2013 Holiday Marketing Calendar

Transcription

1 2013 Holiday Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps this season. OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY Gather all of your contacts from all sources. Continue to gather and expand your lists. Continue to gather and expand your lists. Continue to gather and expand your lists. Continue to gather and expand your lists. Outlook, Shopping cart Business cards Forms Add an HTML sign up form to your website. Review data from your HTML sign up form. Add to multiple pages or reposition on your website. Attend Nov 6 th Webinar on How to Generate Holiday Revenue Attend Dec 4 th webinar on Campaigner Reporting Review your contact attributes and begin creating segments for your campaigns. Produce content that will target each of the segments you have built. Modify your segments based on October Open/ Click learnings. Produce content that will target each of the segments you have built. Modify your segments based on November Open/ Click learnings. Produce content that will target each of the segments you have built. Modify your segments based on December Open/ Click learnings. Produce content that will target each of the segments you have built. Modify your segments based on January Open/ Click learnings. Prepare a Holiday campaign plan or timeline. Offers/Deals Free shipping How many campaigns you will send Best time of day to send your campaign Send a few PRE-Black Friday sale s to let people preview what you ll be offering and encourage that they share it. Follow with another to be sent on Thanksgiving/ Black Friday. Send an promoting sales on items that are selling well and items that you want to sell more of. Plan 3-5 mailings to each segment depending on your audience. Create s that pull your customers in and keep them engaged. Send an promoting post-holiday sales items, overstock, or leverage best-selling items. Begin planning and sending campaigns for Valentine s Day. Think about special offers, coupons, etc., that you could offer your customers.

2 OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY Send a PRE-HOLIDAY sales to engage early Holiday shoppers. Leverage social sharing within Campaigner to encourage your contacts to share your with their friends. Leverage social sharing within Campaigner to encourage your contacts to share your with their friends. Leverage social sharing within Campaigner to encourage your contacts to share your with their friends. Leverage social sharing within Campaigner to encourage your contacts to share your with their friends. Post your campaign URL on all your social media channels to share with your followers. Post your campaign URL on all your social media channels to share with your followers. Post your campaign URL on all your social media channels to share with your followers. Post your campaign URL on all your social media channels to share with your followers. Improve your template to better represent your brand identity and spice it up with holiday themes. Keep mobile devices in mind. Monitor your open and click rates to determine if your subjects and content were relevant. Ex: Multi prods, which got clicked, Keep/replace accordingly If shipping is required, inform your customers when the last dates for standard and overnight shipping opportunities end. Monitor your open and click rates to determine if your subjects and content were relevant. Ex: Multi prods, which got clicked, Keep/replace accordingly Monitor your open and click rates to determine if your subjects and content were relevant. Ex: Multi prods, which got clicked, Keep/replace accordingly Look back at any historic Holiday campaign metrics to POSSIBLY give yourself a starting point of what worked and what didn t. Monitor your open and click rates to determine if your subjects and content were relevant. Ex: Multi prods, which got clicked, Keep/replace accordingly All rights reserved. Campaigner is a registered trademark of j2 Global Canada, Inc.

3 TM 10 HOLIDAY MARKETING TIPS The holidays are quickly approaching, and we know busy business owners like you are working hard to make the most of it. Simply putting together an marketing campaign offers a practical, affordable solution that can yield good results. We ve put together some of our favorite holiday tips that will guide you through developing and sending an effective holiday marketing campaign.

4 TM Put Yourself in Santa s Shoes - Develop a Targeted Approach Take a step back and first think through what you would like to accomplish this holiday season. The best way to do this is to see things through your customers eyes - what s on their list for Santa to place under the tree this year? For instance. Do your customers generally want the latest must have items? If that s the case, in your marketing campaign you can remind them of this year s hot holiday items that need to be purchased early before inventory runs out. Would they want coupons, special offers or promotions? Or would they rather receive a newsletter that has valuable info and gift-giving ideas for co-workers or friends? Keep the ideas and promotions fresh to keep your shoppers reading - and buying. Take Out the Box of Ornaments and Show Them Off Dust off the Decor - Spruce up your template with snowflakes, red-nosed reindeer or candy canes! Once you re comfortable with adding images to your campaigns, be careful not to over-do it. You don t want your to appear cluttered or disjointed. Add a festive graphic and a few photos of popular gift items or a discount coupon, making sure whatever you choose is hyperlinked to your website, which will give your readers easy access to your items.

