Reach Consumers on the World s Largest Retailer Walmart.com 2011 Digital Media Kit
Walmart.com Offers Unparalleled Traffic and Engagement WALMART.COM REACHES: Over 34 million monthly unique visitors 1 1 in 3 moms on the Internet 2 25 million primary grocery shoppers 3 WALMART.COM VISITORS ARE ENGAGED: Over 708 million monthly page views 1 Over 80 million monthly visits 1 Gender Men 42% Women 58% Age 2 11 12 17 18 24 25 34 35 44 45 54 55 64 65+ 2% 6% 15% 22% 23% 18% 9% 5% Median Age: 35.8 Annual Household Income <$15K 11% $15K $24.9K 7% $25K $39.9K 16% $40K $59.9K 24% $60K $74.9K 10% $75K $99.9K 13% $100K+ 20% Median H/H Income: $54.1K Household Size (Persons) 1 2 29% 3 4 49% 5+ 22% Source: comscore, MediaMetrix, Dec 2010 Walmart is the largest retailer in the world4 1 in 3 searched for consumer electronics information online in the last 6 months 3 48 million unique visitors visited Walmart.com in December 2010, which is equivalent to 15% of the U.S. population 2 DID YOU KNOW? 17.5 million Walmart.com visitors purchased apparel online in the last 30 days 3 Americans spend over $40 million at Walmart every hour of every day 5 Walmart.com visitors 1 in 2 also shopped in-store 3 Sources: 1 comscore, MediaMetrix, 2010 12-mo avg; 2 comscore, MediaMetrix, Dec 2010, 3 comscore, PlanMetrix, Nov 2010, 4 Global Powers of Retailing, Deloitte & Touche; 5 Walmart Corporate Facts *excluded 11.5% of total sales allocated to Sam s Club
Reach, Target and Engage the Consumers While They Are in the Shopping Mindset! Target Your Audience Engage Key Consumers Promote Your Brand Contextual Targeting Affinity Targeting Multi-level Geo-targeting Psychographic Targeting Search Term Targeting Site Activity Targeting Technographic Targeting Reach/Frequency Capping Day/Day-Parting Campaigns A/B Split Testing Content Integration Discounts & Coupons* Interactive Applications Interactive Quizzes, Polls & Games Social Media, Mobile Tips & Tools Trial & Sample Programs Unique Brand Experiences Videos edemos Launch New Products Highlight Multiple Products Drive Brand Awareness Offer Seasonal Solutions Feature Coupons* Promote In-Store Events Showcase Featured Rollbacks Target Consumers in Centers & Departments Bring Samples into Households Seasonal Opportunities ** JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Valentine s Day Earth Mth/Green Living 4th of July Game Time: Football (Food & Recipes) Healthy Living (Diet & Fitness) Spring Allergy Off to College Diabetes Awareness Month Cold & Flu Treatment Spring Cleaning American Summer: Grilling & Ice Cream Halloween Cold & Flu Prevention Healthy Eating Heart Health Game Time: Big Game Healthy Eating Sun Safety Breast Cancer Awareness Holiday Cleaning & Decorating Tax Center Summer Travel/Outdoor Fun Fall Cleaning Holiday Entertaining Easter Back to School Healthy Eating Holiday Food Dads & Grads Fall Allergy Spring Lawn & Garden Mother s Day **Subject to change. In Stores Now New In Stores Free Samples & Coupons* Free Events Year-Round Opportunities Idea Centers Beauty Food & Recipe Center Health & Wellness Center Auto Care Home & Family Celebrations Baby & Me Pets Center Sustainability Departments Electronics & Office Movies, Music & Books Home, Furniture & Outdoor Apparel, Shoes & Jewelry Baby & Kids Toys & Video Games Sports & Fitness Auto & Home Improvement Photo Crafts & Party Supplies Pharmacy, Health & Beauty Grocery & Pets *Must be manufacturer coupons.
Engage, Inform and Influence Your Consumers From Awareness to Selection SUPER POV (FOR PARTNERS ONLY) LOCKOUT, SYNC OR PLAY VIDEO Media Capabilities IAB Standard Ad Units Animated/Interactive Banners In-Banner Streaming Videos Expandable Ads Brand Showcases/Microsites CRM: Non-Sample & Sample Programs Printable Coupon Download* Custom Super POVs Walmart Wire Email Banner Competitive CPMs Ad Serving EXPANDABLE ADS & RICH MEDIA BANNERS VIDEO SPONSORSHIP IN IDEA CENTER Media Packages Individual (Ad-Hoc) Programs Annual Programs Homepage Lockouts Category/Department Lockouts COUPON PAGE* Sub-Category Lockouts CATEGORY LOCKOUTS Strategic Media Placements Homepage Department Pages Product Pages Store Finder & Store Detail Custom Brand Pages SOCIAL & MOBILE INTEGRATION Seasonal Showcases Contextual Centers Email Banner Ads *Must be manufacturer coupons.
Advertise your brands with: REACH AND ENGAGE SHOPPERS THROUGH: Powerful Media Options Including: IAB Standard Ad Units Geo / Behavioral / Re-targeting 3rd Party Tagging Creative Optimization Ad Serving Rich Media / Video Contact Us to Plan Your 2011 Digital Retail Media Campaigns. Brian Quinn 212.984.1004 bquinn@triadretail.com Bernadette Van Osdal 813.217.0448 bvanosdal@triadretail.com Media Buy Plus-Ups: Online Sampling Programs Content Sponsorships / Custom Integration Sweepstakes and Contest Promotions Social Media Linkages Mobile Media Linkages Click Within Microsites on Retailer s site REACH YOUR TARGET AUDIENCE: CEO Mom Tech-Enthusiast Business Sophisticate Sports Fanatic The Gamer And More