Chicago, IL #3 DMA Reach 3.1 million consumers with Chicago Tribune The Chicago Tribune is the #1 newspaper and #1 news & information website in market RedEye is the #1 daily commuter paper in market PRINT DIGITAL Quick Read: RedEye Mon-Tues: 150,000 Wed-Fri: 200,000 chicagotribune.com UVs: 11.3MM/ 6 month average PVs: 82.8 MM/ 6 month average touch.chicagotribune.com UVs: 5.7MM/ 6 month average PVs: 35.9 MM/ 6 month average Newspaper: Chicago Tribune Circulation Daily: 438,935 Sunday: 789,917 Audience Daily: 1,069,117; Sunday: 1,956,592 Hispanic: Hoy, Fin de Semana Mon-Thurs: 72,500 Friday: 100,000 Weekend: 389,600 chicagonow.com redeyechicago.com Magazine: Chicago Tribune Magazine Sunday: 789,917 (distributed in newspaper) Magazine: Chicago Magazine Monthly: 150,000 chicago.metromix.com Mobile apps are also available for ipad, iphone, Android and Blackberry platforms. EVENTS vivelohoy.com 78+ annual events Over 180,000 attendees Source: AAM Snapshot, March 2014 ; comscore Nov 2013 April 2014; Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1; Tribune Circulation Department
The Dominant Voice of the Chicago DMA 1,069,117 Daily Readership 202,143 162,685 143,074 Chicago Tribune Wall Street Journal USA Today NY Times Extend Your Reach with chicagotribune.com Chicago Tribune Print Version Exclusive Readers 1,714,064 Print & Online Shared Audience 447,842 Total Audience 2,588,793 Market Coverage 35.2 % chicagotribune.com Exclusive Online Visitors 426,887 Source: Scarborough 2014 Release 1. Note: Newspaper Audience = Chicago Tribune average daily or average Sunday; Website Audience = visited chicagotribune.com in past 7 days. Chicago DMA
Market Profile: #3 DMA in America 9.7 million people Population 18+ 7,350,363 Median Age 45.7 Median HHI $62,544 College Education 60% Employed 63% Own Home 65% Demographics: Chicago Tribune Profile: Daily/Sunday % Composition % Coverage Index Male/Female 50/50 30 /29 103/97 College Educated 71 35 118 Own Their Home 74 34 115 HHI $100K+ 32 35 119 Professional/Managerial 31 32 110 Median HHI $69,218; Median Age 52.5 chicagotribune.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index Male/Female 59/41 15/10 122/79 College Educated 85 17 141 Own Their Home 67 12 103 HHI $100K+ 44 20 164 Professional/Managerial 49 21 172 Median HHI $90,630; Median Age 40.1 Sources: 2014 Scarborough Rel. 1; 2014 Claritas
Content and Media Opportunities SU MO TU WE TH FR SA Main News Business * Sports Travel Arts & Entertain. * Real Estate Rides Life+Style Good Eating Health & Family Dining On The Town Homes GENERAL DEADLINES Space: Color: 3 days prior to pub date B&W: 2 days prior to pub date Material: Color: 3 days prior to pub date B&W: 2 days prior to pub date DIGITAL OPPORTUNITIES #1 platform for Chicago s diverse online voice 350 blogs and growing Behavioral and geo-targeting Data capturing * Part of Main News Other Advertising Opportunities RedEye & The Mash RedEye & redeyechicago.com Engaging young, social, on-the-go Chicagoans with to-the-point news, pop culture and entertainment The Mash & themash.com Chicago's only teen-targeted publication, distributed weekly in 200 Chicagoland schools
Distribution Map: Chicago Tribune Circulation Sunday: 789,917 Daily: 438,935 Source: AAM Snapshot, March 2014
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