5 TM You re Special Offering deals exclusively to your mailing list over the holidays will make your customers feel like they are a part of a special member list. Offer free holiday shipping, a discount, or even a coupon towards their next purchase. Offering your loyal customers something your competitors are not can definitely have a positive effect on your business. The smallest offer can entice your customers to buy from you and keep coming back. Design a Festive Holiday Landing Page Getting customers to make a purchase is your true goal. Website landing pages should be designed to encourage a sale, and must make it very easy for the customer to complete their purchase. Just like your s, landing pages should be direct and focus on the product linked from the . Happy Holidays Be Social It s important to engage customers through all of your social media channels, including Pinterest. It s been said that Pinterest is proven to drive online sales. You can create holiday boards to promote your products. You should also post your campaign URL on all your social media channels to share with your followers.

6 TM We Miss You! Create a We miss you campaign to pull in old customers who haven t purchased from you in awhile. This type of campaign is a great way to re-engage customers who have been hanging on by a tread. Pull them back onto the sleigh by offering them something special if they continue to purchase from you. Get Personal Your campaign has to differentiate your company from every other company sending out holiday s. Start by keeping your s positive it s the holiday season! Connect with customers by including personal touches. Tell them how you are celebrating as a company or send them a picture of your holiday party. You should also include some personalization by adding a merge field; nothing warms a customer s heart more than seeing an that says Dear Joshua, or Merry Christmas Alexis. Grow Your Lists The holidays are the best time of the year to increase your mailing list; more people are visiting your website for their holiday shopping. Create a beautiful holiday sign up form and have it placed on your homepage or include one on the check-out page. This will provide your visitors the opportunity to register to receive mailings from you! It s a great way to build your contact list! Join our Newsletter!

7 TM Santa Segments His Lists and so Should You Take some time to look at your marketing reports. You have collected valuable information about your subscribers and can use it to segment your lists. For the contacts that opened or clicked a link in one of your s, make them a priority, as they represent your most engaged subscribers. You may want to offer special deals or incentives to shop with you in Transform January White Sales into Green Customers have come to expect all-year-round deals and promotions. Don t shut down your holiday program when you take down your festive lighting. To everyone who bought something from you over the last two months, send them a thank-you note that includes a discount coupon or promotional code. You should still wish people who didn t buy a happy New Year and let them know about your January specials. January SALE Campaigner marketing gives beginners the simplicity they need to start sending s today, and online professionals the robust features they need to automate and segment their strategic drip marketing campaigns. Ready to try Campaigner? Take a free trial today! CPDS All rights reserved. Campaigner is a registered trademark of j2 Global Canada, Inc.

8 14 Ways to Increase Holiday Revenue with Marketing

9 Welcome! Wendy Griffin Marketing Coordinator Campaigner Marketing Reach out to us! Facebook - /Campaigner Twitter

10 Holiday Agenda Intro Interesting statistics minutes min Q & A session At the end of webinar you will receive: A copy of the slides & recording Two holiday freebies to help your marketing planning

11 Questions Use your CHAT window in GoToMeeting to share any questions or comments anytime during this presentation

12

13 Holiday statistics

14 Holiday statistics is the top holiday marketing channel for 55 % of brands.

15 Holiday statistics 40 percent of consumers begin shopping before Halloween.

16 Holiday statistics 41.6% of consumers have indicated that sales or price discounts are most important in their decision-making processes

17 Holiday statistics 57.7 percent of shoppers say they d like to receive a gift card this holiday season.

18 Put Yourself in Santa s Shoes

19 #1 Put Yourself in Santa s Shoes Develop a Targeted Approach Take a step back and first think through what you would like to accomplish this holiday season. The best way to do this is to see things through your customers eyes - what s on their list for Santa to place under the tree this year?

