lead Generation, and Newsletters. Using marketing will help you understand prospects needs based on their opens and clicks. By pre-qualifying contacts with BANT s, you are able to understand how contacts should be prioritized for sales follow-up, freeing up time to focus on current deals while automatically nurturing new contacts. Budget Authority Need Timeline How to use SharedVue Marketing Not every contact is a lead, and narrowing a broad contact-base down to the right people to call is important for sales-enablement. SharedVue s tool is built to help you discover the key data points (BANT) that qualify contacts as leads. To effectively use SharedVue Marketing you should spend time getting to know your contacts: 1. Select content curated from high-value sources that engages your followers. 2. Cultivate meaningful relationships between key members of your organization and followers.

15 How Marketing Works workflow

16 Content Syndication Providing contacts, customers and leads with branded information to drive sales In this section, you ll learn: What content works best on your website for closing deals Why you should integrate compelling content for the brands you sell on your site How to integrate SharedVue Content Syndication for maximum impact

17 Content Syndication aiding purchasing decisions SharedVue Content Syndication allows you to automate the maintenance of your website and spend your time where it is needed most closing sales. Adding content syndication to your marketing mix aids the buyer in the decision-making phase of the buying cycle. You become the authority because of the breadth and depth of content visitors find on your site. Content syndication is best paired with other marketing activities like social media and marketing. Attention Interest Desire Action How to use SharedVue Content Syndication Placing syndicated content on your website allows visitors to research solutions to their needs using a broad spectrum of valuable content. Having Vendor provided information keeps visitors on your website, increasing the likelihood of purchase. With SharedVue Content Syndication, you should: Place the content in a visible spot to help organic visitors find what they need quickly. Drive prospects to valuable content and assets using other tactics like SharedVue Social and Marketing.

18 How Content Syndication Works workflow

19 Contact us to find out how you can take advantage of the SharedVue platform FREE OF CHARGE

Targeting. 5 Tenets. of Modern Marketing

Targeting. 5 Tenets. of Modern Marketing 5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

HOW CONTENT MARKETING FILLS THE SALES FUNNEL

HOW CONTENT MARKETING FILLS THE SALES FUNNEL HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

Content Marketing Integration Workbook

Content Marketing Integration Workbook Content Marketing Integration Workbook 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Introduction Like the Molière character who is delighted to learn he has

More information

BASIC LEAD NURTURE SEGMENTATIONS

BASIC LEAD NURTURE SEGMENTATIONS BASIC LEAD NURTURE SEGMENTATIONS WHY DO YOU NEED SEGMENTATION? Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success particularly

More information

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.) Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead.

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead. Master s Series Nurturing Basics Engaged Marketing Qualified Sales Accepted Anonymous Sales Qualified s Closed Nurturing Campaigns L E A D N U R T U R I N G The Net-Results Master s Series started as an

More information

How to Make a Smashing B2B Content Marketing Plan

How to Make a Smashing B2B Content Marketing Plan Marketing Automation How to Make a Smashing B2B Content Marketing Plan. Table of Contents Content Marketing - an Integral Part of Inbound Marketing Build a Content Marketing Plan - Set Your Company Goals

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Building an Effective Approach

Building an Effective Approach White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset

More information

The Age of the Customer: Focus on Retention

The Age of the Customer: Focus on Retention The Age of the Customer: Focus on Retention A 5% increase in customer retention can boost profitability 75%. Does your customer loyalty make the grade? CONTENTS Customer Lifecycle 101: Roadmap to Customer

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

Buyer s Guide: Evaluating Content Marketing Solutions

Buyer s Guide: Evaluating Content Marketing Solutions Buyer s Guide: Evaluating Content Marketing Solutions Evaluating Content Marketing Solutions 2 Executive Summary Across industries, companies are looking for smarter ways to attract and engage customers

More information

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one

More information

Should You Lock Marketing Content Behind Forms? White Paper

Should You Lock Marketing Content Behind Forms? White Paper Should You Lock Marketing Content Behind Forms? White Paper Executive Overview It s estimated that 91% of B2B marketers are using content marketing, and they now spend 33%1 of their marketing budgets on

More information

B2B Content Marketing 101. WIFM: What s in it For Me

B2B Content Marketing 101. WIFM: What s in it For Me B2B Content Marketing 101 WIFM: What s in it For Me 78% of CMOs think custom content is the future of marketing. (Hanley Wood Business Media) out 8 10 of CMOs believe custom content should be an integral

More information

Attention is a Currency. We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.

Attention is a Currency. We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Attention is a Currency We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Table of Contents 1 5 6 7 8 15 16 20 21 23 24 28 29 30-31 32

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation 1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology

More information

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery & The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

CONTENT MARKETING Planning Template

CONTENT MARKETING Planning Template 2015 CONTENT MARKETING Planning Template 2015 CONTENT MARKETING PLANNING TEMPLATE Why You Need a Content Marketing Plan The adoption rate of inbound marketing has risen dramatically in 2014. The numbers

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com The Top 10 Tricks for Sales Lead Generation April 4, 2013 Ruth P. Stevens www.ruthstevens.com Everyone hates cold calling The sales function is your single most constrained resource. You can triple sales

More information

Marketer s Guide to Prioritizing Leads. Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers

Marketer s Guide to Prioritizing Leads. Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers Marketer s Guide to Prioritizing Leads Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers The deal in the haystack To be honest, the leads are

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC) Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

LEAD GENERATION. A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act.

