Position description Digital Communications Specialist About Redkite Redkite is a leading national charity which provides essential support to children, teenagers and young adults (up to 24 years), and their families, through the difficult cancer journey. Redkite s purpose: To provide essential support to children, teenagers and young adults with cancer to ensure the best possible quality of life for them and their family now and into the future Our promise to children, young people and families: You are not alone with cancer. We will listen, respect and respond to you and your family with essential support from hospital to home. Redkite s services: Redkite provides information, counselling, financial assistance and education and career support. We are available from the moment of diagnosis, throughout treatment and beyond. Our services recognise the importance of hope, stability and dignity and we acknowledge the strengths, commitments and values that people bring with them into the cancer experience. We believe the best way to support a child or young person is to support their whole family and that all families across Australia should have equal access to support no matter where they are located. Reports to: Location: Status: Direct Reports: Head of Marketing Sydney full-time None Primary purpose The Digital Communications Specialist is responsible for managing Redkite s website, digital communications, social media engagement and digital marketing. This role ensures a unified Redkite voice is used across all digital content and drives greater engagement with Redkite s key stakeholders. Page 1 of 5
Position key result areas: Website management Oversee the ongoing development of targeted website content to ensure brand consistency, SEO performance and strong conversion rates. Manage website content with a particular focus on corporate/brand and latest news, developing targeted and engaging content that carries Redkite s warm, professional and sensitive voice. Work with the fundraising team to review, refresh and maintain website content related to supporting Redkite. Provide advice and support to the Redkite Services Marketing and Communications Coordinator on the structure of new content for families and professionals accessing support resources and information on Redkite s support services. Mentor and guide Marcomms team members on creating consistent and effective web content. Manage structural and navigation improvements. Manage website performance and issues, vendors and domain name registrations. Oversee the roll-out of updated website copy and visuals following the completion of a Redkite brand review to achieve a unified voice, look and feel across the website. Digital development input Project manage the Marketing and Communications Working Group as a key participant in Redkite s Digitisation project playing a critical role in Redkite s future in the digital space and scoping any associated projects. Provide ongoing advice and guidance on digital trends and best practice. Social media management Develop and implement a social media strategy designed to grow and engage Redkite s social media communities. Manage Redkite s social media presence across platforms including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Youtube and Google+. Represent Redkite and sensitively engage with both Redkite supporters and families accessing Redkite s support services across social media. Work with Fundraising and Support Teams to ensure events, supporters and families who access our services are appropriately engaged with. Update and maintain Redkite s social media policies and embed them across the organisation through mentoring and training. Page 2 of 5
Digital marketing and communications training, mentoring and execution Empower Redkite team members to develop exceptional EDMs by providing training, advice and mentoring. Provide advice and training on best-practice email communications techniques, empowering staff members to build effective emails. Undertake analysis and implement or guide improvements to develop Redkite s EDM performance. Undertake or oversee the review and editing of fundraising emails, providing support and advice to broader marketing team as required. Manage external agencies assisting with SEO, Google Adwords grant optimisation, digital media agency etc. Provide hands-on editing and building support where required. Improve the performance of Redkite s Google Adwords by providing guidance and mentoring the Communications & Marketing Assistant, ensuring more families on the cancer journey and supporters visit our website. Manage video production Manage the development of videos working with the broader Marketing and Communications team from concept through to production of compelling content. Edit and create clips in-house using i-movie as required for fundraising events, donor engagement and website content. Manage external providers where required to deliver high-quality and to deadline content. Mentor and train team members on video editing and production. Brand custodian and Marcomms team representative Champion the development of strategic, on brand and effective communications across Redkite. Support other communications priorities as required. Help all Redkite team members be confident brand guardians by providing consistent advice on voice, language and visual identity. Champion the development of creative, innovative and professional communications from strategy and concept through to execution. Participate in internal and external meetings and representing Redkite at events and meetings, with the understanding that some of these may occur outside normal work hours. Ensure all content complies with the relevant charitable fundraising guidelines and other legislation linked to the sector. Provide adhoc support to the Marketing and Communications team as required (this may include non-digital communications tasks). Page 3 of 5
Organisational key result areas: Values, culture and leadership Best practice and governance Risk management Adaptability and initiative Data management Team work Consistently displays and demonstrates Redkite s values Promotes a positive and supportive working environment Models optimistic and resilient behaviour Acts in accordance with Redkite s organisational policies, procedures and relevant legislative requirements Takes responsibility for ongoing learning and development to ensure adherence to relevant professional and legislative requirements Takes reasonable care for the health and safety of themselves and others Reports any hazards and incidents observed in the work place or at external venues/functions Proactively ensures a safe operating environment by adhering to all OH&S requirements Shows resilience in adapting to changing circumstance Responds positively and accommodates changes to internal process and policy Suggests ways to create better systems, processes and service delivery Embraces change positively and encourages same in others Uses and/or fosters innovative thinking about ways to achieve individual and organisational goals Ensures proper documentation is kept and filed in a timely and efficient manner Ensures data is captured completely, accurately and is up to date for all relevant systems Works collaboratively with others Consultative and flexible when working with others Supportive of other team members, particularly in busy periods Understanding an willingness to go above and beyond and to represent Redkite as an integral member of the team as required Page 4 of 5
Key competencies and experience: Qualifications and training Tertiary qualifications in marketing, writing, communications, digital marketing or a related field or over 3 years experience in driving and managing high-level digital communications to achieve strategic goals. Tertiary qualifications and/or training in writing a big advantage. Experience and knowledge Proven ability to think strategically and create engaging and compelling social media and digital communications. Exceptional online writing, editing and proofreading skills. Web management experience including web structure and content and ability to manage external suppliers. Experience managing social media platforms with proven ability to engage communities and represent organisations professionally and responsibly. Experience using SEO and SEM to improve web visits and user experiences. Proven success implementing best-practice email marketing techniques. Demonstrated success working with diverse range of internal stakeholders and ability to provide internal training, coaching and mentoring to empower team members to produce on-brand, quality communications. Demonstrated ability to manage multiple projects with shifting and short deadlines. Video editing experience preferably in imovie or ability and passion to learn to create compelling video content. Proficient in Photoshop. Proficient with HTML and CSS Knowledge of or experience in the following will be viewed favourably Experience redeveloping websites Experience in apps and mobile-friendly web development InDesign skills Experience developing and maintaining internal social media policies and guidelines. Experience or interest in digital fundraising. Project management experience. Personal attributes A team player with excellent negotiation skills. Highly motivated, positive and solutions focused and has a can-do attitude. Passionate about Redkite s work. Passionate about the digital space. Able to create sensitive communication pieces appropriate for families, donors and other diverse audiences. A strategic thinker and worker. Creative and innovative. Known for having an excellent eye for detail. Inspired to constantly grow and share knowledge with team. Willing to represent Redkite at events as an integral member of the team as required sometimes after normal work hours. Has a current driver s license. Page 5 of 5