20 #1 Put Yourself in Santa s Shoes Develop a Targeted Approach Do your customers generally want the latest must have items?

21 #1 Put Yourself in Santa s Shoes Develop a Targeted Approach Would they want coupons, special offers or promotions?

22 #2 Start Early

23 #2 Start Early Promote though the month of November.

24 #3 Design a Festive Holiday Landing Page

25 #3 Design a Festive Holiday Landing Page Getting customers to make a purchase is your true goal.

26 #3 Design a Festive Holiday Landing Page

27 #4 Keep it Fresh

28 #4 Keep it Fresh Plan multi-day campaigns Campaign 1 9am Campaign 2 1pm

29 #4 Keep it Fresh Plan multi-day campaigns Campaign 3 3pm Campaign 4 7pm

30 #4 Keep it Fresh 24 or 48 hour deals

31 #4 Keep it Fresh Invest time into your creative

32 #4 Keep it Fresh Examples

33 #4 Keep it Fresh Vary your subject lines Merry Christmas from our team to yours! Last minute savings on gifts Buy yourself some holiday cheer Spread some job with {Your product/service} Celebrate with 50% off {Your product/service} Our favorite things from 2013 Send some job on free shipping day Top 12 last minute gift ideas Give Santa a break with overnight shipping till XX/XX/XXXX Stock your stockings with savings Our best blog post of 2013

34 #5 Santa Segments His Lists and so Should You

35 #5 Santa Segments His Lists and so Should You Take some time to look at your marketing reports.

36 #6 Maximize the footer

37 #6 Maximize the footer You can ask your design team to create variations based on the major expirations: Last Day for Standard Shipping Last Day for Priority Shipping Last Day for Overnight Shipping Online Gift Cards

38 #7 We Miss You!

39 #7 We miss you campaign examples

40 #8 Run a 12 Days of Christmas Promo

41 #8 Run a 12 Days of Christmas Promo On the first day of Christmas my true love gave to me, a partridge in a pear tree Ideas: 12 days of give-aways 12 days of promos 12 days of tips or tricks 12 days of free downloads 12 days of holiday recipes Etc.

42 #9 Create Gift Guides

43 #9 Create Gift Guides

44 #9 Create Gift Guides

45 #10 Pay it forward!

46 #10 Pay it forward! Announce that for every purchase of $100 (or whatever dollar amount you like), you'll donate 5% to a charity.

47 #11 Reward your customers

48 #11 Reward your customers Reward your subscribers and encourage loyalty at the same time! $20 off your next purchase Free $50 gift card Free shipping on your next 3 purchases Free gift with next purchase 2 free months of service $20 off your service in December Free t-shirt when you sign up Thanks for being you! $100 gift card 5 free sessions

49 #12 Go mobile

50 #12 Go mobile

51 #13 Create a countdown

52 #13 Create a countdown Use a countdown clock to unveil a new product.

53 #14 Transform January White Sales into Green

54 #14 Transform January White Sales into Green Customers have come to expect all-year-round deals and promotions. Don t shut down your holiday program when you take down your festive lighting.

55 Quick RECAP 1. Develop a targeted approach 2. Promote though the month of November 3. Design a festive holiday landing page 4. Keep it fresh 5. Segment your contact lists 6. Maximize your footer 7. Develop we miss you campaigns 8. Run a 12 days of Christmas promo 9. Create gift guides 10. Pay it forward 11. Reward your customers 12. Go mobile 13. Create a countdown 14. Transform January white sales into green

56 Holiday Freebies!

57 Any Questions?

58 How can we help? Not a Campaigner user? SIGN UP for free! If you ARE a Campaigner user. Call us! Watch online tutorials via the Resource Center One of the big guys? Contact our knowledgeable sales guys! [email protected]

59 Thank You If you have comments or questions about this session, feel free to us at