LEAD GENERATION. A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act. LEAD GENERATION LEAD GENERATION A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act. When most professional services executives think

More information

How To Create A Successful B2B Marketing

How To Create A Successful B2B Marketing Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing

More information

MARKETING AUTOMATION PLAYBOOK 2014

MARKETING AUTOMATION PLAYBOOK 2014 MARKETING AUTOMATION PLAYBOOK 2014 Nestor Galina, 2009 Madison Logic. 2014 EXECUTIVE SUMMARY Marketing Automation has gotten a lot of recognition lately and for the right reasons. Marketers should be asking

More information

How to Implement Smart Lead Scoring

How to Implement Smart Lead Scoring How to Implement Smart Lead Scoring Jessica Meher Head of Enterprise Marketing HubSpot #INBOUND13 JESSICA MEHER @jessicameher Download today s slides at hubspot.com/leadscoring "There aren't enough leads

More information

Digital content is emerging as the newest strategic

Digital content is emerging as the newest strategic For Building the B2B Sales Pipeline One of the biggest challenges facing B2B organizations is how to efficiently scale digital content production to reach and engage prospective new buyers. Savvy marketing

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

Coaching your inside sales team to improve online lead conversion

Coaching your inside sales team to improve online lead conversion Coaching your inside sales team to improve online lead conversion Five essential tips to help them get better results As a marketer, you do the best you can to cultivate and prioritize leads so they are

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

How to Attract Attention to Your Brand

How to Attract Attention to Your Brand How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

DIGITAL DEMAND GENERATION

DIGITAL DEMAND GENERATION THE MARKETER'S GUIDE TO DIGITAL DEMAND GENERATION A How-to Guide for Creating an Effective Inbound Marketing Campaign to Create Leads & Drive Sales TABLE OF CONTENTS INTRODUCTION...... 3 CHAPTER 1: Characteristics

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION? wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need

More information

LEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS

LEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS LEAD NURTURING 5& 10 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS According to a report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation Chapter 2: Lead Generation - overview Introduction...3 The Modern Marketer...4 Lead Generation basics...5 Modern Marketing

More information

Guide to Buyer Personas

Guide to Buyer Personas Guide to Buyer Personas A primer on creating and using buyer personas. http://breakoutroom.co Breakout Room Contents 3 7 11 What are buyer personas? How to create buyer personas Incorporating buyer personas

More information

GUIDE MARKETER S 5 STEPS TO A RESULTS-DRIVEN B2B MOBILE MARKETING STRATEGY. 5 Steps to a Results-Driven B2B Mobile Marketing Strategy

GUIDE MARKETER S 5 STEPS TO A RESULTS-DRIVEN B2B MOBILE MARKETING STRATEGY. 5 Steps to a Results-Driven B2B Mobile Marketing Strategy MARKETER S GUIDE 5 STEPS TO A RESULTS-DRIVEN B2B MOBILE MARKETING STRATEGY 1 All contents copyright 2016 KEO Marketing Inc. Learn More at KEOMARKETING.com Creating and executing a mobile marketing strategy

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

THE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA. July 2013

THE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA. July 2013 THE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA July 2013 +MEET OUR TEAM Tansley Stearns @tansleys Patrick Rooney @patrick1rooney FILENE S APPROACH THINK. DO. CHANGE. TODAY S AGENDA +1 +2 +3 +4 +5

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Best Practices for Creating a Content Marketing Strategy

Best Practices for Creating a Content Marketing Strategy & Best Practices for Creating a Content Marketing Strategy i Best Practices for Creating a Content Marketing Strategy Executive Summary Whether it s a targeted campaign or comprehensive program, you need

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Lead Generation Specialists

Lead Generation Specialists Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites

More information

10 Tips For Lead Management

10 Tips For Lead Management 10 Tips For Lead Management Demand Generation Software Buyers Kit Ten Tips For Best Practice Lead Managment Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Engagement: Measuring the Impact of Social Media

Engagement: Measuring the Impact of Social Media Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates

More information

The Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com

The Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com The Ultimate Guide to Content Marketing ROI 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Uniting a Brand's Left and Right Brain Content marketing is a discipline where art meets science.

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Lead Management. Guide

Lead Management. Guide Lead Management Guide OVERVIEW This document examines the importance of strategy, assets and technology when considering a Lead Management process. The document provides background, points for discovery,

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A

More information

Click to Lead:: The Website Challenge

Click to Lead:: The Website Challenge Click to Lead:: The Website Challenge How to Reach Business Software Buyers and Convert Them to Sales-Ready Leads Michael Ortner ortner@capterra.com www.capterra.com Please feel free to post a link to

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

The B2B Marketers Perfect Pairing

The B2B Marketers Perfect Pairing The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics

More information

The Buyer 2.0 Content Strategy Checklist

The Buyer 2.0 Content Strategy Checklist The Buyer 2.0 Content Strategy Checklist Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the decision-making process,

More information

Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

More information

White Paper. Blind Date to White Wedding Best Practices in Lead Nurturing

White Paper. Blind Date to White Wedding Best Practices in Lead Nurturing White Paper Blind Date to White Wedding Best Practices in Lead Nurturing Blind Date to White Wedding: Best Practices in Lead Nurturing No one enjoys blind dates. Whether you re introduced by friends, the

More information

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,

More information

TURN VISITORS INTO LEADS

TURN VISITORS INTO LEADS TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1 Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

Lead Nurturing. Chloe 04/25/2014

Lead Nurturing. Chloe 04/25/2014 Lead Chloe 04/25/2014 Questions From blind date to white wedding From leads to sales Define leads I. What is Lead? II. Lead Lead nurturing the process of building relationships with qualified prospects

More information